Tagline-Overview-Awards-Report

Getting Attention Nonprofit Tagline Database, Report and Awards

 

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.

I’m trying to change that with our unique Tagline Database, a free, fully-searchable resource with more then 4,800 taglines to inspire and guide you when crafting your own tagline, the comprehensive Tagline Report, and the bi-annual Nonprofit Tagline Awards program, highlighting the best in nonprofit taglines.

Get Access to the Nonprofit Database & Report

Get inspired by 4,800+ nonprofit taglines and the guide to making yours great.

All-New Tagline Database…

with organizational, program, fundraising campaign, and special event taglines

  • Get ideas on ways to integrate a specific word or phrase into your tagline.
  • Be inspired and guided in shaping your organization’s messages by the taglines of organizations like yours.
  • Brainstorm on how to strengthen your program messaging by reviewing program taglines of other organizations.
  • Breakthrough your paralysis in naming (or re-naming) your organization by reviewing names of other organizations in your field.

2011 Nonprofit Tagline Report

Your guide to high-impact taglines: 10 have-tos, 6 deadly sins–what not to do, what makes a winning tagline and more. You’ll learn:

  • The 10 Have-Tos for Successful Taglines
  • The 7 Deadly Sins – Examples of what not to do.
  • What makes a winning tagline

Get Access to the Nonprofit Database & Report

What Your Colleagues Are Saying About the Nonprofit Tagline Database

Her new Nonprofit Tagline Database is an essential tool for nonprofits
“Nancy’s experience and wisdom have been of great assistance to us at Connecting Up Australia as we work towards our own unique and meaningful tagline. Her new Nonprofit Tagline Database is an essential tool for nonprofits (as a start, to avoid the embarrassment of finding your beautifully-crafted masterpiece is already in use by a competitor).”
–Doug Jacquier, CEO, Connecting Up Australia

The Tagline Database is a great tool for crafting effective messages
“The Tagline Database is a great tool for crafting effective messages, and so easy to use. I was seeking tagline models used by associations and drilled down by Organization Category and Tagline Type to find just what I needed.”
– Peggy Kebel, Technical Analyst/Web Programmer
, Robert Wood Johnson Foundation-Local Funding Partnerships

 

Nancy Schwartz on June 11, 2011 in | 2 comments