Entries by Jessica King

Is Cause Marketing Right for Your Nonprofit?

You know that cause marketing is a partnership between a for-profit and a nonprofit. Each partner has something to offer the other. Cause marketing is certainly a potentially significant strategy in your overall nonprofit marketing plan. And some of you have a cause marketing program in place already. But for those of you who don’t […]

Two Don’t-Miss Tools for More Effective Organization Events

Since the COVID-19 pandemic, the nonprofit industry has seen a shift to more virtual and hybrid events alongside fully online fundraisers. In a time when we’ve become accustomed to virtual interaction, face-to-face gatherings can be more impactful than ever. Building relationships and community online is crucial for spreading your organization’s reach and expanding your membership. But […]