Is Direct Mail Dead? Here’s Why Fundraising Experts Say No
Direct mail isn’t dead! Learn more about why it’s so important and how your nonprofit can incorporate it into your own marketing and fundraising strategies.
Author Archive for: Jessica
Entries by Jessica King
A Volunteer Communications Strategy: 13 Steps to Driving Recruitment, Engagement and Leadership (Case Study)
When it comes to recruiting and motivating volunteers to ever higher and more effective levels of engagement, no organization has its work more cut out for it than New York Cares. As New York City’s leading volunteer organization, New York Cares runs volunteer programs for 1,000 New York City nonprofits, city agencies, and public schools, […]
Seven Steps to Compelling Testimonials for Nonprofit Organizations
Read Part One of this article series here. You know that there’s no message more valuable than testimonials from partners, donors, members, volunteers and program participants on their experiences with your organization. Testimonials rationalize a prospect’s decision to support your organization as they back up your claims and vouch for the value of your work. […]
Six Steps to Finding the Right Web Site Development Firm for Your Nonprofit
Choosing the right Web site development firm can be a difficult decision – especially in today’s changing world, where there are many firms promising to meet or exceed your nonprofit’s goals through Web site design and programming. Take these six steps to identify the firm that will be the right long-term partner for your organization: […]
Is Cause Marketing Right for Your Nonprofit?
You know that cause marketing is a partnership between a for-profit and a nonprofit. Each partner has something to offer the other. Cause marketing is certainly a potentially significant strategy in your overall nonprofit marketing plan. And some of you have a cause marketing program in place already. But for those of you who don’t […]
3 Strategies for Creating An Effective Nonprofit Website
Nowadays, having a website for your nonprofit is non-negotiable. You need your own internet outpost, a place where both committed supporters and curious website visitors can go to learn about your mission and contribute to your cause. Luckily, designing a nonprofit website is easier than you may think. Whether you’re working with a designer or […]
Two Don’t-Miss Tools for More Effective Organization Events
Since the COVID-19 pandemic, the nonprofit industry has seen a shift to more virtual and hybrid events alongside fully online fundraisers. In a time when we’ve become accustomed to virtual interaction, face-to-face gatherings can be more impactful than ever. Building relationships and community online is crucial for spreading your organization’s reach and expanding your membership. But […]
