Motivate your employees to work towards a good cause with these four corporate giving events

4 Corporate Giving Events That Teams of Any Size Can Host


Corporate social responsibility (CSR) is the concept that corporations are responsible for addressing social and environmental concerns to make the world a better place. Corporate giving, which falls under the umbrella of corporate social responsibility, allows businesses to contribute to organizations that promote social good (usually nonprofit organizations). Typically, companies organize events encouraging employee giving to maximize their contribution and impact.

Corporate giving directly benefits the nonprofit partner’s worthwhile causes, and these programs can also help your business. For example, after a corporate giving event, your business might enjoy positive publicity from participating in philanthropic activities. This is known as cause marketing and can improve your business’s reputation in your community.

These four corporate giving event ideas can help your business promote social good and take advantage of the benefits of CSR:

  1. Athletic Shoe Drive Fundraiser
  2. In-Kind Donation Drives
  3. Auction Fundraiser
  4. Fun Run

Giving back to your community doesn’t have to be costly or require a large team of volunteers. There are impactful corporate giving events that any team can take part in, no matter what size they are. Let’s dive in!

1. Athletic Shoe Drive Fundraiser

By participating in a Sneakers4Good program, your running store or gym collects gently worn, used and new running shoes to raise money. Encourage your employees to bring in their athletic shoes, and place collection materials in your store or gym to collect sneakers from customers as well.

These fundraisers are very simple. According to Sneakers4Funds’ guide to donating running shoes, you can breakdown the process into four steps:

  • Step 1: Collect gently worn, used and new running shoes from your customers and community.
  • Step 2: Fill shipping bags with the shoes you collect.
  • Step 3: Take the shoe bags to your nearest UPS store to ship to your fundraising coordinator.
  • Step 4: Receive a check in the mail after your shoes are processed and donate the funds to your nonprofit partner.

The Sneakers4Good program is quick and easy to put together, especially if your business works with a facilitator like Sneakers4Funds. Because these fundraisers don’t require a significant investment of time or money, smaller running stores and gyms can still raise money to donate to a worthy cause.

2. In-Kind Donation Drives

In-kind donations are non-financial contributions that businesses or individuals make to mission-driven organizations. These donations usually include supplies or goods the organization needs to further its mission. Here are a few common ways to make in-kind donations:

  • Donating school supplies to a local school
  • Contributing canned goods to a food bank
  • Giving toys to children’s nonprofits during the holiday season
  • Donating running shoes to a sneaker recycling program

Businesses often donate their own products or services to nonprofits and other mission-driven organizations. To increase your business’s impact, market the opportunity to donate items to a mission-driven organization to your customers and employees.

3. Auction Fundraiser

Auctions are a popular corporate giving event. The suspense, fast-paced action, and competition of these events make them one of the most exciting ways to drive employee giving. To make the experience even better for participants, you can add a creative twist to a traditional auction fundraiser.

For example, consider trying one of these innovative ways to host an auction:

  • Silent auction. During a silent auction, guests place bids on items by writing them down on paper or submitting them through the event’s online auction website. According to Handbid’s guide to silent auctions, using an auction website or software to facilitate bidding helps eliminate common issues with paper biddings like illegible handwriting or lost bids. You can pair the auction with another event, like a gala, to make the auction even more exciting.
  • Virtual auction. Virtual auctions take place entirely online, which makes ironing out logistical details much more manageable. You can choose to host the auction over a single night on a synchronous video call with participants or allow participants to bid on the items on your auction site over a few days or weeks.
  • Holiday auction. Take advantage of the “season of giving” during the holidays by creating a holiday-themed auction. Decorate your location with ribbons, bows, and tinsel, and create holiday-themed gift baskets for participants to bid on at the auction. You can even pair this with other holiday activities like cookie decorating or gift swaps to boost the holiday fun.

Many factors go into making an auction successful, including your bidding solution, auction items, and, most importantly, the guests who will bid on the items. Market the event to your employees and customers to drive attendance at your auction.

4. Fun Run

Fun runs are a great way to raise money for a good cause and encourage participants to be active. These events are fairly simple, and all you need is the space to host the run and willing participants. The “fun” element of these runs adds a fun, customizable twist on the traditional 5K race.

If you decide to organize a fun run, consider these tips when planning your event:

  • Stay organized. While simple, this event still has several moving parts you need to track. To ensure nothing slips through the cracks, use a platform like Google’s G Suite to organize your work and share documents, spreadsheets, and presentations with team members and vendors.
  • Choose an engaging theme. The best part of a fun run is that the “fun” element can be anything. For example, you might schedule the race for October and encourage runners to wear Halloween costumes. Make sure to choose a theme your staff, customers, and other attendees will enjoy.
  • Give your participants fundraising tips. Give participants tips and pointers about the best ways to fundraise for your cause, like leveraging social media to reach members of their social networks who want to give. This can help your participants generate more funds to power your corporate giving program so you can maximize your business’s impact.
  • Invite additional guests. Remind participants to invite other guests (like their friends and family members) to cheer them on as they run. Provide opportunities for these guests to contribute to your cause by adding donation collection tables so you can generate additional revenue outside of your staff and customers’ contributions.

In addition to inviting guests to watch the event, you can also connect with other groups in your community. For example, you could ask your local running club to get involved to boost participation in your event.

Corporate giving events are a great opportunity to bring your business and community together to collect donations that will go to a good cause. Whether you host a shoe drive fundraiser to collect running shoes or organize a fun run, you can make corporate giving events engaging for your staff, customers, and other supporters.

About the Author: Wayne Elsey, Founder and CEO of Sneakers4Funds

Photo of Wayne Elsey Wayne Elsey is the founder and CEO of Elsey Enterprises (EE) and a member of the Forbes Business Development Council. Among his various independent brands, he is also the founder and CEO of Sneakers4Funds, which is a social enterprise that helps schools, churches, nonprofits, individuals and other organizations raise funds while helping to support micro-enterprise (small business) opportunities in developing nations.

Earn more for your cause with these 5 advocacy event ideas.

Advocacy Events: 5 Fundraisers to Earn More for Your Cause

The key to creating lasting change today is advocacy—speaking up on behalf of members of your community affected by a particular issue. Running a successful advocacy campaign will likely start with mobilizing supporters and educating your community about your cause. To support these efforts, you’ll need to raise funds.

Events are a particularly effective fundraising method for advocacy groups. When you hold a fundraising event, you’ll bring supporters together, spread awareness, and earn funding at the same time. The type of event you choose to hold will depend on your organization’s needs and capabilities, in addition to your supporters’ interests.

To help your advocacy group earn more for your cause, these five fundraising event ideas are a great place to start:

  1. 5K Races
  2. A-Thon Style Events
  3. Auctions
  4. Lectures, Webinars, and Panels
  5. Rallies

With the right tools and a solid plan, any of these five events will help you engage donors as you raise the funds you need to support your advocacy campaign. Let’s dive in!

1. 5K Races

Race fundraisers work well in a variety of communities. 5Ks in particular tend to attract large audiences, as there are many ways for participants to get involved. Many 5Ks allow participants to choose whether they want to run in the timed race or walk the race course at their own pace. Supporters who decide not to race can volunteer at the event or donate while they cheer on their friends and family.

Grassroots Unwired’s guide to 5K fundraisers suggests several tips for making your event more effective, such as:

These tips can make your 5K advocacy event more successful.

  • Setting clear fundraising goals. As with any fundraiser, your organization should plan a 5K with specific, measurable goals in mind. For example, you might set goals of increasing your revenue total from last year’s race by 20% and registering 50 new supporters who you can add to your organization’s contact lists.
  • Marketing your event throughout the community. Besides sending out emails and posting on social media, distributing fundraising flyers in your community can be a great way to spread the word about your 5K to new supporters.
  • Securing sponsorships. Asking businesses in your area to sponsor your 5K will help you cover event costs and get necessary supplies (like tents, race course markers, and water bottles). In exchange, you’ll promote them on your marketing materials, helping to associate their names with a good cause. Make sure to choose sponsors whose business values align with your cause.
  • Adding a peer-to-peer component. To bring in additional funding and involve more community members, consider pairing your 5K with a peer-to-peer fundraiser. When supporters sign up to race, ask them to create a fundraising page through your organization’s peer-to-peer software and share it with their friends and family.

Besides using peer-to-peer software, digital event tools that include registration and ticketing features can help your advocacy group organize your 5K. Careful planning and efficient registration is key to a successful race fundraiser.

2. A-thon Style Events

The characteristic all a-thon style fundraising events have in common is that you’ll ask supporters to do a particular activity as much as they can to raise money for your cause. To maximize the funds you bring in, you’ll want to choose an activity that interests your supporters.

To help make this decision, you could send out a survey to supporters asking them to vote on their favorite a-thon style event idea. Some of the most common a-thon events include:

These are six ideas for a-thon style advocacy events.

  • Walk-a-thons
  • Bike-a-thons
  • Swim-a-thons
  • Dance-a-thons
  • Bowl-a-thons
  • Read-a-thons

When deciding which a-thon style event to hold, consider what activities coordinate best with your cause. For example, if you’re advocating for an education-related issue, a read-a-thon would be a great fit. Or, if your cause is related to health, you could try a bike- or swim-a-thon to encourage supporters to be physically active while fundraising.

No matter what event you choose, you’ll need volunteers to run it. Look into volunteer grant opportunities to bring in even more funds. These grants can also help expand your network and get the word out about your cause as you form new relationships with the businesses who provide volunteer grants as well as the volunteers themselves.

3. Auctions

Hosting an auction can also bring your community together while raising funds to support your cause. Auctions are an especially versatile fundraiser—you could host either a silent auction or a live event depending on your organization’s capabilities and your supporters’ interests. You can also decide whether to hold your auction in person, virtually, or in a hybrid format.

Once you’ve decided on your event’s format, you’ll need to procure items for your supporters to bid on. Auctions often attract more attention when they offer items that supporters can’t buy at major retailers, such as:

  • Experiences and services. Highly popular auction items often aren’t physical. These items can range from car wash gift certificates to spa packages to vacations.
  • Goods made by local artists. This category can include paintings, jewelry, furniture, or anything else created in your community. Locally made goods are often one-of-a-kind, making them more valuable. Plus connecting with artists in your community can help you gain even more support for your cause.
  • Prize baskets or bundles. To increase the value of individual items,Handbid’s guide to silent auctions recommends auctioning off several smaller items as one prize basket or bundle. For example, you could put together a movie theater gift certificate, popcorn, candy, and a throw blanket to create a “movie night” prize basket.

Your organization can often get these auction items via in-kind donations from corporate sponsors. Besides featuring your sponsors in your marketing materials leading up to the auction, make sure to mention them during the event and thank them afterward.

4. Lectures, Webinars, and Panels

Educating supporters about your cause is key to a successful advocacy campaign. Hosting an educational fundraising event can serve that purpose and bring in funds at the same time.

Your educational fundraisers can be in-person or virtual events. If you go the in-person route, you’ll want to find a large space where an expert on your cause can give a lecture explaining the history and impact of your target issue. To raise money, charge an admission fee and set up a donation box at the event.

To educate your supporters through a virtual event, try a webinar or panel. Your supporters can attend from the convenience of their homes, and you can bring in speakers from different locations to share their unique insights.

5. Rallies

When considering events related to community advocacy, rallies are probably one of the first that comes to mind. Besides providing an opportunity for supporters to donate, rallies help raise awareness of your cause throughout your community and prompt action.

If you organize a rally, you’ll need to get permission to use a large outdoor space. Find several speakers who can speak to your audience about the cause you’re advocating for and inspire them. Also, prepare educational materials that can be distributed during your rally featuring links or QR codes to your website so supporters can connect with your organization afterwards.

A rally can help strengthen community support for your cause and draw new advocates. It may also attract the attention of the local press, spreading the word about your cause even further. This increase in both support and interest will make contacting policymakers about your cause a natural next step—if the issue has been in the news, they’ll already be aware of it when you reach out, and you’ll have new supporters who you can encourage to call or write to them.

Wrapping Up

The ideas listed above are just five of the possible event fundraisers that your advocacy group could hold. Weigh several event options to choose the best ones based on your organization’s budget and supporter base. As you plan your fundraising events, make sure to invest in the right digital tools to help you earn more for your cause.

This article was contributed by our friends at Grassroots Unwired.

Author: Russ Oster

This article was contributed by Russ Oster of Grassroots Unwired.

Russ’ first experience in the world of grassroots organizing came when he was an infant and his mother pushed him in a stroller door to door to collect signatures for the Impeach Nixon movement. Eighteen years later he embarked on his college career in Washington, DC and during that time developed a passion for campaigns and elections that started with an internship on the campaign of the first woman ever elected to Congress from the State of Virginia. 

For the next 15 years Russ lived and breathed campaigns, running field operations in a wide range of races and for a number of coordinated campaign efforts. When it became obvious to Russ that the technology existed to make field efforts drastically more efficient and accountable but the solutions did not, he launched Grassroots Unwired and has worked every day since to keep GU on the cutting edge, pushing new features and enhancements to meet the needs of ever evolving grassroots organizing efforts.

Check out these nonprofit marketing ideas to help expand your organization's reach.

Nonprofit Marketing Ideas: Promote Your Cause Effectively

Nonprofit marketing is the key to growing your organization, gaining support, and having people show up to your events. Without marketing, there’s no way for people to know about your nonprofit and all the great work you’re doing.

It can be difficult to come up with effective marketing strategies for a variety of reasons. Maybe you’ve been in the marketing world for a while and feel like your marketing plan could use a refresh. Perhaps you’re constrained by your organization’s small marketing budget. Or maybe you’re completely new to the nonprofit marketing space and have no idea where to start.

Whatever your position is, we’re here to offer a comprehensive list of nonprofit marketing ideas to choose from to help you successfully promote your organization’s work. Take a look at the categories we’ll go over:

Here at Getting Attention, we specialize in teaching nonprofits about the Google Ad Grant program. Google Ad Grants are one surefire nonprofit marketing idea that comes at no cost to your organization. We believe that when paired with other nonprofit marketing ideas, the Google Grants program can skyrocket your promotional efforts and build the support your mission deserves.

Schedule a free consultation with Getting Attention to learn about how Google Grants is an effective nonprofit marketing idea.

We have many nonprofit marketing ideas to cover, so let’s get started!

