Overview-Awards-Report
2010 Getting Attention Nonprofit Tagline Awards and Report
Great Words Promoting Good Causes
A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.
I’m trying to change that with this annual award program and report, highlighting the best in nonprofit taglines.
We’ve just completed the entry submission process for the 2010 Nonprofit Tagline Awards Program and we’re thrilled with the quality and range of submitted taglines.
Finalists will be announced and voting opened in September. Subscribe now to the Getting Attention e-update to be the first to know when the polls open, and to receive the 2010 Nonprofit Tagline Report with access to an online database of over 5,000 taglines.
Celebrating the Best in Nonprofit Taglines—The Taggies
Each year since 2008, the GettingAttention.org community and other nonprofit communicators have been enthusiastic participants in the annual Nonprofit Tagline Awards program (a.k.a. The Taggies)—entering their own taglines and spreading the word to peers to do the same, voting to select award winners and learning what works and what doesn’t via the updated Tagline Report published each year.
What Your Colleagues Are Saying About the Nonprofit Tagline Awards
“About the time you were holding your contest, our organization was knee-deep in developing our first strategic marketing plan – with the help of a couple of talented, local board members, we managed to get thru the process and get our branding guidelines developed within about four months!
“We are Smiles Change Lives and we provide essential, life-changing orthodontic treatment for children from low-income families – and our new tag line is: Bracing kids for a better future!
“Your emails during the contest helped fuel our desire to develop the right tag line – and for us at this point, we believe we have. Thanks for the advice and encouragement thru your emails and webinars – we appreciate the help – have a great afternoon!”
—LeAnn Smith, Chief Operating Officer, Smiles Change Lives
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