Author Archive for: Jessica
Entries by Jessica King
4 New Revenue Streams Your Nonprofit Can Start Using Now
Fundraising can be a little unpredictable. While your nonprofit likely has a good idea of how much funding you can expect from month to month, chances are that a significant percentage of your support comes from individuals who can occasionally change their minds or act in ways you might not have predicted. Fortunately, there are […]
Does Your Website Need Plugins, Add-Ons, or Custom Software?
Picture this: you’re getting ready to launch a digital fundraising campaign, which means you need your website to be in tip-top shape. On top of that, you’re trying to get your donor database organized so that you know who exactly you should reach out to. As you’re planning your virtual fundraising events for the campaign, […]
ROI Exercise Explained
At Getting Attention, we focus on helping nonprofits maximize the impact of their digital advertising. As part of our strategy, we value various outcomes within nonprofit ad campaigns to ensure that every effort translates to measurable success. Below, we’ve compiled our estimates for key ad account outcomes, backed by data from industry-leading sources. The sum […]
Community Needs Assessment: Tips to Strengthen Volunteering
Volunteering takes many forms, whether it’s helping promote your nonprofit’s digital fundraisers or devoting a few hours a week to further one of your nonprofit’s initiatives. Volunteers give their time for a variety of reasons, such as a desire to support a cause they believe in, make friends with other volunteers, or even fulfill a […]
Considering a Nonprofit Name Change? 3 Things to Know
Is it time for a name change? There are many reasons why a nonprofit might change its name. Sometimes organizations undergo rebrands to improve their nonprofit marketing strategy. For others, they may have outgrown the previous name and need to update it to fit with a changing mission statement. Whatever the reason, name changes can […]
Nonprofit Videos We Love: 10 Inspirational Examples
Currently, video is the marketing tool for grabbing supporters’ attention. Video marketing surveys report that 92% of businesses said they see a positive return on investment from video, 87% say it has positively impacted sales, and 96% say it has increased understanding of their products. These numbers are hard to beat, and nonprofits can take […]
6 Tips to Adjust Your Year-End Fundraising Strategy
At the start of a new year, it’s a great time for your organization to take an “out with the old, in with the new” mindset when it comes to your fundraising efforts. In this period of self-reflection, you might be looking to transform your fundraising plans to start seeing improved results. Start by analyzing […]
4 Ways to Listen In to Boost Action
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and […]
Nonprofit Virtual Events: 5 Tips You Haven’t Thought of
If you’re like other nonprofits, you’ve probably incorporated virtual events into your organization’s strategy this year. Due to the wide-spread social distancing guidelines, virtual aspects of nonprofits’ strategies have become more prominent and popular throughout the year. While organizations may have been shifting towards more virtual activities anyway, the pandemic guidelines dramatically accelerated the popularity. […]
