The Ultimate Guide to Securing Corporate Sponsorships

The Ultimate Guide to Securing Corporate Sponsorships

As a nonprofit organization, you’re probably always on the lookout for new ways to secure revenue for your cause, and better ways to improve upon existing efforts. One of the most underutilized sources of nonprofit funding is corporate giving⁠—and within that subcategory, corporate sponsorships can be a great way to go.

But what exactly are the opportunities available, and how can your team go about securing corporate sponsorships to help fund your mission? This guide will provide you with everything you need to know by exploring the following key topics:

Partnering with for-profit businesses can often be one of the most lucrative and impactful fundraising strategies for organizations of all shapes, sizes, and causes. And don’t forget⁠—participating companies benefit greatly as well.

Let’s begin our exploration of corporate sponsorships for nonprofits with the basics.

What Are Corporate Sponsorships?

Corporate sponsorships are an extremely popular form of corporate giving program in which companies provide funding or resources to nonprofit partners. This often takes place in the context of a particular fundraising event, campaign, or project.

For organizations looking to diversify their funding sources by exploring new streams of revenue, sponsorships can be a great place to start. And there are different types of corporate sponsorships available, too⁠! These include:

  • Financial — A business provides a monetary contribution to a nonprofit organization.
  • In-kind — A business provides donated goods or services to a nonprofit organization (these are typically, but not always, related to the businesses’ industry).
  • Media⁠ — A business contributes by funding the promotion of a nonprofit’s upcoming event through paid advertising channels.

Regardless of the kind of sponsorship agreement between an organization and a corporate partner, the common denominator is that the nonprofit receives some sort of support from a (typically for-profit) business.

Who Benefits From Corporate Sponsorships?

Many nonprofit fundraisers refer to corporate sponsorships as mutually beneficial relationships, which might also be considered a win-win situation. The bottom line is that both parties benefit significantly from participating in the partnership.

Let’s take a look at key advantages seen by the two primary stakeholders in a corporate sponsorship relationship:

  • Companies: Companies that sponsor nonprofits typically aren’t doing so just for the sake of altruism⁠—though that can be a major component of the motivation. But these businesses also receive elevated brand reputations and public relations boosts, increased levels of corporate social responsibility, higher levels of employee engagement, tax benefits, and more.
  • Nonprofits: As a nonprofit, you might (understandably) be a bit more focused on this side of the partnership benefits. Luckily, they’re plentiful! Organizations receive increased funding for their causes through corporate donations, along with unique co-marketing opportunities from working alongside their corporate partner!

In some forms of corporate giving, there are even more beneficiaries to the partnerships⁠—for example, the companies’ employees or the nonprofits’ donors. Sometimes those are even the same people! Employees are able to feel an increased sense of pride in the businesses they work for when their employers take part in charity and other philanthropic opportunities. And donors are often provided with new ways to support their favorite organizations⁠—such as through an upcoming event sponsored by a local business.

The Four Stages of Securing Corporate Sponsorships

You understand the advantages of corporate sponsorship participation, and you’re ready to dive in. But where exactly should you start? We’ve broken the process down into four simple steps!

1. Identifying Potential Corporate Sponsors

Before you can secure corporate sponsors for your cause, you’ll need a starting point. Who are your organization’s ideal sponsors? Are these companies within a certain industry, location, or value set?

Your priorities in locating the perfect sponsor can vary based on your mission, the need you’re raising funds for, and more. Here are four components to consider as you craft a list of potential corporate sponsorships:

  • Popular companies with generous philanthropic initiatives ⁠— Take a look at lists of particularly charitable businesses, and see if there are any that catch your eye. There are tons of free compilations online (like this one from Double the Donation) that can help narrow down your search!
  • Local businesses in your community ⁠— Local businesses often love giving back to the communities in which they’ve established their own roots. Be sure to reach out to the mom-and-pop restaurants, salons, boutiques, agencies, and shops in your neighborhood for potential sponsorship opportunities.
  • Companies you already have connections to ⁠— Do a lot of your donors, volunteers, or board members work for philanthropically-minded companies? Has a particular business supported one of your organization’s fundraising efforts in the past? These kinds of existing connections can be some of the most effective ways to get your foot in the door with potential sponsors.
  • Companies whose missions align with your own ⁠— When it comes to selecting and securing corporate sponsorships, mission matters. If you run an animal rescue, you might want to reach out to pet supply retailers. If you work with a nature conservancy, you might target environmentally friendly businesses that build sustainability into their practices. When your values overlap as such, these companies will be more inclined to support your cause.

It’s always good to start out with a lengthy list of prospective corporate sponsors. After all, some will say “no,” and others you might not even hear back from. And that should be expected! But when you provide your solicitation team with a wide array of possibilities, it can make rejections a bit less discouraging.

2. Cultivating Business Relationships

Like with any donation request, it’s important to have an existing relationship with potential contributors before jumping into the actual solicitation of funding.

So, what can you do to begin developing corporate partnerships? Consider:

  • Asking a member of a prospective sponsor’s team to sit down and chat with someone from your organization, and discuss missions, values, and priorities.
  • Inviting a member of a prospective sponsor’s team to visit your organization’s facility for a behind-the-scenes tour.
  • Providing a prospective sponsor with fundraising impact materials such as your annual report, Form 990, and more.
  • Taking an interest in a prospective sponsor’s business, strategies, and goals.

Not only are you likely to win more corporate sponsors this way, but it also helps establish a sense of familiarity with each party, and makes the sponsorship feel relational rather than solely transactional.

3. Creating a Value Proposition

Your organization’s (or specific campaign’s) value proposition is essentially the answer to the business asking, “what’s in it for me?” In order to truly be a mutually beneficial relationship, the value has to go both ways.

One of the most common types of value propositions is that of co-marketing efforts and improved brand reputation. Here’s an example:

Let’s say that Linda’s Flower Mart provides funding to help establish a fundraising event for a local nonprofit in their community, Midtown Youth Center. Now, Midtown Youth Center will continue to promote its upcoming fundraiser through all of its marketing and communication channels. They want a significant turnout, after all, to collect as much additional donor revenue as possible to help bankroll their programming.

But don’t forget the value-add for the flower mart, either! Linda’s company’s logo is featured in all marketing materials for the event as a key sponsor, ensuring a wider audience is exposed to her company and will consider her services for future flower needs. The day after the fundraising event, Linda meets a new group of eager customers who report that they love shopping at local businesses that continue to give back to their own communities.

As you begin crafting your organization’s value proposition for upcoming sponsorship asks, remember that this is one of your most essential selling points. You’ll want to provide participating businesses with ample advantages so that they, too, see a return on their investment in your organization.

Bonus tip! Keep in mind that the benefit to the corporation should not outweigh the benefit to the organization. If it does, the IRS may classify income as “unrelated business income” (taxable) as opposed to a “charitable contribution” (tax-free).

4. Making Your Corporate Sponsorship Ask

Now it’s time to make the actual corporate sponsorship request—and this can be the most nerve-wracking step in the process for many fundraisers. However, it’s also the most important; you won’t have sponsors if you never ask!

As you get to this point, consider the following best practices:

  • Conduct several practice runs of sponsorship request conversations before you meet with the businesses in question.
  • Have your corporate sponsorship ask conversations in person when possible. This makes the meeting more personal and helps put a face to your organization.
  • Use volunteers to make the actual sponsorship ask! These individuals are not being paid to say good things about your organization, and that can make a difference for people and businesses considering contributing. However, you’ll want to support and prepare your volunteers well for the scenario.
  • Offer various sponsorship tiers that align with different-sized budgets. Many businesses will be interested in supporting your efforts, but might not be able to swing the hefty price tag of a top sponsorship package.
  • Emphasize your value proposition. This is the tangible benefit offered to businesses considering a partnership and should be a main focus of your conversations.

By incorporating these tips into your corporate sponsorship strategy, you’ll likely be able to secure a good number of top partnerships. But remember, it’s also essential that your team knows how and when to take no as an answer. Some companies simply won’t be able to contribute at the time being⁠—but if you leave your conversation on a positive note, they’ll be more likely to consider partnering with your organization in the future.

How to Secure More Corporate Sponsorships: FAQ

Still have questions about securing corporate sponsorships for your nonprofits? Here are answers to some common questions organizations have throughout the process.

What should I do after securing a corporate sponsorship?

Let’s say you’ve come to an agreement with a corporate partner that has agreed to sponsor your organization’s upcoming event. You might be asking yourself, “well, what now?”

After securing corporate sponsorships, it’s time to solidify your relationship with the company. Share resources about your organization’s work, additional engagement opportunities, mission success stories, and more. Before the event takes place, make sure both teams are on the same page with what exactly the sponsorship entails, including logistics surrounding funding transfers.

Once the event concludes, you’ll want to continue developing your partnership with the company. Maintaining a personal relationship with those who helped you pull off your sponsored event after it’s over is essential for showing your appreciation for the company’s support. And as an added bonus, they’ll likely be more inclined to partner with your team on future endeavors!

How should we acknowledge corporate sponsors?

The ways in which your organization acknowledges its sponsors will greatly depend on your nonprofit itself, the event or campaign being sponsored, and the company you’re partnering with. For example, if you’re hosting a community event, you might acknowledge a sponsor by providing them with a tent or other area to promote their business.

You’ll also want to keep in mind that some forms of public acknowledgment may be specifically laid out in the sponsorship agreement between your organization and the company you’re partnering with. This might include social media promotion, website inclusions, space in tangible marketing materials, event announcements, and more. However, it’s always nice to go above and beyond the required acknowledgment elements to communicate your appreciation to your corporate sponsors.

What are other top corporate fundraising opportunities?

Corporate sponsorships are by no means the only form of corporate fundraising worth looking into. If your team is interested in additional corporate giving programs (and particularly those that are easy to get connected with), we recommend the following:

  • Matching gifts
  • Volunteer grants
  • Employee donation stipends
  • Payroll deductions
  • Community grants

Not to mention, various forms of corporate giving opportunities often overlap! For example, studies show that 85% of the top matching gift companies also offer volunteer grant programs for their employees. And if a company has shown particular interest in philanthropy before (such as through any of the above-mentioned initiatives), they might be increasingly inclined to participate in a corporate sponsorship with your cause.


Additional Corporate Sponsorship Resources

Now that you have a solid foundation of knowledge concerning corporate philanthropy, the benefits to everyone involved, how to locate opportunities and propose partnerships, and more, you’re ready to get started. But your efforts in securing corporate sponsorships on behalf of your organization are just beginning!

Interested in learning more about the significant impact that corporate sponsorships can bring to nonprofits like yours? Explore other top corporate fundraising resources here:

  • 14 Important Questions to Ask About Matching Gifts. Matching gifts are one of the most popular forms of corporate philanthropy, and corporate matching and sponsorships go hand in hand. Dive into the importance of matching gifts and how to increase your organization’s revenue through this source.
  • Corporate Philanthropy: The Ultimate Guide to Giving. Looking for additional corporate giving opportunities to make the most of for your cause? Check out Double the Donation’s complete resource of tips, tricks, tools, and more to ensure your team is prepared to leverage this fantastic source of revenue.
  • Is Cause Marketing Right for Your Nonprofit? Cause marketing is one of the most impactful drivers of corporate sponsorships. Creating a plan for this strategy is essential for partnering with companies that best align with your organization’s values and receiving significant benefits in return.

4 New Revenue Streams Your Nonprofit Can Start Using Now

4 New Revenue Streams Your Nonprofit Can Start Using Now

Fundraising can be a little unpredictable. While your nonprofit likely has a good idea of how much funding you can expect from month to month, chances are that a significant percentage of your support comes from individuals who can occasionally change their minds or act in ways you might not have predicted. 

Fortunately, there are a variety of resources your nonprofit can use to increase your funding’s reliability. Specifically, you can add new revenue streams to your fundraising strategy. Adding new sources of revenue may sound like a lot of work on the surface, but in reality, there are many your nonprofit can tap into almost immediately without disrupting any of your other fundraising efforts. 

From passive fundraisers to untapped philanthropy programs, your nonprofit can get started right away with these four revenue streams:

  1. Online Shopping Programs 
  2. Grocery Store Fundraisers 
  3. Matching Gifts
  4. Google Ad Grant

Keep in mind that these revenue streams are meant to supplement your main fundraising activities. After all, you’ll still need to perform your usual donor outreach and campaigning to alert donors to new ways they can support your nonprofit. With that in mind, let’s get started. 

1. Online Shopping Programs 

Do your supporters shop online? Chances are that many of them do, as research has shown there were 256 million online shoppers in 2020, and that number is only expected to grow over the next few years. Your nonprofit can make the most of this trend by encouraging your supporters to participate in an online shopping program. 

Online shopping programs have supporters essentially shop for your cause when they shop at participating retailers. A percentage of the sales total for each of your supporters’ purchases will be sent to your nonprofit. Plus, these contributions come from the retailers, which means your supporters won’t need to spend any more than they normally would while shopping. 

To launch an online shopping fundraiser, you’ll need to get in touch with your supporters and guide them through the following steps: 

  • Supporters download the app or browser extension. Send your supporters a link to download either your nonprofit’s online shopping program app or browser extension. If supporters prefer not to download anything, see if your shopping program has an online portal they can make their purchases through. 
  • Supporters shop at participating retailers. Ideally, your online shopping program should already be partnered with businesses your supporters already shop at, meaning very few of your supporters will need to change their shopping habits to participate. You may even be surprised at just how many different types of retailers participate in online shopping programs, from department stores and restaurants to online course vendors. 
  • Your nonprofit earns. As supporters start making purchases, your nonprofit will earn a steady stream of income through your shopping program. Shopping programs are designed to help nonprofits earn reliable revenue over time, so be patient and continue encouraging your supporters to participate in order to earn. 

Maintaining strong communication with your supporters is essential for a successful online shopping program. Unlike set-it-and-forget-it fundraisers, online shopping programs greatly benefit from regular promotion to attract new supporters to your program and remind current supporters to continue participating. 

2. Grocery Store Fundraisers

While it may be true that not all of your supporters regularly shop online, all of your supporters do need to make routine trips to the grocery store, giving them another chance to help out your nonprofit. Like online shopping fundraisers, grocery store fundraisers help nonprofits earn revenue by contributing a percentage of your supporters’ sales total to your organization. 

Many popular grocery store chains have fundraising programs that your nonprofit can apply to, allowing supporters to help your organization while they shop. Of course, many grocery stores have unique rules for their fundraising program, so be sure to research your local chains before applying. 

Once you join a grocery store fundraising program, be sure to promote it to your supporters. Let them know where and how they can participate, as well as any additional details they need to know to have their contributions count. For example, some grocery stores may need participants to join their rewards or membership program first, which often requires filling out a form in-store or signing up online. 

But don’t stop marketing your program after an initial email letting supporters know it’s gone live. Regularly promote it along with your other fundraisers to let new supporters know how they can make more ethical shopping decisions with your program, while also reminding your current supporters to continue shopping at your partner grocery store. 

3. Employer Gifts

Each time your supporters donate or volunteer, they can earn your nonprofit additional revenue through matching gift programs. Matching gift programs are contributions made by your supporters’ employers, meaning they won’t need to give any extra themselves to make their support go further. 

There are two main types of employer matching programs, and your supporters can make use of both of them to help drive additional income: 

  • Donation matching. When your supporters donate, employers with a donation matching program can match their gift, effectively helping your nonprofit earn double for each eligible donation. Help your donors discover if they qualify for a matching gift and fill out any necessary forms to apply for one. 
  • Volunteer grants. Volunteer grants can be an entirely new revenue stream for many nonprofits, as you’ll be able to collect contributions from your volunteers’ employers whenever they donate a few hours of their time. Companies that offer volunteer grants have a wide range of requirements and potential payouts. For example, Apple has no minimum for hours worked and will donate $25 per hour volunteered, whereas Pfizer requires employees to work at least 40 hours, but will then donate $500. 

While your nonprofit can encourage supporters to research if they are eligible for donation matching or volunteer grants, there are a variety of online fundraising tools that can make the process much easier. For example, matching gift databases allow supporters to enter the name of their employer and then be paired with the necessary matching gift forms automatically. 

4. Google Ad Grant

You can’t start using revenue from a Google Ad Grant right off the bat, but you can set your nonprofit up to qualify for one almost immediately. Google Ad Grants are specifically for online advertising, giving nonprofits $10,000 in ad credits a month. This can significantly change a nonprofit’s online outreach strategy and free up funds that might have previously been allocated to marketing. 

To get started applying for a Google Ad Grant for your nonprofit, ensure that you meet these three requirements: 

  • Have 501(c)(3) status. Google only allows nonprofits with a valid 501(c)(3) status to apply for their program. This means government organizations, hospitals, and schools are not eligible for the Google Ad Grant.
  • Agree to Google’s terms of services. Google has terms of service for how nonprofits will use the grant and Google Ads. Ensure you understand what is expected of your nonprofit to help maintain the grant if your nonprofit qualifies.
  • Have a valuable website with an SSL certificate. Google has a few clear and a few not-so-clear requirements for nonprofit websites. Your website must have an SSL (Secure Sockets Layer) certificate, only ads that relate to your mission, and limited commercial activity. More vaguely, your nonprofit’s website must also be high-quality. In most cases, this will mean having a clear layout, easy to find descriptions of your nonprofit’s mission, content that is unique to your nonprofit, and enough content to demonstrate that your nonprofit is a reliable, long-lasting organization. 