These are the basics of nonprofit marketing.

What is Nonprofit Marketing?

Nonprofit marketing is the process of strategizing and planning ideas that will help your organization spread its reach and mission, obtain donations, and recruit supporters like volunteers, board members, and event attendees.

You’ve developed an organization that stands for a good cause. However, what you can do in service of your mission is limited by how much others know about your nonprofit. You certainly can’t take on something as big as ending the climate crisis or saving endangered animals without the help of others. That’s where effective nonprofit marketing ideas come in.

While nonprofit marketing is necessary for all organizations, it’s not always easy. You must be organized and focused on the goals you have for your nonprofit. Once you figure out the nonprofit marketing tactics that work for your nonprofit, they can help your organization by:

  • Spreading awareness of your mission. At the heart of your organization is your mission or cause. Nonprofit marketing can let people know what your organization is working so hard to achieve.
  • Securing donations. The more you can share your organization and its mission with others, the more potential donations you can receive.
  • Building relationships with donors. Of course, any monetary contributions your organization can obtain are useful, but recurring donations allow for a more stable income. If you can communicate with your donors effectively, they’ll be more likely to continue supporting your organization.
  • Gaining other supporters. Donors are just one group who can help out your organization. Don’t forget about volunteers, board members, and event attendees. Effective nonprofit marketing ideas can help you reach all kinds of people who are willing to assist you in achieving your mission.
  • Showcasing your services. Your nonprofit has a mission, but how do you specifically carry it out? Knowing exactly what your organization provides will inspire people to contribute to your nonprofit, and a comprehensive marketing plan can help highlight your services.Effective nonprofit marketing ideas can help your organization achieve these objectives.

Now that you know just how useful the right nonprofit marketing ideas can be, we’ll go over some strategies for how to use them effectively. We’ve split these ideas into different categories based on the overall outcome they will have for your organization.

Here are some nonprofit marketing ideas for developing your organization's mission.

Nonprofit Marketing Ideas For Developing Your Organization’s Mission

Without a clear focus, it will be difficult to promote and operate your organization. That’s why developing your organization’s mission is so important. It provides the basis for your nonprofit’s values that likely govern what your organization does, how your employees approach their work, and how others see your organization.

Here’s how to get started with crafting your nonprofit’s mission:

There are many different nonprofit marketing ideas that can help you develop your nonprofit's mission.

  • Create an original nonprofit taglineIt’s important to be able to sum up your mission in a short phrase or sentence. That way, people interested in your work can quickly get a sense of what it’s all about.
  • Come up with design, personality, and attitude guidelines. Cohesiveness is key. Not only do you want your marketing materials to match your mission, but the way your employees act should as well. Be clear with how you want your employees to represent your organization so that everyone knows your standards.
  • Change up your look. If your organization has been around for a while, it might be worth thinking about changing your logo or branding. Doing so can freshen up your online presence and show people that you’re committed to modernizing your organization.
  • Provide information about your nonprofit’s goals and progress. Being transparent about what your organization is trying to achieve and the results you’ve gotten so far will help people to get a sense of where their help could fit in. It’s also just good practice for your nonprofit to be honest and forthcoming about its operations.
  • Exude confidence. If you want people to become a part of your organization, then you need to first believe in your work yourself. List your organization’s strengths so that people can see all the ways you excel as a nonprofit. In turn, people will be more willing to support your organization since it gives off a robust and self-assured image.
  • Incorporate storytelling. It’s the classic dilemma: showing people the work your organization has done is way better than just telling them the services you provide. Gather stories and quotes from those your organization helps so that people can develop a personal connection to your organization. Seeing the impact your organization has on real people will help others understand exactly what they could contribute to.
  • Develop a stable marketing plan or strategy. Staying organized for any task requires making a plan, and marketing is no different. A comprehensive nonprofit marketing plan will map out what you want to achieve in the near and distant future to give your efforts some direction.

Once you have a good understanding of your organization’s mission, it’s time to get online and spread the word.

Here are several nonprofit marketing ideas for using technology effectively.

Nonprofit Marketing Ideas For Using Technology Effectively

In today’s media age, productive technology use is the key to marketing success. Using technology effectively can amplify your organization’s outreach even further and spread your mission to more people. Try out these tech-savvy nonprofit marketing ideas:


It’s important to have a strong nonprofit website to showcase your organization and cause. Here are some website nonprofit marketing ideas:

  • Make a website. A well-designed website for your organization is the perfect place to start. It’s the most widely recognized online marketing tool that people of all ages can comfortably use on any device. Ensure that yours is easy to use and features all the up-to-date information that potential donors, volunteers, employees, supporters, and clients need to decide if they would like to be involved with your organization.
  • Create a blog. Content marketing is a great way to share what’s going on within your organization and provide relevant information about your industry. Writing lots of blog content will show that you’re a reputable source for industry and nonprofit-related topics. Also, people searching for topics you feature in your blog could stumble upon your organization’s website and become interested in supporting your cause.
  • Write engaging copy. Informing people about your cause will warrant a lot of writing. To make your copy easy to follow, break it up with graphics and try to be as concise as possible. It can also help your copywriters if you indicate what you’re envisioning for your brand’s voice and tone.
  • Work on your content’s SEO. SEO, or search engine optimization, is what ensures your content gets found on Google and other search engines. Do some keyword research to find what relevant terms people are searching for and incorporate them into your website and blog.Here's a checklist of nonprofit marketing ideas for your organization's website.

While these ideas are an effective way to strengthen your site, there are plenty of other nonprofit marketing strategies out there.

Social Media

Social media is the perfect way to engage with your younger supporters. Check out these nonprofit marketing ideas for social media:

  • Build out your social media accounts. Social media is always changing, but it’s important to stay on top of the trends and new platforms. As of right now, Instagram, Twitter, Facebook, YouTube, TikTok, and Snapchat are the places to be. Lean into trends and adapt them to your organization for a fun yet relevant social media presence. If you have room in your budget, it might be beneficial to hire an intern to run your social media accounts so that your content stays fresh.
  • Make videos. Videos often allow you to portray and elicit emotion in a way that images can’t. If you have the resources to do so, try creating a short video related to your mission and post it on YouTube, your website, and your social media channels.
  • Establish a connected online presence. None of your online marketing tools should exist in a vacuum. Connect your website, blog, and social media accounts together to provide a cohesive user experience. For example, provide the link to your website in the bio of your social media accounts and feature your social media accounts on the homepage of your website. Making it easy to jump from platform to platform will ensure that users can find the one that best suits their preferences for interacting with your organization.Here's a checklist of nonprofit marketing ideas for your organization's social media.

After you have developed your nonprofit’s website and social media accounts, remember to follow all general digital marketing best practices.

General Online Nonprofit Marketing Ideas

Finally, take a look at these general nonprofit marketing ideas to improve your organization’s online presence:

  • Utilize multiple marketing channels. Marketing comes in all different forms, and it’s important to leverage as many of them as you can. Combine emails, phone calls, direct mail, social media posts, and website updates for the most comprehensive marketing strategy. You’ll want to try different avenues so you have the biggest chance to capture your audience’s attention.
  • Include calls to action. To inspire action, tell people how they can help create change. Maybe you include a button in one of your blog posts linking to your donation page. Perhaps you add an event registration link to your email newsletter. Making it easy for people to take the actions you want them to makes it more likely that they’ll respond accordingly.
  • Take advantage of virtual events. The boom of video chatting platforms in the workplace has opened up doors for virtual events. Now, you can plan an event that reaches hundreds or thousands of people all around the world. Host a panel or share some updates about your organization with your supporters for an engaging online experience.Here are some general nonprofit marketing ideas.

Smart technology use can push your mission forward and help you gain support. However, it can get expensive to create so much content across different platforms, so it’s important to know how to budget your marketing plan.

Here are some nonprofit marketing ideas for keeping your costs down.

Nonprofit Marketing Ideas For Keeping Costs Down

Nonprofits are typically on tight budgets, but that doesn’t mean that they can’t market their causes effectively. They just need to be smart about how they use their funds. Here are some ways you can promote your organization while keeping costs low:

  • Create a marketing budget. What better way to stay on a budget than by creating one in the first place? It’s important to allocate your resources where they will be most useful and stay aware of how much money your organization has available to spend.
  • Print strategically. These days, there’s less and less of a need to print things, so think about what truly needs to be printed. Additionally, try to print double-sided pages whenever possible and implement batch printing.
  • Unbrand direct mail. There’s no need to send branded envelopes if it’ll overwhelm your budget. Besides, all the important stuff is inside, right? Just make it clear that the letter came from someone at your organization, so recipients won’t think it’s junk mail and toss it.
  • Add a “Donate Now” button to your Facebook page. If your nonprofit qualifies, Facebook will add the button to your page for free. It’s an easy way for supporters to donate and requires no work from your team to upkeep.
  • Team up with a local business. If what’s holding your organization back is funds, seek out someone who can offset your marketing costs. Local businesses are often happy to pair up with nonprofits as a way to give back to their community. See if you can find a local business that will donate food or supplies for your event or keep a donation bucket in their store.
  • Use AmazonSmile. AmazonSmile is a program available through Amazon where the company will donate 0.5% of people’s eligible purchases to a nonprofit that they choose. There are over one million organizations to choose from, and making sure yours is one of them is an easy and free way to collect some extra cash. Let your supporters and employees know to select your organization on the AmazonSmile website to start earning from their purchases.Try these ideas for how to keep your nonprofit's marketing costs low.

Keeping costs down where you can will ensure that you can set aside the funds you need for bigger marketing projects and more expensive resources.

Here are some nonprofit marketing ideas for advertising your organization.

Nonprofit Marketing Ideas For Advertising Your Nonprofit

There are so many different nonprofit marketing ideas for advertising your organization’s services and making sure they’re put in front of the right audiences. This is great news because it means your organization can pick and choose the tactics that fit your nonprofit best. Check out some nonprofit marketing ideas for advertising your organization:


Marketing your nonprofit online will allow you to reach a larger audience. Here are some nonprofit marketing ideas for spreading the word online:

  • Use Google Ad Grants. The Google Ad Grant program provides eligible organizations with $10,000 per month in Google Ad spending at no cost. You just have to apply, create your ads, and you’re good to go! However, you must maintain your account and follow all program requirements. If you need help with your Google Ad Grants account, schedule a free consultation with us. We’ll help you apply for the program, target the right keywords, and create highly effective ads for your cause!
  • Encourage peer-to-peer fundraising. Peer-to-peer fundraising is when individuals raise money for a nonprofit by reaching out to friends and family. People can set up a donation page, but social media has made peer-to-peer fundraising even easier by building in fundraising options on apps like Instagram and Facebook. For birthdays, holidays, memorials, or no occasion at all, individuals who are passionate about your organization can raise money for your cause.
  • Analyze your data. These days, every action you take online can produce some valuable data points. Track and review data such as clickthrough rate and time spent on each page to see if you can find any patterns and improve your marketing efforts. This nonprofit marketing idea can be especially useful when planning your advertising budget so that you can see where money needs to be allocated.

While it’s important to advertise your nonprofit online, there are still helpful ways to expand your organization’s reach using offline methods.


Combine your online marketing efforts with these offline nonprofit marketing ideas:

  • Sell branded merchandise. Turn your supporters into walking advertisements for your organization! If you get creative with your merchandise and make it something your supporters will love, then others will be interested in what they’re wearing and research your nonprofit.
  • Find brand ambassadors. Choosing a leader in your nonprofit to be the face of the organization can help with brand recognition and familiarize people with your nonprofit. Additionally, recruiting supporters or influencers to be brand ambassadors for your nonprofit is a great way to spread the word about your organization. Yes, they can post on social media, but they can also help you host in-person events and implement your other nonprofit marketing ideas.
  • Give people a personalized experience. Whether that’s sending a letter to a donor thanking them for their support or reaching out to a supporter to deepen your relationship with them, customize the experience. People respond better when they know you took the time to give them something special and meant for them only.
  • Emulate larger organizations. It never hurts to see what other more established nonprofits are doing and try to reproduce it with your own resources. Check out their blogs and scroll through their social media pages for tips and an idea of the progression of their organization.There are so many ways you can incorporate advertising into your nonprofit marketing plan, both online and offline.

Mixing up your advertising methods is a great way to reach many different people. It also allows you to learn more about your audience and which marketing efforts they respond to best.

These nonprofit marketing ideas can help you foster relationships with partners and donors.

Nonprofit Marketing Ideas For Fostering Stakeholder Relationships

All of your supporters are important, but developing relationships with partners and donors will strengthen your organization’s network and broaden your reach. Take a look at some of our marketing ideas for nonprofits looking to recruit more partners and donors:

Developing relationships with partners and donors is not only a large part of your nonprofit marketing plan but also of your organization's reputation and credibility.

Welcoming Partners and Donors

From the very beginning, you’ll want your new supporters to feel welcome in your organization’s community. Try out these nonprofit marketing ideas for new partners and donors:

  • Send a welcome package. What better way to welcome partners and donors than with a welcome package? Include tons of information about your organization and partner or donor program. Additionally, you’ll want to give them some fun branded merchandise such as a t-shirt, pen, or mug. Doing so can get people excited about working with you and show how much you appreciate them from the very start.
  • Take them out for a meal. Having lunch or coffee with a partner or donor is a great way to develop a relationship with them. You can show them that you care about getting to know them face-to-face and can tell them a little more about your organization. This is also a great opportunity to get any feedback from your partners or donors about their work with you so far.
  • Remind them of matching gift opportunitiesIf a donor’s employer is willing to match their donation, you could receive double the funding for your organization. It’s best for donors to use software that will inform them of matching gift opportunities beforehand, but it doesn’t hurt to them let know after they have made their donation to see if their employer can help.

Once you develop relationships with your partners and donors, it’s important to keep them strong.

Maintaining the Relationship

Keeping your relationships with your supporters is an essential part of your nonprofit’s success. Take a look at these nonprofit marketing ideas to help you maintain stakeholder relationships:

  • Be strategic with the timing of your messages. It’s important to build a regular email rapport with your partners and donors, whether that be by reaching out to them individually to chat or sending an email newsletter. However, make sure you look into the best time to send these messages. This may depend on the age, career, lifestyle, and time zone of your partners and donors.
  • Reach out to lapsed donors. Just because a donor hasn’t contributed in a while doesn’t mean that they’ve lost interest in your organization. Sometimes, donors are just busy or don’t have your organization on their minds. Sending them a gift or explaining how your donor program has changed can help to re-engage lapsed donors.
  • Keep up with donors. Stewardship is an important part of maintaining relationships with donors. Build trust by following up with supporters and showing them that you are using their money responsibly.
  • Respond well to partner or donor feedback. These people are contributing to your organization, so it’s important to remember that when they give you constructive feedback. Listen to their concerns and try to make things right. Your supporters will appreciate your patience and willingness to help them out.

