Whether you’re preparing your program application or have already created several ad campaigns, it’s never too early (or too late!) to optimize your Google Grant account. By not understanding Google Grant optimization, many nonprofits miss out on the incredible opportunities the Google Ad Grants program provides nonprofits. Proper management helps you maximize your $10,000 budget, […]
The nonprofit regulatory landscape is constantly changing. New requirements can appear over time, and others might disappear, leaving your nonprofit the task of figuring out exactly what’s required in order to stay compliant all while securing funding, engaging donors, and running programs. Recent developments regarding the Form 990 Schedule B, major donor disclosures, and how […]
Fundraising can be a little unpredictable. While your nonprofit likely has a good idea of how much funding you can expect from month to month, chances are that a significant percentage of your support comes from individuals who can occasionally change their minds or act in ways you might not have predicted. Fortunately, there are […]
Picture this: you’re getting ready to launch a digital fundraising campaign, which means you need your website to be in tip-top shape. On top of that, you’re trying to get your donor database organized so that you know who exactly you should reach out to. As you’re planning your virtual fundraising events for the campaign, […]
At Getting Attention, we focus on helping nonprofits maximize the impact of their digital advertising. As part of our strategy, we value various outcomes within nonprofit ad campaigns to ensure that every effort translates to measurable success. Below, we’ve compiled our estimates for key ad account outcomes, backed by data from industry-leading sources. The sum […]
Volunteering takes many forms, whether it’s helping promote your nonprofit’s digital fundraisers or devoting a few hours a week to further one of your nonprofit’s initiatives. Volunteers give their time for a variety of reasons, such as a desire to support a cause they believe in, make friends with other volunteers, or even fulfill a […]
Is it time for a name change? There are many reasons why a nonprofit might change its name. Sometimes organizations undergo rebrands to improve their nonprofit marketing strategy. For others, they may have outgrown the previous name and need to update it to fit with a changing mission statement. Whatever the reason, name changes can […]
Currently, video is the marketing tool for grabbing supporters’ attention. Video marketing surveys report that 92% of businesses said they see a positive return on investment from video, 87% say it has positively impacted sales, and 96% say it has increased understanding of their products. These numbers are hard to beat, and nonprofits can take […]
At the start of a new year, it’s a great time for your organization to take an “out with the old, in with the new” mindset when it comes to your fundraising efforts. In this period of self-reflection, you might be looking to transform your fundraising plans to start seeing improved results. Start by analyzing […]
