If you work for a higher education institution, you know that marketing your mission is essential to bring in generous donations that fund your school. But did you know you could maximize existing donations through corporate matching gifts?

To pair matching gifts and higher education, you need an actionable plan. That’s where this guide comes in. Here’s what we’ll cover:

• How to Get Started With Matching Gifts for Higher Education
• How to Promote Matching Gifts and Higher Education
• Matching Gift Tools For Your School
• 5 Higher Education Institutions That Mastered Matching Gift Initiatives

Double (and even triple!) your donors’ generous contributions to maximize funding for your institution. Let’s dive in to learn how!

How to Get Started With Matching Gifts for Higher Education

When it comes to minimum or maximum gift amounts, gift ratios, and all other matching gift logistics, you might think everything is determined by the donor and their employer. Think again! Your school can pave the way to accepting matching gifts by following these five steps:

1. Get your team on board with matching gifts.

Before you can effectively promote matching gifts to your institution’s donors, it’s important to build a solid internal foundation, starting with your fundraising and development team members! Prepare your team for matching gifts by:

• Presenting all the details: Host a meeting about matching gift fundraising. Explain what it is, the most effective way to implement matching gift fundraising, and how it will help your school achieve its goals.
• Providing team-wide training: Teach the team how to raise matching gifts and how the new initiative will be incorporated into their roles.
• Incorporating matching gifts into onboarding: Once your existing team is up-to-date, implement matching gifts training into the onboarding process for new team members as a part of your updated processes.

When you set apart time for team-wide training on matching gifts, you’ll help everyone see the enormous potential of the initiative.

2. Set Your Goals

HubSpot’s goal-setting guide highlights a study that shows that 76% of people who write down their goals and make a list of goal-driven actions achieve what they set out to do. Craft a plan that details your matching gift revenue goals for the year, how you’re going to meet those goals and stay on track, and any deadlines you’ll want to meet in the process.

Consider the SMART goal framework to craft well-thought-out and detailed objectives to follow:

• Specific: What exactly are you looking to achieve?
• Measurable: What number would designate success?
• Attainable: How realistic is your goal?
• Relevant: How is your goal related to the initiative?
• Time-bound: What is the deadline for reaching your goal?

For example, “Our matching gifts goal is to collect $10,000 in completed company matches by the end of 2022.” With tangible objectives in place, your team is in a better position to actively work toward those goals.

3. Collect Donor Information

When it comes to matching gifts for higher education and otherwise, donor information is critical. Let’s say you’re performing prospect research to find major donors for your university. As you do this research, include a matching gift specification to target alumni working for companies with matching gift programs. You might look for:

• Employer information: What companies do your prospective donors work for? Do these companies offer matching gift programs?
• Giving history: Consider your engagement with the alumni who work at companies with matching gift programs. Have these alumni donated to your institution before? If so, how much and how often do they give?
• Campus involvement: Categorize alumni by their activities during their time as a student. Were they involved in any clubs or activities that might point to an affinity for your school’s mission?

Thorough donor research enables your team to locate high-value matching gift opportunities and leverage an informed perspective of your donor’s capacity to give.

To take your donor research to the next level, request employer appends. For higher ed universities especially, employer appends can be helpful to determine graduation year, email address, or any other missing data that would inform you of your donor’s matching gift eligibility and donation history.

4. Promote the Opportunity

Next, tell people about the opportunity to give! After collecting information about your donors, use a donor database to track all the details you’ve collected. Then, you can segment your communications to ensure different groups of people receive relevant communications.

Whether you’re reaching out to new alumni, older alumni, small- or large-dollar amount donors, or donors who work for top matching gift companies, every message should be different. Consider incorporating the following details into your communications to make personalize your messaging:

• The donor’s name (or preferred nickname)
• Their previous engagement or most recent donations
• Information about their employer’s specific matching gift program guidelines

Sending your donors highly personalized outreach is an effective way to encourage them to participate in their employer’s matching gift program. After all, when you customize your communications to individual donors and create targeted campaigns, you’re more likely to find higher engagement and response rates from your donor pool.

5. Follow Up

After promoting your matching gift initiative, donations should start rolling in. Following up with donors is important for supporter engagement and capturing as many donations as possible, so you should consider it another step in the matching gift process!

