Tagline-Overview-Awards-Report
2012 Nonprofit Tagline Awards
Great Words Promoting Good Causes
This is the fourth Nonprofit Tagline Awards program, and I’m thrilled about it: Because I believe strongly that a strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.
Last cycle’s 2,700 award entries (organizational, program/service, event and campaign taglines) were a bounty of skillful messaging and I expect this year’s entries to be equally strong. Take a look at the 2010 Nonprofit Tagline Award winners; they are powerful models for your organization’s taglines (and overall messaging).
Here’s what I suggest you do right now to ensure you’re ready when the awards open for business: Dive into 4,800+ nonprofit taglines and the guide to making yours great, with the Nonprofit Tagline Database and Tagline Report.
“The Tagline Database is a great tool for crafting effective messages, and so easy to use. I was seeking tagline models used by associations and drilled down by Organization Category and Tagline Type to find just what I needed.”
—Peggy Kebel, Technical Analyst/Web Programmer
Robert Wood Johnson Foundation-Local Funding Partnerships
Keep posted for more details as we finalize sponsorships and our volunteer judges. I can’t wait to see your entries in June.
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