Forming relationships with supporters is one thing, but keeping them requires effective communication. Apply these nonprofit marketing ideas to your outreach to make sure you’re doing everything you can to create lasting connections with your supporters.

Once you have their support, it's important to keep up your communication with partners, donors, and other supporters using effective nonprofit marketing ideas.

Nonprofit Marketing Ideas For Communicating with Supporters

After you develop relationships with your supporters, you need to figure out how to keep them around. As we’ve mentioned, the best way to ensure that your supporters continue their support is by effectively communicating with them. These are some best practices for communicating with your nonprofit’s supporters:

Communication Style

The way you communicate with your supporters is inherently tied to their perception of your organization. Use these nonprofit marketing ideas to develop a good communication style with your supporters:

  • Be responsive. An easy way to keep your communication style professional is to respond quickly. Responding efficiently to people’s messages shows them you respect their time.
  • Keep a positive attitude. You want your supporters to have a positive experience with your organization, which starts with you and your staff. Approach your communications with optimism despite any challenges your nonprofit encounters.
  • Use a donor database. Keeping track of your supporters’ information and past interactions with your organization can help you make more informed decisions regarding your communication with them. For example, if you have multiple phone numbers listed for the same donor, choosing the preferred one can ensure a quicker response.
  • Implement segmentation. Dividing your supporters into appropriate categories can enable you to send more personalized messages to each group. An easy way to segment your supporters is by type of support: donors, partners, clients, brand ambassadors, board members, and so on. You could also segment supporters by how long they have been involved with your organization or by how frequently they interact with your nonprofit.Here are some nonprofit marketing ideas for improving your organization's communication style.

Improving your organization’s communication style will help you keep great relationships with your stakeholders.

Getting Supporters Involved

While it’s important for your organization to keep your supporters informed, you’ll also want to hear from them about what they think of your nonprofit. Get your supporters involved with these nonprofit marketing ideas:

  • Send out surveys. Receiving feedback from your supporters can help improve areas of your organization that need work. Additionally, the act of asking for feedback shows supporters that you care about their input and are committed to improving your nonprofit.
  • Encourage interactions on social media. If you’re using social media effectively, you can really get to know your supporters and encourage them to interact with your organization in unique ways. For example, you can create polls, ask questions in your captions, and interview supporters so you can feature them in a post or newsletter.
  • Ask your supporters about their experience working with your organization. The best way to promote your organization is by sharing quotes from real people who believe in your nonprofit. Asking your supporters to offer a quote about their experience allows them to reflect on what they enjoy about your organization and share that with others.Check out these nonprofit marketing ideas for getting your supporters involved.

Fine-tuning your communication with supporters can help to maintain your relationships with them and remind them of why they prioritize contributing to your cause. These ideas offer a solid start, but be sure to consistently brainstorm new ways to maintain open lines of communication with your community.

Take a look at these resources for more nonprofit marketing ideas.

Conclusion & Additional Resources

Developing and implementing a marketing strategy can be a lot for a nonprofit to take on, but these nonprofit marketing ideas will give you a solid foundation on which to build. From solidifying your organization’s mission to fostering relationships with your supporters, there are so many ways to promote your nonprofit and make it stand out to prospects.

While we were able to give you a quick glimpse into several marketing ideas for nonprofits, you might want some more information about them. Below we’ve highlighted some resources about ideas that we mentioned:

Donor engagement strategies to drive nonprofit support

8 Donor Engagement Strategies to Drive Nonprofit Support

Nonprofits often rely on generous donors to help fund their mission programming, general overhead costs, and more. But an organization can’t expect to sit back and watch the revenue roll in without first establishing efforts in place to identify, build relationships with, and solicit donations from its supporters⁠—which is where donor engagement strategies come in.

In this guide, we’ll walk you through eight fantastic methods that have been known to drive nonprofit support by elevating engagement levels among contributors. These include:

  1. Matching gifts
  2. Google Ad Grants
  3. Peer-to-peer giving
  4. Volunteerism opportunities
  5. Donor appreciation
  6. Segmentation and personalization
  7. Unique fundraising ideas
  8. Powerful storytelling

By incorporating these tactics into your nonprofit donor engagement strategy, you can better connect with your supporters, who will be increasingly interested in supporting your fundraising initiatives over time.

1. Matching gifts

Matching gifts are an extremely popular type of corporate philanthropy, and they’re one that places individual donors at the heart of their employers’ giving strategies. Thus, they’re not only a corporate giving opportunity, but they simultaneously function as a top donor engagement strategy for your organization.

Here’s how these workplace giving programs typically work:

  1. An individual donor gives to your nonprofit.
  2. The donor is encouraged to look into their matching gift eligibility through their employer (typically by providing access to a matching gift database or directing them to contact the company directly).
  3. The donor, upon determining that their employer offers to match gifts, completes a quick online submission form to request their corporate donation match.
  4. The employer reviews the submission and verifies that the initial donation adheres to pre-determined matching criteria.
  5. A corporate matching donation is provided by the donor’s employer, ultimately leaving your organization with two gifts for the price of one.

Highlighting matching gift opportunities can be one of the most effective ways to engage your donors⁠—and there’s a ton of research to back this up. In fact, research shows that 84% of donors are more likely to donate if a match is offered, with 1 in 3 donors indicating they’d give a larger gift if matching is being applied.

Not to mention, following up with matching gift donors after their initial contribution provides nonprofits with an additional touch point with which to ensure their mission remains at the top of the donor’s mind for longer.

2. Google Ad Grants

If your nonprofit isn’t already leveraging Google Ad Grants in your marketing strategy, you’re missing out on a huge opportunity to engage with existing and prospective donors alike. Here’s what this looks like for organizations looking to increase awareness and support for their missions:

  1. Google offers up to $10,000 in free advertising credits to eligible 501(c)(3) organizations per month.
  2. Your nonprofit leverages this in-kind advertising space to promote your cause and its fundraising efforts to supporters by targeting specific keywords.
  3. A (potential or existing) supporter conducts a Google search for a search term related to your nonprofit.
  4. Your nonprofit’s website shows up in the top spots on Google’s search engine results page.
  5. The supporter clicks through to your nonprofit’s site and decides to get involved with your cause, such as by making a donation.

Google Ad Grants are essential for increasing donor engagement on two key fronts⁠—attracting new supporters to your cause and providing additional engagement opportunities for existing supporters. By utilizing the free ad space made available by the number 1 search engine, your organization can easily put your cause in front of tons of new and recurring donors, opening up even more chances for building on those relationships.

3. Peer-to-peer giving

Peer-to-peer campaigns are a popular form of nonprofit fundraising for many reasons. Organizations hosting the campaigns are able to reach new donors (via existing supporters who take on a fundraising role for your nonprofit) while offering one of the most engaging ways for existing supporters to participate.

Supporters, equipped with customizable donation pages from the organization’s peer-to-peer platform, then reach out to their own networks of friends, family members, and more to solicit donations for a cause they care about. First-time donors are more likely to contribute when asked by a peer, rather than directly by your organization. That means this strategy enables your team to get in touch with new supporters you may not have won over on your own.

All the funding goes to your organization’s mission, and you’re left with a ton of donors who are highly engaged with the cause. From there, you can work to continue building your connection with new and existing individuals through additional donor engagement ideas. Who knows⁠—some of your brand new donors may be willing to take on a fundraising role of their own for your next peer giving campaign!

4. Volunteerism opportunities

Even your most dedicated donors don’t want their only communications with your team to be additional requests for funding. That’s why it’s an excellent idea to offer unique opportunities for involvement with your organization and its mission as a key way to further engage your donors.

And one of the best ways to do so is by encouraging donors to participate through volunteer opportunities! This can be an excellent way for donors to see your cause in a new light. Plus, getting a behind-the-scenes look through volunteerism can help inspire increased giving as well.

Not to mention, you can even monetize this engagement strategy by highlighting the potential for volunteer grants. Many donors (especially those previously determined to be eligible for matching gifts) will work for companies that provide financial support to the nonprofits their employees volunteer with. Encourage them to look into any volunteer grant programming offered by their employers to help stretch their contributions even further.

5. Donor appreciation

You probably know that it’s important to say thank you to your donors for their gifts. But do you know how important it is?

Two of the most common reasons why donors stop giving to nonprofit organizations they’ve supported in the past are 1) that they were never thanked for their gift and 2) that they were not informed about how the funding was being used. Both of these ideas together can lead a donor to believe that the nonprofit in question didn’t really need their donation in the first place⁠—and ultimately, a lack of donor engagement.

Luckily, effectively communicating appreciation for your donors can assist in solving all of the above problems. You’ll want to thank each individual donor for supporting your nonprofit with their hard-earned dollars. Not only is it the polite thing to do, but it also helps close the loop and reiterate to the donor that their contribution was received and processed successfully. Plus, you can use it as an opportunity to emphasize your nonprofit’s cause and the specific way that the donor’s gift is able to help move your mission forward.

Bottom line? Appreciated donors are more likely to become and stay highly engaged with your organization.

6. Segmentation and personalization

Unfortunately, a donation appeal that begins with “Dear donor” or “to whom this may concern” and ends with a generic request of $5, $10, $25, or $50 is not likely to produce great results. That’s because it won’t elicit the emotional connections that are required for effective fundraising nowadays.

Why not? An effective ask needs to incorporate strategic segmentation and personalization⁠—two things that, when done well, can go particularly far in terms of donor engagement for your organization. It’s what makes a donation request feel like an intimate appeal to an essential partner in your organization’s mission (which, as you know, is what your donors are).

In order to drive engagement, all messaging should be segmented. Donors should be grouped by specific characteristics with other similar individuals to receive targeted information relevant to that slice of your network. This might be in relation to donation level (small, mid-size, or major donors), geographic region, communication preferences, and more.

Further, your communications should also be personalized to each individual. That may include addressing the recipient by name, referring to a donation recently received, or anything else that shows that the message was crafted just for them.

The more you segment and personalize your fundraising efforts, the more your asks will stand out to the individual, the more engaged they will be with your cause, and the more likely they are to partake in your intended response.

7. Unique fundraising ideas

Dedicated fundraising campaigns can be some of the best ways to connect with your organization’s donors and solicit generous gifts at the same time. However, if you go for the same old, same old “been there, done that” fundraising ideas, you’re likely to face more donor burnout than donor engagement.

That’s why choosing unique, exciting, and refreshing fundraisers is such an essential part of donor engagement! And that’s not saying you have to drop your tried-and-true fundraising ideas, either. Just try sprucing them up to make them stand out, and your audience will be more than happy to participate.

For example, do you host an annual charity auction event that does well each year? Consider adding a shiny, new theme⁠—or, even better, a virtual bidding component! Not to mention, similar ideas can be used to optimize your event-a-thons, galas, and more. And don’t forget to incorporate workplace giving opportunities alongside your favorite new fundraising ideas whenever possible!

8. Powerful storytelling

Finally, the story you tell about your nonprofit and its mission-related efforts is essential for securing, engaging, and retaining donor support.

In order to bring your strategic storytelling practices to the next level and inspire more supporters to get involved, it’s important to incorporate essential elements. This should include a group or person in need of aid (your organization’s beneficiaries), a compelling hero (your nonprofit team and the donors who support your work), and a key solution (what your organization does to make a difference). From there, you’ll also want to include supporting data, an emotional narrative, sensory details, and relevant imagery when possible.

The idea is that donors feel connected to the story and desire to play a role in the solution⁠—thus, supporting (or continuing to support) your organization in its work!

Final Thoughts on These Top Donor Engagement Strategies

Your donor base forms an essential component of your overall nonprofit organization, and their engagement with your cause is critical for continuous mission success. A highly engaged donor is more likely to contribute to your cause time and time again⁠—so you don’t want to settle for base-level efforts.

Luckily, utilizing donor engagement strategies like workplace giving promotions, strategic fundraising, cost-effective marketing, and more can make a huge difference. That means it’s time to begin incorporating these ideas into your nonprofit strategy and make sure you equip your team with the tools required to do so effectively!

Want to learn more about getting donors engaged with your nonprofit organization? Browse these additional Getting Attention resources to learn more:

Matching gifts despite economic downturns and how corporate funding remains steady

Matching Gifts Remain Steady (If Not Growing) Despite Economic Downturns

Effective fundraising can be difficult in the best of times, and strenuous economic circumstances can throw a wrench in any organization’s well-laid-out plans. That said, matching gift programs remain a top source of funding for many nonprofits, and matching gifts despite economic downturns is entirely possible.

In order to best craft a matching gift strategy for your organization, it’s essential to both look at past examples and cite probable trends for the future.

Which is why, in this guide, we’ll share valuable insights into the following:

The good news is this ⁠— research shows that matching gift opportunities remain steady and are likely to continue doing so. At the same time, it’s important to equip your team with the knowledge surrounding matching gift programs, their current status in the nonprofit sector, and what you can do to set your mission up for success.

Let’s begin.

What We’ve Learned From Previous Economic Downturns

Since the conclusion of the Great Depression in 1939, the U.S. has fallen into thirteen economic recessions. In the most recent circumstances, we’ve seen the effects that difficult national (and even global) financial crises have had on one of the most popular forms of corporate philanthropy⁠—matching gifts.

Luckily, the evident impact has been largely positive, which is a benefit to the companies, their employees, and nonprofit causes around the world.

Matching Gifts in the Great Recession

The Great Recession, which occurred from December of 2007 to June of 2009, was one of the first to take place while matching gift programs were a commonplace type of philanthropy. And while many were concerned about companies taking away the giving opportunities, this didn’t tend to be the case.

In the words of Aron Cramer, president and CEO of Business for Social Responsibility, “This recession is wiping away a lot of things, but so far, corporate responsibility seems to be a survivor.” Looking back on the happenings, we’re glad to report that corporate giving continued to thrive throughout the downturns.