Your donors want to know your institution appreciates their gift and that you value them as a supporter, alumni, or whatever their relationship may be. Here are a few keys ways you can do this:

• Thank your donors for the initial donation. This might seem obvious, but it’s worth mentioning. Thank your donors immediately for their donations. Email is the quickest and most efficient way to do this, but you can also send a printed letter in addition to the initial email confirmation, depending on their donation level and your institution’s budget.
• Thank your donors for submitting a match request. If you’ve been tracking which donors submit a match request to their employer (which you should be!), make sure you thank them for getting the matching process started. This is a huge step they’ve taken to make their donation go twice as far, so showing your appreciation is crucial.
• Thank your donors after the company match has been received. Once the company’s matching donation has come through, you owe it to your donors to update them and thank them once again. Let them know their donation has gone twice as far and how much of a difference this has made for your school. This also serves as a point of reference for them so they understand how long the process actually takes.

On the other hand, some people will look into matching gifts and fail to follow through with a donation. Your school can seamlessly reach out to these potential donors and follow up through a matching gifts automation platform.

360MatchPro by Double the Donation’s automated platform tracks matching gift submissions from start to finish. When donors give a gift on your donation form, the platform determines their eligibility for a matching gift using the information they provided. If it finds a link between a donor and a matching gift program, it will trigger a follow-up email to the donor explaining how they can submit a match request.

You’ll be able to choose how often follow-up emails go out and easily track any incomplete matches. That way, your team will be able to spend more time on high-value matching gift opportunities and see more requests through to completion.

How to Promote Matching Gifts and Higher Education

According to Double the Donation’s matching gift statistics, 84% of donors say they’re more likely to donate if a match is offered—but 78% of donors don’t know if their company offers a matching gift program! That’s why promoting matching gifts and program basics is extremely important.

Your key audience: alumni donors. If you’re keeping tabs on the employment statuses of your students after graduation, you already have a robust database of potential donors. Plus, those with a connection to your school and its mission will be more motivated to give.

How can you promote matching gifts to alumni donors? Here are a few ideas:

• Email communications. Whether you’re sending out an email to thank a donor for their specific gift or sending out an alumni newsletter, it’s important to include information about matching gifts to raise awareness about this giving opportunity.
• Text messages. For a more personal outreach method (and to guarantee your message will be seen), send a direct text message. This is a great channel to use when bringing up matching gifts since everyone checks their text messages! Plus, matching gifts are so easy to explain, you can grab people’s attention with just one, short text.
• Direct mail. You likely already send direct mail to students and alumni, so it should be easy to incorporate matching gifts into this communication channel! Include a flyer within your other mailings or send out a postcard that specifically highlights matching gift opportunities.
• Website. Your website is the hub for all information about your school and various fundraising initiatives. For matching gifts specifically, it might also host your donation form or auto-submission tool. Set up a dedicated matching gifts page to prominently feature matching gifts on your institution’s website.

As an added bonus, you can use other marketing techniques to promote information about your matching gift initiative. For example, promote your landing page on Google to help alumni stumble upon it, even if they’re searching for something else! If search engine marketing (SEM) is the route you want to go, check out Google’s grant program for educational institutions.

Be sure to demonstrate the impact donations and matching gifts will have on your school. This means specifically noting what certain dollar amounts will go toward.

For example, will $200 go toward new books for the school library? Will $500 go toward establishing a new student scholarship fund? Associating dollar amounts with a tangible item will encourage more donations, which could then be amplified by a company match!

Matching Gift Tools For Your School

Setting goals, promoting matching gifts, and every other step of starting a matching gift initiative can actually become easier if you invest in matching gift software for your school. The right tools will streamline the entire matching gift process from start to finish.

How? Matching gift software gives you direct access to a matching gift database, which offers information on thousands of companies with matching gift programs. Here’s how it works:

The software’s company name search tool can be embedded anywhere on your website. It allows donors to quickly look up their company’s matching gift program without needing to ask their HR departments or look it up on their own (or even more importantly, without leaving your website).

After making their search, the tool will immediately populate with essential info about the company’s program, such as:

• Employee eligibility
• Nonprofit eligibility
• Minimum and maximum match amounts
• Match ratios

It will also typically include a link to the company’s matching gift forms so your donors can fill out the match request right then and there. Immediacy is important—donors are most engaged with your school as they’re donating, so offering them a direct link to the necessary forms at that moment will result in more completed match requests.

