How to Use the Google Ad Grant to Drive More Visits & Engagement
Sep 1, 2026 at 2:00 PM (EDT)
People are turning to Google to decide what to do, where to go, and which experiences are worth a visit. For museums and other visitor-focused nonprofits, the Google Ad Grant provides up to $10,000 per month in Google Search ads to help you show up while those decisions are being made.
In this 30-minute session, we’ll break down how to turn that visibility into real outcomes by choosing the right opportunities to promote, matching campaigns to search intent, and guiding people toward visits, registrations, memberships, and other meaningful actions.

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