Here’s what a few well-known companies had to say (and do) concerning corporate giving in the 2008 recession:

General Electric is an example of a company continuously matching gifts despite economic downturns.General Electric — According to its 2008 annual report, the GE Foundation reallocated an additional $20 million to increase its support for organizations providing communities with basic needs such as food, clothing, and shelter. In fact, General Electric’s overall philanthropic giving grew by 13.6% as compared to the previous year⁠—despite a stock price decrease of 55%.

In the words of GE’s Chairman and CEO at the time, Jeffrey Immelt, “When we come out of this fog, this notion that companies need to stand for something – they need to be accountable for more than just the money they earn – is going to be profound.”

Starbucks is an example of a company continuously matching gifts despite economic downturns.Starbucks ⁠— In December of 2008, Howard Schultz, at-the-time CEO of Starbucks Coffee Company, published a contributor piece in the Huffington Post outlining his passionate belief in the participation of corporate social responsibility. Amidst the economic downturn of the time, Schultz proclaimed that it was not the time to cut giving and other social contributions.

In his own words, the Starbucks CEO stated, “With that mindset comes the false belief that investments in people and training can wait; that corporate social responsibility can be put on the back burner.” And the idea is reflected in Starbucks’ matching gift data, as well! Not only did the company retain its matching gift program despite overall financial hardship, but it saw a 28.6% increase in matching gift totals from year over year (source: 2007 and 2008 Global Impact Reports).

Matching Gifts + COVID-19

The next recession seen by the U.S. took place between February and April of 2020 and was the direct effect of the coronavirus pandemic during the same time period. And again, many were pleasantly surprised at the charitable responses taken by tons of businesses, small and large.

Check out these companies’ matching gift responses to the COVID-19 pandemic and resulting economic downturn:

AbbVie is an example of a company continuously matching gifts despite economic downturns.AbbVie ⁠— In order to aid in COVID-19 relief efforts, global biopharmaceutical company AbbVie opted to significantly increase its charitable contributions to nonprofit causes amidst the pandemic outbreak. In late March of 2020, the company announced a $35 million donation above and beyond its existing nonprofit funding⁠. This was in addition to an expanding matching gift program for its employees, offering to match team member donations at a 2:1 rate, rather than its typical dollar-for-dollar approach.

According to chairman and chief executive officer, Richard A. Gonzalez, “AbbVie is making this donation to nonprofit partners that will have an immediate and significant positive impact in communities that have been hit hardest by this unprecedented crisis. Our 30,000 AbbVie team members around the world are proud to be able to help make a difference in the fight against this virus.”

General Mills is an example of a company continuously matching gifts despite economic downturns.General Mills ⁠— General Mills, Inc. similarly chose to increase its employee matching gift program in response to COVID-19 as a way to further motivate its employees to give back to their communities. In March of 2020, the company increased its maximum matching gift amount per employee by 50%. Not to mention, when you consider General Mills’ already-established 2:1 match ratio, the company set its employees up to continue making a significant difference, resulting in over four times their initial donations’ impact.

Mary Jane Melendez, president of the General Mills Foundation, reported the following: “As a company, we have the values, insights, and partners to positively impact the lives of millions of people worldwide during this unprecedented time as the world navigates the COVID-19 pandemic. These grants will help expand food access and lend added support for many of our communities around the world.”

And it didn’t end there, either! Double the Donation compiled a list of even more key companies that chose to expand their matching gift initiatives in response to the COVID-19 pandemic⁠. This includes Apple (introduced a two-to-one ratio as opposed to their traditional dollar-for-dollar match), Google (significantly increased their matching gift cap to $20,000 per employee), Honda, Microsoft, and more.

What We’re Seeing Regarding Program Updates in 2022

2022 has been a significant year in terms of changes—both regarding corporate matching gift programs as well as in the overall economic landscape. Luckily, despite any economic downturns we’ve seen, the adjustments in matching gift programs have been overwhelmingly positive.

Let’s browse a few companies that have enhanced their employee donation-matching initiatives in the past year—and specifically, how they’ve done so.

Reinstated Programs

Reinstated matching gift programs

These programs that had previously lapsed have been brought back, further empowering their employees to get involved:

  • Murphy Oil Corporation – Corporate matching gift program reinstated
  • Kimray – Corporate matching gift program reinstated with a new maximum match of $2,000

Increased Match Ratios

Increased matching gift ratios

Increasing matching gift ratios enables employee donors and the nonprofits they support to do exponentially more with the funding they contribute. Now, with growing match ratios, these companies aim to double, triple, and even quadruple their team members’ individual gifts:

Elevated Donation Maximums

Increased matching gift maximums

As corporate donation matching maximums grow, so does the capacity for donors’ matching gifts to make a difference for the causes they care about. Check out these companies’ programs, now with more room for eligible matching:

Matching gifts as a whole tend to ebb and flow; one program may end, while another few begin. However, we’ve seen the overall offerings increasing steadily in the past few years. And as we jump into the new year, we can continue to expect program enhancements, new offerings, and more.

What We Can Expect for the Future of Matching Gifts

As the U.S. economy trends downward, many are once again beginning to question the future of matching gift fundraising opportunities. Will companies cancel these programs as their own profits are in danger? Or will they up their giving efforts as their communities’ needs continue to grow?

Unfortunately, there’s no way to look directly into the future and figure out what companies will end up choosing. However, a look at the past, and an analysis of current matching gift trends, can help us craft our hypotheses.

And that being said, here’s what we can expect to occur in terms of matching gifts despite economic downturns:

Companies with existing programs will continue to match employee gifts.

First things first, most companies that already match employee donations are likely to continue doing so. A matching gift program is typically an ongoing initiative rather than something that is often canceled and re-instated at a later, more promising point in time. Most companies see matching gifts as what they are⁠—long-term, positive investments⁠—and will not opt to negate their offering, even despite a nearing or existing recession.

Not to mention, the vast majority of companies will have already established their matching gift budgets for the time being. Plus, cutting corporate philanthropy programming in order to increase business profits would be a pretty poor public relations strategy⁠. This is especially true in a time when corporate social responsibility is being increasingly demanded from businesses across the globe.

More companies will begin offering employee donation-matching initiatives.

In a recent survey, 39% of companies reported plans to expand their workplace giving programs (such as matching employee gifts) in the next two years. Regardless of challenging economic conditions, the demand for charitable-minded companies is increasing.

Employees want to work for companies that support the greater good⁠—often through nonprofit causes⁠. Not to mention, consumers want to spend their dollars in the same way by supporting businesses that care about giving back.

This is particularly crucial in a time such as now, which is being referred to as the “Great Resignation.” Individuals are leaving their existing companies in droves in order to find employment that better suits their wants and needs. For many, that means locating opportunities with companies that prioritize social responsibility and philanthropy⁠—especially to the nonprofits that they themselves support.

Thus, more and more businesses are looking for new ways to demonstrate their participation in corporate social responsibility. One of the easiest and most impactful ways to do so is with employee gift-matching, which is why employers are launching new programs every day⁠. And we expect that they’ll continue to do so!

Some employers will expand their matching gift program thresholds.

Considering how many companies opted to increase their matching gift programs during the recessions of 2008 and 2020, it can be expected that some will choose to do the same now.

Economic difficulty and community needs tend to share a positive correlation⁠—when one increases, the other follows suit. As a result, corporations see a growing demand for nonprofit services and feel compelled to do even more.

And as a bonus for nonprofits, these expanding programs tend to see particularly high levels of employee participation as well. When team members see their employers giving or offering more to charitable causes, they can be increasingly inspired to contribute their own dollars as well.

Next Steps for Elevating Your Nonprofit’s Gift-Matching

What can you do to help your organization make the most of available corporate donation-matching dollars? The #1 step you can take is ensuring your donors are aware of the opportunities in the first place.

In fact, studies show that over 26 million individuals are currently employed by companies with matching gift programs. But more than 78% of this group has never been informed about them! And, despite being eligible to participate, these individuals will be unable to secure matching gifts from their employers on your behalf if they don’t know about the programs.

So keep an eye out for companies with matching gift programs as they’re constantly changing, and new programs are being added every day. Then, be sure to educate your donors about the vast opportunities at hand⁠—and how they can get involved.

Interested in learning more about matching gifts (despite economic downturns and beyond)? Check out these other information-packed resources:

  • 14 Important Questions to Ask About Matching Gifts. You probably have some questions about matching gifts and how your organization can make the most of these programs for your cause. Read up on these frequently asked questions and answers to find out everything you need to know!
  • The Ultimate Guide to Securing Corporate Sponsorships. Matching gifts aren’t the only corporate giving program these companies are offering, either. Browse this comprehensive guide to determine the best ways to secure corporate sponsorship opportunities for your cause.
  • Matching Gift Best Practices: Raise More for Your Nonprofit. Do more with matching gifts! These tried-and-true matching gift fundraising best practices will show you how to inform your audience about the programs, simplify the participation process for donors, and much more.

How donor data research can improve donor retention

How Donor Data Research Can Improve Donor Retention

You’ve likely heard the saying that it’s cheaper to retain a donor than it is to find a new one. It’s why maintaining high levels of retention is so crucial for many organizations. Luckily, donor data research can help!

In this guide, we’ll walk you through everything you need to know about donor data⁠ and how it can impact your overall retention rates. This will include:

By collecting detailed information about your supporters, you can develop beyond-surface-level relationships and better target your appeals to each individual. In the end, you’ll see more donors continuing to support your efforts, in the long run, providing your organization with healthy and effective fundraising efforts.

Ready to find out how this works and what you can do to leverage donor data research in your retention strategy? Let’s begin with the basics.

Types of Donor Data to Prioritize

There’s a ton of information available out there about each and every person. In order to optimize your donor relationship strategy, you need to know which types of data will be of use to you.

We recommend prioritizing the following:

Contact information

An individual’s contact information is arguably the most essential element of their donor profile. It’s what you need to get in touch with the donor after their initial contribution, thank them for their support, and begin developing a relationship. In the end, it’s also what you’ll use to send follow-up donation requests, thus paving the way for donor retention capabilities.

Ideally, this donor data should include as many of the following details as possible:

  • Name
  • Phone number
  • Email address
  • Mailing address

If you have multiple ways to get in contact with a donor, it can also help to collect information pertaining to their preferred communication methods. This might incorporate text messaging, phone calls, email correspondence, direct mailings, and more.

Nonprofit involvement

Next, it’s important to have a solid understanding of an individual’s historical nonprofit involvement⁠—both with your organization and others. Thus, ideal data on an individual’s nonprofit involvement should include:

For example, you’ll want to engage with a long-time repeating donor much differently than you would a first-time contributor to your cause. Luckily, this information should be one of the easiest to collect and leverage⁠—particularly when it comes to giving history in regards to your own organization⁠—using your nonprofit’s CRM or donor management system.

Employment details

Did you know that your donors’ employment information is one of the most crucial pieces of data you can access? Not only can this information help roughly identify your supporters’ wealth status (more on that below), but it can also open up significant opportunities for matching gifts, volunteer grants, and more. Plus, understanding employment status can even help uncover invaluable business connections and open doors for potential corporate sponsorships as well.

So what exactly do you need to know? The company an individual works for is likely the simplest data point to find. From there, however, additional information such as employment type (full-time, part-time, seasonal or temporary, retired, etc.), job title, and tenure at the business can provide further insights into a donor’s employment.

Matching gift eligibility

A donor’s matching gift status is most often directly related to their employment. But an individual’s eligibility for such a program is such a key component that it should be considered its own donor data point altogether.

Once you know where your donors work (and typically, their employment type), you’ll be more likely to determine whether they qualify for workplace giving programs. From there, you’ll be able to easily and efficiently communicate that eligibility to each individual.

As a result, this data point can function as an additional engagement opportunity (or more likely, multiple). Not to mention, studies report donors being increasingly likely to give if they know that their gift can be matched! And when you follow up with match-eligible donors after they give as well, you can keep your organization at top of mind for longer, remind them about the impact of potential matches, and ultimately drive more corporate revenue toward your cause.

Wealth data

Understanding a supporter’s wealth level is an essential part of determining ideal donation request amounts and, thus, optimizing your donor relations strategy. In order to craft a solid estimate for an individual’s ability to give, consider the following types of wealth marker information:

  • Real estate ownership
  • Stock ownership
  • Political giving
  • Business affiliations
  • Salary estimations

Some of these data points can be reflective of your knowledge of their employment status, while others are new pieces of information to consider. Together, they enable you to recognize and identify prospective major donors and target them as effectively as possible within communications.

Bonus! Hobbies and interests

An individual’s choice in hobbies and interests can tell you a lot about who they are as a person⁠—rather than just a wallet. Though it may not be as “essential” as the other data points listed, having this information in your donor profiles is never a bad idea.

For example, let’s say you’re having a face-to-face conversation with a major donor. Knowing about their hobbies and interests, such as favorite sports (and sports teams), pastimes, animals, foods, and more, can help identify opportunities for genuine connections and similarities and begin building a rapport in the relationship.

How Nonprofits Can Collect Donor Data Insights

Now that you know what kinds of data points are of interest to your fundraising team, how exactly will you go about collecting that information?

Here are a few key methods you might use:

Online donation forms

Did you know that your organization’s online donation forms can provide a wealth of invaluable information about your donors? And if so, are you doing as much as you can with the donor data you collect?

As a donor completes their gift by utilizing your nonprofit’s online donation tool, they’re likely prompted to enter a range of details⁠—from their name and contact info to the way they got involved with your organization.

Matching gift software

Matching gift software (such as Double the Donation) is a specific type of fundraising technology that typically integrates with an organization’s online donation form, CRM, and more. And it’s one of the simplest and most impactful ways to collect information about donors’ employment⁠—including current company and matching gift program eligibility.

There are a few ways that this software typically works! For one, a matching gift database search tool can be embedded directly into the organization’s online donation page and/or confirmation screen. Donors are prompted to enter their company’s name in the auto-completing search tool, which then provides them with detailed information about the company’s available matching gift program criteria and next steps. Not to mention, the company name entered in the search tool is automatically associated with the individual’s donor profile for the organization to come back to.

For individuals who choose not to interact with the matching gift tools during the online giving experience, matching gift software may identify additional match-eligible supporters through corporate email domain screening, automated email follow-ups, and more.