5 Higher Education Institutions That Mastered Matching Gift Initiatives

Everyone prefers different learning styles, from auditory resources to hands-on learning experiences. If you’re a visual learner, we’ve compiled a list of matching gift initiative examples—that way, you can look at universities that did it well and understand how they succeeded!

These five universities exemplify effective fundraising through matching gifts by utilizing:

• University branding
• Easily accessible navigation
• Matching gift information
• Matching gift submission options
• Company search tool
• Extra contact information

These five institutions mastered their website’s matching gifts pages and even leveraged other digital marketing channels to draw attention to their matching gift initiatives. Let’s take a look at each one in closer detail!

1. University of Georgia

The University of Georgia made our list because its dedicated matching gifts page offers both educational and actionable information to encourage donors to submit a match request. Here are the top things to note about their page:

• It’s easily accessible: Users can find UGA’s matching gifts page from the navigation bar (How to Give → Matching Gifts), even if they weren’t looking for it.
• It’s visually appealing: The page immediately captures attention with a graphic that illustrates how matching gifts can maximize impact.
• It leverages a company name search tool: UGA has embedded a company name search tool from Double the Donation, which makes it easy for donors to find the information they need about their employer’s matching gift program.
• It’s informative: UGA’s matching gift page outlines simple instructions for submitting a matching gift, as well as a contact form for any additional questions. They also list some top providers who match donations and matching gift contact information for anyone with questions.

However, UGA’s matching gift efforts aren’t just limited to this page. They’ve also embedded the same matching gift search tool into their donation form, and the tool is branded to match the rest of their page.

UGA sends out automated emails once a match-eligible donor has submitted their donation. This email identifies the donor’s employer and offers direct links to start the matching gift submission process and indicate their status. Additional information about their employer’s matching gift program is listed in the email, as well.

2. Carnegie Mellon University

Carnegie Mellon offers actionable verbiage and options to encourage donors to match their gifts through their employers. Their matching gifts page is easily accessible from their “Give” page (Ways to Make Your Gift → Matching Gifts). It offers:

• Brief but useful information about matching gifts, along with instructions on how to submit a matching gift directly to the university or process it online.
• An embedded search tool (also from Double the Donation), automatically pulls up company names and information once the donor starts typing in it.
• Contact information, including a phone number, email address, and mailing address, for those who have questions and want to reach out to CMU’s Gift Administration office

But again, the matching gift information isn’t limited to this page. On CMU’s donation form, there’s a checkbox where donors can indicate “My company will match my gift.” If selected, an option to search for the donor’s employer pops up along with the company name search tool.

Carnegie Mellon does an exemplary job of educating their donors and web visitors about matching gifts and guiding them through the process.

3. Utah Valley University

Another great example of a higher ed institution that puts matching gifts front and center during their cultivation and donation process is Utah Valley University. Here’s what their matching gifts page does well:

• It’s easily accessible from the menu of their main Institutional Advancement page (Ways to Give → Matching Gifts).
• It provides matching gift basics, including a brief but precise description of what matching gifts are and how donors can search for their company to determine their own eligibility.
• It includes a company name search tool donors can use to look up their employer’s program.
• It makes additional help easy to find by displaying the name and contact information of the Director of Annual Giving.

For supporters who are ready to make a donation, UVU offers the same search tool on their donation page. The tool matches the rest of the form and helps donors find their company guidelines on a subsequent page:

UVU also sends out automated emails to donors who have been identified as match eligible. This email identifies:

• The donor’s employer
• The steps they can follow to submit a match request
• Additional contact information
• Extra information about the specific company’s guidelines

UVU offers numerous ways for donors to learn about matching gifts through multiple channels, as well as provides actionable tools donors can use to submit their match requests.

4. Syracuse University

As soon as donors land on Syracuse University’s matching gifts page, they’re greeted with helpful information about corporate matching gifts and a company name search tool. The page’s top benefits include:

• Straightforward instructions: Donors can follow the brief and easy instructions on the page to search for their company and click on the appropriate button to submit a match, if they’re eligible.
• Notable branding: Every element is branded to match the university’s colors, creating a consistent experience for donors and a visually appealing page and form.
• Prominent call-to-action: To get visitors started on the donation process, the page urges donors to “Give now!” with a prominent button that leads them straight to the donation form.