Nonprofits who already have accomplished these three tasks can jump straight into making their Google for Nonprofits Account and applying for a Google Ad Grant. Google will then assess a nonprofit’s website to determine if they are eligible, and, if so, they can begin designing and launching their ad campaigns with their new revenue.


Adding new fundraisers to your calendar can be easy. Explore options that are easy for you and your supporters to get started with, while also considering programs that might take a little while to apply for but can then start earning reliable revenue for the foreseeable future. Good luck!

20+ Best Resources for Nonprofit Organizations

Running a nonprofit organization can be hard. With so many components to focus on, it may feel impossible to accomplish it all on your own with a handful of overlapping spreadsheets. Good news — you don’t have to!

In this comprehensive guide, we will outline the best resources for your nonprofit organization to elevate and optimize your operations across a number of areas..

This guide will cover top providers across the following categories of nonprofit resources:

Soon, you will be on your way to optimizing your organization with the help of the experts and tools below. Let’s dive in!

This graphic links readers to the nonprofit resource of a Google Ad Grant agency.

This section covers Getting Attention's top picked resources for nonprofits.

Resources for Nonprofits: Our Top Picks

Double the Donation

This section covers a matching gift resource for nonprofits.

Overview

Double the Donation’s mission is to help your nonprofit receive more money through corporate matching gift programs. Far too often, nonprofits miss out on valuable donations because many donors are unaware that their employers’ offer corporate matching gifts. Double the Donation provides a solution to this issue with its 360MatchPro software.

360MatchPro prompts donors to enter their employer’s name into a matching gift search tool when providing a donation. If their employer offers a matching gift program, the donor will be directed to submit a match request. Having access to this information will help your nonprofit tailor communications to donors eligible to double their donations. In the end, this will earn your organization more money!

Why we love it

Gaining access to matching gift information will help you raise double the funds for your organization with little additional effort. Additionally, the information obtained from the matching gift tool will help you send personalized reminders about a donor’s specific matching gift program.

Pricing

The standard pricing for Double the Donation’s 360MatchPro starts at $1200 per year. This is recommended for organizations already receiving matching gifts that are ready to boost their numbers. Larger enterprises are encouraged to request a quote for custom pricing.

Getting Attention

This section covers a Google Ad Grant resource for nonprofits.

Overview

Getting Attention is a nonprofit marketing agency specializing in Google Ad Grant management. We work closely with clients to develop strategies that are right for them. The professionals at Getting Attention are ready to help you through every step of your Google Ad Grant journey, making sure you optimize your grant opportunity.

Some of the Getting Attention services include:

  • Google Grant applications
  • Account hygiene
  • Google Grant reactivation
  • Keyword research

Click here to explore more!

Why we love it

The experts at Getting Attention help alleviate your organization’s stress of having to manage all aspects of your Google Ad Grant journey. They work diligently to ensure your nonprofit is optimizing resources. With enough already on your plate, leave Google Grant management to the professionals of Getting Attention

Pricing

The services at Getting Attention are priced at a rate of $499 per month. This includes no upfront fees or surprise add-ons. To see all of the services included, click here.

NPOInfo

This section covers a data append resource for nonprofits.

Overview

The professionals at NPOInfo specialize in data append services, ensuring  your nonprofit’s data is clean, updated, and organized to optimize fundraising efforts. They promise:

  • Accuracy. NPOInfo guarantees a high degree of accuracy in their results, ensuring your fundraising initiatives are built on data you can trust.
  • Timeliness. With speedy turnaround, NPOInfo enables your team to reach more donors more quickly.
  • Depth. The NPOInfo team leaves nothing uncovered. They will make sure your organization can take advantage of every opportunity to learn more about your donors.

NPOInfo offers various services, including:

  • Employer appends
  • Email appends
  • Phone number appends
  • Date of birth appends
  • Address appends

With the help of the NPOInfo team, your organization can optimize its donor outreach efforts with clear, clean, and organized data.

Why we love it

Having hygienic and up-to-date donor data is an essential tool for any nonprofit’s fundraising and outreach efforts. The process of achieving such data can be taxing, but the professionals of NPOInfo are willing to take over the task. NPOInfo is the data enrichment service guaranteed to improve fundraising efficiency and increase revenue!

Pricing

Pricing is based on the individual goals of your organization. Determine pricing by requesting a personalized quote!

This section covers the best technology resources for nonprofits.

Best Technology Resources for Nonprofits

iATS Payments

This section discusses a payment processing resource for nonprofits.

Overview

iATS Payments provides reliable, efficient, and secure nonprofit payment processing. They are leaders in fraud protection and have blocked hundreds of millions of dollars worth of fraud attempts. By working with them, your payment data is safe and secure.

With many nonprofit technology partners, iATS Payments can connect your organization to technology solutions that support all of your payment needs, from integrations with online fundraising and CRM software to auction and fundraising event tools.

Why we love it

iATS Payments is an all-in-one solution to overcome your organization’s payment processing issues. With their help, you can reduce frustrations and handle all of your payment needs in one place. Not to mention, they have a proven reliability. They have been trusted by countless organizations to deliver the type of payment processing and support your nonprofit depends on.

Pricing

iATS Payments offers affordable pricing with competitive rates, no hidden fees, and one flat monthly rate. Submit a request form to determine your organization’s personalized rates.

Kanopi

This section discusses a website development resource for nonprofits.

Overview

Kanopi does web design and development differently. They offer several valuable services including:

  • Research and discovery. Through user research, audits of existing work, reviewing analytics, and more, the Kanopi team will evaluate your website needs and produce powerful insights to help you meet your goals.
  • Content strategy. The Kanopi team will help determine how to best present meaningful content on your website that supports your organization’s goals.
  • User experience. Kanopi will help your organization find the perfect blend of design and functionality to optimize the website experience for users.
  • Website development. Experts will plan and create the necessary features that make your web vision become a reality.
  • Website support. Kanopi keeps your website continuously optimized so that it always stays up-to-date.

With the assistance of Kanopi’s team of experts, your nonprofit’s website will position you for the utmost success.

Why we love it

Bad websites waste time, money, and reputations. Your website isn’t just the digital face of your organization. It is what leads your visitors down the path to interact and engage with your nonprofit’s mission online.

If your website is not optimized to create an easy experience for users, your nonprofit will not be able to achieve its goals. The professionals at Kanopi make it easy for your organization to streamline its online presence in a way that promotes user engagement.

Pricing

Kanopi’s pricing is personalized based on the needs of your nonprofit. Contact them here to find the price that works best for you.

DNL OmniMedia

This section discusses a technology consulting resource for nonprofits.

Overview

From registering your domain name to designing your website, the expert nonprofit technology consultants at DNL OmniMedia will optimize your digital strategy for maximum outreach and engagement. In addition to nonprofit technology consulting services, the team offers a number of products including the:

  • Luminate Online donation web app to create a seamless donation experience for your donors.
  • Luminate Online email authoring tool to create emails quickly without writing a line of code.
  • Luminate Online member center web app to customize profiles to match your brand.
  • Luminate Online survey web app to connect with your audience anywhere.
  • MobileAction! customized fundraising app for nonprofits to improve your nonprofit’s fundraising and advocacy efforts.

Best for mid-sized to large nonprofits, the DNL OmniMedia’s mission is to help your nonprofit maximize technology for social good.

Why we love it

DNL OmniMedia makes your nonprofit’s technology work seamlessly for your audience and staff members. They want their clients to spend more time working to accomplish their goals and less time struggling with software and data.

Pricing

The services at DNL OmniMedia are tailor made to your organization, so pricing differs based on personal needs. Fill out a project form to begin!

Cornershop Creative

This section discusses a website development resource for nonprofits.

Overview

Cornershop Creative is a team of WordPress experts, specializing in nonprofit web design, development, and maintenance. They work to blend creativity with decades of combined coding experience. Their expertise will help to build your organization a beautiful, fast, accessible, secure, and SEO-optimized site.

Some services they provide are:

  • Custom web development for nonprofits
  • Hosting, support, and website maintenance
  • Nonprofit SEO and content strategy
  • CRM and campaign implementation 
  • Website optimization and digital strategy

Cornershop Creative is an organization well-equipped to assist your nonprofit with any online needs.

Why we love it

Cornershop Creative takes care of small details that often go under the radar. However, these are the important aspects that make a big difference in how successful a project is. The help of Cornershop Creative’s expert team will best position your nonprofit’s website for success.

Pricing

Cornershop Creative’s pricing plans are personalized to your organization’s needs. Let them know how they can help you here.


This section highlights the best fundraising resources for nonprofits.

Best Fundraising Resources for Nonprofits

Fundly

This section discusses a crowdfunding resource for nonprofits.

Overview

Fundly empowers organizations to support and nurture the causes they care about through crowdfunding. Crowdfunding provides the trust, transparency, and connections necessary to make your efforts instantaneously impactful and hyperlocal. Fundly helps fundraise for:

  • Creative projects
  • Disaster relief
  • Special events
  • Medical and health
  • Military
  • Nonprofits 

Overall, their team is dedicated to providing your nonprofit with the necessary tools to raise money for your mission.

Why we love it

Fundly helps your organization reach more donors and raise more money — a win-win! Through their website, the Fundly team of experts can help your nonprofit run a successful crowdfunding campaign. The principle of Fundly is designed to do good.

Pricing

Fundly offers simple pricing for all: platform fee (4.9%) + credit card processing fee (2.9%) + $0.30 per transaction.

Donately

This section discusses a peer-to-peer fundraising resource for nonprofits.

Overview

Donately is a donation platform made to help improve your donor experience, simplify your processes, and increase your nonprofit’s overall revenue. Donately offers tools to help your nonprofit grow online, such as custom donation forms, donor management tools, and more.

Their online platform makes donating a simple process for both you and your donors. This saves your organization time while creating more opportunities to reach your goals.

Why we love it

From customizable forms to full visibility of donor data, Donately is crafted to help nonprofits expand their impact through online fundraising. Nonprofits of all sizes can use Donately to simplify their online fundraising and improve overall donor experience.

Pricing

Pricing plans are designed to give any size organization great features at an affordable rate. Select the plan best for you

Handbid

This section discusses an auction fundraising resource for nonprofits.

Overview

Handbid helps nonprofits of all sizes adopt powerful, easy-to-use fundraising tools. Their auction software and bidding apps offer everything needed to maximize your nonprofit’s in-person, remote, and hybrid events. Some of these tools include:

  • Mobile bidding
  • Live streaming
  • Chat
  • Peer-to-peer fundraising 
  • Donation campaigns
  • Crowdfunding

Handbid is dedicated to helping organizations auction fundraise through transparent and respectful methods, all while providing excellent customer service.

Why we love it

Handbid is the all-in-one platform that can help your nonprofit collect donations, organize items, create a silent auction, and manage ticket sales and RSVPs. On average, Handbid generates 120% more bids per item and 60% increase in revenue per item compared to paper-based auctions. Their product gives your bidders the best user experience and you the auction management system of your dreams.

Pricing

There are many packages available for the services that best suit your organization’s needs. Look into one today!

Smartwaiver

This section discusses an online waiver resource for nonprofits.

Overview

Smartwaiver helps convert your safety and liability waivers into custom, digital versions. The waivers  can be signed at your location or online from any computer, tablet or mobile device. You can add a link or custom waiver widget to your website so customers can sign your electronic waivers directly from your website before they arrive at an event.

All signed waivers and participant information is stored in Smartwaiver’s secure online database where you can easily search for and find a waiver in seconds. Each time a participant signs and submits awaiver, your organization’s marketing database and intelligence expands. This data can be easily exported to a spreadsheet for clear and concise organization of information.

Why we love it

Smartwaiver offers many intuitive and powerful features that allow your organization to streamline operations. Some of these features include waiver:

  • Customization
  • Optimization
  • Collection
  • Management

Smartwaiver keeps their software simple and uses a customer-centric approach to ensure the best user experience.

Pricing

Smartwaiver offers a free 30-day trial. After your initial 30 days, pricing plans  depend on the number of waivers signed each month.

Jitasa

This section discusses a nonprofit accounting resource for nonprofits.

Overview

Jitasa’s mission is to improve the effectiveness and efficiency of nonprofits through affordable bookkeeping and accounting services. Your nonprofit can outsource these services to Jitasa and experience their team’s personalized approach. Some of their consulting services include:

  • Cloud-based accounting 
  • Chart of accounts setup or review
  • Account reconciliations
  • Monthly financial statements
  • Form 990s and 1099s
  • Audit preparation

Clients have free access to Quickbooks for nonprofits to ensure they have the necessary tools for effective financial record keeping and strategic planning.

Why we love it

With Jitasa, your nonprofit will have access to a fully staffed accounting team, enhanced internal controls, and experts who have seen it all. Working with a nonprofit accounting agency is ultimately the best way to support your organization’s finances. Keep your organization on track to accomplish your mission with the help of Jitasa so the stress of finances is not another burden you have to take on.

Pricing

Request a personalized quote for your organization today!

This section covers the best resources for nonprofit operations.

Best Nonprofit Operations Resources

Astron Solutions

This section discusses a nonprofit human resources resource for nonprofits.

Overview

Astron Solutions towers above the competition when it comes to nonprofit human resources consulting. Their agency has focused solely on helping nonprofits streamline operations for nearly 20 years. Needless to say, they have accumulated quite the expertise.

Astron Solutions tailors to small to mid-sized organizations that are looking to scale up their human resources processes. Their customized services include support in:

  • Compensation consulting and performance management
  • Employee retention and engagement programs
  • Survey creation, rollout, and analysis
  • Web-based talent management and hiring tools

With their help, your organization will optimize its human resources to best accomplish your mission and goals.

Why we love it

Astron Solutions understands that retaining and engaging those who believe in the mission of your organization is extremely important. In the end, that is the best way to accomplish your nonprofit’s goals. Their expert support and HR consulting services can be just the bit of assistance you need to get there.

Pricing

Pricing is individualized dependent on your organization’s needs, but you can contact Astron Solution with inquiries today.

Nonprofit.Courses

This section discusses an educational resource for nonprofits.

Overview

Nonprofit.Courses provides online training for nonprofits, their staff, boards, and volunteers. They aggregate thousands of videos, podcasts, books, and documents from around the world to educate nonprofit organizations.

Putting all of this content into one spot makes learning easy, as there are valuable resources available for anything your nonprofit may need.

Why we love it

With Nonprofit.Courses, organizations can select the courses that are right for them. This  expands your nonprofit’s knowledge base through a wide array of course offerings. Doing so will keep your organization up-to-date and best positioned for success.

Nonprofit.Courses’ content comes from more than 150 content experts with in-depth knowledge of nonprofit related disciplines.

Pricing

Most of the content is free or available for the “price” of signing up for their mailing list. Content experts offer in-depth expertise through Premium (paid) content.

Boardable

This section discusses a nonprofit board management resource for nonprofits.

Overview

Boardable is board management simplified. This software helps move your board from discussion to action. Boardable’s mission is to increase board member engagement. They offer integrated features for your entire meeting cycle, making meetings as efficient as possible

Some of these features include:

  • Pre-meeting preparation and collaboration that leads to success.
  • Streamlined meetings to create excitement and engagement.
  • Centralized and permanent records to drive accountability.

With the help of Boardable, your organization will be having efficient and effective board meetings in no-time.

Why we love it

Boardable’s board management and meeting software empowers boards, businesses, and nonprofits to be more productive and efficient. Boardable breaks down your meeting experience to the essentials, allowing your organization to focus on the most important matters. Boardable also integrates with Zoom. In our highly digital world, this is an added bonus.

Pricing

Boardable offers a 14-day free trial. After that, there are pricing plans based on various organization needs.

File990

This section discusses a nonprofit accounting resource for nonprofits.

Overview

File 990 is the fastest, safest and easiest way to e-file your IRS Form 990-N or 990 EZ return. Complete and submit your current and previous year’s forms directly to the IRS in minutes without the costs of working with a professional accountant. Your organization can receive an IRS acceptance notification on your dashboard within a few hours. File990 makes nonprofit accounting simple.

Why we love it

File 990 makes Form 990-N and 990 EZ e-filing easy. The software imports all relevant data about your nonprofit directly from the IRS database. They use bank-level security to keep your nonprofit’s information safe while e-filing your nonprofit’s taxes. This way, your nonprofit never has to worry about a breach of important information.

With their help, you will never file your 990-N and 990 EZ late again. File 990 saves your fiscal period and sends you a reminder when it’s time to file next year’s 990 forms. They even save your data, making the process seamless.

Pricing

The pricing is dependent on the type of form in use. It costs organizations $49.99 per filing for 990-N forms and $69.99 per filing for 990 EZ forms.

SalsaCRM

This section discusses a nonprofit CRM resource for nonprofits.