Data append services

Have you already utilized multiple of the above methods for collecting donor data and realized you still have a number of holes in your donor profiles? That’s when you may want to consider data append services to help fill in the gaps!

Data appends are typically conducted by third-party agencies that have access to tons of publicly and privately held data sources on millions of individuals. All you need to do is supply the service provider with the information that you do have (let’s say, for example, a donor’s first and last name and email address).

The appends service then scans that information against the rest of the data and provides additional details about each individual (such as the previously mentioned individual’s place of employment, mailing address, birth date, and more).

Asking directly

One of the most straightforward ways that an organization can collect information about its donors is by going directly to the source⁠—the donors themselves. This is often a significantly overlooked method, but the results can be great. So if you’re looking for additional donor data, consider just asking for it!

Common ways for doing so include sending out a brief online survey in which donors can provide a range of requested information or offering donors access to a customizable online donor profile for your organization. In either case, individuals can share details about themselves, which your organization can use to get better acquainted with its audience.

The Impact of Donor Data Research on Retention

Once you’ve collected a plethora of information about your donors, that information can very well be used to adjust your supporter relations strategy. Consequently, you’ll typically see significantly improved retention levels in no time.

But why is that? And how will it work?

These are some of the specific, tangible benefits of donor data research that simultaneously result in nonprofit supporters sticking around for the long haul.

Personalization in communications

Personalized communications are more likely to grab recipients’ attention. This typically results in higher open rates, conversion rates, and more.

In order to personalize your organization’s messaging, however, you must have donor data to incorporate. At the very least, you need to know⁠—and use⁠—your donors’ names! Other helpful data points can include recent donation history (amount and campaign), events attended, and personal connections to your organization’s mission.

Take a look at these examples:

“Dear Brenda, Thank you so much for your recent donation of $200 to our cat rescue organization. Your generous support continues to make our mission possible⁠—and we’ve loved getting to know you at our recent gala, too!”

“Dear donor, thank you for your donation! Your generous support continues to make our mission possible⁠.”

Increased personalization makes donors feel more intimately connected to your organization as a key component of your mission. When this occurs, they’ll be more likely to continue supporting your cause with additional gifts for years to come.

Targeted donation request amounts

Specific donation asks are often used by organizations to help encourage donors to make larger gifts⁠—both within online donation forms and with face-to-face major donation requests. However, you can’t just choose a set range of dollar amounts and use it as a universal suggestion for all donors.

Why? If your suggested amounts are all beyond a prospect’s giving ability, they’re likely to feel discouraged from giving and perhaps never complete their intended gift. At the same time, if you request small or mid-size “typical” donation amounts from a potential major donor, you’re likely to leave significant funding on the table.

That’s where targeted donation asks come in! By understanding your supporters—complete with a solid foundation of donor data research⁠—you can craft ideal gift requests for each individual. The donor will be more likely to contribute to your cause, and you’re likely to maximize the donation amount as it’s curated for every person.

Workplace giving opportunities

Workplace giving programs⁠—such as matching gifts and volunteer grants⁠—can offer a significant form of funding for nonprofit organizations. But they can also increase donor engagement, encourage on-the-fence individuals to contribute, and keep supporters coming back time and time again.

In fact, 84% of donors even report that they’re more likely to donate if they know a match is being offered, and mentioning matching gifts in your fundraising appeals results in a 71% increase in response rate.

All of that is to say that they’re great ways for nonprofits to boost donor retention. And your donor data research sets you up for continuous success in that field by identifying eligible donors to follow up with.

Main Takeaway for Donor Data Research and Retention

The more you know about your donors, the better you can craft relationships with them. And the stronger your donor relationships, the more likely they are to continue supporting your cause time and time again.

Ready to learn more about donor data management and what you can do with the information for your cause? Check out these additional resources:

The Ultimate Guide to Securing Corporate Sponsorships

The Ultimate Guide to Securing Corporate Sponsorships

As a nonprofit organization, you’re probably always on the lookout for new ways to secure revenue for your cause, and better ways to improve upon existing efforts. One of the most underutilized sources of nonprofit funding is corporate giving⁠—and within that subcategory, corporate sponsorships can be a great way to go.

But what exactly are the opportunities available, and how can your team go about securing corporate sponsorships to help fund your mission? This guide will provide you with everything you need to know by exploring the following key topics:

Partnering with for-profit businesses can often be one of the most lucrative and impactful fundraising strategies for organizations of all shapes, sizes, and causes. And don’t forget⁠—participating companies benefit greatly as well.

Let’s begin our exploration of corporate sponsorships for nonprofits with the basics.

What Are Corporate Sponsorships?

Corporate sponsorships are an extremely popular form of corporate giving program in which companies provide funding or resources to nonprofit partners. This often takes place in the context of a particular fundraising event, campaign, or project.

For organizations looking to diversify their funding sources by exploring new streams of revenue, sponsorships can be a great place to start. And there are different types of corporate sponsorships available, too⁠! These include:

  • Financial — A business provides a monetary contribution to a nonprofit organization.
  • In-kind — A business provides donated goods or services to a nonprofit organization (these are typically, but not always, related to the businesses’ industry).
  • Media⁠ — A business contributes by funding the promotion of a nonprofit’s upcoming event through paid advertising channels.

Regardless of the kind of sponsorship agreement between an organization and a corporate partner, the common denominator is that the nonprofit receives some sort of support from a (typically for-profit) business.

Who Benefits From Corporate Sponsorships?

Many nonprofit fundraisers refer to corporate sponsorships as mutually beneficial relationships, which might also be considered a win-win situation. The bottom line is that both parties benefit significantly from participating in the partnership.

Let’s take a look at key advantages seen by the two primary stakeholders in a corporate sponsorship relationship:

  • Companies: Companies that sponsor nonprofits typically aren’t doing so just for the sake of altruism⁠—though that can be a major component of the motivation. But these businesses also receive elevated brand reputations and public relations boosts, increased levels of corporate social responsibility, higher levels of employee engagement, tax benefits, and more.
  • Nonprofits: As a nonprofit, you might (understandably) be a bit more focused on this side of the partnership benefits. Luckily, they’re plentiful! Organizations receive increased funding for their causes through corporate donations, along with unique co-marketing opportunities from working alongside their corporate partner!

In some forms of corporate giving, there are even more beneficiaries to the partnerships⁠—for example, the companies’ employees or the nonprofits’ donors. Sometimes those are even the same people! Employees are able to feel an increased sense of pride in the businesses they work for when their employers take part in charity and other philanthropic opportunities. And donors are often provided with new ways to support their favorite organizations⁠—such as through an upcoming event sponsored by a local business.

The Four Stages of Securing Corporate Sponsorships

You understand the advantages of corporate sponsorship participation, and you’re ready to dive in. But where exactly should you start? We’ve broken the process down into four simple steps!

1. Identifying Potential Corporate Sponsors

Before you can secure corporate sponsors for your cause, you’ll need a starting point. Who are your organization’s ideal sponsors? Are these companies within a certain industry, location, or value set?

Your priorities in locating the perfect sponsor can vary based on your mission, the need you’re raising funds for, and more. Here are four components to consider as you craft a list of potential corporate sponsorships:

  • Popular companies with generous philanthropic initiatives ⁠— Take a look at lists of particularly charitable businesses, and see if there are any that catch your eye. There are tons of free compilations online (like this one from Double the Donation) that can help narrow down your search!
  • Local businesses in your community ⁠— Local businesses often love giving back to the communities in which they’ve established their own roots. Be sure to reach out to the mom-and-pop restaurants, salons, boutiques, agencies, and shops in your neighborhood for potential sponsorship opportunities.
  • Companies you already have connections to ⁠— Do a lot of your donors, volunteers, or board members work for philanthropically-minded companies? Has a particular business supported one of your organization’s fundraising efforts in the past? These kinds of existing connections can be some of the most effective ways to get your foot in the door with potential sponsors.
  • Companies whose missions align with your own ⁠— When it comes to selecting and securing corporate sponsorships, mission matters. If you run an animal rescue, you might want to reach out to pet supply retailers. If you work with a nature conservancy, you might target environmentally friendly businesses that build sustainability into their practices. When your values overlap as such, these companies will be more inclined to support your cause.

It’s always good to start out with a lengthy list of prospective corporate sponsors. After all, some will say “no,” and others you might not even hear back from. And that should be expected! But when you provide your solicitation team with a wide array of possibilities, it can make rejections a bit less discouraging.

2. Cultivating Business Relationships

Like with any donation request, it’s important to have an existing relationship with potential contributors before jumping into the actual solicitation of funding.

So, what can you do to begin developing corporate partnerships? Consider:

  • Asking a member of a prospective sponsor’s team to sit down and chat with someone from your organization, and discuss missions, values, and priorities.
  • Inviting a member of a prospective sponsor’s team to visit your organization’s facility for a behind-the-scenes tour.
  • Providing a prospective sponsor with fundraising impact materials such as your annual report, Form 990, and more.
  • Taking an interest in a prospective sponsor’s business, strategies, and goals.

Not only are you likely to win more corporate sponsors this way, but it also helps establish a sense of familiarity with each party, and makes the sponsorship feel relational rather than solely transactional.

3. Creating a Value Proposition

Your organization’s (or specific campaign’s) value proposition is essentially the answer to the business asking, “what’s in it for me?” In order to truly be a mutually beneficial relationship, the value has to go both ways.

One of the most common types of value propositions is that of co-marketing efforts and improved brand reputation. Here’s an example:

Let’s say that Linda’s Flower Mart provides funding to help establish a fundraising event for a local nonprofit in their community, Midtown Youth Center. Now, Midtown Youth Center will continue to promote its upcoming fundraiser through all of its marketing and communication channels. They want a significant turnout, after all, to collect as much additional donor revenue as possible to help bankroll their programming.

But don’t forget the value-add for the flower mart, either! Linda’s company’s logo is featured in all marketing materials for the event as a key sponsor, ensuring a wider audience is exposed to her company and will consider her services for future flower needs. The day after the fundraising event, Linda meets a new group of eager customers who report that they love shopping at local businesses that continue to give back to their own communities.

As you begin crafting your organization’s value proposition for upcoming sponsorship asks, remember that this is one of your most essential selling points. You’ll want to provide participating businesses with ample advantages so that they, too, see a return on their investment in your organization.

Bonus tip! Keep in mind that the benefit to the corporation should not outweigh the benefit to the organization. If it does, the IRS may classify income as “unrelated business income” (taxable) as opposed to a “charitable contribution” (tax-free).

4. Making Your Corporate Sponsorship Ask

Now it’s time to make the actual corporate sponsorship request—and this can be the most nerve-wracking step in the process for many fundraisers. However, it’s also the most important; you won’t have sponsors if you never ask!

As you get to this point, consider the following best practices:

  • Conduct several practice runs of sponsorship request conversations before you meet with the businesses in question.
  • Have your corporate sponsorship ask conversations in person when possible. This makes the meeting more personal and helps put a face to your organization.
  • Use volunteers to make the actual sponsorship ask! These individuals are not being paid to say good things about your organization, and that can make a difference for people and businesses considering contributing. However, you’ll want to support and prepare your volunteers well for the scenario.
  • Offer various sponsorship tiers that align with different-sized budgets. Many businesses will be interested in supporting your efforts, but might not be able to swing the hefty price tag of a top sponsorship package.
  • Emphasize your value proposition. This is the tangible benefit offered to businesses considering a partnership and should be a main focus of your conversations.

By incorporating these tips into your corporate sponsorship strategy, you’ll likely be able to secure a good number of top partnerships. But remember, it’s also essential that your team knows how and when to take no as an answer. Some companies simply won’t be able to contribute at the time being⁠—but if you leave your conversation on a positive note, they’ll be more likely to consider partnering with your organization in the future.

How to Secure More Corporate Sponsorships: FAQ

Still have questions about securing corporate sponsorships for your nonprofits? Here are answers to some common questions organizations have throughout the process.

What should I do after securing a corporate sponsorship?

Let’s say you’ve come to an agreement with a corporate partner that has agreed to sponsor your organization’s upcoming event. You might be asking yourself, “well, what now?”

After securing corporate sponsorships, it’s time to solidify your relationship with the company. Share resources about your organization’s work, additional engagement opportunities, mission success stories, and more. Before the event takes place, make sure both teams are on the same page with what exactly the sponsorship entails, including logistics surrounding funding transfers.

Once the event concludes, you’ll want to continue developing your partnership with the company. Maintaining a personal relationship with those who helped you pull off your sponsored event after it’s over is essential for showing your appreciation for the company’s support. And as an added bonus, they’ll likely be more inclined to partner with your team on future endeavors!

How should we acknowledge corporate sponsors?

The ways in which your organization acknowledges its sponsors will greatly depend on your nonprofit itself, the event or campaign being sponsored, and the company you’re partnering with. For example, if you’re hosting a community event, you might acknowledge a sponsor by providing them with a tent or other area to promote their business.

You’ll also want to keep in mind that some forms of public acknowledgment may be specifically laid out in the sponsorship agreement between your organization and the company you’re partnering with. This might include social media promotion, website inclusions, space in tangible marketing materials, event announcements, and more. However, it’s always nice to go above and beyond the required acknowledgment elements to communicate your appreciation to your corporate sponsors.

What are other top corporate fundraising opportunities?

Corporate sponsorships are by no means the only form of corporate fundraising worth looking into. If your team is interested in additional corporate giving programs (and particularly those that are easy to get connected with), we recommend the following:

  • Matching gifts
  • Volunteer grants
  • Employee donation stipends
  • Payroll deductions
  • Community grants

Not to mention, various forms of corporate giving opportunities often overlap! For example, studies show that 85% of the top matching gift companies also offer volunteer grant programs for their employees. And if a company has shown particular interest in philanthropy before (such as through any of the above-mentioned initiatives), they might be increasingly inclined to participate in a corporate sponsorship with your cause.

Additional Corporate Sponsorship Resources

Now that you have a solid foundation of knowledge concerning corporate philanthropy, the benefits to everyone involved, how to locate opportunities and propose partnerships, and more, you’re ready to get started. But your efforts in securing corporate sponsorships on behalf of your organization are just beginning!