Syracuse also sends out automated emails to match-eligible individuals who have completed a donation. The emails include specific information about the employer’s matching gift guidelines, including their:

• Match ratio
• Minimum and maximum match amounts
• Employee eligibility
• Deadlines

Syracuse does an excellent job maintaining a consistent brand, communicating with donors, and guiding them through the matching gift process.

5. University of Michigan

The University of Michigan’s matching gift page can be accessed from the navigation bar of the university’s philanthropy website (Giving → Make an Impact → Matching Gifts). From there, the page offers information about different ways to submit a matching gift request:

• Use their embedded company name search tool. Donors can read the step-by-step instructions on the page before using the search tool and beginning the gift process.
• Reach out to the employer directly. The page notes that donors can contact their employer’s human resources department to learn about the company’s matching gift program and the procedures for making a gift.
• Contact the university. Donors can direct their matching gift questions to the university via email, phone number, or direct mail.

The University of Michigan offers substantial information to its supporters to ensure they understand what matching gifts are, how to determine their eligibility, and what steps they can take to submit a match request.

Additional Matching Gifts and Higher Education Resources

The learning process is never over! If you’re part of a higher education institution and you’re looking for ways to boost your fundraising efforts (with matching gifts or other strategies), check out the following resources:

• The Ultimate Guide to Securing Corporate Sponsorships. There are numerous ways your institution can find corporate partners to sponsor your work! Check out this guide to learn more.
• Digital Marketing for Nonprofits Made Easy: A Guide. Interested in other ways to promote your school’s mission and raise support for your fundraising needs? Explore this guide to digital marketing for more tips on establishing your digital presence.
• 110+ Incredible School Fundraising Ideas (Raise Money Now!). Want more tips to fundraise for your school? Check out Double the Donation’s list of fundraising ideas for schools and universities!

You’ve likely heard the saying that it’s cheaper to retain a donor than it is to find a new one. It’s why maintaining high levels of retention is so crucial for many organizations. Luckily, donor data research can help!

In this guide, we’ll walk you through everything you need to know about donor data⁠ and how it can impact your overall retention rates. This will include:

• Types of Donor Data to Prioritize
• How Nonprofits Can Collect Donor Data Insights
• The Impact of Donor Data Research on Retention

By collecting detailed information about your supporters, you can develop beyond-surface-level relationships and better target your marketing outreach to each individual. In the end, you’ll see more donors continuing to support your efforts, providing your organization with improved fundraising results over time.

Ready to find out how to leverage donor data research in your retention strategy? Let’s begin with the basics.

Types of Donor Data to Prioritize

There’s a ton of information available out there about each and every person. To optimize your donor retention strategy, you need to know which types of data will be of use to you.

We recommend prioritizing the following:

Contact information

An individual’s contact information is the most essential element of their donor profile. It’s what you need to get in touch with the donor after their initial contribution, thank them for their support, and begin developing a relationship. In the end, it’s also what you’ll use to send follow-up donation requests.

Ideally, this donor data should include as many of the following details as possible:

• Name
• Phone number
• Email address
• Mailing address

If you have multiple ways to get in contact with a donor, it can also help to note their preferred communication methods. This might incorporate text messaging, phone calls, email correspondence, direct mailings, and more.

Nonprofit involvement

Next, it’s important to have a solid understanding of an individual’s historical nonprofit involvement⁠—both with your organization and others. Thus, ideal data on an individual’s nonprofit involvement should include:

• Previous donations to your nonprofit
• Volunteerism experience
• Giving to other organizations (especially those with similar missions)
• Nonprofit board participation

For example, you’ll want to engage with a long-time repeating donor much differently than you would a first-time contributor to your cause. Luckily, this information should be one of the easiest to collect and leverage⁠—particularly when it comes to giving history in regards to your own organization⁠—using your nonprofit’s CRM or donor management system.

Employment details

Did you know that your donors’ employment information is one of the most crucial pieces of data you can access? Not only can this information help roughly identify your supporters’ wealth status (more on that below), but it can also open up significant opportunities for matching gifts, volunteer grants, and more. Plus, understanding employment status can even help uncover invaluable business connections and open doors for potential corporate sponsorships as well.

So what exactly do you need to know? The company an individual works for is likely the simplest data point to find. From there, however, additional information such as employment type (full-time, part-time, seasonal or temporary, retired, etc.), job title, and tenure at the business can provide further insights into a donor’s employment.

Matching gift eligibility

A donor’s matching gift status is most often directly related to their employment. But an individual’s matching gift eligibility is such a key component that it should be considered its own donor data point altogether.

Once you know where your donors work (and typically, their employment type), you’ll be more likely to determine whether they qualify for workplace giving programs. From there, you’ll be able to easily and efficiently communicate that eligibility to each individual.

As a result, this data point can function as an additional engagement opportunity (or more likely, multiple). Not to mention, studies report donors being more likely to give if they know that their gift can be matched! And when you follow up with match-eligible donors after they give, you can keep your organization at top of mind for longer, remind them about the impact of potential matches, and ultimately drive more corporate revenue toward your cause.

Wealth data

Understanding a supporter’s wealth level is an essential part of determining ideal donation request amounts and, thus, optimizing your donor relations strategy. In order to craft a solid estimate for an individual’s ability to give, consider the following types of wealth marker information:

• Real estate ownership
• Stock ownership
• Political giving
• Business affiliations
• Salary estimations

Together, these data points enable you to recognize and identify prospective major donors and target them as effectively as possible within communications.

Bonus! Hobbies and interests

An individual’s choice of hobbies and interests can tell you a lot about who they are as a person⁠—rather than just a wallet. Though this may not be as “essential” as the other data points listed, having this information in your donor profiles is never a bad idea.

For example, let’s say you’re having a face-to-face conversation with a major donor. Knowing about their hobbies and interests, such as favorite sports (and sports teams), pastimes, animals, foods, and more, can help identify opportunities for genuine connections and similarities and begin building a rapport in the relationship.

How Nonprofits Can Collect Donor Data Insights

Now that you know what kinds of data points are of interest to your fundraising team, how exactly will you go about collecting that information?

Here are a few key methods you might use:

Online donation forms

Did you know that your organization’s online donation forms can provide a wealth of invaluable information about your donors? And if so, are you doing as much as you can with the donor data you collect?

As a donor completes their gift by utilizing your nonprofit’s online donation tool, they’re likely prompted to enter a range of details⁠—from their name and contact info to the way they got involved with your organization.

Matching gift software

Matching gift software (such as Double the Donation) is a specific type of fundraising technology that typically integrates with an organization’s online donation form, CRM, and more. it’s one of the simplest and most impactful ways to collect information about donors’ employment⁠—including current company and matching gift program eligibility.

There are a few ways that this software typically works! For one, a matching gift database search tool can be embedded directly into the organization’s online donation page and/or confirmation screen. Once donors visit the page, they are prompted to enter their company’s name in the auto-completing search tool, which then provides them with detailed information about the company’s available matching gift program criteria and next steps. Not to mention, the company name entered in the search tool is automatically associated with the individual’s donor profile for the organization to come back to.

Even if donors overlook the matching gift tools during the online giving experience, matching gift software may identify additional match-eligible supporters through corporate email domain screening, automated email follow-ups, and more.

Data append services

Have you already utilized multiple of the above methods for collecting donor data and realized you still have a number of holes in your donor profiles? That’s when you may want to consider data append services to help fill in the gaps!

Data appends are typically conducted by third-party agencies that have access to tons of publicly and privately held data sources on millions of individuals. All you need to do is supply the service provider with the information that you do have (for example, a donor’s first and last name and email address).

The appends service then scans that information against the rest of the data and provides additional details about each individual (such as their place of employment, mailing address, birth date, and more).

Asking directly

One of the most straightforward ways that an organization can collect information about its donors is by going directly to the source⁠—the donors themselves.

Common ways for doing so include sending out a brief online survey in which donors can provide a range of requested information or offering donors access to a customizable online donor profile for your organization. In either case, individuals can share details about themselves, which your organization can use to get better acquainted with its audience.

The Impact of Donor Data Research on Retention

Once you’ve collected a plethora of information about your donors, it’s time to use that information to optimize your supporter relations strategy. Consequently, you’ll typically see significantly improved retention levels in no time.

These are some of the specific, tangible benefits of donor data research that result in nonprofit supporters sticking around for the long haul.

Personalization in communications

Personalized communications are more likely to grab recipients’ attention. This typically results in higher open rates, conversion rates, and more.

In order to personalize your organization’s messaging, however, you must have donor data to incorporate. At the very least, you need to know⁠—and use⁠—your donors’ names! Other helpful data points can include recent donation history (amount and campaign), events attended, and personal connections to your organization’s mission.