Overview

Salsa CRM is a donor management software that allows your organization to track supporters holistically. This promotes intelligent decision making to engage, retain, and connect with each donor. Salsa is powered by SmartEngagement Technology, which combines industry best practices with machine learning and automation features. This allows nonprofits to optimize their fundraising strategy and maximize limited time and resources.

Salsa offers rich donor profiles and intelligent reporting. This makes it possible for your organization to spend less time deciphering data and more time connecting with supporters. Salsa also provides automated and personalized messaging — including gift acknowledgements, fundraising appeals and advocacy campaigns— to ensure you never miss a prospective supporter.

Why we love it

By having a unified platform, your cultivation and communication efforts are seamlessly integrated for more relevant, timely, and compelling engagement. Salsa helps your team work smarter to accomplish more.

Pricing

Pricing varies based on donor list size. Contact for a personalized quote.

Mobilize

This section covers a volunteer management resource for nonprofits.

Overview

Mobilize helps mission-driven organizations manage events and recruit volunteers. Trusted by 3,000+ campaigns, nonprofits, advocacy organizations, unions, and more, Mobilize drives action from volunteers, advocates, and supporters at scale. They:

  • Make mobilizing easier. Save volunteer managers’ time with easy-to-use tools that automate routine tasks and integrate supporter data where they need it.
  • Empower supporters. Help supporters find the best opportunities for them, ensuring they sign up, show up, bring friends, and come back.
  • Form networks to supercharge impact. Through friend connections, personalized volunteer experiences, cross-promotion from partners, and the mobilize.us feed, working with Mobilize helps to uniquely increase long-term impact.

To set your organization up to attract volunteers and supporters, Mobilize is a valuable tool worth considering.

Why we love it

Mobilize allows your organization to:

  • Drive more actions more easily
  • Turn volunteers into donors
  • Grow your list
  • Build a community around your cause
  • Achieve your mission

With their help, you can turn your organization’s dreams into a reality.

Pricing

Mobilize lets your organization test the waters by offering a free demo or free trial account. This allows five members of your team to host your next five events or online actions (up to 50 signups or 500 petition signatures) for no charge.


This section covers the best free resources for nonprofits.

Free Resources for Nonprofits

Fundraising Letters

This section discusses a fundraising letters resource for nonprofits.

Overview

 

Fundraising Letters offers letters for every occasion and cause. Fundraising Letters is a project put together by experts to help individuals and organizations effectively communicate with their supporters. They provide fully written, easily-modifiable letter templates to boost your communication efforts. Some fundraising categories they cater to include:

  • Basic fundraising
  • Matching gifts
  • Sponsorship letters
  • Donation requests

With their assistance, you will never have to experience writer’s block again!

Why we love it

There are many reasons to love Fundraising Letters, but here are a few big ones:

  • Time saved: Letters are all pre-written and easily modified to match your organization’s needs. Just pick the template that’s right for you and have your finalized letters written within minutes.
  • Powerful and effective: Tell your story. Connect with supporters. Raise money for your cause.
  • Perfect for all causes: Letters will help take your outreach to the next level.

With the help of these fundraising experts, your organization will optimize communications between its donors and supporters.

Pricing

The services of Fundraising Letters are completely free!

Bonfire

This section discusses a t-shirt fundraising resource for nonprofits.

Overview

Bonfire makes designing, selling, and ordering custom shirts easy. They handle payment processing, order fulfillment, and custom service so you can focus on connecting with your community. Organizations can:

  • Sell shirts through an online campaign. Sell custom products online by creating your own campaign page where anyone can check out. When your campaign ends, they ship products directly to your buyers and send you the profits.
  • Open a free online store. Make it easy for users to browse all of the custom shirts and apparel you’ve designed by creating an online store. They’re free to make and simple to tailor to your brand.
  • Order custom shirts. Order direct and take advantage of bulk discounts – perfect for events, on-site inventory and any occasion calling for premium custom shirts.
  • Fundraise with custom shirts. Easily raise money for your community by selling custom shirts. Perfect for individuals, groups, causes and nonprofits. No inventory needed — Bonfire does all the work!

Bonfire will help your organization and its community support your mission in style.

Why we love it

Bonfire is your exclusive merchandise partner for product drops that connect your organization with its supporters. They offer responsive customer support and an easy solution for community fundraising. Organizations can fundraise online by selling apparel, totes, hats, mugs, and more! In all, Bonfire is your home for custom products.

Pricing

Because you don’t need to purchase the shirts in advance, there is no cost for your nonprofit. Bonfire offers a pricing calculator tool to determine personalized revenue for your organization.

ShopRaise

This section discusses an online shopping fundraising resource for nonprofits.

Overview

ShopRaise allows individuals to support your cause by shopping. No matter what it may be, the ShopRaise app lets supporters donate a portion of their purchases to your cause. With their help, everyday shopping turns into support for your favorite organization at no additional cost.

Consumers can choose any cause or mission to support. They can even create their own. Consider adding ShopRaise to your organization’s fundraising efforts to turn everyday shopping into support for your cause.

Why we love it

The ShopRaise app is easy and free. All users need to do is:

  1. Download the app.
  2. Shop using the ShopRasie mobile app or browser extension at almost 1,000 retailers such as Walmart, Kohl’s, Home Depot, and Petsmart.
  3. Raise up to 10% on each transaction and see contributions make a difference.

ShopRaise is a simple way to engage supporters through everyday shopping and raise funds for your cause.

Pricing

ShopRaise poses no cost to your organization!

This section provides additional assistance for researching resources for nonprofits.

Wrapping Up

With the help of these valuable resources, your organization will be best positioned for success. If you would like to research further, here are some additional resources to look into:

This graphic links readers to the assistance of a nonprofit ad grant agency.

Read up on top peer-to-peer platforms that help double donations and improve fundraising.

Peer-to-Peer Platforms | 14 Picks That Double Your Donations

Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations equip their supporters to raise money on their behalf. In order to do so effectively, these dedicated individuals require the right tools⁠—or peer-to-peer platforms⁠—to manage their fundraising from start to finish.

This fundraising strategy (also referred to as social fundraising or P2P giving) enables nonprofits to reach larger audiences, engage with new supporters, and raise a ton of funding for their causes.

The first step? Determining the best solution for your team⁠and there are a lot of software choices to explore. That’s why, here at Getting Attention, we’ve crafted this useful guide with reviews of powerful providers. We’ll cover the following:

  1. CharityEngine
  2. Classy
  3. Click & Pledge
  4. Donately
  5. DonorDrive
  6. Fundly
  7. GiveWP
  8. iDonate
  9. OneCause
  10. Neon Fundraise
  11. nSpire
  12. Qgiv
  13. Salsa Labs
  14. Soapbox Engage

These peer-to-peer platforms will equip any nonprofit with the tools they need to raise more through social fundraising strategies. And when you prioritize solutions that offer corporate matching gift functionality as well, you can set your teams up for even greater success.

Are you ready to explore our alphabetized catalog of top suggestions? Let’s dive in!

CharityEngine is one of our favorite peer-to-peer platforms.

1. CharityEngine

CharityEngine is an all-in-one nonprofit donor management and fundraising platform designed to aid organizations in a wide range of fundraising efforts. Within their greater online fundraising solution is an innovative peer-to-peer platform that is ready to provide groups and individual fundraisers with the powerful software they need to succeed.

Key peer-to-peer features of the CharityEngine platform include personalized campaign microsites, event management integrations, customizable team and personal fundraising pages, and strategic fundraising goal-tracking tools.

Plus, CharityEngine encourages matching gifts within peer-to-peer campaigns, made possible through a seamless integration with Double the Donation’s matching gift automation tool. With 360MatchPro by Double the Donation integrated with your campaign pages, donors will be prompted to enter their employment information upon submitting their gifts. This will encourage more individuals to request matches and lead to increased match revenue overall.

Classy is one of our favorite peer-to-peer platforms.

2. Classy

Classy is a comprehensive online fundraising solution complete with peer-to-peer functionality and a mission to accelerate social impact. Since its foundation, the Classy platform has partnered with over 6,000 nonprofit organizations to collect and process more than $3 billion in donation revenue.

Classy’s top peer-to-peer features include mobile-responsive and easily editable fundraising pages for individuals and teams, built-in tips and expert fundraising guidance, automated email workflows to coach, motivate, and thank volunteer fundraisers, and built-in social and text sharing.

To increase matching gift funding in the peer-to-peer giving process, Classy integrates with industry-leading matching gift software provider, Double the Donation. When donors give, they’re presented with matching gift information within the online donation form and confirmation page, along with follow-up outreach after making their donation. The more donors are aware of matching gift opportunities, the more matches you can secure for your cause!

Click & Pledge is one of our favorite peer-to-peer platforms.

3. Click & Pledge

Click & Pledge is a powerful online fundraising platform available to help nonprofits and their dedicated supporters set up and manage effective fundraising campaigns. With a wide range of solutions, including peer-to-peer, in-person, video, event, text fundraising, and more, Click & Pledge has assisted more than 20,000 nonprofit causes to raise over $1 billion overall.

Among other fundraising solutions, Click & Pledge’s peer-to-peer platform incorporates top features such as SEO-optimized fundraising pages, goal and progress tracking through campaign meters, and custom reports and real-time dashboards.

Click & Pledge integrates with Double the Donation as well to provide users with best-in-class matching gift fundraising software. As donors complete their online peer-to-peer giving forms, users are encouraged to enter their employer’s name in an optional search field. If completed, automated follow-ups are triggered via email to encourage donors to take the next steps and request their company match. The easier it is for donors to complete the matching gift submission process, the more matches you’ll likely receive.

Donately is one of our favorite peer-to-peer platforms.

4. Donately

Donately is an online solution dedicated to creating innovative and effective online donation forms and fundraising pages. Working with all sorts of nonprofits, churches, businesses, and agencies, this fundraising solution aims to simplify the donation process on both the donors’ end and the organization’s.

Donately’s intuitive tools include a powerful peer-to-peer platform with features such as cohesive fundraising pages that are branded to the organization with personalized aspects from each individual, fundraiser progress tracking bars, and social sharing tools to further spread the word about your campaign.

Since matching gifts are such an easy way to increase campaign revenue without having to reach even more individual donors, Donately integrates with Double the Donation to offer innovative matching gift functionality in their donation process. As supporters complete their donations, they’re encouraged to enter their employer name to be provided with company-specific matching gift information following the transaction. This significantly increases awareness surrounding matching gift programs, leading to boosted engagement and additional corporate matches.

DonorDrive is one of our favorite peer-to-peer platforms.

5. DonorDrive

DonorDrive is an online fundraising platform that works with nonprofits, healthcare organizations, and higher education institutions to simplify online giving and assist in raising more for their causes. With a charity fundraising app, virtual campaign functionality, online donation campaigns, peer-to-peer giving, and more, DonorDrive users have the tools they need to power their missions effectively.

Within the peer-to-peer giving realm, DonorDrive offers top features such as personalized coaching, social media integrations, flexible event configuration, automated communication, and real-time data insights.

Not to mention, DonorDrive partners with Double the Donation⁠—the leading provider of matching gift software⁠—to incorporate matching gift fundraising into their online donations and peer-to-peer processes. Within the online giving form, donors are asked to enter their employer’s name. If they do so, they’ll receive company-specific matching gift guidelines and links to their employer’s submission forms upon completing their donation transaction. Eligible donors are encouraged to pursue a company match for your organization, which drives additional revenue to your mission.

Fundly is one of our favorite peer-to-peer platforms.

6. Fundly

Fundly is an easy-to-use crowdfunding and peer-to-peer platform for nonprofits and individual fundraisers alike. Fundraisers on Fundly can easily get started raising money for just about any cause they’d like, as well as effortlessly enlist dedicated supporters to join the campaign.

Fundly’s peer-to-peer platform features include a built-in event module, donor density geographic heat maps, individual cause pages, giving levels and incentives, embeddable campaign cards and buttons, and seamless Facebook integrations.

In order to provide best-in-class matching gift functionality in their peer-to-peer campaigns as well, Fundly integrates seamlessly with Double the Donation’s matching gift software. Donors are encouraged to enter their employer’s name during the donation process and are then met with targeted matching gift details on the confirmation page and in email follow-ups. By identifying more match-eligible donations, the integration aids in driving additional matches and boosting total revenue.

GiveWP is one of our favorite peer-to-peer platforms.

7. GiveWP

GiveWP is a fantastic WordPress donation plugin option that enables all sorts of groups and organizations to raise money for their mission needs. This open-source suite of tools makes fundraising quick and easy with the goal of “democratizing generosity.” Plus, they offer powerful add-ons to the basic solution with peer-to-peer giving, recurring donations, marketing tools, and more.

Top features of GiveWP’s peer-to-peer platform include fundraising goal progress bars for individuals, teams, and total raised, social sharing abilities with built-in calls-to-action, donation flexibility with funds and designations, integrated sponsorship information, and tribute giving functionality in memory of loved ones.

Additionally, GiveWP integrates with the top matching gift software provider, Double the Donation, to provide users with best-in-class matching gift software alongside their peer-to-peer fundraising tools. During the donation process, supporters are encouraged to enter their employer’s name in an embedded search widget. For those who do, they’re met with targeted match guidelines and forms on the confirmation page, driving next steps and motivating donors to complete the match process for your organization. Thus, resulting in free matching gift revenue and increased donor engagement.

iDonate is one of our favorite peer-to-peer platforms.

8. iDonate

iDonate is a modern digital giving solution designed for today’s nonprofits and other charitable organizations to grow their online giving and better reach dedicated supporters. This powerful suite of fundraising software encompasses peer-to-peer fundraising, web and mobile giving, and event management tools for big results.

Their peer-to-peer platform incorporates top features such as a comprehensive fundraiser command center, campaign management with real-time data metrics, and easy campaign building and editing tools for individual fundraisers.

Plus, iDonate offers matching gift fundraising tools through a powerful integration with Double the Donation, enabling organizations to raise more through corporate gift-matching without the added hassle. Organizations that utilize this functionality can choose to embed an interactive matching gift search tool in their donation form or confirmation page. When donors enter their employer’s name in the search widget, they’ll receive company-specific matching gift information via email follow-ups. Donors will be more likely to follow through with the match request process thanks to automated communications, and you’ll receive more completed company matches for your cause.

OneCause is one of our favorite peer-to-peer platforms.

9. OneCause

OneCause is an online fundraising and event solution that has grown from a mobile bidding tool to a comprehensive giving platform with abilities for online donations, peer-to-peer fundraising, auction and event management, and more. Since its launch, OneCause has facilitated more than $3 billion in charitable donations from 2.5 million supporters and 20,000 fundraisers.

The OneCause peer-to-peer fundraising platform leverages key features such as dedicated ambassador fundraising, run/walk/ride management, social listening and engagement feeds, gamification through motivation and rewards, and more.

OneCause also incorporates matching gift fundraising in their peer-to-peer software through a native integration with Double the Donation’s 360MatchPro. This partnership aids in collecting donors’ employment information, screening for match-eligible supporters, and providing detailed next steps and links to online forms to encourage donors to submit their matches. By leveraging these tools, organizations identify more matches and secure additional revenue in terms of both company matches and increased individual gifts.

NeonFundraise is one of our favorite peer-to-peer platforms.

10. Neon Fundraise

Neon Fundraise is a product of Neon One, a nonprofit software company with innovative software for donor management, online fundraising, program management, events, web development, and more. Within Neon Fundraise are powerful solutions to manage peer-to-peer and DIY fundraising, virtual events, online donation pages, and ticketing.

Their peer-to-peer platform, in particular, offers top features such as experience-based fundraising, a frictionless, secure donation process for supporters, and automated workflows for receipting, registrations, and other repetitive communications.

To boost revenue and save additional time and resources, Neon Fundraise also integrates with 360MatchPro by Double the Donation to enable innovative, effective, and automated matching gift practices. By securing donor employment information and driving supporters to request more matches, these tools often lead to increased funding and better donor relations overall.

Check out nSPIRE's peer-to-peer fundraising platform.

11. nSpire

Omniweb nSpire is an online donations tool and donor portal from TQI Solutions, a digital agency dedicated to technology, quality, and innovation. This online fundraising platform provides nonprofits with easy-to-use software that prioritizes the donor experience and emphasizes the story behind the fundraising organization.

nSpire’s peer-to-peer fundraising functionality incorporates key features such as easy campaign setup and editing for fundraisers, detailed progress reports toward fundraising goals, dollar amount presets with impact descriptions, and informative fundraising pages with frequently asked questions and top sustainers.

Not to mention, nSpire’s platform integrates with matching gift software from Double the Donation to increase awareness of matching gift opportunities among donors and drive additional match revenue. Donor information is scanned for employment markers that signify match-eligible gifts, which are then followed up on to encourage individuals to request company matches from their participating employers. More matches = more money toward your cause!

Check out Qgiv's peer-to-peer fundraising platform.

12. Qgiv

Qgiv is a powerful fundraising platform designed to assist nonprofit organizations with the tools they need to collect charitable donations online, in-person, and over text.

Qgiv’s peer-to-peer portion of the platform includes top features such as event management for runs, walks, rides, and other pledge-based experiences, intuitive online stores to sell event sponsorships and nonprofit merchandise, email and social media tools to increase reach and awareness of current campaigns, and branded, customizable team and individual fundraising pages.

Additionally, Qgiv’s peer-to-peer platform offers top-notch matching gift features through a native integration with 360MatchPro by Double the Donation. Together, these tools work to identify corporate match-eligible gifts, encourage donors to secure company matches, and increase matching gift (and overall fundraising) revenue significantly.

Check out Salsa's peer-to-peer fundraising platform.

13. Salsa Labs

Salsa Labs is an all-in-one online fundraising solution built on modern, cutting-edge technology to provide nonprofit users with donor management, fundraising, advocacy, event coordination, and marketing automation.

Salsa’s fundraising and engagement system, Salsa Engage, includes comprehensive peer-to-peer functionality that enables organizations to enlist dedicated supporters to fundraise on their behalf. Salsa’s peer-to-peer features include customizable team and individual fundraising pages, targeted donor communications, coaching and fundraiser support, and complete virtual and in-person event management.

To increase matching gift revenue and drive additional donor engagement, Salsa Labs partners with Double the Donation to offer innovative matching gift fundraising tools that work alongside their peer-to-peer software. 360MatchPro by Double the Donation leverages data collected through online donation forms to identify match-eligible gifts and drive these matches to completion. This allows organizations to collect more in matching gift funds and enables donors to make significantly larger impacts on charitable missions that they care about.

Check out Soapbox Engage's peer-to-peer fundraising platform.

14. Soapbox Engage

Soapbox Engage is a nonprofit technology company with a wide range of solutions for fundraising, events, class registrations, directories, advocacy, and more. This powerful platform is built to integrate seamlessly with Salesforce’s Nonprofit Success Pack and Microsoft Dynamics’ Fundraising and Engagement tools.

Soapbox offers intuitive peer-to-peer functionality as well, with key features such as unlimited peer-to-peer campaigns, personal and universal fundraising goal tracking, customizable appeals that maintain an organization’s overarching mission, and seamless donor data collection and reporting.

In terms of matching gift functionality, Soapbox Engage partners with Double the Donation to provide nonprofit users with top-of-the-line matching gift solutions that integrate seamlessly into their peer-to-peer tools as well. Thanks to this partnership, nonprofits identify more match-eligible gifts, and donors secure more corporate match revenue for the causes they care about.


Social fundraising can bring your nonprofit strategy to the next level, but equipping your supporters with the most effective and most intuitive peer-to-peer platforms is a must. Once you have the fundraisers and the tools you need, you’ll be all set to launch and manage a lucrative campaign. Good luck!

Looking to learn more? Browse these additional fundraising and marketing resources for nonprofits:

Explore our favorite online donation tools that can help match nonprofit donations.

Online Donation Tools | 18 Choices That Help Match Gifts

Nonprofits of all shapes and sizes utilize online donation tools to collect and process financial contributions from supporters. At Getting Attention, we’ve compiled this list of top solutions, complete with summaries, reviews, and features of eighteen fantastic software providers.

Our favorite online donation tools include:

  1. Blackbaud
  2. CharityEngine
  3. Classy
  4. Click & Pledge
  5. Donately
  6. DonorDrive
  7. DonorPerfect
  8. Engaging Networks
  9. Fundly
  10. Fundraise Up
  11. Funraise
  12. iDonate
  13. Givebutter
  14. Qgiv
  15. RaiseDonors
  16. Salsa Labs
  17. Soapbox Engage
  18. Virtuous

Whether your organization is looking to get started with a digital fundraising platform for the first time or simply aiming to upgrade an existing system to unleash increased functionality, our list of top providers is here to help. And remember⁠—you’ll want to keep an eye out for fundraising software that will assist your team in boosting matching gift revenue as well.

Ready to drive digital fundraising revenue with top online donation solutions? Let’s jump in with the first review of our suggested solutions.

Blackbaud is one of our favorite online donation tools.

1. Blackbaud

Blackbaud is a vast nonprofit technology company that provides organizations with powerful online donation tools, innovative donor management systems, effective marketing solutions, and more since 1981. Among their fundraising solutions are Blackbaud Online Express, Blackbaud Luminate Online, and Blackbaud TeamRaiser⁠—each of which enables nonprofits to collect online donations for their causes.

Although functionality varies between their various products, key features across Blackbaud’s online donation tools include easy-to-build, flexible online giving forms, pre-designed and mobile-friendly form templates, consistent branding, and data analytics.

Many of Blackbaud’s online fundraising products (including Online Express, Luminate Online, and Raiser’s Edge NXT) also integrate with Double the Donation’s matching gift fundraising software to boost awareness and encourage donors to submit match requests. When donors are motivated to secure company matches for their favorite causes, they’ll stretch their impact farther and deliver more dollars to charitable organizations like yours.

Learn more about the product or get a demo today!

CharityEngine is one of our favorite online donation tools.

2. CharityEngine

Initially providing technology to businesses and nonprofits since 1999, CharityEngine has exclusively focused on nonprofit solutions since 2013. This online fundraising platform offers both donor management and online donations in addition to marketing, event management, workflow automation, and more.

Top features of CharityEngine’s online donation tools include one-time and monthly giving functionality, integrated and secure processing for credit card, ACH, and PayPal payments, and custom form builders.

And if you’re wondering, CharityEngine integrates with Double the Donation’s matching gift software as well, providing users with best-in-class 360MatchPro functionality. This comprehensive tool allows organizations to screen for match-eligible donations, automatically follow-up with donors, and drive more matches⁠—and more match revenue⁠—for charitable causes.

Learn more about the product or get a demo today!


Classy is one of our favorite online donation tools.

3. Classy

Classy was founded in 2006 as a nonprofit event-hosting platform which has since expanded to become an all-in-one fundraising solution and provide organizations with online donation tools, peer-to-peer fundraising, and donor data management.

Among Classy’s key features include mobile-optimized design, modern and cohesive branding, campaign progress bars, social fundraising activity walls, custom questions and donation amounts, and more.

Plus, Classy emphasizes matching gift opportunities by working seamlessly with Double the Donation’s matching gift automation tool, 360MatchPro. With this software, Classy clients are able to embed a matching gift search tool directly within their online donation forms, providing each donor with the opportunity to determine their matching gift eligibility. The more donors are aware of matching gifts and how they work, the more likely they are to secure this additional revenue source for your organization.

Learn more about the product or get a demo today!


Click & Pledge is one of our favorite online donation tools.

4. Click & Pledge

Click & Pledge was founded in 2000 as a way to provide their local United Way with easy online donation tools to increase fundraising efforts. In the decades since, this platform has grown to collect over $1 billion in donor funding across more than 20,000 causes.

Top Click & Pledge features include customizable online donation pages with click-and-drop editing functionality, options to embed forms as an iFrame, overlay, or secure standalone link, and recurring gift abilities with flexible options and frequencies.

Click & Pledge also offers matching gift solutions through a technical partnership with Double the Donation’s matching gift automation tool, 360MatchPro. With these integrated solutions, organizations using Click & Pledge can easily embed Double the Donation’s matching gift search tool in their online giving forms, which collects employment data and triggers automated follow-ups. As a result, more donors will be aware of matching gifts (and their employers’ programs in particular) which leads to increased match revenue overall.

Learn more about the product or get a demo today!

Donately is one of our favorite online donation tools.

5. Donately

Founded in 2013, Donately began as a partnership with creative agency Fifty & Fifty to provide nonprofit organizations with easy online donation tools and close the gap in the online fundraising software market. Designed with simplicity and user-friendliness in mind, Donately now serves over 1,000 charitable organizations.

These powerful features include custom donation forms, text messaging and mobile giving, beautifully designed landing pages and campaign hubs, and secure payment processing through credit card, ACH, or PayPal.

In addition, Donately offers matching gift fundraising functionality thanks to an integrated solution with Double the Donation. This way, nonprofit users can easily incorporate matching gifts throughout the donation process, providing donor touchpoints within the online donation form, confirmation page, email follow-ups, and more. By doing so, organizations increase awareness of matching gifts and drive a significantly higher number of matches to completion.

Learn more about the product or get a demo today!


DonorDrive is one of our favorite online donation tools.

6. DonorDrive

With roots stretching back to 1997, DonorDrive (formerly known as Global Cloud) is a nonprofit fundraising platform that aims to make giving as easy as possible. Through custom charity fundraising apps, donation campaigns, virtual fundraising, and peer-to-peer efforts, DonorDrive enables organizations to receive support in a wide variety of ways.

Top features of DonorDrive’s online donation tools include same-day payment transfers, mobile-friendly, visually appealing, and coding-free donation pages, flexible giving methods, real-time campaign insights, and more.

To raise even more, DonorDrive offers a native integration with Double the Donation’s best-in-class matching gift automation solution. The partnership with 360MatchPro by Double the Donation allows users to incorporate matching gift reminders within the donation process, on the confirmation page after submitting their gift, and through automated email outreach. This enables DonorDrive clients to identify match-eligible donations within the platform and collect more dollars for their missions.

Learn more about the product or get a demo today!

DonorPerfect is one of our favorite online donation tools.

7. DonorPerfect

After initially being founded in 1985 as a way for a small number of nonprofits to computerize their fundraising records, DonorPerfect was bought by SofterWare in 1989. Since then, they’ve grown to one of the largest fundraising platforms available to organizations of all shapes and sizes.

DonorPerfect’s online donation tools encompass several key features, including embeddable, branded donation forms, intuitive customization abilities with an easy-to-use drag-and-drop builder, suggested giving levels, and recurring gift functionality.

In order to provide matching gift fundraising abilities, DonorPerfect has partnered with Double the Donation to help market matching gifts throughout the online donation process using automated email outreach and more. This enables organizations to raise more in matching gift funding and build better relationships with individual and corporate donors.

Learn more about the product or get a demo today!

Engaging Networks is one of our favorite online donation tools.

8. Engaging Networks

First created in the UK in the year 2000, Engaging Networks has since expanded to power organizations and reached over 10 million users in more than 190 countries across the globe. In the decades since, they’ve continued to pride themselves on their ongoing innovation, with new features and upgrades being released on a regular basis.

Among these top features include online donation tools that support any language or currency, single or multi-step donation forms with native A/B testing, simple recurring gift management for both fundraisers and donors, and one-click giving for returning supporters.

Thanks to a partnership with Double the Donation’s automated matching gift tool, 360MatchPro, Engaging Networks provides integrated matching gift fundraising functionality alongside their online donation tools. This allows nonprofits to encourage matching gifts among donors, leading to improved matching gift conversion rates and increased match revenue overall.

Learn more about the product or get a demo today!

Fundly is one of our favorite online donation tools.

9. Fundly

Founded in 2009, Fundly is a powerful fundraising solution with crowdfunding and peer-to-peer campaign functionality for nonprofit organizations, individual fundraisers, and anyone in between.

Fundly’s online donation tools offer top features such as customizable, mobile-friendly donation pages that work on any browser or device, social fundraising abilities with social media sharing buttons and updating campaign walls, and a free Fundly iOS mobile app for easy campaign management.

To provide its clients with matching gift functionality as well, Fundly offers a native integration with the top matching gift software provider, Double the Donation. When Fundly users enable Double the Donation’s search tool on their online donation forms, they can boost awareness of this underutilized giving opportunity to donors and raise more for their missions in company match revenue.

Learn more about the product or get a demo today!

Fundraise Up is one of our favorite online donation tools.

10. Fundraise Up

Fundraise Up, created in 2018 in response to poor donation form experiences from a donor’s standpoint which uncovered a clear technology gap, is a modern solution with easy-to-use online donation tools and more.

Top Fundraise Up features include animated and sticky donation buttons that can be easily placed on any page of your website, pop-up donation reminders and message bars, customizable and embeddable donation forms, and gamification tools like goal meters, stat counters, and impact sliders.

Fundraise Up offers an innovative and seamless integration with Double the Donation’s 360MatchPro to equip nonprofit users with matching gift abilities. This partnership allows organizations to embed a matching gift search widget in their online donation forms. Plus, it even incorporates unique matching gift upsell features that assist in both boosting initial donations and driving more matches.

Learn more about the product or get a demo today!


Funraise is one of our favorite online giving tools.

11. Funraise

Founded in 2015 by nonprofit staff members looking for an improved way to raise money online, Funraise is a powerful online donation tool aiming to do just that. This all-in-one fundraising platform encompasses online donation forms and pages, peer-to-peer and social fundraising, donor management and reporting, and more.

Funraise’s online donation tools offer innovative features such as customizable and embeddable giving forms, mobile-friendly fundraising solutions to reach donors where they are, visually appealing fundraising website templates, and recurring gift functionality.

Not to mention, Funraise enables clients to make the most of matching gift fundraising through a seamless integration with industry-leading matching gift software provider, Double the Donation. Equipped with Double the Donation’s embeddable matching gift database, organizations can increase awareness about company gift-matching among donors and drive additional corporate revenue for their causes.

Learn more about the product or get a demo today!

iDonate is one of our favorite online donation tools.

12. iDonate

Since 2011, iDonate aims to make digital fundraising easy and accessible for all kinds of nonprofit organizations and supporters. As a result, iDonate is a powerful fundraising platform that offers traditional online donation tools, text-to-give functionality, peer-to-peer giving, event fundraising, and more.

This innovative solution incorporates top fundraising features, including embeddable and customizable online giving forms, mobile-first fundraising design, seamless designated fund abilities, multiple gift types, and recurring donation management.

iDonate also incorporates corporate matching gift fundraising into their online donation system through a native integration with Double the Donation. By partnering with Double the Donation’s matching automation software, 360MatchPro, iDonate clients can embed a searchable matching gift database widget on their online donation forms or confirmation pages. When donors interact with the widget, automated matching gift follow-ups are triggered through email, encouraging individuals to secure company matches and do more for your cause.

Learn more about the product or get a demo today!

Givebutter is one of our favorite online donation tools.

13. Givebutter

Givebutter began in 2016 as an idea by a group of students to create an improved crowdfunding platform for students and student groups to raise money for their various needs. In the years since, it has continued to expand to become one of the top providers of low-cost online donation tools in the space.

Among Givebutter’s most noteworthy features include real-time and dynamic social feeds to leverage social proof, personalized links and pages, multi-team fundraising, and goal bars and countdowns for increased gamification.

And thanks to a native integration with leading matching gift provider, Double the Donation, Givebutter clients can easily leverage matching gift promotion within the online donation process. If donors select their employer when prompted on a Givebutter donation form, they’ll be provided with a direct link to that company’s matching gift request form on the confirmation page. This increases awareness surrounding matching gifts and results in more corporate dollars flowing to nonprofit organizations.

Learn more about the product or get a demo today!

Qgiv is one of our favorite online donation tools.

14. Qgiv

Founded in 2007, Qgiv was built as a way for nonprofits, faith-based organizations, and political groups to accept donations and other payments online. Since then, Qgiv has grown to be a leading online fundraising software company with innovative solutions for donations, events, data management, and more.

Top features of Qgiv’s online donation tools include fully branded donation forms with single-step or multi-step layouts, customizable fields relying on conditional logic to collect the right donor data for your needs, and automated, personalized email receipts and donor communications.

Qgiv encourages organizations to promote matching gift opportunities as well, and the process is streamlined from start to finish, thanks to an integration with Double the Donation. When organizations enable matching gift functionality through 360MatchPro by Double the Donation, they can easily promote match opportunities throughout the giving process, trigger automated follow-ups, and drive total revenue and engagement.

Learn more about the product or get a demo today!

RaiseDonors is one of our favorite online giving tools.

15. RaiseDonors

RaiseDonors was created more than six years ago to equip donor-centric nonprofit organizations with powerful online donation tools to raise more. Plus, their software integrates with various CRMs, payment processors, email marketing tools, and data analytics systems to provide a seamless technological experience.

Popular RaiseDonors features include a fast, flexible donation page builder, automated and personalized thank-you pages and follow-up emails, prepopulated forms with donor data, flexible payment methods and currencies, and incentive offers to encourage larger donations.

And thanks to the RaiseDonors and Double the Donation integration, organizations can quickly and easily enable matching gift automation within the online donation process. Donors will be met with matching gift information on the online donation form and confirmation page and again through automated email outreach. These additional touchpoints drive matching gift revenue, equipping nonprofits to close the knowledge gap and make the most of this underutilized source of funding.

Learn more about the product or get a demo today!

Salsa is one of our favorite online giving tools.

16. Salsa Labs

Founded in 2003, Salsa Labs is a technology company that is dedicated to providing charitable organizations with innovative fundraising, advocacy, and engagement solutions. In 2015, Salsa merged with DonorPro to enable premier donor management functionality as well.

Salsa’s online donation tool, Salsa Engage, incorporates key features such as beautifully designed, customizable giving forms, an easy-to-use visual form designer, machine learning and formula-driven fundraising asks, text campaigns, and more.

Salsa also integrates with 360MatchPro by Double the Donation to provide users with comprehensive matching gift functionality. This partnership allows nonprofits to automatically screen donor data for match-eligible supporters and drive matches through personalized outreach, resulting in increased revenue with little to no time and effort required.

Learn more about the product or get a demo today!

Soapbox is one of our favorite online giving tools.

17. Soapbox Engage

Soapbox Engage was created in 1999 in response to a widening technology gap noticed by nonprofit organizations across the globe. As a part of the PICnet information technology ecosystem, Soapbox works to deliver easy-to-use fundraising apps and solutions to nonprofits of all shapes and sizes.

A few of Soapbox Engage’s most integral features include real-time donation form integrations with Salesforce and Microsoft Dynamics, flexible payment options from Authorize.net, Braintree, CyberSource, iATS, PayPal, Stripe, and TouchNet, and peer-to-peer campaign management.

Plus, Soapbox Engage offers a matching gift integration as well, partnering with industry-leading matching gift software provider, Double the Donation. 360MatchPro by Double the Donation works seamlessly alongside the Soapbox donation app to remind donors of matching gifts at multiple touchpoints, provide company-specific instructions and next steps, and more. The easier it is for donors to request matches from their employers, the more you’ll likely receive for your cause.

Learn more about the product or get a demo today!


Virtuous is one of our favorite online giving tools.

18. Virtuous

The Virtuous fundraising platform was built in 2014 with an aim to grow generosity worldwide through simplified online giving experiences. This comprehensive solution incorporates a powerful nonprofit CRM, numerous automated workflows, marketing and event management, and giving solutions.

Online donation tools from Virtuous offer key features such as smart gift suggestions, intuitive online donor portals, personalized and frictionless giving experiences, and custom donation form and page builders.

Virtuous also offers innovative matching gift functionality through an integration partnership with Double the Donation. Thanks to this solution, Virtuous clients can easily incorporate Double the Donation’s search plugin in their online donation pages, prompting donors to select their employer with an optional donation form field. If a donor finds their company, automated emails are triggered to inform the donor about their match-eligible donation. This increases the total number of matches secured overall while providing new and impactful engagement opportunities as well.

Learn more about the product or get a demo today!


As digital fundraising becomes increasingly prevalent across the nonprofit sector, the need for effective online donation tools is more important than ever before.

We’ve run through several of our favorite fundraising solutions above⁠. Now, it’s time to choose the software that’s right for your organization and get set up with powerful virtual fundraising practices for your team. Good luck!

Learn even more about nonprofit fundraising and donor engagement with our other educational resources:

Follow this guide to learn about financial planning and how to build the most effective marketing budget.

Nonprofit Budgets: A Quick Guide & Best Practices

A nonprofit budget is an important financial document that allocates expenses and predicts revenue. Without a budget, nonprofits find themselves with more money going out than coming in.  It’s crucial in helping your nonprofit plan for the future, stay fiscally responsible, and reach campaign goals.

Take this opportunity to build a financial strategy and refresh your existing budget.

This comprehensive guide will walk you through the value of a budget and explain how it translates to the actions outlined in your marketing plan. We’ll cover the following points:

Here at Getting Attention, our trusted experts will guide you through the process of incorporating Google Ad Grants into your marketing budget. We’re here to clarify your questions and serve your nonprofit’s mission by bringing new constituents to your organization.

Building a budget can bring value and structure to your nonprofit. Let’s get started with the elements of a good nonprofit budget.

Contact Getting Attention to include Google Ad Grants in your marketing budget

Learn how to build the most effective budget for your nonprofit

What is a good budget for a nonprofit organization?

Financial planning is vital to the success and sustainability of an organization. The Better Business Bureau recommends that nonprofits spend under 35% of their funding on overhead expenses (facility costs, licensing fees, equipment costs, etc.) and spend at least 65% on programs.

To meet these guidelines, your team must devise a budget that outlines projected expenses and revenue. A budget for a nonprofit organization should be:

  • Accurate: Information should be based on logic and strategy. Have your accounting team double-check each line item to ensure your records are accurate and reliable.
  • Transparent: Nonprofits must disclose certain financial information to the public per request. Earn the trust of supporters and prospective donors by building a budget that reveals your financial history, goals, and programs.

Accuracy and transparency are crucial for your nonprofit’s image. After you calculate your financial statements, pull insights and share them with your staff, volunteers, and board. This will increase engagement within your organization and allow people to better understand your nonprofit’s financial health.

Focus on these primary revenue and expense items while building your nonprofit's budget

What should be included in a nonprofit budget?

From daily operational costs to monthly donations, there is a wide range of elements that should be included in your nonprofit’s budget. We’ll focus on the primary revenue and expense items.

Nonprofits rely on a combination of income sources from individuals, foundations, corporations, and grants. Diversify your revenue stream by accounting for the following types of income:

  • Grants: Nonprofits can apply for grants from corporations like Google as well as the government. In the budget, specify which types of programming each grant will cover.
  • General Donations: Monetary donations from major donors and a wider donor base are the lifeblood of nonprofits. In your budget, look at past years to estimate how much you can expect to raise from general donations.
  • Monthly Giving: Recurring gifts are a reliable source of income for your nonprofit. Account for monthly, bi-montly, and yearly donations.
  • In-Kind Donations: These include any volunteered services or supplies.
  • Corporate Giving: Nonprofits depend on corporate gifts to increase their revenue and build relationships. Consider working with a matching gift professional to further boost your donations.

Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your plan. That’s a crucial ingredient in your decision making, so there’s no avoiding projecting what your expenses will be. Include the following costs in your budget:

  • Administrative: This includes expenses for operations and management, including staff salaries, office space, utilities, insurance, and technology. 
  • Programming: These are the costs needed to carry out your mission-related activities. For example, if a nonprofit is dedicated to feeding the homeless, program expenses would include food and food preparation costs.
  • Fundraising: Activities related to an appeal for financial support, which can include marketing efforts like newsletters, print ads, and blog posts.

Now that you have the basic line items for your nonprofit’s budget, let’s focus on budgeting for communications and marketing in particular.

Allocate between 5-15% of your nonprofit's budget to marketing.

How much do nonprofits spend on marketing?

According to a recent study, nonprofits spent an average of 4 cents on digital advertising for every $1 raised online last year and almost 70% of those advertising budgets were devoted to lead generation and new donor acquisition. Budgeting for these marketing costs is vital. Your marketing budget serves as a map to ensure you reach your goals and determines whether your plans are realistic.

In the for-profit world, it’s fairly standard to determine a marketing budget by allocating 10-20% of projected gross revenues to marketing and communications.  For a general rule of thumb in the nonprofit sector, try to allocate between 5-15% of your budget to marketing.

What’s most important is that you establish a detailed marketing and communications budget prior to the start of each fiscal year. Track costs and results as you go so that you can analyze cost vs. benefit. The budget should be integrated into your annual marketing and communications plan, with a dollar cost allotted to each strategy (direct mail, email, paid advertising, media relations, etc.), each of which should be broken down further (consulting, evaluation, printing, postage, etc.).

Take control of your nonprofit’s budget with these 5 best practices.

5 Nonprofit Budget Best Practices

A strong nonprofit budget serves as a clear framework for your decision-making and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals.

To make the most of your budget, direct and prioritize your focus. Knowing what you are working towards and making the best decisions on how to get there will lead to leadership buy-in and ongoing support.

Take control of your nonprofit’s finances and start building your budgeting skills with these best practices.

Follow these 5 best practices to build the most successful nonprofit budget

Determine a budgeting approach.

Misunderstanding which type of budget is best for your organization can sabotage far more than your financial plan. It can mean the downfall of your nonprofit. With the right budget approach, you can advocate for what you really need to move your mission forward.

No one-size-fits-all budget exists. Communicate financial information in a way that works for your organization. Consider the following strategies when building your nonprofit budget:

Consider the following strategies when building your nonprofit budget

  • Income-Based Approach: As the name suggests, an income-based approach prioritizes income. Determine how much income you can realistically count on and include only reliable revenue in your budget. Don’t include income projections to simply fill gaps. If your organization doesn’t meet these income targets, it will create a budget deficit.
  • Incremental Approach: The incremental approach builds upon your budget from the previous fiscal year. While this is a quick and easy method to prepare a budget, it’s more difficult to find funding for new campaigns or projects since unspent funds may have been reallocated to another campaign.
  • Zero-Based Approach: The current fiscal year’s budget is prepared from scratch, without consideration for income or expenses from the previous year. Although this method is accurate and efficient, it’s time-consuming. Your organization will have to test several assumptions about where money will come from and how it will be spent.
  • Percentage Approach: Break down marketing, communications, and fundraising by percentages of the total budget. This approach is favored by those who believe that marketing and communications expenditures should directly reflect a nonprofit’s evolution and the size of its budget. If done correctly, you could see communications spending grow as your organization does.
  • Flat Dollar Approach: Some experts in the field consider a flat dollar approach to be more relevant and safer than the percentage approach since your total budget has to cover costs like utilities, rent, taxes, health insurance. Give special campaigns, marketing, communications, and fundraising efforts a set dollar amount based on past expenditures. This method simplifies projections and gives you a clear baseline budget.

Each approach has benefits and limitations. That’s why most nonprofits implement a combination of these strategies. Whichever approach you take, you’ll find that a formal budget is a great aid in decision making. You’ll clearly see how much you have to spend to reach your goals and, by tracking results, will gain a sense of which strategies work best.

Now that you have solidified a budget approach, share your strategies and goals with leadership and staff.

Develop a budget with your entire team.

Team-based financial planning is the most effective way to ensure your budget aligns with your organization’s goals and mission. Involve staff and board members in the budgeting process to create a comprehensive strategy that relies on a variety of perspectives. This will enhance your team’s ability to communicate your organization’s financial story to other key stakeholders.

Consider these steps to running a budget meeting:

Consider these steps to running a team-based nonprofit budget meeting.

  1. Determine a timeline. From preliminary drafts to approvals, the entire budgeting process can take weeks to months. Set deadlines and milestones to track progress against measurable benchmarks.
  2. Agree on goals. Calculate how much revenue is needed to cover your campaign and marketing goals. How do you plan to raise these funds? Make a plan of attack with your team.
  3. Review past data. Examine financial statements from previous years for areas of growth and improvement. Then, problem solve! If you notice a slump in revenue, work with your team to revise past financial strategies.
  4. Draft the budget. Find a template with expense line items that work for your team’s organizational skills. Then, build out anticipated costs and expenses according to your research.
  5. Present findings to your board. Before the start of the fiscal year, hand your budget over to board members for review. They will assess the effectiveness of resources, evaluate administrative systems, and measure progress towards goals.
  6. Debrief. Budget planning takes a lot of time and energy. After you complete your budget, get with your team to discuss what went well and what needs to improve before the next fiscal year.

Once you develop your budget and align it with your marketing goals, you will have a clear plan for moving forward, shaped by concrete data and strategies. A budget that your entire team agreed on can increase the probability of getting more marketing dollars. As a result, it will be comforting for your leadership to have these plans readily available.

Include non-monetary contributions.

If your organization is fortunate enough to attract in-kind donations, record these contributions to express your gratitude and abide by legal standards. When documented in your budget’s revenue, non-monetary contributions show what it truly takes to drive your mission.

In-kind donations are donated goods, services, and time. Consider the following examples to determine which donations you need to budget for:

  • Tangible goods: Equipment, office furniture, clothing, food, supplies, etc.
  • Intangible goods: Advertisements, patents, copyrights, etc.
  • Services: Accounting, printing, catering, consulting, photography, security, etc.

In-kind donations should be recorded at fair market value. The Financial Accounting Standards Board (FASB) defines fair value as “the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.” To determine the value of your in-kind donation:

  • Calculate what your organization would have paid for donated goods on the open market.
  • Track the hours of professional services donated to your organization.
  • Contact your donors and ask them to price their own in-kind services.

Volunteer hours do not need to be reported in a budget. However, your organization can still acknowledge the impact of volunteers in your audit or in a short narrative included with your budget.

Conduct regular checks of your budget.

Set regular team meetings to monitor your budget’s progress. Whether you hold these meetings monthly, quarterly, or annually, ensure that your entire team is involved. This will improve communications and management between departments.

Consider the following topics in your meeting:

  • Assess the “why” behind budgetary issues.
  • Determine which campaigns need more financial attention.
  • Review past finances to determine if your budget is on track or not.
  • Compare your budgeted revenue and expenses to actual amounts.
  • Inspect balance sheets for discrepancies.
  • Account for any unusual circumstances that may arise (such as the pandemic).

Monitoring your budget throughout the year is the key to financial success, along with setting aside enough funds for marketing.

Apply for a Google Ad Grant.

The average small business using Google Ads spends between $5,000 and $12,000 per month on Google paid search campaigns. That’s $60,000 to $150,000 of marketing expenses spent solely on ad-clicks per year. Thankfully, Google created a grant to help nonprofits budget for marketing.

Google Ad Grants provide eligible nonprofits with a $10,000 monthly stipend to spend on paid search ads. While regular Google Ad accounts have to pay per ad-click, Google Grant participants can display their advertisements for free. These ads enable your nonprofit to appear on Google when it matters— when someone searches for topics related to your mission.

The ideal Google Ad Grant candidate has a website that effectively serves its audience and promotes its mission. With the Google Ad Grant program for nonprofits, organizations can:

  • Increase online conversions.  
  • Reach out to new donors.  
  • Recruit volunteers.  
  • Market multiple ad campaigns. 
  • Analyze and track performance.  

As long as your organization complies with the eligibility requirements, the allotment renews monthly without a time constraint. That means, your nonprofit will be relieved of Google Ad expenses indefinitely. We recommend setting a daily budget of $329 to run as many campaigns as possible and take full advantage of your grant.

When you manage a Google Ad Grant with Getting Attention, we’ll make sure you have a strong digital marketing strategy that works for your budget.

Our Final Tip: Work with a team of Google Ad Grant Experts.

It’s no secret that budgeting can fuel your nonprofit’s impact. When you manage a Google Ad Grant with a Google Ad Grant professional like Getting Attention, we’ll make sure you have a strong digital marketing strategy that works for your budget. Our team of experts offer free consultations and resources to help your organization plan a successful strategy.

Getting Attention is a fully certified agency ready to guide your organization through the Google Ad Grant process. Our services include Google Grant application, Google Grant hygiene, Google Grant reactivation, keyword research, and Google Grant Management. Maintaining your data and keeping it clean can be a pain point for many nonprofits. We’re here to champion your nonprofit digital campaigns.

Since your nonprofit’s budget is a critical component of your overall success, make sure you do your research. If you want to continue learning more about nonprofit budgets and how to optimize your strategy, check out these additional resources:

Contact Getting Attention to incorporate Google Ad Grants into your nonprofit marketing budget.

This guide discusses ways to get funding for a nonprofit organization.

How to Get Funding for a Nonprofit Organization: Top Methods

By definition, nonprofits don’t exist to make money— instead, they exist to make a positive impact in communities large and small. However, nonprofits rely on funding to operate and pursue their mission. 

In a perfect world, all money a nonprofit raises would go toward its cause; however, nonprofits are organizations with expenses, so some will inevitably go toward overhead. Quickbooks suggests a nonprofit’s overhead rate should not exceed 35%. Spend time developing the perfect fundraising techniques to raise the most money for your organization, and in turn devote less of your revenue to expenses and more to your cause. 

Since funding is so important to nonprofit organizations, we’ve compiled tips, tricks, and ideas for you to achieve even your loftiest fundraising goals. Here’s what we’ll cover:  

Are you looking for ways to raise money for your mission-driven organization? There are many viable options available for you to choose from. Read on to see what’s out there.

Getting Attention can help your nonprofit secure marketing funding. Contact our team today.

To get funding for your nonprofit organization, first select the right funding sources.

How to Select the Right Funding Sources for Your Nonprofit 

There is no one-size-fits-all approach on how to get funding for a nonprofit organization— each organization will have its own unique funding model composed of various sources of revenue. A funding model is an organized approach that a nonprofit uses to create and maintain a reliable revenue stream for its operations.

Consider the size, mission, and other defining characteristics of your nonprofit when thinking about how you want your funding model to look. One example could be 50% from grants, 20% from a membership program, and the remaining 30% from an annual event. It all depends on what works best for your organization’s goals.  

Another thing to keep in mind is variety. No one wants to be in a situation where they lose the majority of their revenue simply because one source disappears.

Now, let’s dive into the sources themselves. 

Here are six solutions for how to get funding for a nonprofit organization.

How to Get Funding for Your Nonprofit Organization: 6 Sources

When it comes to getting funding for your nonprofit, there are a number of opportunities that can compose your organization’s unique funding model. We’ve organized these sources into six main categories worthy of your consideration.

These are six sources for how to get funding for a nonprofit organization.

1) Individual donations 

Of all charitable giving in 2020, 69% came from individual donors for a grand total of $324.1 billion, according to National Philanthropic Trust. What’s more, individual donations have risen in five of the last six years. 

Here are five types of individual donations your nonprofit could pursue as part of your funding model: 

  1. Major donations: These consist of large, one-time donations from a wealthy individual.  These gifts often make up 80% or more of a nonprofit’s total revenue.  If you need help identifying prospective major donors, consider using prospect research wealth screening tools to assess your donors’ affinity and capacity to give.
  2. Mid-sized donations: Mid-sized donations come in a higher quantity than their major counterparts, but are smaller in size. They can be made on a one-time or recurring basis (monthly, annually, etc). Many nonprofits seek out recurring gifts, in particular, as they add financial stability to an organization’s funding model.
  3. Fees for products/services: If your nonprofit provides goods or services, you can charge people fees in order to keep up your operation. This is a common practice for hospitals and other public health clinics. To account for lower-income individuals, consider incorporating a sliding scale for your fees based on annual income. 
  4. Alumni: If you serve a large community with a high turnover rate (think universities, hospitals, etc), then consider reaching out to your alumni network. They’ve benefited from your services in the past, and chances are, they would love to help you continue supporting your mission. 
  5. Volunteering: Donations don’t have to just be in the form of money— time is another valuable resource people can donate. In fact, according to Nonprofits Source, 63 million American adults volunteered with nonprofits in 2016. When converted to money, those hours equate to $193 billion. 

Take advantage of one or more of these funding avenues to achieve optimal fundraising results for your mission-driven organization. 

2) Corporate philanthropy 

Corporate philanthropy refers to the ways that corporations give back to nonprofits and other mission-driven organizations. According to Crowd101, the top 10 corporations give over $2 billion annually to nonprofits; so this is another excellent funding resource for your nonprofit to look into. 

The top 10 corporations give over $2 billion annually to nonprofits.

There are five predominant ways in which corporations could contribute to your nonprofit: 

  • Matching gifts: Corporate matching gifts are a form of corporate philanthropy in which corporations match the donations of their employees. To put it simply, you get double the money of a typical donation amount. For help getting started with this fundraising method, consider investing in an automated matching gift tool such as 360MatchPro. This tool will help you identify which gifts made to your organization are match-eligible, and even share educational information to the supporters who make such gifts.
  • Volunteer benefits: Corporations will often incentivize their employees to volunteer and give back to nonprofits. For instance, some offer paid volunteer days in which an employee can take paid time off to volunteer. Another volunteer benefit option is a volunteer grant. If an employee at a corporation volunteers a lot with a specific nonprofit, their employer could offer a grant based on their volunteer hours. Of all Fortune 500 companies, 40% offer a program like this; so do some research and reach out to people who work at those companies.
  • Pro bono services: In lieu of monetary donations, many corporate professionals will offer their services and expertise to mission-driven organizations free of charge. If you ever need a doctor, lawyer, or any other kind of specialist, be on the lookout for professionals who could potentially help you for free. 
  • In-kind gifts: While pro bono refers to services, in-kind gifts refer to products donated at no cost. Some examples include computers, furniture, and office supplies. Again, not a monetary donation, but these gifts could save you a lot of money on products you would otherwise have to purchase. 
  • Checkout campaigns: Finally, checkout campaigns are fundraising campaigns in which a business donates a specific amount of its profits to a nonprofit organization. 

It could be a restaurant percentage night event like at Chipotle, where a restaurant donates a percentage of that day’s profits. It could also be a store like Publix asking customers to round their bill to the nearest dollar with the change going to a nonprofit. All are creative ways to generate funding for your nonprofit organization.

3) Events 

Events are a great way to both spread the word about your nonprofit and raise money for your cause. They give you the opportunity to engage face to face with current supporters, as well as reach new audiences by way of an exciting activity. 

For some inspiration, here’s a (definitely not exhaustive) list of five event ideas for your nonprofit: 

Here is how to get funding for a nonprofit organization using events.

  • Host a concert. Bring together some local musicians for a great cause, and sell tickets to bring in donation revenue. Throughout the event, have performers share educational information about your cause and what you’re raising funds for – chances are, you’ll continue bringing in revenue well beyond the cost of entry! 
  • Throw a gala. Invite current and potential donors out to enjoy a fancy evening of dinner and dressing to the nines in support of your nonprofit. Just because it’s a gala doesn’t mean it necessarily has to be expensive – this event could be as deluxe or as economical as you see fit, all while maintaining a vibe of luxury. 
  • Run an auction. Auctions are a great option for an event that will get your audience involved and engaged. Get in touch with local businesses like restaurants, retail stores, service providers, among others to ask if they will donate gift cards or products to your auction and get ready to take bids – with fundraising for your nonprofit, and advertising for their business, it’s a win-win! Plus, auctions can be in person or online according to what works best for your organization. 
  • Coordinate a 5K race. This event is a classic nonprofit fundraising tactic, and for good reason! Bring people out for a fun morning of running and supporting a good cause. Running isn’t everyone’s favorite activity, though, so consider offering a fun run in addition to the traditional 5K.
  • Partner with a restaurant/bar/etc. for a night. Many restaurants offer percentage nights to nonprofit organizations in which they’ll donate a certain amount of their profits for a specific amount of time. This is another win-win, as you’ll be raising valuable money for your cause, and they’ll earn more money and receive free promotion with your supporters and donor base.  

When choosing event fundraisers for your nonprofit, it’s important to keep the pandemic in mind and evaluate what you and your supporters are most comfortable with in terms of in-person activities. For best results, incorporate virtual, hybrid, and safe in-person events in outdoor spaces to accommodate everyone’s preferences and comfort levels.  

4) Online fundraising 

It’s no secret we live in a digital world. And with the onset of the COVID-19 pandemic in March 2020, we saw many activities previously in person moving online: work, school, entertainment activities. Nonprofit fundraising is no exception. 

Meet people conveniently where they are through one of these three online fundraising tactics: 

  • Crowdfunding: Crowdfunding refers to the collection of many small donations from a large public group of people. Platforms like GoFundMe are prime examples of crowdfunding efforts. 
  • Monthly giving program: Nonprofit websites easily facilitate the setup of recurring donations. Add a section to your site where people can easily register to give a certain amount per month, year, or another set time frame. 
  • Social media fundraising: Direct communication with your supporters has never been easier thanks to social media platforms. With Instagram, Twitter, Facebook, and more, fundraising is as simple as drafting and uploading a post. Make sure you use eye-catching images and memorable captions for best results. 

On the whole, online fundraising tactics are a great way to reach a lot of people without spending a lot of cash. 

5) Offline efforts 

Just because online funding strategies are increasingly popular doesn’t mean you should overlook offline methods. They’re a great way to incorporate a personal touch to your fundraising. 

Here are three different offline fundraising ideas your nonprofit should consider: 

  • Direct mail: Send letters to current and potential donors. These letters could inform people about your nonprofit,  thank current donors for their contributions, or even solicit donations. Check out the Fundraising Letters website for templates to get started. Direct mail can be pricey and take a significant amount of time. Yet, it’s still worth considering if your nonprofit wants to maintain a sincere connection with all donors— including those who are technology-averse.
  • Door-to-door fundraising: Door-to-door fundraising is just as it sounds— nonprofit representatives go door to door talking to people about their cause and asking for their support in the form of signing a petition, donating money, or attending an event, among other activities. This also uses more resources than online fundraising tactics. However, it proves to be particularly useful for missions that directly impact the people you talk to, like political organizations campaigning for elections.
  • Phone calls: Nonprofits can call people directly to ask for donations. Whether in the form of cold calling or reaching out to people your organization has interacted with, this is a viable way to raise money for your cause. However, be aware that many people avoid answering numbers they don’t recognize.

Offline methods do require more time and financing, but they can be worthwhile if you’re looking to connect with your donors in a more attentive way. 

6) Grants 

Our final recommended method to get funding for your nonprofit organization is grants. A grant consists of funds given to a nonprofit organization based on its industry, mission, size, and other eligibility considerations. 

Grants come in all shapes and sizes, but there are three main categories: 

  • Unrestricted funds: This type of grant is not restricted to one specific purpose. Organizations can use the money wherever it will make the biggest difference. 
  • Capital support: This grant is designated for a specific campaign, such as a construction project, renovation, or another big program. 
  • Restricted funds: As the name implies, this type of grant is restricted to one particular purpose. Restricted funds are the most common type of grant. 

Think your nonprofit could benefit from some grant money? Begin your research with the following two grant sources.

Government grants come from federal, state, and local governments. The federal government spends over $500 billion annually on grants to state and local governments, making grants the third largest portion of the U.S. government’s budget.

The federal government spends over $500 billion annually on grants to state and local governments

These grants cover a variety of industries, such as: 

  • Health
  • Education 
  • Transportation
  • Natural resources and the environment
  • Community development

Private foundation/business grants come from private entities such as companies, foundations, and even individuals. In 2015, private foundations and corporations gave $62.8 billion in grants to nonprofits in the U.S. 

A prime private grant example is the Google Ad Grants program. The Google Ad Grant is an advertising grant that gives eligible nonprofits $10,000 a month in ad credits to boost their organization to the top of Google’s search results. 

To receive the Google Ad Grant, your nonprofit must submit an application and remain active on its account. If you’re interested in this program, reach out to Getting Attention for a free consultation today.  

Getting Attention can help your nonprofit secure marketing funding. Contact our team today.

When it comes to how to get funding for a nonprofit organization, keep these tips in mind.

Wrapping Up: Top Tips for Funding Your Nonprofit Organization

We’ve covered a lot about how to get funding for your nonprofit organization, and we sincerely hope it’s been helpful. As a final piece of guidance, here are five tips for creating your organization’s funding model:  

Here are five tips for how to get funding for a nonprofit organization.

  • Plan ahead. When it comes to fundraising, it’s much better to be proactive than reactive. After all, you want to have reliable funding sources lined up well before you actually need them. Take time to consider your nonprofit’s characteristics, do your research, and lay the groundwork before diving in. 
  • Assess where you’re at. Look at your current funding model. What’s working? What isn’t working? Is each funding source reflective of your mission and organizational values? Based on what you come up with here, make decisions on which fundraising methods to keep and which you can be done with.  
  • Get creative. There are so many fundraising options out there for your nonprofit to choose from. Don’t fall into the trap of missing opportunities because you didn’t think outside the box. Get together with your team and brainstorm ways your nonprofit funding model could stand out. 
  • Be analytical. Be creative and have fun, but also keep in mind what will give you the best return on investment. Focus your time and energy on what will be most reliable, profitable, and feasible. 
  • Decide and get started. After the planning, researching, and brainstorming, it’s time to get started. Commit to a few of your best ideas and begin fundraising. 

For more useful information on everything nonprofit funding, read more from the blog at Getting Attention:  

    • Take Your Nonprofit Branding to the Next Level. Branding is just as important for nonprofits as it is for for-profit businesses. A strong brand will help set your nonprofit apart and get it more attention, leading to more audience engagement and donations. Check out this guide for how to create and sustain an outstanding brand for your mission-driven organization. 
  • Nonprofit Storytelling: Best Practices for Fundraisers. Research from Stanford University shows that people are much more likely to remember a story than a statistic. This article provides you with the necessary info to give your nonprofit a compelling storyline, and in turn draw more people to your cause. 
  • A Guide to Finding the Right Nonprofit Marketing Consultant. You’re passionate about your nonprofit’s mission, and you want others to care about it, too. But, spreading the word is not always easy. Find the right marketing consultant to facilitate your nonprofit’s promotional efforts with the help of this Getting Attention article. 

Getting Attention can help your nonprofit secure marketing funding. Contact our team today.

Read this guide to learn how to find grants for your nonprofit.

How to Find Grants for Your Nonprofit Organization

Grants provide amazing opportunities benefitting the nonprofits they serve. From capital support to marketing assistance, grants are a great way to boost the success of your nonprofit. You may be wondering, how will a grant help me? In allowing you to spread your mission, help more people, and carry out charitable initiatives, grants are an undeniably useful tool.

With the many different categories and sources of funding, it can be difficult to pinpoint which grants would be most beneficial for your nonprofit. No need to worry! 

At Getting Attention, we help nonprofits maximize their grant opportunities. We’re here to guide you through how to find grants, making it as simple as possible, through the following points:

If these topics seem like they would be helpful to your organization, stay with us as we uncover all there is to know about grants for nonprofits.

Getting Attention can help you with how to find grants for your nonprofit's marketing.

Here are a few frequently asked questions about how to find grants.

Grants for Nonprofits: FAQs

When most people hear the word “grant,” they instantly think of money. However, there is much more to grant funding than the dollar sum alone. Having a good understanding of the different types of grants will serve as a helpful guide throughout the search process. 

What are the 5 types of grants?

When searching for grants, it is important to understand the various areas of assistance in which they provide. It will make the process of targeting specific grants that serve the wants and needs of your organization far easier. The five main categories of grants include: 

Here are the five common types of grants that you might find.

  1. Program support: Program development grants provide funding for specified projects or programs, meaning they are usually restricted in terms of spending. Recipients of these grants must only use the funds for the exact purpose outlined in the grant proposal.
  2. General operations support: General operations support grants cover almost any expense for your organization and are far less restrictive than program development grants. However, they are a rarity in the nonprofit sphere. 
  3. Capital support: These are most commonly given for specific capital campaigns that involve activities such as building construction, property acquisition, or other large-scale projects of that nature.
  4. Research grants: Found in academia and research-oriented nonprofits, these grants promote the scientific research demanded of certain fields and are often attached to a particular team member.
  5. In-kind grants: Sometimes, your organization is in need of resources other than funding. In-kind grants provide assistance in non-monetary forms, such as equipment, supplies, or free consulting and personnel. A great resource for discovering such grants would be Google for Nonprofits. A particular in-kind grant opportunity offered through Google would be the Google Ad Grants program, which offers nonprofits a monthly allowance of $10,000 in AdWords spending. If this program seems of interest to your organization, discover how Getting Attention can help you maximize the opportunity.

Each type of grant promotes the success of your organization in a different way. Having a clear understanding of the help you need will allow you to find which grant best serves your nonprofit. You may be wondering, where are these grants coming from? Read on to find out!

Where do these grants come from?

Grants come from grantmakers, which come in a variety of forms. This includes:

This graphic summarizes the main areas where you can find grants for your nonprofit.

  • The government: Federal grants are those bestowed to any nonprofit across the country. State grants are given only to nonprofits belonging to a particular state. Local grants are limited to a specific community or district within a state. As you can see, these are various levels of the government grant funnel, but they serve as a great opportunity for funding the operative and administrative costs of your nonprofit.
  • Foundations: In 2014 alone, foundation grants contributed $54 million to organization funding. Some foundation forms include family foundations, private foundations, public foundations, and community funds. 
  • Corporations: Many corporations allocate portions of their profits for corporate giving initiatives. Google Ad Grants serve as another example of large corporations offering valuable resources and assistance to nonprofits in need, with Google donating valuable Ad space that most businesses pay thousands for. 
  • Federated funds: These are funds raised from local businesses and company workers that are then distributed to nonprofits. This type of “community chest” model is nothing new, but it is a significant source of revenue for nonprofits that allows the organization to influence how much they raise. 

As you can see, there are various sources that provide the grant assistance you need. Having a clear understanding of which donors do what will allow you to best identify where to go in the grant application process.

What are the advantages and disadvantages of grants?

Like most things, grants come with their pros and cons. Before embarking on the search and application process, it is worth noting all that grants for nonprofits encompass. To make it easier for you, here are some important things to consider:

This graphic summarizes the advantages and disadvantages of grants for nonprofits.

  • Advantages:
      • Grants can feel like “free money”. Unlike loans, grant funding does not need to be repaid. 
      • Grants can fuel big structural projects, enabling large-scale societal impact and helping to further the overall mission of your organization.
      • Once you have obtained a grant, you are more likely to obtain more in the future. Being approved by one foundation serves as a stamp of approval to others of your organization’s good standing. 
      • Grants boost visibility and credibility for your nonprofit. Showing that a prestigious organization believes in your mission and trusts your ability to deliver may be what you need to win donors’ trust.
  • Disadvantages:
    • The process of searching for, applying to, and acquiring a grant can be very time-consuming. Individuals must develop grant-writing skills to win grant proposals, take time writing a winning application, and wait for grant-related funds to enter an account before use.
    • It can be very challenging to manage the various expectations associated with receiving and maintaining a grant. This includes specific rules surrounding how funds can be used and how that use must be reported on. The effective management of grants often takes specific grant-related software.
    • Many grants come with strings attached, meaning there are explicit conditions that dictate how the money can be used, such as with program development grants.

These advantages and disadvantages are necessary for nonprofits to consider when going on their journey of how to find grants. 

Should your nonprofit apply for a grant?

Now that you’ve learned the types of grants, who is funding them, and all of the advantages and disadvantages they offer, it is time to decide if applying for a grant is in the best interest of your nonprofit. Here are some questions to ask yourself:

  • Do you have the ability to invest the resources necessary to write a winning grant application?
  • Are you able to meet grant conditions?
  • Are the activities outlined in terms and conditions consistent with the mission, aim, and strategy of your nonprofit?
  • Can the activity in question continue after grant funding has ended?
  • Why is a grant vital to the success of your nonprofit or the specific mission?
  • Do you have properly qualified staff in place to implement your program?
  • Do you have outcomes related to past work? How healthy are those outcomes?

It is important to keep the short-term and long-term organizational goals of your nonprofit in mind when searching for and making the decision to apply for grants. Your organization should not have the tactic of throwing everything you have at the wall and seeing what sticks. Make sure you are seeking out grants that match the unique needs of your nonprofit. 

For instance, if you’re looking to leverage grant money to bolster your marketing, you might consider applying for the Google Ad Grant, which will provide you with money to spend specifically on digital ads.

Additionally, ensure that you are associating yourself with fellow organizations whose missions and values align with yours. Although grant money and resources are great, do not forgo the identity of your organization during the process. Keep your nonprofit’s reputation at top of mind when answering the question: should I apply for this grant?

This section answers how to find grants for nonprofits.

How to Find Grants for Nonprofits

The process of finding grants that are the right fit for your nonprofit can seem like a daunting process. By following these steps, you will find the grants best matched for your organization.

These are the five steps of how to find grants for nonprofits.

Step 1: Know Your Mission

Begin by taking a look into the internal values of your organization. Taking the time to clearly define your goals will serve as a helpful tool for you as you root out which grants are the right fit for you. 

This internal reflection requires a closer look into the grantors you may be working with. It is extremely important that these organizations resonate with your mission as much as you do. Not only will this save you from wasting time in applying for grants that match your nonprofit poorly, but it will ensure you are joining forces with organizations that share your passion and drive. Doing so will ensure the most enjoyable journey for all parties involved.

Step 2: Do the Necessary Research

Since there are many grants available, start by searching internally to narrow down the field. Some places to start looking include:

  • Your network
  • Region
  • Previous grantors
  • Peer organizations
  • Grant databases

When sifting through all of these sources, ask yourself a few questions. Will those grants meet your needs? Do they align with your mission? A simple yes or no response to these questions will help you to quickly sift through and identify which grants are worth pursuing for your organization and which are not.

Step 3: Develop a Clear Grant Proposal

It is imperative that as a grant applicant, you develop a proposal that makes evident why your organization is most deserving. Here are some tips on how to do so: 

  • Don’t be generic. Make sure you are being as specific as possible about the mission of your organization and explicitly state how the grant will help you to accomplish just that.
  • Refer to data. As a method of persuasion, reference data from your organization’s past to outline the impact you have already made in your target demographic. You can also use the data to show that, with a little more funding, you can potentially multiply your existing impact.
  • Be clear and concise. When reading applications with a lot of “fluff,” reviewers tend to skim the page and will often miss your information of value. Try to get right to the point.
  • Reference direct impact. As you elaborate on the mission of your organization and the ways in which you will use the grant to further this mission, reference the direct impact you anticipate it making. And remember, data is king!

In following these tips and tricks for developing a clear grant proposal, you will have yourself ready to submit your grant application in no time!

Step 4: Thoroughly Review the Grant Application

Before hitting submit, take the time to read through your application from the perspective of a reviewer. It can be difficult to detect the flaws of our own work. However, when shifting your mindset from that of the applicant to that of the reviewer, you may come across some important errors originally missed.

It is also worth noting that the reviewer will seek sources outside of your grant application in order to come to a well-informed decision. Show the impact of your organization throughout the application, as well as on your website, social media channels, and any other platforms grantors may look at while reviewing. 

Another valuable tactic in keeping your organization at top of mind is engaging with grantors before submitting applications. Whether that be through social media, email, phone, or in-person meetings any form of communication that will help put a personality to the name will serve useful when competing against several other applicants. Taking part in these necessary, but often forgotten, steps will help set your organization up for success when it comes time for decision-making.

Step 5: Prioritizing proper grant management.

Congratulations! Now that you have received the grant, you must ensure that it is properly managed in order to optimize your outcomes. Some helpful ways of doing so include:

  • Making sure all members of your team are in the know of the project’s goals, steps, and strategies. 
  • Submitting reports in a timely manner.
  • Being straightforward about successes and challenges throughout the duration of the project.
  • Partnering with a grant management expert, like Getting Attention, when needed.

Your organization cannot optimize its grant opportunities without proper grant management. Therefore, be sure to prioritize this important step in the search process. 

When it comes to how to find grants for nonprofits, start your research here.

12 Places to Research Grants for Nonprofits

Here is a list of resources to get you started with finding grants:

Wondering how to find grants for nonprofits? Start your research here.

  • Candid’s FDO Quick Start: This research platform allows you to search U.S.-based private and community foundations by name, city, state, ZIP, or EIN to get contact and basic grantmaker information, as well as links to recent 990s.
  • Philanthropy News Digest: Search published grant announcements at Philanthropy News Digest, a service brought to you by Candid. Through this service, you can sign up for a free weekly email that lists newly posted RFPs. Do be warned, however, that less than 1% of foundations publish RFPs, so do not rely on these as the only source of grant opportunities
  • Regional Giving Dashboards: This provides at-a-glance information for top grantmakers and their funding priorities for 20 different states.
  • Foundation Landscapes: Through partnering with funders and philanthropy networks, Candid developed free custom web portals that display grants available to selected subjects. Examples of subjects include human rights, disaster philanthropy, early childhood care and education in the U.S. These portals are constantly being updated and show you, in real-time, the funders and recipients working in your specified area of concern. 
  • Foundation Center: Through 400 public locations in the U.S. and international, you can access the Foundation Directory Online (FD) for free. Use the Foundation Center’s lookup form to see if there is a Funding Information Network near you. 
  • Guidestar: This site includes a database of form 990s. You can also see the names of organizations that the foundation funded during the filing period, the dollar amount given, and sometimes a brief description on the purpose of the grant. This can help you determine if the organization is likely to fund a nonprofit like yours, which can help speed the application process along.
  • GrantStation: This is a funder database that produces two useful (and free!) newsletters: one that lists recent U.S. grant opportunities (weekly) and another that lists international grant opportunities (monthly). You can access these for free through other subscriptions/memberships, such as Grant Professionals Association.
  • FundsforNGOs: On this website, you can find information about recently released opportunities, organized by grant category. They also distribute a free newsletter of newly released calls for proposals, as well as provide access to webinars and other training material.
  • Grant Gopher. This is a funding opportunity database that offers U.S. organizations free basic searches and access to the details of their first five search results. This also includes access to a newsletter which covers a selection of open grant opportunities. 
  • The Catalog of Federal Domestic Assistance: This provides a full listing of all federal programs available to state and local governments, territories of the United States; domestic public, quasi-public, and private profit and nonprofit organizations and institutions, specialized groups, and individuals.
  • The Federal Register (FR): This announces newly authorized and/or funded programs, annual application deadlines, and award amounts for continuing programs daily.
  • Grants.gov: This allows access to over 1000 grant programs offered by all federal grant-making agencies and serves as the single access point for many opportunities.

Although this list is not exhaustive, we hope it provides some useful insights to guide you along your search process! Below are some more beneficial tips to help you perfect your search process.

When it comes to finding grants for nonprofits, keep these best practices in mind.

How to Find Grants: 4 Best Practices

1. Know the kind of funding you need.

When seeking out which grants to apply for, be sure you know which kind of funding best supports your mission. Are you in need of project support? Would a general operating support grant serve you better? Having a clear understanding of your organization’s goals will help you sift through which opportunities appear helpful and which do not.

A helpful way of clearly outlining your needs is to sit down with your leadership and development team to generate a list of goals for the upcoming year. Be sure to include highly specific content, such as supplies, materials, and start-up costs. Continue brainstorming until you run out of things you may need money or capital for and then continue on with your search. 

2. Use the 3-Way Fit Test.

The 3-way Fit Test is a helpful tool for weeding out leads that don’t need to be on your prospect list due to being poor matches. The 3-ways are as follows:

  • Geographic fit: Funders typically choose to support nonprofits located in specific geographic areas. When searching, if the organization does not fund the area you serve it is highly unlikely they will award you the grant. Red flag! Therefore, you should continue on with your hunt.
  • Programmatic fit: You must consider the mission, goals, and areas of interest to the funder and make sure they align with your own. If you want to run a program for the homeless shelter but are trying to appeal to an environmental organization, it may not be a good match. 
  • Philanthropic fit: Be sure the grantors are giving away the type of funding you are looking for, such as programs, projects, general operating support, or capital. This is a good way to ensure you receive the form of help that you need.

By taking these three areas of “fit” into consideration, you can best determine which grant opportunities would be most beneficial to your organization.

3. Learn about your funder.

Take the time to dig into the funder’s information. Analyzing this information provides a better gauge on their likelihood to fund your nonprofit and gives you the best chance of writing a winning proposal that will appeal to them. 

You can do so by reviewing materials such as their IRS 990, grant guidelines, and eligibility criteria. For instance, Google lays out very detailed eligibility requirements for the Ad Grants program.

For organizations that don’t provide criteria as in-depth as Google does, you can generate questions to ask funders and better understand what they’re looking for. Examples include:

  • What are their mission and current funding priorities? 
  • How much grant money or resources do they have available?
  • What are their funding patterns?
  • Do they encourage grant applicants to contact them beforehand?

Although these are just a few potential questions to consider, this list will help uncover the information pertinent to your grant application process and decision-making. 

4. Form meaningful connections.

After going through the motions above, consider reaching out to the funder and, if willing to do so, ask any clarifying questions. Some baseline questions include:

  • What is your selection process?
  • Have your submission instructions undergone any recent changes not shown on your website?
  • What is an appropriate amount to request in a proposal as someone who has never been funded by your foundation?

Reaching out to the funder will help kickstart a meaningful relationship between both parties. This could give you an advantage when it comes time for the funder to review grant proposals, as you will be kept at top of mind. 

Following these best practices will set you up for success when it comes time for you to search, apply, and (hopefully) acquire grants in the future. Remember to always stay true to the mission and values of your organization, and the rest will fall into line!


All of this information can be a bit overwhelming. Trust us, we get it. However, you are never alone throughout the process. Be sure to reach out to any Getting Attention professionals for help in managing marketing-specific grants for your nonprofit.

In the meantime, explore our additional resources below: 

Need help finding grants for nonprofits? Contact Getting Attention for help with the Google Ad Grant today.

Learn more about nonprofit marketing consultants here.

A Guide to Finding the Right Nonprofit Marketing Consultant

In this modern, digital era, a well-thought-out and data-driven marketing strategy is crucial to any organization or business. For nonprofits, in particular, your marketing strategy is an essential component of driving your mission and garnering support from donors.

Nonprofit marketing raises mission awareness, ensures you develop strong relationships with supporters, promotes your organization’s services, and so much more! However, it’s not enough to draft a couple of emails and send off a few generic social media posts. That’s why nonprofit leaders often turn to marketing consultants for professional help.

There are many different types of marketing consultants out there, each with their own specialty and qualifications that make them valuable to partner with. However, not every consultant will be able to help your nonprofit and understand your mission equally. 

A great nonprofit marketing consultant works closely with your fundraising team to ensure that the steps in your marketing plan further your goals.

If you’re looking to supplement your marketing efforts with professional help, you’re in the right place. This guide will walk through:

Having a successful outreach and donor engagement strategy is critical if you want to bring genuine value to your organization. Let’s learn how exactly the right marketing consultant can help with that.

Contact Getting Attention, a nonprofit marketing consultant for help.

Here are some frequently asked questions and answers about nonprofit marketing consultants.

Nonprofit Marketing Consultant: Quick FAQ

What is a nonprofit marketing consultant?

A consultant is a professional who provides advice and guides organization leaders in an area of specialty. 

This means a nonprofit marketing consultant is someone who gives advice on how nonprofits can take their outreach and donor engagement strategy to the next level.

Marketing consultants can help with a variety of tasks, but ultimately they should work closely with your nonprofit to support your strategy no matter the stage you’re on. From general support to a complete overhaul of your marketing strategy, a consultant can help at any point during the process.

Why do nonprofits seek out marketing consultants?

Nonprofits will seek out marketing consultants for a variety of different reasons. However, it can sometimes be hard to figure out the best time to reach out— especially if you’ve never worked with one before.

Here are common occasions when and why nonprofits might seek out marketing consultants:

  • Before an upcoming major campaign
  • To assist in big technology upgrades
  • When restructuring your fundraising strategies
  • To apply to nonprofit marketing grants

It’s important to note that you don’t have to wait for an event or large campaign to seek out a marketing consultant. If you simply want to revitalize your communication efforts or you notice a key performance indicator falling behind, a marketing consultant can step in at any point and provide assistance.

How can marketing consultants help your nonprofit efforts?

What exactly do marketing consultants do? First and foremost, they should have a deep understanding of your organization and audience, along with the specific goals you’re trying to accomplish.

Then they’ll come up with a marketing plan that incorporates all of that knowledge and aims to propel your nonprofit towards those goals. 

Along with strategic planning, here are the specific actions nonprofit marketing consultants might help you with when executing their plan:

  • Copywriting
  • Nonprofit storytelling
  • Content management
  • Print and web design
  • Data tracking and reporting
  • Grant application
  • Google Ad Grant maintenance

Of course, the exact help that the marketing consultant provides will depend on exactly what your nonprofit needs!

What are common nonprofit marketing consultant services?

Here are the common services of nonprofit marketing consultants.

Here are the common focuses and specialties of nonprofit marketing consultants:

  • Website
  • Email marketing
  • Social media
  • Google Ad grant
  • SEO
  • Direct mail
  • Campaign marketing

This isn’t an exhaustive list— there are tons of different specialties that a consultant can help your nonprofit improve. Later on, we recommend some top marketing consultants based on these focuses.

Steps to finding a nonprofit marketing consultant.

Steps To Finding The Best Nonprofit Marketing Consultant

There is an abundance of marketing consultants out there, so how do you find the best one for your nonprofit organization? And what specialty should you seek out?  Does it matter if the team is local or not? 

If you want to find the consultant who best aligns with your nonprofit’s goals and can take your marketing strategy to the next level, we recommend the following steps:

These are the essential steps to finding a nonprofit marketing consultant.

1. Review your nonprofit marketing needs with an audit

Before you start thinking about partnering with a marketing professional, you have to get a sense of how your current marketing strategy is performing  and determine your needs.

We recommend starting with a marketing audit. This might include a:

  • SWOT analysis — SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats. 
  • Gathering of current marketing assets— This way, you know what materials you have already and what you’ll need.
  • Data analysis — Look at your past marketing data. What strategies have worked in the past? What strategy missed its mark? 

From there, you can create an action plan. Divide your needs into “immediate” and “long-term.” This way you can choose the best marketing consultant for your highest priority needs!

2. Meet with nonprofit board and other key stakeholders

Before making any major decisions and investing in a marketing consultant for your nonprofit, you need to ensure that the rest of your nonprofit leadership team is on board and understands the exact help you’re seeking. 

When meeting with your nonprofit board and other key stakeholders, discuss:

  • Guidelines for a general budget
  • A target start date for the consulting service
  • A general timeframe for the partnership. 

Remember, these guidelines are just there to do just that— guide you. It’s important to remain flexible, as not everything can be predicted before the partnership even begins.

3. Compile a list of prospects that meet your needs

Once you have a good idea of your current marketing needs and what you want out of the partnership, it’s time to compile a list of possible consultants.

Here are some of the common ways that you might find potential marketing consultant partners:

  • Recommendations from colleagues at similar nonprofit organizations
  • Online lists or directories of top nonprofit technology consulting firms
  • From here, consider what is most important to you. If you prefer to meet in person with a team, then look for an agency that is local. If you know that you need consulting in website development and support, make sure to review the agency’s specialties to see if they align with your goals. 

As you look through this list of consultants, it’s important to consider their experience and client history. Try and look for a marketing professional that often works with nonprofits similar in size, mission, and needs as yours. 

4. Create a RFP (Request for Proposal)

Here is an example of an RFP, used to reach out to nonprofit marketing consultants.

Often, nonprofit leaders will create a request for proposal (RFP) when choosing a consultant. RFPs are used to request a proposal from potential partners and communicate your nonprofit’s needs, mission, and any relevant goals that the prospect consultant might need. Requesting a proposal is likely the most direct and straightforward way to determine if a consultant is right for you. 

Your RFP will be unique to your organization, but we recommend including these essential components:

  • An overview of your organization, any relevant history, your mission, and a brief description of your donor base.
  • A description of your nonprofit marketing needs.
  • The guidelines of the partnership, like the general budget and timeframe.
  • Expected outcomes for the partnership. You can even include a list of tangible deliverables.
  • Any questions or requests to the consultant team for additional information or background history.

Generally, your RFP should give consultants the necessary information to propose a strategy to address them. The more focused your RFP is, the more effective the proposal will be!

5. Reach out to top candidates

It’s time to compile a list of top candidates. This can be a tough choice, so reach out to your team and nonprofit leadership to rank their favorite choices and compare.

Once you’ve narrowed down your top picks and finalized your RFP, you should reach out to your prospects. Make sure that the consultants you connect with receive your RFP and know exactly how to get back in touch if they’re interested in working with you.

6. Ask for references and follow up

When you hire a marketing consultant, you are adding another player to your nonprofit team. It’s important to vet them just like you would a potential new hire.

Review the consultant proposals like you would job applications. Plus, don’t be afraid to ask for references or case studies from past clients. It’s important that you have an accurate understanding of the consultant’s past experiences to see if this relationship would work with you. 

Once you’ve figured out your favorite candidate, it’s time to follow up and begin the partnership. 

Here are the top nonprofit marketing consultants we recommend.

Top Nonprofit Marketing Consultants

Don’t fret if you still don’t know where to start! We’ve compiled a list of some of our favorite marketing consultants for nonprofits right here divided by specialty. You’re bound to find the best partner for your unique needs:

Getting Attention — Best for Google Grant Management

Check out Getting Attention, a nonprofit marketing consultant.

At Getting Attention, the Google Ad Grant is our core marketing consultant specialty. Using Google Ads and the Google Grant program is one of the most valuable ways to jumpstart your marketing efforts and promote your digital content.

As a Google Grant agency, we are here to assist nonprofits in managing their account no matter if they’re just applying or want to revitalize an existing campaign. Our marketing team will work closely with your nonprofit to ensure that the strategies you use and the plans you carry out are aligned with your audience’s needs and your overall mission.

Standout Consultant Services

  • Google Grant Application — Our professional consultants are here to walk you through every step of the Google Grant application process.
  • Google Grant Hygiene — Both in your Google Grant and overall marketing strategy, data is important. You don’t want unclean or duplicate data bogging down your fundraising efforts. We’ll help you keep your data clean and organized.  
  • Google Grant Reactivation — Maintaining your Google Ad Grant account isn’t as easy as one might think. It’s not uncommon for an account to be suspended if it doesn’t comply with certain guidelines. Our professionals can get your account up and running in case you are suspended. 
  • Keyword Research — This research is vital if you want to take your digital marketing to the next level and show success in your Google Ads. That’s why keyword research is one of our main skills!
  • Google Grant Management — You should only partner with a Google-certified agency to help with account management. Not only can our Getting Attention professionals track data and research keywords, but we can also make sure your campaigns remain compliant with all of Google’s official guidelines.

Are you interested in a free consultation? Contact us to learn more about how Getting Attention’s services can help your nonprofit’s marketing strategy.

DNL OmniMedia — Best for Strategy Development

Check out DNL Omni Media, a nonprofit marketing consultant.

DNL OmniMedia is a full-service nonprofit marketing consulting firm and is dedicated to helping fundraisers carry out an effective campaign and reach supporters. 

Standout Consultant Services:

  • Pay per click marketing
  • Copywriting services
  • Video and digital marketing
  • Print and web design

Visit DNL OmniMedia’s website to learn more.

Kanopi — Best for Nonprofit Website Support

Check out Kanopi, a nonprofit marketing consultant.

Kanopi Studios is a digital website agency and a top partner for nonprofits looking to take their online marketing efforts to the next level. They currently support over 150 active sites and work closely with nonprofits to ensure that their content is effectively promoting their mission and supporting their overall marketing strategy. 

Standout Consultant Services:

  • Website user research 
  • Content strategy development
  • User personas and mapped out user journeys 
  • Full website growth plan

Visit Kanopi’s website to learn more.

Capital Campaign Toolkit — Best for Capital Campaigns

Check out Capital Campaign Toolkits, a nonprofit marketing consultant.

The Capital Campaign Toolkit is made up of professionals aimed to help fundraisers tackle capital campaigns and market them effectively. Capital campaigns are usually ongoing and resource exhaustive, so having a dedicated marketing consultant on your team can be valuable.

Standout Consultant Services:

  • A seven-phase capital campaign plan
  • Templates, checklists, and worksheets
  • A guided feasibility study for nonprofit professionals

Visit Capital Campain Toolkit’s website to learn more.

Meyer Partners — Best for Direct Mail Marketing

Check out Meyer Partners, a nonprofit marketing consultant.

Meyer Partners is a marketing agency for nonprofits dedicated to helping fundraisers craft effective direct mail appeals. Don’t make the mistake of assuming that direct mail is dead— it’s still a valuable channel when it comes to marketing your mission and connecting with supporters. 

Standout Consultant Services:

  • Direct mail copywriting
  • Creative storytelling advice
  • Data collecting and reporting 

Visit Meyer Partners’ website to learn more. 

Additional Resources

Your nonprofit’s marketing strategy is a critical component of your overall success, so turning to a professional consultant might be your best bet. Make sure you do your research and reach out to agencies that align with your mission and audience. If you want to continue learning more about nonprofit marketing and how to optimize your strategy, check out these additional resources:

Contact Getting Attention for a marketing consultation.

Explore this guide to marketing grants for nonprofits.

The Ultimate Guide to Marketing Grants for Nonprofits

When it comes to accomplishing your nonprofit mission and making a genuine impact in the world, you need an effective and successful marketing strategy. 

However, getting the funds to drive your nonprofit marketing plan is no easy task. Often, it’s recommended to use around 5-15% of your operating budget primarily for marketing efforts. If more money is needed, some nonprofits will also look to pull from their overhead fund.

If you find that your budget is tighter than usual, your organization’s need has increased tenfold, or if you simply want to expand your outreach efforts, consider exploring the world of marketing grants for nonprofits.

There are tons of different marketing grants available, some specific to a certain cause or sector, while others are geared towards only smaller or larger organizations. If you want to learn more about which grant you should apply for, you’re in the right place. This guide will answer the following: 

Nonprofit marketing grants can provide the right push for your organization to build a solid communication strategy with supporters. But this can’t be done without finding the right grant for your needs and following the necessary steps to apply. Ready to learn more? Let’s dive in. 

Contact us at Getting Attention to talk about marketing grants for nonprofits.

This section will review the basics of marketing grants for nonprofits.

Nonprofit Marketing Grants | The Basics

A nonprofit grant is a fund awarded to an eligible organization that does not need to be repaid. Marketing grants are often rewarded based on nonprofit values, the industry it’s in, and other eligibility requirements. 

Who is awarding these grants? Well, nonprofit grants can come from various sources, typically split up between these categories:

  • Government grants — These are funded by the government or with taxpayer money. Government grants can be given on the federal level, state level, and local level.
  • Foundation grants — These are funded by organizations dedicated to providing money to the nonprofit sector and are often started by individuals.
  • Corporate grants — These are funded by corporate companies, like Google or Walmart, that want to use some of their money to support philanthropic causes.

Nonprofit grants can be further divided by what exactly they are funding. This will depend on the grant awarding institution, as some only will give grants for specific projects and others leave nonprofits to use the funds at their own discretion. In general, grant funds are often directed to:

  • Unrestricted funds — Grant will be used to cover day-to-day operating costs and support the general work of an organization. This is not limited to one purpose.
  • Capital support — Grant will be used to support specific capital campaigns. This might include funding a construction project, renovation, or other large program.
  • Restricted funds — Grant will fund a particular purpose, project, or program. This is the most common type of grant funding.

Here are the different forms of nonprofit grants.

As you’re browsing through the different types of nonprofit grants available, it’s important that you have a comprehensive understanding of the institutions that award them and how exactly the funds should be used. Make sure you are familiar with each distinction to determine the most viable grant for your mission.

Here are the benefits of nonprofit marketing grants.

The Benefits of Nonprofit Marketing Grants

You already know that the right grant can take your nonprofit marketing effort to new heights. But what does that exactly mean? Let’s walk through the following benefits of marketing grants for nonprofits:

  • Carry out charitable initiatives — Ultimately, marketing grants will be used to help carry out your various charitable initiatives. Any marketing or promotion you do for your online giving page, exciting fundraising events, and other initiatives can be taken to the next level with the right marketing grant. Sometimes grants will be awarded for a specific initiative, like to fund a particular program within your nonprofit services.
  • Pay for donor outreach — One of the primary components of nonprofit marketing is your donor outreach efforts. From email newsletters, to direct mail, to sending out canvassers to meet supporters in person, your donor outreach efforts need effective funding to ensure its success.
  • Help more people with your organization — When your marketing strategy is well-developed and targeting the right audience, you not only attract more supporters, but might even catch the eye of those who might need help from your organization. Sometimes people don’t realize that there are organizations out there dedicated to aiding those in their exact situation. Effective marketing ensures that people are aware of your nonprofit and its services. 
  • Educate and spread awareness of your mission — In the end, a marketing grant is there to help you educate and spread awareness about your mission. The more people that are aware of the issues your organization is fighting for, the more likely that you’ll gain valuable support for your cause. Besides just your regular supporters, you might capture the attention of major donors, business sponsors, and more!

The value of grants to nonprofits is immeasurable, especially once you think about the impact that your organization can have on your mission if your marketing plan and fundraising efforts reach and exceed goals. 

Let’s review how to find and apply to marketing grants for nonprofits.

Finding and Applying to Nonprofit Marketing Grants

The next step is to begin thinking about marketing grants that your nonprofit is eligible for and how to begin the application process. 

It’s important to remember that the process for finding and applying to marketing grants will look unique depending on your mission, the project you’re trying to fund, and the grant you choose. 

That’s why before you start looking for the best marketing grant for your nonprofit, make sure you:

  • Know your mission — You already know what your mission is, but it’s important that you’re able to effectively communicate it to anyone, especially if you’re trying to get a grant from them. They need to resonate with your mission as much as you do, as well as entirely understand what your goals are and how a grant will help you reach them.
  • Do the necessary research — Each grant has its own application process and requirements. It’s important that you do the research to check eligibility, make sure you fit the applicant profile, understand any deadlines or other important dates, and more. 

From there, we recommend you start off the search process with grant databases. There are a wide array of resources that you could check, but we recommend these:

  • Grantstation.com — A database to search, review, and apply for nonprofit grants.
  • Grantwatch.com — Another database to find and apply for nonprofit grants.
  • Grants.gov — A website under the Office of Management and Budget to help nonprofits find federal grant-making agencies.
  • Guidestar — An online database that connects nonprofits with grant opportunities (and vice versa). Create a profile for your nonprofit to start applying for grants, while also helping grant-makers discover your cause.

Along with dedicated grant databases, you can also do a simple online search. To narrow down results, look up popular keywords relating to your mission to ensure you find the perfect grant. 

For example, let’s say you run a nonprofit organization that focuses on providing clean water. If you search with keywords like “sustainability” or “environment,” you are more likely to find grants that will support your mission. These keywords can save you time in looking for the perfect grant, ensuring you can work harder on your application and grant proposal!

Here is the typical nonprofit grant application process.]

Nonprofit Grant Application Process

Each application process will be unique to the grant, so make sure you know exactly what you need to be eligible and apply. 

For instance, one popular option is the Google Ad Grant because it is awarded to anyone who is eligible and isn’t limited to the number of funds it has. However, there are still some lengthy steps, as the Google Ad Grant application process requires:

  1. TechSoup.org registration and Validation token
  2. A Google for Nonprofits account
  3. Google Analytics on your website
  4. Current and valid charity 501(c)(3) status
  5. Compliance with Google Grant guidelines
  6. An SSL certificate
  7. A valuable and promotable website

While these individual steps may not seem hard to complete, you can’t forgo any of them if you want to gain the benefits of the Google Ad Grant.

Can the Google Ad Grant help your organization? Read our dedicated article to learn more. 

It’s important to note that the application process above is not a common example. More often than not, grant-awarding institutions will require applicants to send in a proposal to advocate for their cause and explain how their organization will use the grant.

A grant proposal is a formal request from a nonprofit to a funder to help them achieve specific results. The best proposals are concise, persuasive, and communicate the mission flawlessly to grant awarders.

To ensure that your application process doesn’t fall short during the grant proposal, here are some quick tips:

  • Don’t be generic — Be extremely specific about what your mission is trying to accomplish and how exactly the grant will help. 
  • Refer to data — To persuade grant awarders that your nonprofit is worth it, pull from past data and fundraising efforts to show that you’ve already made an impact in the past. Or, you can show that with a little more funding (like from a grant) you would have been able to multiply that impact.
  • Be clear and concise — You don’t want to bore the person reading your proposal. Delete any fluff and get right to the point.
  • Reference direct impact — We have already touched on this, but it’s an important point to emphasize. As you explain your mission and how you’ll use the grant money, reference the direct impact that it should make. Plus, if you have data to back this up, grant awarders will be much more likely to invest in your cause. 

During this process, it’s not unlikely that you found more than one grant that appeals to your mission and that you are eligible for. If you’ve applied to more than one grant at a time, make sure that you’re effectively keeping track of all your applications. Create a calendar to remind you of important dates and conditions that each grant may have. 

Explore these top marketing grants for nonprofits.

Top Marketing Grants For Nonprofits To Explore

There are tons of grants that you might be able to explore, so bunkering down to sift through databases might seem a little daunting. If so, you’re in the right place!

Below, we’ve compiled a list of some of our favorite nonprofit marketing grants— who knows, maybe you’ll find the perfect one for your nonprofit.

Google Ad Grants

Check out Google Ad Grant, a marketing grant for nonprofits.

The Google Ad Grant is a program hosted by Google that gives $10,000 in ad credits to eligible nonprofits each month. This grant is only to be used on Google Ads and to promote the nonprofit’s digital content. If you comply with the program’s rules and guidelines, your organization can continue to receive this $10,000 grant in ad credits each month for as long as you need! 

With the Google Ad Grant program for nonprofits, organizations can:

  • Increase online conversions.
  • Reach out to new donors.
  • Market multiple ad campaigns.
  • Analyze and track performance.

The Google Grant isn’t your traditional grant where there is only a limited amount of money to allocate. In fact, any nonprofit that meets Google’s eligibility requirements and complies with the ongoing guidelines can use this grant! 

Partner with Getting Attention to get started with the Google Grant, a marketing grant for nonprofits.

Google for Nonprofits 

Check out Google for Nonprofits, a marketing opportunity for nonprofits.

Along with the Google Ad Grant, Google has a dedicated account for nonprofits based in the US. While this isn’t exactly a marketing grant, the Google for Nonprofits account does provide access to the Google Ad Grant, as well as other services that can take your nonprofit marketing to the next level.

You’ll be able to use the Google Workspace for Nonprofits, Youtube Nonprofit Program, and Google Earth and Maps. 

Bill & Melinda Gates

Check out the Bill & Melinda Gates Foundation, a marketing grant awarder for nonprofits.

The Bill & Melinda Gates Foundation has been committed to fighting inequities for the past 20 years. They work with businesses, the government, and nonprofit organizations to improve equality gaps in the world. In particular, they have tons of grants they award to nonprofits with missions they believe in. 

All you need to do is send in a grant application and then a grant proposal will be drafted to gain a complete and accurate understanding of how to execute the project effectively.

 

3M Foundation

Check out the 3M Foundation,  a marketing grant awarder for nonprofits.

3M Foundation offers grants for nonprofits to help advancements in the STEM fields, climate change, and other global humanitarian relief efforts. 

However, at this time the 3M Foundation is an invitation-only funder. Along with aligning with 3M’s focus areas and strategies, you’ll need to meet certain criteria and serve a 3M Community. To learn more about how you can become eligible for their grants, visiting their website is recommended. 

The Carnegie Corporation

Check out The Carnegie Corporation, a marketing grant awarder for nonprofits.

The Carnegie Corporation is a grant awarding institution that aims to invest in nonprofits that want to make a meaningful change in the world. 

The majority of the organizations that grants are given to are usually contacted by the Carnegie corporation themselves, and spans from education grants to peace building grants to equality grants.

The Coca-Cola Foundation 

Check out The Coca Cola Foundation, a marketing grant awarder for nonprofits.

The Coca-Cola Foundation has awarded more than $1 billion in grants since 1984 to support community initiatives around the world.​ In fact, Coca Cola is committed to giving back 1% of its prior year’s operating income annually. In 2020 alone, $139 million was granted from The Coca-Cola Foundation to eligible organizations and missions.

Walmart Foundation

Check out the Walmart foundation, a marketing grant awarder for nonprofits.

Walmart and the Walmart Foundation provide more than $1 billion in cash and in-kind to support nonprofit organizations whose missions align with their philanthropic priorities. Their grantees are usually split between the priority areas of opportunity creation, sustainability, community building, and racial equity. 

Ford Foundation 

Check out the Ford foundation, a marketing grant awarder for nonprofits.

The Ford Foundation was founded 85 years ago and awards grants to nonprofits that are dedicated to civic engagement, fighting inequality, and promoting environmental sustainability. They do have a limited number of programs and projects, so it’s recommended to explore all of their grant opportunities to see which ones are available for funding. 

Amazon Web Services 

Check out the Amazon Web Services, a marketing grant awarder for nonprofits.

Amazon Web Services is a grant awarder dedicated to empowering nonprofit organizations to leverage technology to advance their goals. The AWS has two grant programs that nonprofits can apply to, both aiming to help fundraisers move their research and marketing to the cloud so that they can innovate quickly and at a lower cost. 

Bank of America

Check out the Bank of America, a marketing grant awarder for nonprofits.

The Bank of America is a longstanding grant awarder for nonprofits that aims to advance economic mobility and social progress in low- and moderate-income communities all across the country. Their grants are focused on helping missions that serve basic needs like food and housing, workforce development and education, and community development. 

Additional Resources

Marketing grants for nonprofits are invaluable resources and can catapult your mission and fundraising efforts farther than you’ve ever thought possible. And, this journey can all start by finding the right grant for your nonprofit needs. Hopefully, you found some viable options in the list above, or through the grant databases that we recommended.

If you want to continue your research on the best nonprofit grant and how you can expand your marketing, explore the following additional resources:

Not sure which grant is best for you? Remember, the Google Ad Grant can be awarded to anyone who is eligible!

Contact Getting Attention for a free consultation to see if this marketing nonprofit grant is right for you.