Interested in learning more about the significant impact that corporate sponsorships can bring to nonprofits like yours? Explore other top corporate fundraising resources here:

  • 14 Important Questions to Ask About Matching Gifts. Matching gifts are one of the most popular forms of corporate philanthropy, and corporate matching and sponsorships go hand in hand. Dive into the importance of matching gifts and how to increase your organization’s revenue through this source.
  • Corporate Philanthropy: The Ultimate Guide to Giving. Looking for additional corporate giving opportunities to make the most of for your cause? Check out Double the Donation’s complete resource of tips, tricks, tools, and more to ensure your team is prepared to leverage this fantastic source of revenue.
  • Is Cause Marketing Right for Your Nonprofit? Cause marketing is one of the most impactful drivers of corporate sponsorships. Creating a plan for this strategy is essential for partnering with companies that best align with your organization’s values and receiving significant benefits in return.

4 New Revenue Streams Your Nonprofit Can Start Using Now

4 New Revenue Streams Your Nonprofit Can Start Using Now

Fundraising can be a little unpredictable. While your nonprofit likely has a good idea of how much funding you can expect from month to month, chances are that a significant percentage of your support comes from individuals who can occasionally change their minds or act in ways you might not have predicted. 

Fortunately, there are a variety of resources your nonprofit can use to increase your funding’s reliability. Specifically, you can add new revenue streams to your fundraising strategy. Adding new sources of revenue may sound like a lot of work on the surface, but in reality, there are many your nonprofit can tap into almost immediately without disrupting any of your other fundraising efforts. 

From passive fundraisers to untapped philanthropy programs, your nonprofit can get started right away with these four revenue streams:

  1. Online Shopping Programs 
  2. Grocery Store Fundraisers 
  3. Matching Gifts
  4. Google Ad Grant

Keep in mind that these revenue streams are meant to supplement your main fundraising activities. After all, you’ll still need to perform your usual donor outreach and campaigning to alert donors to new ways they can support your nonprofit. With that in mind, let’s get started. 

1. Online Shopping Programs 

Do your supporters shop online? Chances are that many of them do, as research has shown there were 256 million online shoppers in 2020, and that number is only expected to grow over the next few years. Your nonprofit can make the most of this trend by encouraging your supporters to participate in an online shopping program. 

Online shopping programs have supporters essentially shop for your cause when they shop at participating retailers. A percentage of the sales total for each of your supporters’ purchases will be sent to your nonprofit. Plus, these contributions come from the retailers, which means your supporters won’t need to spend any more than they normally would while shopping. 

To launch an online shopping fundraiser, you’ll need to get in touch with your supporters and guide them through the following steps: 

  • Supporters download the app or browser extension. Send your supporters a link to download either your nonprofit’s online shopping program app or browser extension. If supporters prefer not to download anything, see if your shopping program has an online portal they can make their purchases through. 
  • Supporters shop at participating retailers. Ideally, your online shopping program should already be partnered with businesses your supporters already shop at, meaning very few of your supporters will need to change their shopping habits to participate. You may even be surprised at just how many different types of retailers participate in online shopping programs, from department stores and restaurants to online course vendors. 
  • Your nonprofit earns. As supporters start making purchases, your nonprofit will earn a steady stream of income through your shopping program. Shopping programs are designed to help nonprofits earn reliable revenue over time, so be patient and continue encouraging your supporters to participate in order to earn. 

Maintaining strong communication with your supporters is essential for a successful online shopping program. Unlike set-it-and-forget-it fundraisers, online shopping programs greatly benefit from regular promotion to attract new supporters to your program and remind current supporters to continue participating. 

2. Grocery Store Fundraisers

While it may be true that not all of your supporters regularly shop online, all of your supporters do need to make routine trips to the grocery store, giving them another chance to help out your nonprofit. Like online shopping fundraisers, grocery store fundraisers help nonprofits earn revenue by contributing a percentage of your supporters’ sales total to your organization. 

Many popular grocery store chains have fundraising programs that your nonprofit can apply to, allowing supporters to help your organization while they shop. Of course, many grocery stores have unique rules for their fundraising program, so be sure to research your local chains before applying. 

Once you join a grocery store fundraising program, be sure to promote it to your supporters. Let them know where and how they can participate, as well as any additional details they need to know to have their contributions count. For example, some grocery stores may need participants to join their rewards or membership program first, which often requires filling out a form in-store or signing up online. 

But don’t stop marketing your program after an initial email letting supporters know it’s gone live. Regularly promote it along with your other fundraisers to let new supporters know how they can make more ethical shopping decisions with your program, while also reminding your current supporters to continue shopping at your partner grocery store. 

3. Employer Gifts

Each time your supporters donate or volunteer, they can earn your nonprofit additional revenue through matching gift programs. Matching gift programs are contributions made by your supporters’ employers, meaning they won’t need to give any extra themselves to make their support go further. 

There are two main types of employer matching programs, and your supporters can make use of both of them to help drive additional income: 

  • Donation matching. When your supporters donate, employers with a donation matching program can match their gift, effectively helping your nonprofit earn double for each eligible donation. Help your donors discover if they qualify for a matching gift and fill out any necessary forms to apply for one. 
  • Volunteer grants. Volunteer grants can be an entirely new revenue stream for many nonprofits, as you’ll be able to collect contributions from your volunteers’ employers whenever they donate a few hours of their time. Companies that offer volunteer grants have a wide range of requirements and potential payouts. For example, Apple has no minimum for hours worked and will donate $25 per hour volunteered, whereas Pfizer requires employees to work at least 40 hours, but will then donate $500. 

While your nonprofit can encourage supporters to research if they are eligible for donation matching or volunteer grants, there are a variety of online fundraising tools that can make the process much easier. For example, matching gift databases allow supporters to enter the name of their employer and then be paired with the necessary matching gift forms automatically. 

4. Google Ad Grant

You can’t start using revenue from a Google Ad Grant right off the bat, but you can set your nonprofit up to qualify for one almost immediately. Google Ad Grants are specifically for online advertising, giving nonprofits $10,000 in ad credits a month. This can significantly change a nonprofit’s online outreach strategy and free up funds that might have previously been allocated to marketing. 

To get started applying for a Google Ad Grant for your nonprofit, ensure that you meet these three requirements: 

  • Have 501(c)(3) status. Google only allows nonprofits with a valid 501(c)(3) status to apply for their program. This means government organizations, hospitals, and schools are not eligible for the Google Ad Grant.
  • Agree to Google’s terms of services. Google has terms of service for how nonprofits will use the grant and Google Ads. Ensure you understand what is expected of your nonprofit to help maintain the grant if your nonprofit qualifies.
  • Have a valuable website with an SSL certificate. Google has a few clear and a few not-so-clear requirements for nonprofit websites. Your website must have an SSL (Secure Sockets Layer) certificate, only ads that relate to your mission, and limited commercial activity. More vaguely, your nonprofit’s website must also be high-quality. In most cases, this will mean having a clear layout, easy to find descriptions of your nonprofit’s mission, content that is unique to your nonprofit, and enough content to demonstrate that your nonprofit is a reliable, long-lasting organization. 

Nonprofits who already have accomplished these three tasks can jump straight into making their Google for Nonprofits Account and applying for a Google Ad Grant. Google will then assess a nonprofit’s website to determine if they are eligible, and, if so, they can begin designing and launching their ad campaigns with their new revenue.

Adding new fundraisers to your calendar can be easy. Explore options that are easy for you and your supporters to get started with, while also considering programs that might take a little while to apply for but can then start earning reliable revenue for the foreseeable future. Good luck!

20+ Best Resources for Nonprofit Organizations

Running a nonprofit organization can be hard. With so many components to focus on, it may feel impossible to accomplish it all on your own with a handful of overlapping spreadsheets. Good news — you don’t have to!

In this comprehensive guide, we will outline the best resources for your nonprofit organization to elevate and optimize your operations across a number of areas..

This guide will cover top providers across the following categories of nonprofit resources:

Soon, you will be on your way to optimizing your organization with the help of the experts and tools below. Let’s dive in!

This graphic links readers to the nonprofit resource of a Google Ad Grant agency.

This section covers Getting Attention's top picked resources for nonprofits.

Resources for Nonprofits: Our Top Picks

Double the Donation

This section covers a matching gift resource for nonprofits.


Double the Donation’s mission is to help your nonprofit receive more money through corporate matching gift programs. Far too often, nonprofits miss out on valuable donations because many donors are unaware that their employers’ offer corporate matching gifts. Double the Donation provides a solution to this issue with its 360MatchPro software.

360MatchPro prompts donors to enter their employer’s name into a matching gift search tool when providing a donation. If their employer offers a matching gift program, the donor will be directed to submit a match request. Having access to this information will help your nonprofit tailor communications to donors eligible to double their donations. In the end, this will earn your organization more money!

Why we love it

Gaining access to matching gift information will help you raise double the funds for your organization with little additional effort. Additionally, the information obtained from the matching gift tool will help you send personalized reminders about a donor’s specific matching gift program.

If your donor records don’t include donor information, that’s not a problem, either. 360MatchPro can do real-time employer appends to get your donors into your matching gift pipeline.


The standard pricing for Double the Donation’s 360MatchPro starts at $1200 per year. This is recommended for organizations already receiving matching gifts that are ready to boost their numbers. Larger enterprises are encouraged to request a quote for custom pricing.

Getting Attention

This section covers a Google Ad Grant resource for nonprofits.


Getting Attention is a nonprofit marketing agency specializing in Google Ad Grant management. We work closely with clients to develop strategies that are right for them. The professionals at Getting Attention are ready to help you through every step of your Google Ad Grant journey, making sure you optimize your grant opportunity.

Some of the Getting Attention services include:

  • Google Grant applications
  • Account hygiene
  • Google Grant reactivation
  • Keyword research

Click here to explore more!

Why we love it

The experts at Getting Attention help alleviate your organization’s stress of having to manage all aspects of your Google Ad Grant journey. They work diligently to ensure your nonprofit is optimizing resources. With enough already on your plate, leave Google Grant management to the professionals of Getting Attention


The services at Getting Attention are priced at a rate of $499 per month. This includes no upfront fees or surprise add-ons. To see all of the services included, click here.


This section covers a data append resource for nonprofits.


The professionals at NPOInfo specialize in data append services, ensuring  your nonprofit’s data is clean, updated, and organized to optimize fundraising efforts. They promise:

  • Accuracy. NPOInfo guarantees a high degree of accuracy in their results, ensuring your fundraising initiatives are built on data you can trust.
  • Timeliness. With speedy turnaround, NPOInfo enables your team to reach more donors more quickly.
  • Depth. The NPOInfo team leaves nothing uncovered. They will make sure your organization can take advantage of every opportunity to learn more about your donors.

NPOInfo offers various services, including:

  • Employer appends
  • Email appends
  • Phone number appends
  • Date of birth appends
  • Address appends

With the help of the NPOInfo team, your organization can optimize its donor outreach efforts with clear, clean, and organized data.

Why we love it

Having hygienic and up-to-date donor data is an essential tool for any nonprofit’s fundraising and outreach efforts. The process of achieving such data can be taxing, but the professionals of NPOInfo are willing to take over the task. NPOInfo is the data enrichment service guaranteed to improve fundraising efficiency and increase revenue!


Pricing is based on the individual goals of your organization. Determine pricing by requesting a personalized quote!

This section covers the best technology resources for nonprofits.

Best Technology Resources for Nonprofits

iATS Payments

This section discusses a payment processing resource for nonprofits.


iATS Payments provides reliable, efficient, and secure nonprofit payment processing. They are leaders in fraud protection and have blocked hundreds of millions of dollars worth of fraud attempts. By working with them, your payment data is safe and secure.

With many nonprofit technology partners, iATS Payments can connect your organization to technology solutions that support all of your payment needs, from integrations with online fundraising and CRM software to auction and fundraising event tools.

Why we love it

iATS Payments is an all-in-one solution to overcome your organization’s payment processing issues. With their help, you can reduce frustrations and handle all of your payment needs in one place. Not to mention, they have a proven reliability. They have been trusted by countless organizations to deliver the type of payment processing and support your nonprofit depends on.


iATS Payments offers affordable pricing with competitive rates, no hidden fees, and one flat monthly rate. Submit a request form to determine your organization’s personalized rates.


This section discusses a website development resource for nonprofits.


Kanopi does web design and development differently. They offer several valuable services including:

  • Research and discovery. Through user research, audits of existing work, reviewing analytics, and more, the Kanopi team will evaluate your website needs and produce powerful insights to help you meet your goals.
  • Content strategy. The Kanopi team will help determine how to best present meaningful content on your website that supports your organization’s goals.
  • User experience. Kanopi will help your organization find the perfect blend of design and functionality to optimize the website experience for users.
  • Website development. Experts will plan and create the necessary features that make your web vision become a reality.
  • Website support. Kanopi keeps your website continuously optimized so that it always stays up-to-date.

With the assistance of Kanopi’s team of experts, your nonprofit’s website will position you for the utmost success.

Why we love it

Bad websites waste time, money, and reputations. Your website isn’t just the digital face of your organization. It is what leads your visitors down the path to interact and engage with your nonprofit’s mission online.

If your website is not optimized to create an easy experience for users, your nonprofit will not be able to achieve its goals. The professionals at Kanopi make it easy for your organization to streamline its online presence in a way that promotes user engagement.


Kanopi’s pricing is personalized based on the needs of your nonprofit. Contact them here to find the price that works best for you.

DNL OmniMedia

This section discusses a technology consulting resource for nonprofits.


From registering your domain name to designing your website, the expert nonprofit technology consultants at DNL OmniMedia will optimize your digital strategy for maximum outreach and engagement. In addition to nonprofit technology consulting services, the team offers a number of products including the:

  • Luminate Online donation web app to create a seamless donation experience for your donors.
  • Luminate Online email authoring tool to create emails quickly without writing a line of code.
  • Luminate Online member center web app to customize profiles to match your brand.
  • Luminate Online survey web app to connect with your audience anywhere.
  • MobileAction! customized fundraising app for nonprofits to improve your nonprofit’s fundraising and advocacy efforts.

Best for mid-sized to large nonprofits, the DNL OmniMedia’s mission is to help your nonprofit maximize technology for social good.

Why we love it

DNL OmniMedia makes your nonprofit’s technology work seamlessly for your audience and staff members. They want their clients to spend more time working to accomplish their goals and less time struggling with software and data.


The services at DNL OmniMedia are tailor made to your organization, so pricing differs based on personal needs. Fill out a project form to begin!