Take a look at these examples:

“Dear Brenda, Thank you so much for your recent donation of $200 to our cat rescue organization. Your generous support continues to make our mission possible⁠—and we’ve loved getting to know you at our recent gala, too!”

“Dear donor, thank you for your donation! Your generous support continues to make our mission possible⁠.”

Increased personalization makes donors feel more intimately connected to your organization as a key component of your mission. When this occurs, they’ll be more likely to continue supporting your cause with additional gifts for years to come.

Targeted donation request amounts

Organizations often use specific donation asks to encourage donors to make larger gifts⁠—both within online donation forms and with face-to-face major donation requests. However, you can’t just choose a set range of dollar amounts and use it as a universal suggestion for all donors.

Why? If your suggested amounts are all beyond a prospect’s giving ability, they’re likely to feel discouraged from giving and perhaps never complete their intended gift. At the same time, if you request small or mid-size “typical” donation amounts from a potential major donor, you’re likely to leave significant funding on the table.

That’s where targeted donation asks come in! By understanding your supporters—complete with a solid foundation of donor data research⁠—you can craft ideal gift requests for each individual. The donor will be more likely to contribute to your cause, and you’re likely to maximize the donations you receive.

Workplace giving opportunities

Workplace giving programs⁠—such as matching gifts and volunteer grants⁠—can offer a significant form of funding for nonprofit organizations. They can also increase donor engagement, encourage on-the-fence individuals to contribute, and keep supporters coming back time and time again.

In fact, 84% of donors even report that they’re more likely to donate if they know a match is being offered, and mentioning matching gifts in your fundraising appeals results in a 71% increase in response rate.

All of that is to say that they’re great ways for nonprofits to boost donor retention. And, your donor data research sets you up for continuous success in that field by identifying eligible donors to follow up with.

Multi-channel marketing

The most effective way to ensure your marketing materials reach existing donors and encourage them to keep giving is to use data-driven approaches. Storing basic donor information such as their demographics, engagement with your nonprofit, and interests helps you hone in on the best strategy to drive conversions. Specifically, donor data can help you:

• Know which platforms to prioritize. Keeping track of your most popular communication channels helps you decide which are worth further investment. For instance, if 90% of your donors prefer email communications to direct mail, that’s a good indication of where you should focus your budget and efforts. Some of the other channels include SMS, direct mail, social media, email, website, in-person, and strategic partnerships within your community.

• Pivot your strategy over time. Your donor base is constantly changing, so your outreach approach should too. Your marketing copy should include a blend of evergreen and topical focuses to accommodate upcoming campaigns and more general messages of support. Track data such as donor response rates to gauge which approaches work best.
• Create CTAs. Different calls to action work for different segments of your supporter base. Tracking donors’ campaign interests makes it easier to make calls to action resonant and personal to more of your donors.
• Target the right keywords. One of the best digital marketing channels for nonprofits is search ads. Plus, with the Google Ad Grants program, you can get up to $10,000 of free advertising space on Google’s search engine results page every month. Donor data such as location and interests can help you decide the best keywords to target. For instance, if you want to reach donors in a certain area, you can target local keywords for your most-populated donor areas.

Want to learn more about Google Ad Grants? Watch the video below for a rundown:

It’s much more difficult to advertise without donor data to guide your tactics. Boost your return on investment in marketing across every channel by intentionally leveraging relevant donor information.

Main Takeaway for Donor Data Research and Retention

The more you know about your donors, the better you can craft relationships with them. And the stronger your donor relationships, the more likely they are to continue supporting your cause time and time again.

Ready to learn more about donor data management and what you can do with the information for your cause? Check out these additional resources:

• Data Hygiene: Keeping Your Donor Database Clean. In order to collect, organize, and leverage donor data research for your cause, it’s important that you understand data hygiene best practices. Check out our recommended best practices here.
• Nonprofit Marketing: A Behind-the-Scenes Guide for Success Data-informed marketing can bring your organization’s strategy to the next level. Learn all about nonprofit marketing, and how to develop a detailed plan, in this guide.
• The Ultimate Guide to Securing Corporate Sponsorships. The more you know about your donor base, the better you can target potential corporate sponsorships. Read up on our top tips and tricks for securing sponsors for your next event or project.