Cornershop Creative

This section discusses a website development resource for nonprofits.


Cornershop Creative is a team of WordPress experts, specializing in nonprofit web design, development, and maintenance. They work to blend creativity with decades of combined coding experience. Their expertise will help to build your organization a beautiful, fast, accessible, secure, and SEO-optimized site.

Some services they provide are:

  • Custom web development for nonprofits
  • Hosting, support, and website maintenance
  • Nonprofit SEO and content strategy
  • CRM and campaign implementation 
  • Website optimization and digital strategy

Cornershop Creative is an organization well-equipped to assist your nonprofit with any online needs.

Why we love it

Cornershop Creative takes care of small details that often go under the radar. However, these are the important aspects that make a big difference in how successful a project is. The help of Cornershop Creative’s expert team will best position your nonprofit’s website for success.


Cornershop Creative’s pricing plans are personalized to your organization’s needs. Let them know how they can help you here.

This section highlights the best fundraising resources for nonprofits.

Best Fundraising Resources for Nonprofits


This section discusses a crowdfunding resource for nonprofits.


Fundly empowers organizations to support and nurture the causes they care about through crowdfunding. Crowdfunding provides the trust, transparency, and connections necessary to make your efforts instantaneously impactful and hyperlocal. Fundly helps fundraise for:

  • Creative projects
  • Disaster relief
  • Special events
  • Medical and health
  • Military
  • Nonprofits 

Overall, their team is dedicated to providing your nonprofit with the necessary tools to raise money for your mission.

Why we love it

Fundly helps your organization reach more donors and raise more money — a win-win! Through their website, the Fundly team of experts can help your nonprofit run a successful crowdfunding campaign. The principle of Fundly is designed to do good.


Fundly offers simple pricing for all: platform fee (4.9%) + credit card processing fee (2.9%) + $0.30 per transaction.


This section discusses a peer-to-peer fundraising resource for nonprofits.


Donately is a donation platform made to help improve your donor experience, simplify your processes, and increase your nonprofit’s overall revenue. Donately offers tools to help your nonprofit grow online, such as custom donation forms, donor management tools, and more.

Their online platform makes donating a simple process for both you and your donors. This saves your organization time while creating more opportunities to reach your goals.

Why we love it

From customizable forms to full visibility of donor data, Donately is crafted to help nonprofits expand their impact through online fundraising. Nonprofits of all sizes can use Donately to simplify their online fundraising and improve overall donor experience.


Pricing plans are designed to give any size organization great features at an affordable rate. Select the plan best for you


This section discusses an auction fundraising resource for nonprofits.


Handbid helps nonprofits of all sizes adopt powerful, easy-to-use fundraising tools. Their auction software and bidding apps offer everything needed to maximize your nonprofit’s in-person, remote, and hybrid events. Some of these tools include:

  • Mobile bidding
  • Live streaming
  • Chat
  • Peer-to-peer fundraising 
  • Donation campaigns
  • Crowdfunding

Handbid is dedicated to helping organizations auction fundraise through transparent and respectful methods, all while providing excellent customer service.

Why we love it

Handbid is the all-in-one platform that can help your nonprofit collect donations, organize items, create a silent auction, and manage ticket sales and RSVPs. On average, Handbid generates 120% more bids per item and 60% increase in revenue per item compared to paper-based auctions. Their product gives your bidders the best user experience and you the auction management system of your dreams.


There are many packages available for the services that best suit your organization’s needs. Look into one today!


This section discusses an online waiver resource for nonprofits.


Smartwaiver helps convert your safety and liability waivers into custom, digital versions. The waivers  can be signed at your location or online from any computer, tablet or mobile device. You can add a link or custom waiver widget to your website so customers can sign your electronic waivers directly from your website before they arrive at an event.

All signed waivers and participant information is stored in Smartwaiver’s secure online database where you can easily search for and find a waiver in seconds. Each time a participant signs and submits awaiver, your organization’s marketing database and intelligence expands. This data can be easily exported to a spreadsheet for clear and concise organization of information.

Why we love it

Smartwaiver offers many intuitive and powerful features that allow your organization to streamline operations. Some of these features include waiver:

  • Customization
  • Optimization
  • Collection
  • Management

Smartwaiver keeps their software simple and uses a customer-centric approach to ensure the best user experience.


Smartwaiver offers a free 30-day trial. After your initial 30 days, pricing plans  depend on the number of waivers signed each month.


This section discusses a nonprofit accounting resource for nonprofits.


Jitasa’s mission is to improve the effectiveness and efficiency of nonprofits through affordable bookkeeping and accounting services. Your nonprofit can outsource these services to Jitasa and experience their team’s personalized approach. Some of their consulting services include:

  • Cloud-based accounting 
  • Chart of accounts setup or review
  • Account reconciliations
  • Monthly financial statements
  • Form 990s and 1099s
  • Audit preparation

Clients have free access to Quickbooks for nonprofits to ensure they have the necessary tools for effective financial record keeping and strategic planning.

Why we love it

With Jitasa, your nonprofit will have access to a fully staffed accounting team, enhanced internal controls, and experts who have seen it all. Working with a nonprofit accounting agency is ultimately the best way to support your organization’s finances. Keep your organization on track to accomplish your mission with the help of Jitasa so the stress of finances is not another burden you have to take on.


Request a personalized quote for your organization today!

This section covers the best resources for nonprofit operations.

Best Nonprofit Operations Resources

RealHR Solutions

RealHR is the best HR resource for nonprofit organizations.


RealHR Solutions towers above the competition when it comes to nonprofit HR consulting. Since 2005, they have helped nonprofits streamline their HR operations, assess existing policies and procedures, and create new programs. 

RealHR tailors their support to small and mid-sized organizations looking to build or improve their human resources processes. Their customized services include:

  • Developing recruitment, hiring, retention, talent management, and compensation strategies 
  • Increasing HR capacity in preparation for growth or change
  • Setting up HR infrastructure to align best practices with organizational goals
  • Auditing and assessing existing HR practices and policies

With RealHR’s help, your organization can optimize your human resources programs to best accomplish your mission and goals.

RealHR offers a range of resources for your nonprofit’s HR needs.

Why we love it

RealHR Solutions understands that retaining and engaging those who believe in your organization’s mission is extremely important. Ultimately, that is the best way to accomplish your nonprofit’s goals. RealHR’s expert support and HR consulting services can help you get there.


Pricing depends on your organization’s needs. Contact RealHR Solutions to learn more today.


This section discusses an educational resource for nonprofits.


Nonprofit.Courses provides online training for nonprofits, their staff, boards, and volunteers. They aggregate thousands of videos, podcasts, books, and documents from around the world to educate nonprofit organizations.

Putting all of this content into one spot makes learning easy, as there are valuable resources available for anything your nonprofit may need.

Why we love it

With Nonprofit.Courses, organizations can select the courses that are right for them. This  expands your nonprofit’s knowledge base through a wide array of course offerings. Doing so will keep your organization up-to-date and best positioned for success.

Nonprofit.Courses’ content comes from more than 150 content experts with in-depth knowledge of nonprofit related disciplines.


Most of the content is free or available for the “price” of signing up for their mailing list. Content experts offer in-depth expertise through Premium (paid) content.


This section discusses a nonprofit board management resource for nonprofits.


Boardable is board management simplified. This software helps move your board from discussion to action. Boardable’s mission is to increase board member engagement. They offer integrated features for your entire meeting cycle, making meetings as efficient as possible

Some of these features include:

  • Pre-meeting preparation and collaboration that leads to success.
  • Streamlined meetings to create excitement and engagement.
  • Centralized and permanent records to drive accountability.

With the help of Boardable, your organization will be having efficient and effective board meetings in no-time.

Why we love it

Boardable’s board management and meeting software empowers boards, businesses, and nonprofits to be more productive and efficient. Boardable breaks down your meeting experience to the essentials, allowing your organization to focus on the most important matters. Boardable also integrates with Zoom. In our highly digital world, this is an added bonus.


Boardable offers a 14-day free trial. After that, there are pricing plans based on various organization needs.


This section discusses a nonprofit accounting resource for nonprofits.


File 990 is the fastest, safest and easiest way to e-file your IRS Form 990-N or 990 EZ return. Complete and submit your current and previous year’s forms directly to the IRS in minutes without the costs of working with a professional accountant. Your organization can receive an IRS acceptance notification on your dashboard within a few hours. File990 makes nonprofit accounting simple.

Why we love it

File 990 makes Form 990-N and 990 EZ e-filing easy. The software imports all relevant data about your nonprofit directly from the IRS database. They use bank-level security to keep your nonprofit’s information safe while e-filing your nonprofit’s taxes. This way, your nonprofit never has to worry about a breach of important information.

With their help, you will never file your 990-N and 990 EZ late again. File 990 saves your fiscal period and sends you a reminder when it’s time to file next year’s 990 forms. They even save your data, making the process seamless.


The pricing is dependent on the type of form in use. It costs organizations $49.99 per filing for 990-N forms and $69.99 per filing for 990 EZ forms.


This section discusses a nonprofit CRM resource for nonprofits.


Salsa CRM is a donor management software that allows your organization to track supporters holistically. This promotes intelligent decision making to engage, retain, and connect with each donor. Salsa is powered by SmartEngagement Technology, which combines industry best practices with machine learning and automation features. This allows nonprofits to optimize their fundraising strategy and maximize limited time and resources.

Salsa offers rich donor profiles and intelligent reporting. This makes it possible for your organization to spend less time deciphering data and more time connecting with supporters. Salsa also provides automated and personalized messaging — including gift acknowledgements, fundraising appeals and advocacy campaigns— to ensure you never miss a prospective supporter.

Why we love it

By having a unified platform, your cultivation and communication efforts are seamlessly integrated for more relevant, timely, and compelling engagement. Salsa helps your team work smarter to accomplish more.


Pricing varies based on donor list size. Contact for a personalized quote.


This section covers a volunteer management resource for nonprofits.


Mobilize helps mission-driven organizations manage events and recruit volunteers. Trusted by 3,000+ campaigns, nonprofits, advocacy organizations, unions, and more, Mobilize drives action from volunteers, advocates, and supporters at scale. They:

  • Make mobilizing easier. Save volunteer managers’ time with easy-to-use tools that automate routine tasks and integrate supporter data where they need it.
  • Empower supporters. Help supporters find the best opportunities for them, ensuring they sign up, show up, bring friends, and come back.
  • Form networks to supercharge impact. Through friend connections, personalized volunteer experiences, cross-promotion from partners, and the feed, working with Mobilize helps to uniquely increase long-term impact.

To set your organization up to attract volunteers and supporters, Mobilize is a valuable tool worth considering.

Why we love it

Mobilize allows your organization to:

  • Drive more actions more easily
  • Turn volunteers into donors
  • Grow your list
  • Build a community around your cause
  • Achieve your mission

With their help, you can turn your organization’s dreams into a reality.


Mobilize lets your organization test the waters by offering a free demo or free trial account. This allows five members of your team to host your next five events or online actions (up to 50 signups or 500 petition signatures) for no charge.

This section covers the best free resources for nonprofits.

Free Resources for Nonprofits

Fundraising Letters

This section discusses a fundraising letters resource for nonprofits.



Fundraising Letters offers letters for every occasion and cause. Fundraising Letters is a project put together by experts to help individuals and organizations effectively communicate with their supporters. They provide fully written, easily-modifiable letter templates to boost your communication efforts. Some fundraising categories they cater to include:

  • Basic fundraising
  • Matching gifts
  • Sponsorship letters
  • Donation requests

With their assistance, you will never have to experience writer’s block again!

Why we love it

There are many reasons to love Fundraising Letters, but here are a few big ones:

  • Time saved: Letters are all pre-written and easily modified to match your organization’s needs. Just pick the template that’s right for you and have your finalized letters written within minutes.
  • Powerful and effective: Tell your story. Connect with supporters. Raise money for your cause.
  • Perfect for all causes: Letters will help take your outreach to the next level.

With the help of these fundraising experts, your organization will optimize communications between its donors and supporters.


The services of Fundraising Letters are completely free!


This section discusses a t-shirt fundraising resource for nonprofits.


Bonfire makes designing, selling, and ordering custom shirts easy. They handle payment processing, order fulfillment, and custom service so you can focus on connecting with your community. Organizations can:

  • Sell shirts through an online campaign. Sell custom products online by creating your own campaign page where anyone can check out. When your campaign ends, they ship products directly to your buyers and send you the profits.
  • Open a free online store. Make it easy for users to browse all of the custom shirts and apparel you’ve designed by creating an online store. They’re free to make and simple to tailor to your brand.
  • Order custom shirts. Order direct and take advantage of bulk discounts – perfect for events, on-site inventory and any occasion calling for premium custom shirts.
  • Fundraise with custom shirts. Easily raise money for your community by selling custom shirts. Perfect for individuals, groups, causes and nonprofits. No inventory needed — Bonfire does all the work!

Bonfire will help your organization and its community support your mission in style.

Why we love it

Bonfire is your exclusive merchandise partner for product drops that connect your organization with its supporters. They offer responsive customer support and an easy solution for community fundraising. Organizations can fundraise online by selling apparel, totes, hats, mugs, and more! In all, Bonfire is your home for custom products.


Because you don’t need to purchase the shirts in advance, there is no cost for your nonprofit. Bonfire offers a pricing calculator tool to determine personalized revenue for your organization.


This section discusses an online shopping fundraising resource for nonprofits.


ShopRaise allows individuals to support your cause by shopping. No matter what it may be, the ShopRaise app lets supporters donate a portion of their purchases to your cause. With their help, everyday shopping turns into support for your favorite organization at no additional cost.

Consumers can choose any cause or mission to support. They can even create their own. Consider adding ShopRaise to your organization’s fundraising efforts to turn everyday shopping into support for your cause.

Why we love it

The ShopRaise app is easy and free. All users need to do is:

  1. Download the app.
  2. Shop using the ShopRasie mobile app or browser extension at almost 1,000 retailers such as Walmart, Kohl’s, Home Depot, and Petsmart.
  3. Raise up to 10% on each transaction and see contributions make a difference.

ShopRaise is a simple way to engage supporters through everyday shopping and raise funds for your cause.


ShopRaise poses no cost to your organization!

This section provides additional assistance for researching resources for nonprofits.

Wrapping Up

With the help of these valuable resources, your organization will be best positioned for success. If you would like to research further, here are some additional resources to look into:

This graphic links readers to the assistance of a nonprofit ad grant agency.

Read up on top peer-to-peer platforms that help double donations and improve fundraising.

Peer-to-Peer Platforms | 14 Picks That Double Your Donations

Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations equip their supporters to raise money on their behalf. In order to do so effectively, these dedicated individuals require the right tools⁠—or peer-to-peer platforms⁠—to manage their fundraising from start to finish.

This fundraising strategy (also referred to as social fundraising or P2P giving) enables nonprofits to reach larger audiences, engage with new supporters, and raise a ton of funding for their causes.

The first step? Determining the best solution for your team⁠and there are a lot of software choices to explore. That’s why, here at Getting Attention, we’ve crafted this useful guide with reviews of powerful providers. We’ll cover the following:

  1. CharityEngine
  2. Classy
  3. Click & Pledge
  4. Donately
  5. DonorDrive
  6. Fundly
  7. GiveWP
  8. iDonate
  9. OneCause
  10. Neon Fundraise
  11. nSpire
  12. Qgiv
  13. Salsa Labs
  14. Soapbox Engage

These peer-to-peer platforms will equip any nonprofit with the tools they need to raise more through social fundraising strategies. And when you prioritize solutions that offer corporate matching gift functionality as well, you can set your teams up for even greater success.

Are you ready to explore our alphabetized catalog of top suggestions? Let’s dive in!

CharityEngine is one of our favorite peer-to-peer platforms.

1. CharityEngine

CharityEngine is an all-in-one nonprofit donor management and fundraising platform designed to aid organizations in a wide range of fundraising efforts. Within their greater online fundraising solution is an innovative peer-to-peer platform that is ready to provide groups and individual fundraisers with the powerful software they need to succeed.

Key peer-to-peer features of the CharityEngine platform include personalized campaign microsites, event management integrations, customizable team and personal fundraising pages, and strategic fundraising goal-tracking tools.

Plus, CharityEngine encourages matching gifts within peer-to-peer campaigns, made possible through a seamless integration with Double the Donation’s matching gift automation tool. With 360MatchPro by Double the Donation integrated with your campaign pages, donors will be prompted to enter their employment information upon submitting their gifts. This will encourage more individuals to request matches and lead to increased match revenue overall.

Classy is one of our favorite peer-to-peer platforms.

2. Classy

Classy is a comprehensive online fundraising solution complete with peer-to-peer functionality and a mission to accelerate social impact. Since its foundation, the Classy platform has partnered with over 6,000 nonprofit organizations to collect and process more than $3 billion in donation revenue.

Classy’s top peer-to-peer features include mobile-responsive and easily editable fundraising pages for individuals and teams, built-in tips and expert fundraising guidance, automated email workflows to coach, motivate, and thank volunteer fundraisers, and built-in social and text sharing.

To increase matching gift funding in the peer-to-peer giving process, Classy integrates with industry-leading matching gift software provider, Double the Donation. When donors give, they’re presented with matching gift information within the online donation form and confirmation page, along with follow-up outreach after making their donation. The more donors are aware of matching gift opportunities, the more matches you can secure for your cause!

Click & Pledge is one of our favorite peer-to-peer platforms.

3. Click & Pledge

Click & Pledge is a powerful online fundraising platform available to help nonprofits and their dedicated supporters set up and manage effective fundraising campaigns. With a wide range of solutions, including peer-to-peer, in-person, video, event, text fundraising, and more, Click & Pledge has assisted more than 20,000 nonprofit causes to raise over $1 billion overall.

Among other fundraising solutions, Click & Pledge’s peer-to-peer platform incorporates top features such as SEO-optimized fundraising pages, goal and progress tracking through campaign meters, and custom reports and real-time dashboards.

Click & Pledge integrates with Double the Donation as well to provide users with best-in-class matching gift fundraising software. As donors complete their online peer-to-peer giving forms, users are encouraged to enter their employer’s name in an optional search field. If completed, automated follow-ups are triggered via email to encourage donors to take the next steps and request their company match. The easier it is for donors to complete the matching gift submission process, the more matches you’ll likely receive.

Donately is one of our favorite peer-to-peer platforms.

4. Donately

Donately is an online solution dedicated to creating innovative and effective online donation forms and fundraising pages. Working with all sorts of nonprofits, churches, businesses, and agencies, this fundraising solution aims to simplify the donation process on both the donors’ end and the organization’s.

Donately’s intuitive tools include a powerful peer-to-peer platform with features such as cohesive fundraising pages that are branded to the organization with personalized aspects from each individual, fundraiser progress tracking bars, and social sharing tools to further spread the word about your campaign.

Since matching gifts are such an easy way to increase campaign revenue without having to reach even more individual donors, Donately integrates with Double the Donation to offer innovative matching gift functionality in their donation process. As supporters complete their donations, they’re encouraged to enter their employer name to be provided with company-specific matching gift information following the transaction. This significantly increases awareness surrounding matching gift programs, leading to boosted engagement and additional corporate matches.

DonorDrive is one of our favorite peer-to-peer platforms.

5. DonorDrive

DonorDrive is an online fundraising platform that works with nonprofits, healthcare organizations, and higher education institutions to simplify online giving and assist in raising more for their causes. With a charity fundraising app, virtual campaign functionality, online donation campaigns, peer-to-peer giving, and more, DonorDrive users have the tools they need to power their missions effectively.

Within the peer-to-peer giving realm, DonorDrive offers top features such as personalized coaching, social media integrations, flexible event configuration, automated communication, and real-time data insights.

Not to mention, DonorDrive partners with Double the Donation⁠—the leading provider of matching gift software⁠—to incorporate matching gift fundraising into their online donations and peer-to-peer processes. Within the online giving form, donors are asked to enter their employer’s name. If they do so, they’ll receive company-specific matching gift guidelines and links to their employer’s submission forms upon completing their donation transaction. Eligible donors are encouraged to pursue a company match for your organization, which drives additional revenue to your mission.

Fundly is one of our favorite peer-to-peer platforms.

6. Fundly

Fundly is an easy-to-use crowdfunding and peer-to-peer platform for nonprofits and individual fundraisers alike. Fundraisers on Fundly can easily get started raising money for just about any cause they’d like, as well as effortlessly enlist dedicated supporters to join the campaign.

Fundly’s peer-to-peer platform features include a built-in event module, donor density geographic heat maps, individual cause pages, giving levels and incentives, embeddable campaign cards and buttons, and seamless Facebook integrations.

In order to provide best-in-class matching gift functionality in their peer-to-peer campaigns as well, Fundly integrates seamlessly with Double the Donation’s matching gift software. Donors are encouraged to enter their employer’s name during the donation process and are then met with targeted matching gift details on the confirmation page and in email follow-ups. By identifying more match-eligible donations, the integration aids in driving additional matches and boosting total revenue.

GiveWP is one of our favorite peer-to-peer platforms.

7. GiveWP

GiveWP is a fantastic WordPress donation plugin option that enables all sorts of groups and organizations to raise money for their mission needs. This open-source suite of tools makes fundraising quick and easy with the goal of “democratizing generosity.” Plus, they offer powerful add-ons to the basic solution with peer-to-peer giving, recurring donations, marketing tools, and more.

Top features of GiveWP’s peer-to-peer platform include fundraising goal progress bars for individuals, teams, and total raised, social sharing abilities with built-in calls-to-action, donation flexibility with funds and designations, integrated sponsorship information, and tribute giving functionality in memory of loved ones.

Additionally, GiveWP integrates with the top matching gift software provider, Double the Donation, to provide users with best-in-class matching gift software alongside their peer-to-peer fundraising tools. During the donation process, supporters are encouraged to enter their employer’s name in an embedded search widget. For those who do, they’re met with targeted match guidelines and forms on the confirmation page, driving next steps and motivating donors to complete the match process for your organization. Thus, resulting in free matching gift revenue and increased donor engagement.

iDonate is one of our favorite peer-to-peer platforms.

8. iDonate

iDonate is a modern digital giving solution designed for today’s nonprofits and other charitable organizations to grow their online giving and better reach dedicated supporters. This powerful suite of fundraising software encompasses peer-to-peer fundraising, web and mobile giving, and event management tools for big results.

Their peer-to-peer platform incorporates top features such as a comprehensive fundraiser command center, campaign management with real-time data metrics, and easy campaign building and editing tools for individual fundraisers.

Plus, iDonate offers matching gift fundraising tools through a powerful integration with Double the Donation, enabling organizations to raise more through corporate gift-matching without the added hassle. Organizations that utilize this functionality can choose to embed an interactive matching gift search tool in their donation form or confirmation page. When donors enter their employer’s name in the search widget, they’ll receive company-specific matching gift information via email follow-ups. Donors will be more likely to follow through with the match request process thanks to automated communications, and you’ll receive more completed company matches for your cause.

OneCause is one of our favorite peer-to-peer platforms.

9. OneCause

OneCause is an online fundraising and event solution that has grown from a mobile bidding tool to a comprehensive giving platform with abilities for online donations, peer-to-peer fundraising, auction and event management, and more. Since its launch, OneCause has facilitated more than $3 billion in charitable donations from 2.5 million supporters and 20,000 fundraisers.

The OneCause peer-to-peer fundraising platform leverages key features such as dedicated ambassador fundraising, run/walk/ride management, social listening and engagement feeds, gamification through motivation and rewards, and more.

OneCause also incorporates matching gift fundraising in their peer-to-peer software through a native integration with Double the Donation’s 360MatchPro. This partnership aids in collecting donors’ employment information, screening for match-eligible supporters, and providing detailed next steps and links to online forms to encourage donors to submit their matches. By leveraging these tools, organizations identify more matches and secure additional revenue in terms of both company matches and increased individual gifts.

NeonFundraise is one of our favorite peer-to-peer platforms.

10. Neon Fundraise

Neon Fundraise is a product of Neon One, a nonprofit software company with innovative software for donor management, online fundraising, program management, events, web development, and more. Within Neon Fundraise are powerful solutions to manage peer-to-peer and DIY fundraising, virtual events, online donation pages, and ticketing.

Their peer-to-peer platform, in particular, offers top features such as experience-based fundraising, a frictionless, secure donation process for supporters, and automated workflows for receipting, registrations, and other repetitive communications.

To boost revenue and save additional time and resources, Neon Fundraise also integrates with 360MatchPro by Double the Donation to enable innovative, effective, and automated matching gift practices. By securing donor employment information and driving supporters to request more matches, these tools often lead to increased funding and better donor relations overall.

Check out nSPIRE's peer-to-peer fundraising platform.

11. nSpire

Omniweb nSpire is an online donations tool and donor portal from TQI Solutions, a digital agency dedicated to technology, quality, and innovation. This online fundraising platform provides nonprofits with easy-to-use software that prioritizes the donor experience and emphasizes the story behind the fundraising organization.

nSpire’s peer-to-peer fundraising functionality incorporates key features such as easy campaign setup and editing for fundraisers, detailed progress reports toward fundraising goals, dollar amount presets with impact descriptions, and informative fundraising pages with frequently asked questions and top sustainers.

Not to mention, nSpire’s platform integrates with matching gift software from Double the Donation to increase awareness of matching gift opportunities among donors and drive additional match revenue. Donor information is scanned for employment markers that signify match-eligible gifts, which are then followed up on to encourage individuals to request company matches from their participating employers. More matches = more money toward your cause!

Check out Qgiv's peer-to-peer fundraising platform.

12. Qgiv

Qgiv is a powerful fundraising platform designed to assist nonprofit organizations with the tools they need to collect charitable donations online, in-person, and over text.

Qgiv’s peer-to-peer portion of the platform includes top features such as event management for runs, walks, rides, and other pledge-based experiences, intuitive online stores to sell event sponsorships and nonprofit merchandise, email and social media tools to increase reach and awareness of current campaigns, and branded, customizable team and individual fundraising pages.

Additionally, Qgiv’s peer-to-peer platform offers top-notch matching gift features through a native integration with 360MatchPro by Double the Donation. Together, these tools work to identify corporate match-eligible gifts, encourage donors to secure company matches, and increase matching gift (and overall fundraising) revenue significantly.

Check out Salsa's peer-to-peer fundraising platform.

13. Salsa Labs

Salsa Labs is an all-in-one online fundraising solution built on modern, cutting-edge technology to provide nonprofit users with donor management, fundraising, advocacy, event coordination, and marketing automation.

Salsa’s fundraising and engagement system, Salsa Engage, includes comprehensive peer-to-peer functionality that enables organizations to enlist dedicated supporters to fundraise on their behalf. Salsa’s peer-to-peer features include customizable team and individual fundraising pages, targeted donor communications, coaching and fundraiser support, and complete virtual and in-person event management.

To increase matching gift revenue and drive additional donor engagement, Salsa Labs partners with Double the Donation to offer innovative matching gift fundraising tools that work alongside their peer-to-peer software. 360MatchPro by Double the Donation leverages data collected through online donation forms to identify match-eligible gifts and drive these matches to completion. This allows organizations to collect more in matching gift funds and enables donors to make significantly larger impacts on charitable missions that they care about.

Check out Soapbox Engage's peer-to-peer fundraising platform.

14. Soapbox Engage

Soapbox Engage is a nonprofit technology company with a wide range of solutions for fundraising, events, class registrations, directories, advocacy, and more. This powerful platform is built to integrate seamlessly with Salesforce’s Nonprofit Success Pack and Microsoft Dynamics’ Fundraising and Engagement tools.

Soapbox offers intuitive peer-to-peer functionality as well, with key features such as unlimited peer-to-peer campaigns, personal and universal fundraising goal tracking, customizable appeals that maintain an organization’s overarching mission, and seamless donor data collection and reporting.

In terms of matching gift functionality, Soapbox Engage partners with Double the Donation to provide nonprofit users with top-of-the-line matching gift solutions that integrate seamlessly into their peer-to-peer tools as well. Thanks to this partnership, nonprofits identify more match-eligible gifts, and donors secure more corporate match revenue for the causes they care about.

Social fundraising can bring your nonprofit strategy to the next level, but equipping your supporters with the most effective and most intuitive peer-to-peer platforms is a must. Once you have the fundraisers and the tools you need, you’ll be all set to launch and manage a lucrative campaign. Good luck!

Looking to learn more? Browse these additional fundraising and marketing resources for nonprofits: