Explore our favorite online donation tools that can help match nonprofit donations.

Online Donation Tools | 18 Choices That Help Match Gifts

Nonprofits of all shapes and sizes utilize online donation tools to collect and process financial contributions from supporters. At Getting Attention, we’ve compiled this list of top solutions, complete with summaries, reviews, and features of eighteen fantastic software providers.

Our favorite online donation tools include:

  1. Blackbaud
  2. CharityEngine
  3. Classy
  4. Click & Pledge
  5. Donately
  6. DonorDrive
  7. DonorPerfect
  8. Engaging Networks
  9. Fundly
  10. Fundraise Up
  11. Funraise
  12. iDonate
  13. Givebutter
  14. Qgiv
  15. RaiseDonors
  16. Salsa Labs
  17. Soapbox Engage
  18. Virtuous

Whether your organization is looking to get started with a digital fundraising platform for the first time or simply aiming to upgrade an existing system to unleash increased functionality, our list of top providers is here to help. And remember⁠—you’ll want to keep an eye out for fundraising software that will assist your team in boosting matching gift revenue as well.

Ready to drive digital fundraising revenue with top online donation solutions? Let’s jump in with the first review of our suggested solutions.

Blackbaud is one of our favorite online donation tools.

1. Blackbaud

Blackbaud is a vast nonprofit technology company that provides organizations with powerful online donation tools, innovative donor management systems, effective marketing solutions, and more since 1981. Among their fundraising solutions are Blackbaud Online Express, Blackbaud Luminate Online, and Blackbaud TeamRaiser⁠—each of which enables nonprofits to collect online donations for their causes.

Although functionality varies between their various products, key features across Blackbaud’s online donation tools include easy-to-build, flexible online giving forms, pre-designed and mobile-friendly form templates, consistent branding, and data analytics.

Many of Blackbaud’s online fundraising products (including Online Express, Luminate Online, and Raiser’s Edge NXT) also integrate with Double the Donation’s matching gift fundraising software to boost awareness and encourage donors to submit match requests. When donors are motivated to secure company matches for their favorite causes, they’ll stretch their impact farther and deliver more dollars to charitable organizations like yours.

Learn more about the product or get a demo today!

CharityEngine is one of our favorite online donation tools.

2. CharityEngine

Initially providing technology to businesses and nonprofits since 1999, CharityEngine has exclusively focused on nonprofit solutions since 2013. This online fundraising platform offers both donor management and online donations in addition to marketing, event management, workflow automation, and more.

Top features of CharityEngine’s online donation tools include one-time and monthly giving functionality, integrated and secure processing for credit card, ACH, and PayPal payments, and custom form builders.

And if you’re wondering, CharityEngine integrates with Double the Donation’s matching gift software as well, providing users with best-in-class 360MatchPro functionality. This comprehensive tool allows organizations to screen for match-eligible donations, automatically follow-up with donors, and drive more matches⁠—and more match revenue⁠—for charitable causes.

Learn more about the product or get a demo today!


Classy is one of our favorite online donation tools.

3. Classy

Classy was founded in 2006 as a nonprofit event-hosting platform which has since expanded to become an all-in-one fundraising solution and provide organizations with online donation tools, peer-to-peer fundraising, and donor data management.

Among Classy’s key features include mobile-optimized design, modern and cohesive branding, campaign progress bars, social fundraising activity walls, custom questions and donation amounts, and more.

Plus, Classy emphasizes matching gift opportunities by working seamlessly with Double the Donation’s matching gift automation tool, 360MatchPro. With this software, Classy clients are able to embed a matching gift search tool directly within their online donation forms, providing each donor with the opportunity to determine their matching gift eligibility. The more donors are aware of matching gifts and how they work, the more likely they are to secure this additional revenue source for your organization.

Learn more about the product or get a demo today!


Click & Pledge is one of our favorite online donation tools.

4. Click & Pledge

Click & Pledge was founded in 2000 as a way to provide their local United Way with easy online donation tools to increase fundraising efforts. In the decades since, this platform has grown to collect over $1 billion in donor funding across more than 20,000 causes.

Top Click & Pledge features include customizable online donation pages with click-and-drop editing functionality, options to embed forms as an iFrame, overlay, or secure standalone link, and recurring gift abilities with flexible options and frequencies.

Click & Pledge also offers matching gift solutions through a technical partnership with Double the Donation’s matching gift automation tool, 360MatchPro. With these integrated solutions, organizations using Click & Pledge can easily embed Double the Donation’s matching gift search tool in their online giving forms, which collects employment data and triggers automated follow-ups. As a result, more donors will be aware of matching gifts (and their employers’ programs in particular) which leads to increased match revenue overall.

Learn more about the product or get a demo today!

Donately is one of our favorite online donation tools.

5. Donately

Founded in 2013, Donately began as a partnership with creative agency Fifty & Fifty to provide nonprofit organizations with easy online donation tools and close the gap in the online fundraising software market. Designed with simplicity and user-friendliness in mind, Donately now serves over 1,000 charitable organizations.

These powerful features include custom donation forms, text messaging and mobile giving, beautifully designed landing pages and campaign hubs, and secure payment processing through credit card, ACH, or PayPal.

In addition, Donately offers matching gift fundraising functionality thanks to an integrated solution with Double the Donation. This way, nonprofit users can easily incorporate matching gifts throughout the donation process, providing donor touchpoints within the online donation form, confirmation page, email follow-ups, and more. By doing so, organizations increase awareness of matching gifts and drive a significantly higher number of matches to completion.

Learn more about the product or get a demo today!


DonorDrive is one of our favorite online donation tools.

6. DonorDrive

With roots stretching back to 1997, DonorDrive (formerly known as Global Cloud) is a nonprofit fundraising platform that aims to make giving as easy as possible. Through custom charity fundraising apps, donation campaigns, virtual fundraising, and peer-to-peer efforts, DonorDrive enables organizations to receive support in a wide variety of ways.

Top features of DonorDrive’s online donation tools include same-day payment transfers, mobile-friendly, visually appealing, and coding-free donation pages, flexible giving methods, real-time campaign insights, and more.

To raise even more, DonorDrive offers a native integration with Double the Donation’s best-in-class matching gift automation solution. The partnership with 360MatchPro by Double the Donation allows users to incorporate matching gift reminders within the donation process, on the confirmation page after submitting their gift, and through automated email outreach. This enables DonorDrive clients to identify match-eligible donations within the platform and collect more dollars for their missions.

Learn more about the product or get a demo today!

DonorPerfect is one of our favorite online donation tools.

7. DonorPerfect

After initially being founded in 1985 as a way for a small number of nonprofits to computerize their fundraising records, DonorPerfect was bought by SofterWare in 1989. Since then, they’ve grown to one of the largest fundraising platforms available to organizations of all shapes and sizes.

DonorPerfect’s online donation tools encompass several key features, including embeddable, branded donation forms, intuitive customization abilities with an easy-to-use drag-and-drop builder, suggested giving levels, and recurring gift functionality.

In order to provide matching gift fundraising abilities, DonorPerfect has partnered with Double the Donation to help market matching gifts throughout the online donation process using automated email outreach and more. This enables organizations to raise more in matching gift funding and build better relationships with individual and corporate donors.

Learn more about the product or get a demo today!

Engaging Networks is one of our favorite online donation tools.

8. Engaging Networks

First created in the UK in the year 2000, Engaging Networks has since expanded to power organizations and reached over 10 million users in more than 190 countries across the globe. In the decades since, they’ve continued to pride themselves on their ongoing innovation, with new features and upgrades being released on a regular basis.

Among these top features include online donation tools that support any language or currency, single or multi-step donation forms with native A/B testing, simple recurring gift management for both fundraisers and donors, and one-click giving for returning supporters.

Thanks to a partnership with Double the Donation’s automated matching gift tool, 360MatchPro, Engaging Networks provides integrated matching gift fundraising functionality alongside their online donation tools. This allows nonprofits to encourage matching gifts among donors, leading to improved matching gift conversion rates and increased match revenue overall.

Learn more about the product or get a demo today!

Fundly is one of our favorite online donation tools.

9. Fundly

Founded in 2009, Fundly is a powerful fundraising solution with crowdfunding and peer-to-peer campaign functionality for nonprofit organizations, individual fundraisers, and anyone in between.

Fundly’s online donation tools offer top features such as customizable, mobile-friendly donation pages that work on any browser or device, social fundraising abilities with social media sharing buttons and updating campaign walls, and a free Fundly iOS mobile app for easy campaign management.

To provide its clients with matching gift functionality as well, Fundly offers a native integration with the top matching gift software provider, Double the Donation. When Fundly users enable Double the Donation’s search tool on their online donation forms, they can boost awareness of this underutilized giving opportunity to donors and raise more for their missions in company match revenue.

Learn more about the product or get a demo today!

Fundraise Up is one of our favorite online donation tools.

10. Fundraise Up

Fundraise Up, created in 2018 in response to poor donation form experiences from a donor’s standpoint which uncovered a clear technology gap, is a modern solution with easy-to-use online donation tools and more.

Top Fundraise Up features include animated and sticky donation buttons that can be easily placed on any page of your website, pop-up donation reminders and message bars, customizable and embeddable donation forms, and gamification tools like goal meters, stat counters, and impact sliders.

Fundraise Up offers an innovative and seamless integration with Double the Donation’s 360MatchPro to equip nonprofit users with matching gift abilities. This partnership allows organizations to embed a matching gift search widget in their online donation forms. Plus, it even incorporates unique matching gift upsell features that assist in both boosting initial donations and driving more matches.

Learn more about the product or get a demo today!


Funraise is one of our favorite online giving tools.

11. Funraise

Founded in 2015 by nonprofit staff members looking for an improved way to raise money online, Funraise is a powerful online donation tool aiming to do just that. This all-in-one fundraising platform encompasses online donation forms and pages, peer-to-peer and social fundraising, donor management and reporting, and more.

Funraise’s online donation tools offer innovative features such as customizable and embeddable giving forms, mobile-friendly fundraising solutions to reach donors where they are, visually appealing fundraising website templates, and recurring gift functionality.

Not to mention, Funraise enables clients to make the most of matching gift fundraising through a seamless integration with industry-leading matching gift software provider, Double the Donation. Equipped with Double the Donation’s embeddable matching gift database, organizations can increase awareness about company gift-matching among donors and drive additional corporate revenue for their causes.

Learn more about the product or get a demo today!

iDonate is one of our favorite online donation tools.

12. iDonate

Since 2011, iDonate aims to make digital fundraising easy and accessible for all kinds of nonprofit organizations and supporters. As a result, iDonate is a powerful fundraising platform that offers traditional online donation tools, text-to-give functionality, peer-to-peer giving, event fundraising, and more.

This innovative solution incorporates top fundraising features, including embeddable and customizable online giving forms, mobile-first fundraising design, seamless designated fund abilities, multiple gift types, and recurring donation management.

iDonate also incorporates corporate matching gift fundraising into their online donation system through a native integration with Double the Donation. By partnering with Double the Donation’s matching automation software, 360MatchPro, iDonate clients can embed a searchable matching gift database widget on their online donation forms or confirmation pages. When donors interact with the widget, automated matching gift follow-ups are triggered through email, encouraging individuals to secure company matches and do more for your cause.

Learn more about the product or get a demo today!

Givebutter is one of our favorite online donation tools.

13. Givebutter

Givebutter began in 2016 as an idea by a group of students to create an improved crowdfunding platform for students and student groups to raise money for their various needs. In the years since, it has continued to expand to become one of the top providers of low-cost online donation tools in the space.

Among Givebutter’s most noteworthy features include real-time and dynamic social feeds to leverage social proof, personalized links and pages, multi-team fundraising, and goal bars and countdowns for increased gamification.

And thanks to a native integration with leading matching gift provider, Double the Donation, Givebutter clients can easily leverage matching gift promotion within the online donation process. If donors select their employer when prompted on a Givebutter donation form, they’ll be provided with a direct link to that company’s matching gift request form on the confirmation page. This increases awareness surrounding matching gifts and results in more corporate dollars flowing to nonprofit organizations.

Learn more about the product or get a demo today!

Qgiv is one of our favorite online donation tools.

14. Qgiv

Founded in 2007, Qgiv was built as a way for nonprofits, faith-based organizations, and political groups to accept donations and other payments online. Since then, Qgiv has grown to be a leading online fundraising software company with innovative solutions for donations, events, data management, and more.

Top features of Qgiv’s online donation tools include fully branded donation forms with single-step or multi-step layouts, customizable fields relying on conditional logic to collect the right donor data for your needs, and automated, personalized email receipts and donor communications.

Qgiv encourages organizations to promote matching gift opportunities as well, and the process is streamlined from start to finish, thanks to an integration with Double the Donation. When organizations enable matching gift functionality through 360MatchPro by Double the Donation, they can easily promote match opportunities throughout the giving process, trigger automated follow-ups, and drive total revenue and engagement.

Learn more about the product or get a demo today!

RaiseDonors is one of our favorite online giving tools.

15. RaiseDonors

RaiseDonors was created more than six years ago to equip donor-centric nonprofit organizations with powerful online donation tools to raise more. Plus, their software integrates with various CRMs, payment processors, email marketing tools, and data analytics systems to provide a seamless technological experience.

Popular RaiseDonors features include a fast, flexible donation page builder, automated and personalized thank-you pages and follow-up emails, prepopulated forms with donor data, flexible payment methods and currencies, and incentive offers to encourage larger donations.

And thanks to the RaiseDonors and Double the Donation integration, organizations can quickly and easily enable matching gift automation within the online donation process. Donors will be met with matching gift information on the online donation form and confirmation page and again through automated email outreach. These additional touchpoints drive matching gift revenue, equipping nonprofits to close the knowledge gap and make the most of this underutilized source of funding.

Learn more about the product or get a demo today!

Salsa is one of our favorite online giving tools.

16. Salsa Labs

Founded in 2003, Salsa Labs is a technology company that is dedicated to providing charitable organizations with innovative fundraising, advocacy, and engagement solutions. In 2015, Salsa merged with DonorPro to enable premier donor management functionality as well.

Salsa’s online donation tool, Salsa Engage, incorporates key features such as beautifully designed, customizable giving forms, an easy-to-use visual form designer, machine learning and formula-driven fundraising asks, text campaigns, and more.

Salsa also integrates with 360MatchPro by Double the Donation to provide users with comprehensive matching gift functionality. This partnership allows nonprofits to automatically screen donor data for match-eligible supporters and drive matches through personalized outreach, resulting in increased revenue with little to no time and effort required.

Learn more about the product or get a demo today!

Soapbox is one of our favorite online giving tools.

17. Soapbox Engage

Soapbox Engage was created in 1999 in response to a widening technology gap noticed by nonprofit organizations across the globe. As a part of the PICnet information technology ecosystem, Soapbox works to deliver easy-to-use fundraising apps and solutions to nonprofits of all shapes and sizes.

A few of Soapbox Engage’s most integral features include real-time donation form integrations with Salesforce and Microsoft Dynamics, flexible payment options from Authorize.net, Braintree, CyberSource, iATS, PayPal, Stripe, and TouchNet, and peer-to-peer campaign management.

Plus, Soapbox Engage offers a matching gift integration as well, partnering with industry-leading matching gift software provider, Double the Donation. 360MatchPro by Double the Donation works seamlessly alongside the Soapbox donation app to remind donors of matching gifts at multiple touchpoints, provide company-specific instructions and next steps, and more. The easier it is for donors to request matches from their employers, the more you’ll likely receive for your cause.

Learn more about the product or get a demo today!


Virtuous is one of our favorite online giving tools.

18. Virtuous

The Virtuous fundraising platform was built in 2014 with an aim to grow generosity worldwide through simplified online giving experiences. This comprehensive solution incorporates a powerful nonprofit CRM, numerous automated workflows, marketing and event management, and giving solutions.

Online donation tools from Virtuous offer key features such as smart gift suggestions, intuitive online donor portals, personalized and frictionless giving experiences, and custom donation form and page builders.

Virtuous also offers innovative matching gift functionality through an integration partnership with Double the Donation. Thanks to this solution, Virtuous clients can easily incorporate Double the Donation’s search plugin in their online donation pages, prompting donors to select their employer with an optional donation form field. If a donor finds their company, automated emails are triggered to inform the donor about their match-eligible donation. This increases the total number of matches secured overall while providing new and impactful engagement opportunities as well.

Learn more about the product or get a demo today!


As digital fundraising becomes increasingly prevalent across the nonprofit sector, the need for effective online donation tools is more important than ever before.

We’ve run through several of our favorite fundraising solutions above⁠. Now, it’s time to choose the software that’s right for your organization and get set up with powerful virtual fundraising practices for your team. Good luck!

Learn even more about nonprofit fundraising and donor engagement with our other educational resources:

Follow this guide to learn about financial planning and how to build the most effective marketing budget.

Nonprofit Budgets: A Quick Guide & Best Practices

A nonprofit budget is an important financial document that allocates expenses and predicts revenue. Without a budget, nonprofits find themselves with more money going out than coming in.  It’s crucial in helping your nonprofit plan for the future, stay fiscally responsible, and reach campaign goals.

Take this opportunity to build a financial strategy and refresh your existing budget.

This comprehensive guide will walk you through the value of a budget and explain how it translates to the actions outlined in your marketing plan. We’ll cover the following points:

Here at Getting Attention, our trusted experts will guide you through the process of incorporating Google Ad Grants into your marketing budget. We’re here to clarify your questions and serve your nonprofit’s mission by bringing new constituents to your organization.

Building a budget can bring value and structure to your nonprofit. Let’s get started with the elements of a good nonprofit budget.

Contact Getting Attention to include Google Ad Grants in your marketing budget

Learn how to build the most effective budget for your nonprofit

What is a good budget for a nonprofit organization?

Financial planning is vital to the success and sustainability of an organization. The Better Business Bureau recommends that nonprofits spend under 35% of their funding on overhead expenses (facility costs, licensing fees, equipment costs, etc.) and spend at least 65% on programs.

To meet these guidelines, your team must devise a budget that outlines projected expenses and revenue. A budget for a nonprofit organization should be:

  • Accurate: Information should be based on logic and strategy. Have your accounting team double-check each line item to ensure your records are accurate and reliable.
  • Transparent: Nonprofits must disclose certain financial information to the public per request. Earn the trust of supporters and prospective donors by building a budget that reveals your financial history, goals, and programs.

Accuracy and transparency are crucial for your nonprofit’s image. After you calculate your financial statements, pull insights and share them with your staff, volunteers, and board. This will increase engagement within your organization and allow people to better understand your nonprofit’s financial health.

Focus on these primary revenue and expense items while building your nonprofit's budget

What should be included in a nonprofit budget?

From daily operational costs to monthly donations, there is a wide range of elements that should be included in your nonprofit’s budget. We’ll focus on the primary revenue and expense items.

Nonprofits rely on a combination of income sources from individuals, foundations, corporations, and grants. Diversify your revenue stream by accounting for the following types of income:

  • Grants: Nonprofits can apply for grants from corporations like Google as well as the government. In the budget, specify which types of programming each grant will cover.
  • General Donations: Monetary donations from major donors and a wider donor base are the lifeblood of nonprofits. In your budget, look at past years to estimate how much you can expect to raise from general donations.
  • Monthly Giving: Recurring gifts are a reliable source of income for your nonprofit. Account for monthly, bi-montly, and yearly donations.
  • In-Kind Donations: These include any volunteered services or supplies.
  • Corporate Giving: Nonprofits depend on corporate gifts to increase their revenue and build relationships. Consider working with a matching gift professional to further boost your donations.

Projections are the best way to assess how your investment in each campaign or project relates to its relative importance in your plan. That’s a crucial ingredient in your decision making, so there’s no avoiding projecting what your expenses will be. Include the following costs in your budget:

  • Administrative: This includes expenses for operations and management, including staff salaries, office space, utilities, insurance, and technology. 
  • Programming: These are the costs needed to carry out your mission-related activities. For example, if a nonprofit is dedicated to feeding the homeless, program expenses would include food and food preparation costs.
  • Fundraising: Activities related to an appeal for financial support, which can include marketing efforts like newsletters, print ads, and blog posts.

Now that you have the basic line items for your nonprofit’s budget, let’s focus on budgeting for communications and marketing in particular.

Allocate between 5-15% of your nonprofit's budget to marketing.

How much do nonprofits spend on marketing?

According to a recent study, nonprofits spent an average of 4 cents on digital advertising for every $1 raised online last year and almost 70% of those advertising budgets were devoted to lead generation and new donor acquisition. Budgeting for these marketing costs is vital. Your marketing budget serves as a map to ensure you reach your goals and determines whether your plans are realistic.

In the for-profit world, it’s fairly standard to determine a marketing budget by allocating 10-20% of projected gross revenues to marketing and communications.  For a general rule of thumb in the nonprofit sector, try to allocate between 5-15% of your budget to marketing.

What’s most important is that you establish a detailed marketing and communications budget prior to the start of each fiscal year. Track costs and results as you go so that you can analyze cost vs. benefit. The budget should be integrated into your annual marketing and communications plan, with a dollar cost allotted to each strategy (direct mail, email, paid advertising, media relations, etc.), each of which should be broken down further (consulting, evaluation, printing, postage, etc.).

Take control of your nonprofit’s budget with these 5 best practices.

5 Nonprofit Budget Best Practices

A strong nonprofit budget serves as a clear framework for your decision-making and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals.

To make the most of your budget, direct and prioritize your focus. Knowing what you are working towards and making the best decisions on how to get there will lead to leadership buy-in and ongoing support.

Take control of your nonprofit’s finances and start building your budgeting skills with these best practices.

Follow these 5 best practices to build the most successful nonprofit budget

Determine a budgeting approach.

Misunderstanding which type of budget is best for your organization can sabotage far more than your financial plan. It can mean the downfall of your nonprofit. With the right budget approach, you can advocate for what you really need to move your mission forward.

No one-size-fits-all budget exists. Communicate financial information in a way that works for your organization. Consider the following strategies when building your nonprofit budget:

Consider the following strategies when building your nonprofit budget

  • Income-Based Approach: As the name suggests, an income-based approach prioritizes income. Determine how much income you can realistically count on and include only reliable revenue in your budget. Don’t include income projections to simply fill gaps. If your organization doesn’t meet these income targets, it will create a budget deficit.
  • Incremental Approach: The incremental approach builds upon your budget from the previous fiscal year. While this is a quick and easy method to prepare a budget, it’s more difficult to find funding for new campaigns or projects since unspent funds may have been reallocated to another campaign.
  • Zero-Based Approach: The current fiscal year’s budget is prepared from scratch, without consideration for income or expenses from the previous year. Although this method is accurate and efficient, it’s time-consuming. Your organization will have to test several assumptions about where money will come from and how it will be spent.
  • Percentage Approach: Break down marketing, communications, and fundraising by percentages of the total budget. This approach is favored by those who believe that marketing and communications expenditures should directly reflect a nonprofit’s evolution and the size of its budget. If done correctly, you could see communications spending grow as your organization does.
  • Flat Dollar Approach: Some experts in the field consider a flat dollar approach to be more relevant and safer than the percentage approach since your total budget has to cover costs like utilities, rent, taxes, health insurance. Give special campaigns, marketing, communications, and fundraising efforts a set dollar amount based on past expenditures. This method simplifies projections and gives you a clear baseline budget.

Each approach has benefits and limitations. That’s why most nonprofits implement a combination of these strategies. Whichever approach you take, you’ll find that a formal budget is a great aid in decision making. You’ll clearly see how much you have to spend to reach your goals and, by tracking results, will gain a sense of which strategies work best.

Now that you have solidified a budget approach, share your strategies and goals with leadership and staff.

Develop a budget with your entire team.

Team-based financial planning is the most effective way to ensure your budget aligns with your organization’s goals and mission. Involve staff and board members in the budgeting process to create a comprehensive strategy that relies on a variety of perspectives. This will enhance your team’s ability to communicate your organization’s financial story to other key stakeholders.

Consider these steps to running a budget meeting:

Consider these steps to running a team-based nonprofit budget meeting.

  1. Determine a timeline. From preliminary drafts to approvals, the entire budgeting process can take weeks to months. Set deadlines and milestones to track progress against measurable benchmarks.
  2. Agree on goals. Calculate how much revenue is needed to cover your campaign and marketing goals. How do you plan to raise these funds? Make a plan of attack with your team.
  3. Review past data. Examine financial statements from previous years for areas of growth and improvement. Then, problem solve! If you notice a slump in revenue, work with your team to revise past financial strategies.
  4. Draft the budget. Find a template with expense line items that work for your team’s organizational skills. Then, build out anticipated costs and expenses according to your research.
  5. Present findings to your board. Before the start of the fiscal year, hand your budget over to board members for review. They will assess the effectiveness of resources, evaluate administrative systems, and measure progress towards goals.
  6. Debrief. Budget planning takes a lot of time and energy. After you complete your budget, get with your team to discuss what went well and what needs to improve before the next fiscal year.

Once you develop your budget and align it with your marketing goals, you will have a clear plan for moving forward, shaped by concrete data and strategies. A budget that your entire team agreed on can increase the probability of getting more marketing dollars. As a result, it will be comforting for your leadership to have these plans readily available.

Include non-monetary contributions.

If your organization is fortunate enough to attract in-kind donations, record these contributions to express your gratitude and abide by legal standards. When documented in your budget’s revenue, non-monetary contributions show what it truly takes to drive your mission.

In-kind donations are donated goods, services, and time. Consider the following examples to determine which donations you need to budget for:

  • Tangible goods: Equipment, office furniture, clothing, food, supplies, etc.
  • Intangible goods: Advertisements, patents, copyrights, etc.
  • Services: Accounting, printing, catering, consulting, photography, security, etc.

In-kind donations should be recorded at fair market value. The Financial Accounting Standards Board (FASB) defines fair value as “the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.” To determine the value of your in-kind donation:

  • Calculate what your organization would have paid for donated goods on the open market.
  • Track the hours of professional services donated to your organization.
  • Contact your donors and ask them to price their own in-kind services.

Volunteer hours do not need to be reported in a budget. However, your organization can still acknowledge the impact of volunteers in your audit or in a short narrative included with your budget.

Conduct regular checks of your budget.

Set regular team meetings to monitor your budget’s progress. Whether you hold these meetings monthly, quarterly, or annually, ensure that your entire team is involved. This will improve communications and management between departments.

Consider the following topics in your meeting:

  • Assess the “why” behind budgetary issues.
  • Determine which campaigns need more financial attention.
  • Review past finances to determine if your budget is on track or not.
  • Compare your budgeted revenue and expenses to actual amounts.
  • Inspect balance sheets for discrepancies.
  • Account for any unusual circumstances that may arise (such as the pandemic).

Monitoring your budget throughout the year is the key to financial success, along with setting aside enough funds for marketing.

Apply for a Google Ad Grant.

The average small business using Google Ads spends between $5,000 and $12,000 per month on Google paid search campaigns. That’s $60,000 to $150,000 of marketing expenses spent solely on ad-clicks per year. Thankfully, Google created a grant to help nonprofits budget for marketing.

Google Ad Grants provide eligible nonprofits with a $10,000 monthly stipend to spend on paid search ads. While regular Google Ad accounts have to pay per ad-click, Google Grant participants can display their advertisements for free. These ads enable your nonprofit to appear on Google when it matters— when someone searches for topics related to your mission.

The ideal Google Ad Grant candidate has a website that effectively serves its audience and promotes its mission. With the Google Ad Grant program for nonprofits, organizations can:

  • Increase online conversions.  
  • Reach out to new donors.  
  • Recruit volunteers.  
  • Market multiple ad campaigns. 
  • Analyze and track performance.  

As long as your organization complies with the eligibility requirements, the allotment renews monthly without a time constraint. That means, your nonprofit will be relieved of Google Ad expenses indefinitely. We recommend setting a daily budget of $329 to run as many campaigns as possible and take full advantage of your grant.

When you manage a Google Ad Grant with Getting Attention, we’ll make sure you have a strong digital marketing strategy that works for your budget.

Our Final Tip: Work with a team of Google Ad Grant Experts.

It’s no secret that budgeting can fuel your nonprofit’s impact. When you manage a Google Ad Grant with a Google Ad Grant professional like Getting Attention, we’ll make sure you have a strong digital marketing strategy that works for your budget. Our team of experts offer free consultations and resources to help your organization plan a successful strategy.

Getting Attention is a fully certified agency ready to guide your organization through the Google Ad Grant process. Our services include Google Grant application, Google Grant hygiene, Google Grant reactivation, keyword research, and Google Grant Management. Maintaining your data and keeping it clean can be a pain point for many nonprofits. We’re here to champion your nonprofit digital campaigns.

Since your nonprofit’s budget is a critical component of your overall success, make sure you do your research. If you want to continue learning more about nonprofit budgets and how to optimize your strategy, check out these additional resources:

Contact Getting Attention to incorporate Google Ad Grants into your nonprofit marketing budget.

This guide discusses ways to get funding for a nonprofit organization.

How to Get Funding for a Nonprofit Organization: Top Methods

By definition, nonprofits don’t exist to make money— instead, they exist to make a positive impact in communities large and small. However, nonprofits rely on funding to operate and pursue their mission. 

In a perfect world, all money a nonprofit raises would go toward its cause; however, nonprofits are organizations with expenses, so some will inevitably go toward overhead. Quickbooks suggests a nonprofit’s overhead rate should not exceed 35%. Spend time developing the perfect fundraising techniques to raise the most money for your organization, and in turn devote less of your revenue to expenses and more to your cause. 

Since funding is so important to nonprofit organizations, we’ve compiled tips, tricks, and ideas for you to achieve even your loftiest fundraising goals. Here’s what we’ll cover:  

Are you looking for ways to raise money for your mission-driven organization? There are many viable options available for you to choose from. Read on to see what’s out there.

Getting Attention can help your nonprofit secure marketing funding. Contact our team today.

To get funding for your nonprofit organization, first select the right funding sources.

How to Select the Right Funding Sources for Your Nonprofit 

There is no one-size-fits-all approach on how to get funding for a nonprofit organization— each organization will have its own unique funding model composed of various sources of revenue. A funding model is an organized approach that a nonprofit uses to create and maintain a reliable revenue stream for its operations.

Consider the size, mission, and other defining characteristics of your nonprofit when thinking about how you want your funding model to look. One example could be 50% from grants, 20% from a membership program, and the remaining 30% from an annual event. It all depends on what works best for your organization’s goals.  

Another thing to keep in mind is variety. No one wants to be in a situation where they lose the majority of their revenue simply because one source disappears.

Now, let’s dive into the sources themselves. 

Here are six solutions for how to get funding for a nonprofit organization.

How to Get Funding for Your Nonprofit Organization: 6 Sources

When it comes to getting funding for your nonprofit, there are a number of opportunities that can compose your organization’s unique funding model. We’ve organized these sources into six main categories worthy of your consideration.

These are six sources for how to get funding for a nonprofit organization.

1) Individual donations 

Of all charitable giving in 2020, 69% came from individual donors for a grand total of $324.1 billion, according to National Philanthropic Trust. What’s more, individual donations have risen in five of the last six years. 

Here are five types of individual donations your nonprofit could pursue as part of your funding model: 

  1. Major donations: These consist of large, one-time donations from a wealthy individual.  These gifts often make up 80% or more of a nonprofit’s total revenue.  If you need help identifying prospective major donors, consider using prospect research wealth screening tools to assess your donors’ affinity and capacity to give.
  2. Mid-sized donations: Mid-sized donations come in a higher quantity than their major counterparts, but are smaller in size. They can be made on a one-time or recurring basis (monthly, annually, etc). Many nonprofits seek out recurring gifts, in particular, as they add financial stability to an organization’s funding model.
  3. Fees for products/services: If your nonprofit provides goods or services, you can charge people fees in order to keep up your operation. This is a common practice for hospitals and other public health clinics. To account for lower-income individuals, consider incorporating a sliding scale for your fees based on annual income. 
  4. Alumni: If you serve a large community with a high turnover rate (think universities, hospitals, etc), then consider reaching out to your alumni network. They’ve benefited from your services in the past, and chances are, they would love to help you continue supporting your mission. 
  5. Volunteering: Donations don’t have to just be in the form of money— time is another valuable resource people can donate. In fact, according to Nonprofits Source, 63 million American adults volunteered with nonprofits in 2016. When converted to money, those hours equate to $193 billion. 

Take advantage of one or more of these funding avenues to achieve optimal fundraising results for your mission-driven organization. 

2) Corporate philanthropy 

Corporate philanthropy refers to the ways that corporations give back to nonprofits and other mission-driven organizations. According to Crowd101, the top 10 corporations give over $2 billion annually to nonprofits; so this is another excellent funding resource for your nonprofit to look into. 

The top 10 corporations give over $2 billion annually to nonprofits.

There are five predominant ways in which corporations could contribute to your nonprofit: 

  • Matching gifts: Corporate matching gifts are a form of corporate philanthropy in which corporations match the donations of their employees. To put it simply, you get double the money of a typical donation amount. For help getting started with this fundraising method, consider investing in an automated matching gift tool such as 360MatchPro. This tool will help you identify which gifts made to your organization are match-eligible, and even share educational information to the supporters who make such gifts.
  • Volunteer benefits: Corporations will often incentivize their employees to volunteer and give back to nonprofits. For instance, some offer paid volunteer days in which an employee can take paid time off to volunteer. Another volunteer benefit option is a volunteer grant. If an employee at a corporation volunteers a lot with a specific nonprofit, their employer could offer a grant based on their volunteer hours. Of all Fortune 500 companies, 40% offer a program like this; so do some research and reach out to people who work at those companies.
  • Pro bono services: In lieu of monetary donations, many corporate professionals will offer their services and expertise to mission-driven organizations free of charge. If you ever need a doctor, lawyer, or any other kind of specialist, be on the lookout for professionals who could potentially help you for free. 
  • In-kind gifts: While pro bono refers to services, in-kind gifts refer to products donated at no cost. Some examples include computers, furniture, and office supplies. Again, not a monetary donation, but these gifts could save you a lot of money on products you would otherwise have to purchase. 
  • Checkout campaigns: Finally, checkout campaigns are fundraising campaigns in which a business donates a specific amount of its profits to a nonprofit organization. 

It could be a restaurant percentage night event like at Chipotle, where a restaurant donates a percentage of that day’s profits. It could also be a store like Publix asking customers to round their bill to the nearest dollar with the change going to a nonprofit. All are creative ways to generate funding for your nonprofit organization.

3) Events 

Events are a great way to both spread the word about your nonprofit and raise money for your cause. They give you the opportunity to engage face to face with current supporters, as well as reach new audiences by way of an exciting activity. 

For some inspiration, here’s a (definitely not exhaustive) list of five event ideas for your nonprofit: 

Here is how to get funding for a nonprofit organization using events.

  • Host a concert. Bring together some local musicians for a great cause, and sell tickets to bring in donation revenue. Throughout the event, have performers share educational information about your cause and what you’re raising funds for – chances are, you’ll continue bringing in revenue well beyond the cost of entry! 
  • Throw a gala. Invite current and potential donors out to enjoy a fancy evening of dinner and dressing to the nines in support of your nonprofit. Just because it’s a gala doesn’t mean it necessarily has to be expensive – this event could be as deluxe or as economical as you see fit, all while maintaining a vibe of luxury. 
  • Run an auction. Auctions are a great option for an event that will get your audience involved and engaged. Get in touch with local businesses like restaurants, retail stores, service providers, among others to ask if they will donate gift cards or products to your auction and get ready to take bids – with fundraising for your nonprofit, and advertising for their business, it’s a win-win! Plus, auctions can be in person or online according to what works best for your organization. 
  • Coordinate a 5K race. This event is a classic nonprofit fundraising tactic, and for good reason! Bring people out for a fun morning of running and supporting a good cause. Running isn’t everyone’s favorite activity, though, so consider offering a fun run in addition to the traditional 5K.
  • Partner with a restaurant/bar/etc. for a night. Many restaurants offer percentage nights to nonprofit organizations in which they’ll donate a certain amount of their profits for a specific amount of time. This is another win-win, as you’ll be raising valuable money for your cause, and they’ll earn more money and receive free promotion with your supporters and donor base.  

When choosing event fundraisers for your nonprofit, it’s important to keep the pandemic in mind and evaluate what you and your supporters are most comfortable with in terms of in-person activities. For best results, incorporate virtual, hybrid, and safe in-person events in outdoor spaces to accommodate everyone’s preferences and comfort levels.  

4) Online fundraising 

It’s no secret we live in a digital world. And with the onset of the COVID-19 pandemic in March 2020, we saw many activities previously in person moving online: work, school, entertainment activities. Nonprofit fundraising is no exception. 

Meet people conveniently where they are through one of these three online fundraising tactics: 

  • Crowdfunding: Crowdfunding refers to the collection of many small donations from a large public group of people. Platforms like GoFundMe are prime examples of crowdfunding efforts. 
  • Monthly giving program: Nonprofit websites easily facilitate the setup of recurring donations. Add a section to your site where people can easily register to give a certain amount per month, year, or another set time frame. 
  • Social media fundraising: Direct communication with your supporters has never been easier thanks to social media platforms. With Instagram, Twitter, Facebook, and more, fundraising is as simple as drafting and uploading a post. Make sure you use eye-catching images and memorable captions for best results. 

On the whole, online fundraising tactics are a great way to reach a lot of people without spending a lot of cash. 

5) Offline efforts 

Just because online funding strategies are increasingly popular doesn’t mean you should overlook offline methods. They’re a great way to incorporate a personal touch to your fundraising. 

Here are three different offline fundraising ideas your nonprofit should consider: 

  • Direct mail: Send letters to current and potential donors. These letters could inform people about your nonprofit,  thank current donors for their contributions, or even solicit donations. Check out the Fundraising Letters website for templates to get started. Direct mail can be pricey and take a significant amount of time. Yet, it’s still worth considering if your nonprofit wants to maintain a sincere connection with all donors— including those who are technology-averse.
  • Door-to-door fundraising: Door-to-door fundraising is just as it sounds— nonprofit representatives go door to door talking to people about their cause and asking for their support in the form of signing a petition, donating money, or attending an event, among other activities. This also uses more resources than online fundraising tactics. However, it proves to be particularly useful for missions that directly impact the people you talk to, like political organizations campaigning for elections.
  • Phone calls: Nonprofits can call people directly to ask for donations. Whether in the form of cold calling or reaching out to people your organization has interacted with, this is a viable way to raise money for your cause. However, be aware that many people avoid answering numbers they don’t recognize.

Offline methods do require more time and financing, but they can be worthwhile if you’re looking to connect with your donors in a more attentive way. 

6) Grants 

Our final recommended method to get funding for your nonprofit organization is grants. A grant consists of funds given to a nonprofit organization based on its industry, mission, size, and other eligibility considerations. 

Grants come in all shapes and sizes, but there are three main categories: 

  • Unrestricted funds: This type of grant is not restricted to one specific purpose. Organizations can use the money wherever it will make the biggest difference. 
  • Capital support: This grant is designated for a specific campaign, such as a construction project, renovation, or another big program. 
  • Restricted funds: As the name implies, this type of grant is restricted to one particular purpose. Restricted funds are the most common type of grant. 

Think your nonprofit could benefit from some grant money? Begin your research with the following two grant sources.

Government grants come from federal, state, and local governments. The federal government spends over $500 billion annually on grants to state and local governments, making grants the third largest portion of the U.S. government’s budget.

The federal government spends over $500 billion annually on grants to state and local governments

These grants cover a variety of industries, such as: 

  • Health
  • Education 
  • Transportation
  • Natural resources and the environment
  • Community development

Private foundation/business grants come from private entities such as companies, foundations, and even individuals. In 2015, private foundations and corporations gave $62.8 billion in grants to nonprofits in the U.S. 

A prime private grant example is the Google Ad Grants program. The Google Ad Grant is an advertising grant that gives eligible nonprofits $10,000 a month in ad credits to boost their organization to the top of Google’s search results. 

To receive the Google Ad Grant, your nonprofit must submit an application and remain active on its account. If you’re interested in this program, reach out to Getting Attention for a free consultation today.  

Getting Attention can help your nonprofit secure marketing funding. Contact our team today.

When it comes to how to get funding for a nonprofit organization, keep these tips in mind.

Wrapping Up: Top Tips for Funding Your Nonprofit Organization

We’ve covered a lot about how to get funding for your nonprofit organization, and we sincerely hope it’s been helpful. As a final piece of guidance, here are five tips for creating your organization’s funding model:  

Here are five tips for how to get funding for a nonprofit organization.

  • Plan ahead. When it comes to fundraising, it’s much better to be proactive than reactive. After all, you want to have reliable funding sources lined up well before you actually need them. Take time to consider your nonprofit’s characteristics, do your research, and lay the groundwork before diving in. 
  • Assess where you’re at. Look at your current funding model. What’s working? What isn’t working? Is each funding source reflective of your mission and organizational values? Based on what you come up with here, make decisions on which fundraising methods to keep and which you can be done with.  
  • Get creative. There are so many fundraising options out there for your nonprofit to choose from. Don’t fall into the trap of missing opportunities because you didn’t think outside the box. Get together with your team and brainstorm ways your nonprofit funding model could stand out. 
  • Be analytical. Be creative and have fun, but also keep in mind what will give you the best return on investment. Focus your time and energy on what will be most reliable, profitable, and feasible. 
  • Decide and get started. After the planning, researching, and brainstorming, it’s time to get started. Commit to a few of your best ideas and begin fundraising. 

For more useful information on everything nonprofit funding, read more from the blog at Getting Attention:  

    • Take Your Nonprofit Branding to the Next Level. Branding is just as important for nonprofits as it is for for-profit businesses. A strong brand will help set your nonprofit apart and get it more attention, leading to more audience engagement and donations. Check out this guide for how to create and sustain an outstanding brand for your mission-driven organization. 
  • Nonprofit Storytelling: Best Practices for Fundraisers. Research from Stanford University shows that people are much more likely to remember a story than a statistic. This article provides you with the necessary info to give your nonprofit a compelling storyline, and in turn draw more people to your cause. 
  • A Guide to Finding the Right Nonprofit Marketing Consultant. You’re passionate about your nonprofit’s mission, and you want others to care about it, too. But, spreading the word is not always easy. Find the right marketing consultant to facilitate your nonprofit’s promotional efforts with the help of this Getting Attention article. 

Getting Attention can help your nonprofit secure marketing funding. Contact our team today.

Read this guide to learn how to find grants for your nonprofit.

How to Find Grants for Your Nonprofit Organization

Grants provide amazing opportunities benefitting the nonprofits they serve. From capital support to marketing assistance, grants are a great way to boost the success of your nonprofit. You may be wondering, how will a grant help me? In allowing you to spread your mission, help more people, and carry out charitable initiatives, grants are an undeniably useful tool.

With the many different categories and sources of funding, it can be difficult to pinpoint which grants would be most beneficial for your nonprofit. No need to worry! 

At Getting Attention, we help nonprofits maximize their grant opportunities. We’re here to guide you through how to find grants, making it as simple as possible, through the following points:

If these topics seem like they would be helpful to your organization, stay with us as we uncover all there is to know about grants for nonprofits.

Getting Attention can help you with how to find grants for your nonprofit's marketing.

Here are a few frequently asked questions about how to find grants.

Grants for Nonprofits: FAQs

When most people hear the word “grant,” they instantly think of money. However, there is much more to grant funding than the dollar sum alone. Having a good understanding of the different types of grants will serve as a helpful guide throughout the search process. 

What are the 5 types of grants?

When searching for grants, it is important to understand the various areas of assistance in which they provide. It will make the process of targeting specific grants that serve the wants and needs of your organization far easier. The five main categories of grants include: 

Here are the five common types of grants that you might find.

  1. Program support: Program development grants provide funding for specified projects or programs, meaning they are usually restricted in terms of spending. Recipients of these grants must only use the funds for the exact purpose outlined in the grant proposal.
  2. General operations support: General operations support grants cover almost any expense for your organization and are far less restrictive than program development grants. However, they are a rarity in the nonprofit sphere. 
  3. Capital support: These are most commonly given for specific capital campaigns that involve activities such as building construction, property acquisition, or other large-scale projects of that nature.
  4. Research grants: Found in academia and research-oriented nonprofits, these grants promote the scientific research demanded of certain fields and are often attached to a particular team member.
  5. In-kind grants: Sometimes, your organization is in need of resources other than funding. In-kind grants provide assistance in non-monetary forms, such as equipment, supplies, or free consulting and personnel. A great resource for discovering such grants would be Google for Nonprofits. A particular in-kind grant opportunity offered through Google would be the Google Ad Grants program, which offers nonprofits a monthly allowance of $10,000 in AdWords spending. If this program seems of interest to your organization, discover how Getting Attention can help you maximize the opportunity.

Each type of grant promotes the success of your organization in a different way. Having a clear understanding of the help you need will allow you to find which grant best serves your nonprofit. You may be wondering, where are these grants coming from? Read on to find out!

Where do these grants come from?

Grants come from grantmakers, which come in a variety of forms. This includes:

This graphic summarizes the main areas where you can find grants for your nonprofit.

  • The government: Federal grants are those bestowed to any nonprofit across the country. State grants are given only to nonprofits belonging to a particular state. Local grants are limited to a specific community or district within a state. As you can see, these are various levels of the government grant funnel, but they serve as a great opportunity for funding the operative and administrative costs of your nonprofit.
  • Foundations: In 2014 alone, foundation grants contributed $54 million to organization funding. Some foundation forms include family foundations, private foundations, public foundations, and community funds. 
  • Corporations: Many corporations allocate portions of their profits for corporate giving initiatives. Google Ad Grants serve as another example of large corporations offering valuable resources and assistance to nonprofits in need, with Google donating valuable Ad space that most businesses pay thousands for. 
  • Federated funds: These are funds raised from local businesses and company workers that are then distributed to nonprofits. This type of “community chest” model is nothing new, but it is a significant source of revenue for nonprofits that allows the organization to influence how much they raise. 

As you can see, there are various sources that provide the grant assistance you need. Having a clear understanding of which donors do what will allow you to best identify where to go in the grant application process.

What are the advantages and disadvantages of grants?

Like most things, grants come with their pros and cons. Before embarking on the search and application process, it is worth noting all that grants for nonprofits encompass. To make it easier for you, here are some important things to consider:

This graphic summarizes the advantages and disadvantages of grants for nonprofits.

  • Advantages:
      • Grants can feel like “free money”. Unlike loans, grant funding does not need to be repaid. 
      • Grants can fuel big structural projects, enabling large-scale societal impact and helping to further the overall mission of your organization.
      • Once you have obtained a grant, you are more likely to obtain more in the future. Being approved by one foundation serves as a stamp of approval to others of your organization’s good standing. 
      • Grants boost visibility and credibility for your nonprofit. Showing that a prestigious organization believes in your mission and trusts your ability to deliver may be what you need to win donors’ trust.
  • Disadvantages:
    • The process of searching for, applying to, and acquiring a grant can be very time-consuming. Individuals must develop grant-writing skills to win grant proposals, take time writing a winning application, and wait for grant-related funds to enter an account before use.
    • It can be very challenging to manage the various expectations associated with receiving and maintaining a grant. This includes specific rules surrounding how funds can be used and how that use must be reported on. The effective management of grants often takes specific grant-related software.
    • Many grants come with strings attached, meaning there are explicit conditions that dictate how the money can be used, such as with program development grants.

These advantages and disadvantages are necessary for nonprofits to consider when going on their journey of how to find grants. 

Should your nonprofit apply for a grant?

Now that you’ve learned the types of grants, who is funding them, and all of the advantages and disadvantages they offer, it is time to decide if applying for a grant is in the best interest of your nonprofit. Here are some questions to ask yourself:

  • Do you have the ability to invest the resources necessary to write a winning grant application?
  • Are you able to meet grant conditions?
  • Are the activities outlined in terms and conditions consistent with the mission, aim, and strategy of your nonprofit?
  • Can the activity in question continue after grant funding has ended?
  • Why is a grant vital to the success of your nonprofit or the specific mission?
  • Do you have properly qualified staff in place to implement your program?
  • Do you have outcomes related to past work? How healthy are those outcomes?

It is important to keep the short-term and long-term organizational goals of your nonprofit in mind when searching for and making the decision to apply for grants. Your organization should not have the tactic of throwing everything you have at the wall and seeing what sticks. Make sure you are seeking out grants that match the unique needs of your nonprofit. 

For instance, if you’re looking to leverage grant money to bolster your marketing, you might consider applying for the Google Ad Grant, which will provide you with money to spend specifically on digital ads.

Additionally, ensure that you are associating yourself with fellow organizations whose missions and values align with yours. Although grant money and resources are great, do not forgo the identity of your organization during the process. Keep your nonprofit’s reputation at top of mind when answering the question: should I apply for this grant?

This section answers how to find grants for nonprofits.

How to Find Grants for Nonprofits

The process of finding grants that are the right fit for your nonprofit can seem like a daunting process. By following these steps, you will find the grants best matched for your organization.

These are the five steps of how to find grants for nonprofits.

Step 1: Know Your Mission

Begin by taking a look into the internal values of your organization. Taking the time to clearly define your goals will serve as a helpful tool for you as you root out which grants are the right fit for you. 

This internal reflection requires a closer look into the grantors you may be working with. It is extremely important that these organizations resonate with your mission as much as you do. Not only will this save you from wasting time in applying for grants that match your nonprofit poorly, but it will ensure you are joining forces with organizations that share your passion and drive. Doing so will ensure the most enjoyable journey for all parties involved.

Step 2: Do the Necessary Research

Since there are many grants available, start by searching internally to narrow down the field. Some places to start looking include:

  • Your network
  • Region
  • Previous grantors
  • Peer organizations
  • Grant databases

When sifting through all of these sources, ask yourself a few questions. Will those grants meet your needs? Do they align with your mission? A simple yes or no response to these questions will help you to quickly sift through and identify which grants are worth pursuing for your organization and which are not.

Step 3: Develop a Clear Grant Proposal

It is imperative that as a grant applicant, you develop a proposal that makes evident why your organization is most deserving. Here are some tips on how to do so: 

  • Don’t be generic. Make sure you are being as specific as possible about the mission of your organization and explicitly state how the grant will help you to accomplish just that.
  • Refer to data. As a method of persuasion, reference data from your organization’s past to outline the impact you have already made in your target demographic. You can also use the data to show that, with a little more funding, you can potentially multiply your existing impact.
  • Be clear and concise. When reading applications with a lot of “fluff,” reviewers tend to skim the page and will often miss your information of value. Try to get right to the point.
  • Reference direct impact. As you elaborate on the mission of your organization and the ways in which you will use the grant to further this mission, reference the direct impact you anticipate it making. And remember, data is king!

In following these tips and tricks for developing a clear grant proposal, you will have yourself ready to submit your grant application in no time!

Step 4: Thoroughly Review the Grant Application

Before hitting submit, take the time to read through your application from the perspective of a reviewer. It can be difficult to detect the flaws of our own work. However, when shifting your mindset from that of the applicant to that of the reviewer, you may come across some important errors originally missed.

It is also worth noting that the reviewer will seek sources outside of your grant application in order to come to a well-informed decision. Show the impact of your organization throughout the application, as well as on your website, social media channels, and any other platforms grantors may look at while reviewing. 

Another valuable tactic in keeping your organization at top of mind is engaging with grantors before submitting applications. Whether that be through social media, email, phone, or in-person meetings any form of communication that will help put a personality to the name will serve useful when competing against several other applicants. Taking part in these necessary, but often forgotten, steps will help set your organization up for success when it comes time for decision-making.

Step 5: Prioritizing proper grant management.

Congratulations! Now that you have received the grant, you must ensure that it is properly managed in order to optimize your outcomes. Some helpful ways of doing so include:

  • Making sure all members of your team are in the know of the project’s goals, steps, and strategies. 
  • Submitting reports in a timely manner.
  • Being straightforward about successes and challenges throughout the duration of the project.
  • Partnering with a grant management expert, like Getting Attention, when needed.

Your organization cannot optimize its grant opportunities without proper grant management. Therefore, be sure to prioritize this important step in the search process. 

When it comes to how to find grants for nonprofits, start your research here.

12 Places to Research Grants for Nonprofits

Here is a list of resources to get you started with finding grants:

Wondering how to find grants for nonprofits? Start your research here.

  • Candid’s FDO Quick Start: This research platform allows you to search U.S.-based private and community foundations by name, city, state, ZIP, or EIN to get contact and basic grantmaker information, as well as links to recent 990s.
  • Philanthropy News Digest: Search published grant announcements at Philanthropy News Digest, a service brought to you by Candid. Through this service, you can sign up for a free weekly email that lists newly posted RFPs. Do be warned, however, that less than 1% of foundations publish RFPs, so do not rely on these as the only source of grant opportunities
  • Regional Giving Dashboards: This provides at-a-glance information for top grantmakers and their funding priorities for 20 different states.
  • Foundation Landscapes: Through partnering with funders and philanthropy networks, Candid developed free custom web portals that display grants available to selected subjects. Examples of subjects include human rights, disaster philanthropy, early childhood care and education in the U.S. These portals are constantly being updated and show you, in real-time, the funders and recipients working in your specified area of concern. 
  • Foundation Center: Through 400 public locations in the U.S. and international, you can access the Foundation Directory Online (FD) for free. Use the Foundation Center’s lookup form to see if there is a Funding Information Network near you. 
  • Guidestar: This site includes a database of form 990s. You can also see the names of organizations that the foundation funded during the filing period, the dollar amount given, and sometimes a brief description on the purpose of the grant. This can help you determine if the organization is likely to fund a nonprofit like yours, which can help speed the application process along.
  • GrantStation: This is a funder database that produces two useful (and free!) newsletters: one that lists recent U.S. grant opportunities (weekly) and another that lists international grant opportunities (monthly). You can access these for free through other subscriptions/memberships, such as Grant Professionals Association.
  • FundsforNGOs: On this website, you can find information about recently released opportunities, organized by grant category. They also distribute a free newsletter of newly released calls for proposals, as well as provide access to webinars and other training material.
  • Grant Gopher. This is a funding opportunity database that offers U.S. organizations free basic searches and access to the details of their first five search results. This also includes access to a newsletter which covers a selection of open grant opportunities. 
  • The Catalog of Federal Domestic Assistance: This provides a full listing of all federal programs available to state and local governments, territories of the United States; domestic public, quasi-public, and private profit and nonprofit organizations and institutions, specialized groups, and individuals.
  • The Federal Register (FR): This announces newly authorized and/or funded programs, annual application deadlines, and award amounts for continuing programs daily.
  • Grants.gov: This allows access to over 1000 grant programs offered by all federal grant-making agencies and serves as the single access point for many opportunities.

Although this list is not exhaustive, we hope it provides some useful insights to guide you along your search process! Below are some more beneficial tips to help you perfect your search process.

When it comes to finding grants for nonprofits, keep these best practices in mind.

How to Find Grants: 4 Best Practices

1. Know the kind of funding you need.

When seeking out which grants to apply for, be sure you know which kind of funding best supports your mission. Are you in need of project support? Would a general operating support grant serve you better? Having a clear understanding of your organization’s goals will help you sift through which opportunities appear helpful and which do not.

A helpful way of clearly outlining your needs is to sit down with your leadership and development team to generate a list of goals for the upcoming year. Be sure to include highly specific content, such as supplies, materials, and start-up costs. Continue brainstorming until you run out of things you may need money or capital for and then continue on with your search. 

2. Use the 3-Way Fit Test.

The 3-way Fit Test is a helpful tool for weeding out leads that don’t need to be on your prospect list due to being poor matches. The 3-ways are as follows:

  • Geographic fit: Funders typically choose to support nonprofits located in specific geographic areas. When searching, if the organization does not fund the area you serve it is highly unlikely they will award you the grant. Red flag! Therefore, you should continue on with your hunt.
  • Programmatic fit: You must consider the mission, goals, and areas of interest to the funder and make sure they align with your own. If you want to run a program for the homeless shelter but are trying to appeal to an environmental organization, it may not be a good match. 
  • Philanthropic fit: Be sure the grantors are giving away the type of funding you are looking for, such as programs, projects, general operating support, or capital. This is a good way to ensure you receive the form of help that you need.

By taking these three areas of “fit” into consideration, you can best determine which grant opportunities would be most beneficial to your organization.

3. Learn about your funder.

Take the time to dig into the funder’s information. Analyzing this information provides a better gauge on their likelihood to fund your nonprofit and gives you the best chance of writing a winning proposal that will appeal to them. 

You can do so by reviewing materials such as their IRS 990, grant guidelines, and eligibility criteria. For instance, Google lays out very detailed eligibility requirements for the Ad Grants program.

For organizations that don’t provide criteria as in-depth as Google does, you can generate questions to ask funders and better understand what they’re looking for. Examples include:

  • What are their mission and current funding priorities? 
  • How much grant money or resources do they have available?
  • What are their funding patterns?
  • Do they encourage grant applicants to contact them beforehand?

Although these are just a few potential questions to consider, this list will help uncover the information pertinent to your grant application process and decision-making. 

4. Form meaningful connections.

After going through the motions above, consider reaching out to the funder and, if willing to do so, ask any clarifying questions. Some baseline questions include:

  • What is your selection process?
  • Have your submission instructions undergone any recent changes not shown on your website?
  • What is an appropriate amount to request in a proposal as someone who has never been funded by your foundation?

Reaching out to the funder will help kickstart a meaningful relationship between both parties. This could give you an advantage when it comes time for the funder to review grant proposals, as you will be kept at top of mind. 

Following these best practices will set you up for success when it comes time for you to search, apply, and (hopefully) acquire grants in the future. Remember to always stay true to the mission and values of your organization, and the rest will fall into line!


All of this information can be a bit overwhelming. Trust us, we get it. However, you are never alone throughout the process. Be sure to reach out to any Getting Attention professionals for help in managing marketing-specific grants for your nonprofit.

In the meantime, explore our additional resources below: 

Need help finding grants for nonprofits? Contact Getting Attention for help with the Google Ad Grant today.

Learn more about nonprofit marketing consultants here.

A Guide to Finding the Right Nonprofit Marketing Consultant

In this modern, digital era, a well-thought-out and data-driven marketing strategy is crucial to any organization or business. For nonprofits, in particular, your marketing strategy is an essential component of driving your mission and garnering support from donors.

Nonprofit marketing raises mission awareness, ensures you develop strong relationships with supporters, promotes your organization’s services, and so much more! However, it’s not enough to draft a couple of emails and post a few generic social media posts. That’s why organizational leaders often turn to nonprofit marketing consultants for professional help.

There are many different types of marketing consultants out there, each with their own specialty and qualifications that make them valuable to partner with. However, not every consultant will be able to help your nonprofit and understand your mission equally. 

A great nonprofit marketing consultant will work closely with your fundraising team to ensure that the steps in your marketing plan further your goals.

If you’re looking to supplement your marketing efforts with professional help, you’re in the right place. This guide will walk through:

At Getting Attention, we understand the impact the right consultant can have on a nonprofit. Marketing is a complex topic and implementing your strategy can quickly become a full-time job, which is why we’re dedicated to helping nonprofits forge long-lasting partnerships with the right nonprofit marketing consultant for them. Let’s get started.  

Contact Getting Attention, a nonprofit marketing consultant for help.

Here are some frequently asked questions and answers about nonprofit marketing consultants.

Nonprofit Marketing Consultant: Quick FAQ

Hiring a consultant can be a big investment for your nonprofit, so ensure you have completed your research and know the answers to essential questions, such as:

What is a nonprofit marketing consultant?

A consultant is a professional who provides targeted advice to organizational leaders. They typically specialize in a few areas of expertise, so their clients can strengthen their organizations’ weaknesses. 

This means a nonprofit marketing consultant is someone who gives advice on how nonprofits can take their outreach and donor engagement strategy to the next level.

Nonprofit marketing consultants can help with a variety of tasks, but ultimately they should work closely with your nonprofit to support your strategy no matter the stage you’re in. From general support to a complete overhaul of your marketing strategy, a consultant can help at any point during the process.

When should you hire a nonprofit marketing consultant?

Researching and partnering with a consultant can take time and require a significant investment of your nonprofit’s resources. Before diving into this process, take the time to consider if hiring a nonprofit marketing consultant is the right course of action for your organization at this time.

Nonprofit organizations hire marketing consultants for all sorts of reasons, including general support for their promotional efforts. However, there are also a few situations where it makes sense to seek out a marketing consultant’s unique expertise, such as:

  • Before an upcoming major campaign. A fundraising campaign is a major undertaking, and if a campaign falls short of its goal, it can negatively impact your nonprofit’s credibility. If it’s your nonprofit’s first time launching a major fundraising campaign, or if you think you’ll need extra help, try looking into nonprofit marketing consultants with fundraising and campaign planning expertise. 
  • To assist in big technology upgrades. It’s great when your nonprofit is ready to upgrade its technology, but it can also be accompanied by a work slowdown as employees get accustomed to your new software. With a consultant who specializes in nonprofit technology, you can speed up your onboarding process by getting professional assistance for managing your workflows. 
  • When launching or revamping your fundraising strategies. If you’re looking to make a major change in your approach to fundraising, a consultant can provide the professional insight you need. Bringing in a consultant can help you get a fresh perspective on your old approach to fundraising, allowing you to create new strategies that capitalize on your previous methods’ strengths and avoid their pitfalls. 
  • To apply for nonprofit marketing grants. Applying for a grant is often a long process that requires your team to carefully put together the strongest application possible. Bringing in a nonprofit marketing consultant who specializes in the grants you’re applying for can give your team new guidance and ensure you stick to all of your grant’s deadlines. For example, you’d want a Google Ad Grant consulting agency to manage your application for the Google Ad Grants program since they understand all the eligibility requirements.

It’s important to note that you don’t have to wait for an event or large campaign to seek out a nonprofit marketing consultant. If you simply want to revitalize your communication efforts or you notice a key performance indicator falling behind, a marketing consultant can step in at any point and provide assistance.

How can marketing consultants help your nonprofit efforts?

What exactly do marketing consultants do? First and foremost, they should have a deep understanding of your organization and audience, along with the specific goals you’re trying to accomplish.

Then they’ll come up with a marketing plan that incorporates all of that knowledge and aims to propel your nonprofit towards those goals. 

Along with strategic planning, here are the specific actions nonprofit marketing consultants might help you with when executing their plan:

  • Copywriting. On the surface, you may think your nonprofit doesn’t need to write out that many marketing materials beyond a few emails. However, in reality, most nonprofits need a lot of copy for a variety of tasks, including their fundraising letters, thank you messages, social media posts, event invitations, grant applications, and more. Not to mention, compelling copy can be the determining factor in whether someone engages further with your nonprofit. 
  • Nonprofit storytelling. Most donors give to causes they have an emotional connection with, whether it’s due to personal experiences, because of a friend or family member, or caused by the empathy they have for those affected by a nonprofit’s mission. Your nonprofit marketing consultant can help your team better engage supporters and invoke these emotions by creating effective stories to share with potential donors. 
  • Content management. Content management includes all the tasks that need to be completed after your content is created, such as posting or sending it, managing a messaging calendar, and tracking engagement rates. Your marketing consultant can help you refine your content management strategy and make adjustments based on the results you’re currently seeing. 
  • Print and web design. Effective marketing appeals are rarely just unformatted text. If your nonprofit doesn’t have a graphic designer on staff, a nonprofit marketing consultant can leverage powerful graphic design to transform your content into something that will stand out and drive donations.
  • Data tracking and reporting. Sometimes when hiring external help, you might know you need to make a change but aren’t sure what exactly that change should be. Nonprofit marketing consultants that specialize in data tracking and reporting can analyze your current information on donors as well as your marketing performance to help make logical decisions for your nonprofit’s future. 
  • Grant application. Applying for a grant will require your team to take on responsibilities that go beyond their normal fundraising efforts. Hiring a consultant with expertise in grant writing and management can help you create a smooth, timely grant application process. 
  • Google Ad Grant maintenance. Google Ad Grants provide nonprofits with the funds they need to launch marketing campaigns. But making the most of those funds and ensuring your nonprofit maintains compliance with the grant’s stipulations may require the expertise of a marketing consultant. 

As you can tell from this list of services, there are a wide variety of consultant specializations that fit under the umbrella of marketing. Before hiring a consultant, try to narrow down what services your nonprofit will need so you can reach out to the right type of professional to help.

What are common nonprofit marketing consultant services?

Here are the common services of nonprofit marketing consultants.

The great thing about the expansive online space is that your nonprofit has a variety of marketing channels at its disposal. Each platform has its unique quirks, which is why there are nonprofit marketing consultants who specialize in one or several of these platforms. 

As you develop your marketing strategy, consider how you can use the following platforms and if a professional can help bring your strategy to the next level:

  • Website. Your website is the face of your organization, and a nonprofit marketing consultant who specializes in website design can help you create a digital hub to store all of your content and make the best possible first impression on new donors. 
  • Email marketing. Email is likely one of your nonprofit’s many methods for communicating with donors. Consultants who specialize in communication and online messaging can help you refine your email marketing strategy to craft more eye-catching, effective emails, whether they’re fundraising appeals or your monthly newsletter. 
  • Social media. Social media has been a necessity for nonprofits looking to gain a wide audience online. However, keeping multiple accounts on different platforms active can be a challenge. By partnering with a digital marketing consultant, you’ll get expert advice on which platforms to use and how to make your content as effective as possible on them. 
  • Google Ad Grant. Google Ad Grants are a unique marketing opportunity that allows you to amplify your nonprofit’s most important pages for cause-related keywords using free advertising credits. A Google Ad Grants consultant can get your nonprofit on the right track toward qualifying for a grant and help make the most of the funding you receive. 
  • SEO. Search engine optimization (SEO) can help more supporters find your content organically through Google searches. Launching an SEO strategy isn’t something your nonprofit can just do overnight, however. Partner with an SEO nonprofit marketing consultant to learn how to leverage your current content and what new content you should be creating to start ranking on search engines. 
  • Direct mail. Even with the rising popularity of digital marketing, direct mail isn’t dead. In fact, the sheer prominence of online-only marketing has caused direct mail appeals to stand out even more for some donors. If you’re interested in a multi-channel approach that incorporates physical mail appeals, try partnering with a direct mailing consultant. 
  • Campaign marketing. Campaigns are always extensive undertakings that require a significant amount of your staff’s time and your nonprofit’s resources. A campaign marketing consultant can help you plan and promote the most effective campaign possible with the resources your organization has. 

This isn’t an exhaustive list— there are tons of different specialties that a consultant can help your nonprofit improve. Later on, we recommend some top marketing consultants based on these focuses.

Steps to finding a nonprofit marketing consultant.

Steps To Finding The Best Nonprofit Marketing Consultant

There is an abundance of marketing consultants out there, so how do you find the best one for your nonprofit organization? And what specialty should you seek out?  Does it matter if the team is local or not? 

If you want to find the consultant who best aligns with your nonprofit’s goals and can take your marketing strategy to the next level, we recommend the following steps:

These are the essential steps to finding a nonprofit marketing consultant.

1. Review your nonprofit marketing needs with an audit

Before you start thinking about partnering with a marketing professional, you have to get a sense of how your current marketing strategy is performing and determine your needs.

We recommend starting with a marketing audit. This might include a:

  • SWOT analysis — A SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats. 
  • Gathering of current marketing assets — This way, you know what materials you have already and what you’ll need.
  • Data analysis — Look at your past marketing data. What strategies have worked in the past? Were there any strategies that missed its mark? 

From there, you can create an action plan. Divide your needs into “immediate” and “long-term.” This way you can choose the best nonprofit marketing consultant for your highest priority needs!

2. Meet with nonprofit board and other key stakeholders

Before making any major decisions and hiring a marketing consultant for your nonprofit, you need to ensure that the rest of your nonprofit leadership team is on board and understands the exact help you’re seeking. 

When meeting with your nonprofit board and other key stakeholders, discuss:

  • Guidelines for a general budget
  • A target start date for the consulting service
  • A general timeframe for the partnership 

Remember, these guidelines are just there to do just that — guide you. It’s important to remain flexible, as not everything can be predicted before the partnership even begins.

3. Compile a list of prospects that meet your needs

Once you have a good idea of your current marketing needs and what you want out of the partnership, it’s time to compile a list of possible consultants.

Here are some of the common ways that you might find potential nonprofit marketing consultant partners:

  • Ask for recommendations from colleagues at similar nonprofit organizations.
  • Take a look at online lists or directories of top nonprofit technology consulting firms.
  • From here, consider what is most important to you. If you prefer to meet in person with a team, then look for an agency that is local. If you know that you need consulting in website development and support, make sure to review the agency’s specialties to see if they align with your goals. 

As you look through your list of consultants, consider their experience and client history. Try and look for a marketing professional that often works with nonprofits similar in size, mission, and needs as yours. That way, you’ll know you’re working with a reputable team that understands your unique needs.

4. Create an RFP (Request for Proposal)

Here is an example of an RFP, used to reach out to nonprofit marketing consultants.

Often, nonprofit leaders will create a request for proposal (RFP) when choosing a consultant. RFPs are used to request information from potential partners and communicate your nonprofit’s needs, mission, and any relevant goals that the prospective consultant might need. Requesting a proposal is likely the most direct and straightforward way to determine if a consultant is right for you. 

Your RFP will be unique to your organization, but we recommend including these essential components:

  • An overview of your organization, any relevant history, your mission, and a brief description of your donor base.
  • A description of your nonprofit marketing needs.
  • The guidelines of the partnership, like the general budget and timeframe.
  • Expected outcomes for the partnership. You can even include a list of tangible deliverables.
  • Any questions or requests for the consultant team for additional information or background history.

Generally, your RFP should give consultants the necessary information to propose a strategy to address them. The more focused your RFP is, the more effective the proposal will be!

5. Reach out to top candidates

It’s time to compile a list of top candidates. This can be a tough choice, so reach out to your team and nonprofit leadership to rank their favorite choices and compare.

Once you’ve narrowed down your top picks and finalized your RFP, you should reach out to your prospects. Make sure that the consultants you connect with receive your RFP and know exactly how to get back in touch if they’re interested in working with you.

6. Ask for references and follow up

When you hire a nonprofit marketing consultant, you’re adding another player to your nonprofit team. It’s important to vet them just like you would a potential new hire.

Review the consultants’ proposals like you would job applications. Plus, don’t be afraid to ask for references or case studies from past clients. It’s important that you have an accurate understanding of each consultant’s past experiences to see if this relationship would work with you. 

Once you’ve selected your favorite candidate, it’s time to follow up and begin the partnership.

Here are the top nonprofit marketing consultants we recommend.

Top Nonprofit Marketing Consultants

Don’t fret if you still don’t know where to start! We’ve compiled a list of some of our favorite marketing consultants for nonprofits right here divided by specialty. You’re bound to find the best partner for your unique needs:

Getting Attention is one of the top nonprofit marketing consultants for Google Ad Grants.

Getting Attention — Best for Google Grant Management

At Getting Attention, the Google Ad Grant is our core marketing specialty. If you’re unfamiliar with the program, Google offers eligible organizations to amplify their most important landing webpages for the keywords their supporters are searching online. Using Google Ads and leveraging the Google Grant program is one of the most valuable ways to jumpstart your marketing efforts and promote your digital content!

As a Google Grant agency, our goal is to assist nonprofits in managing their account no matter if they’re just applying or want to revitalize an existing campaign. Our marketing team will work closely with your nonprofit to ensure that the strategies you use and the plans you carry out are aligned with your audience’s needs and your overall mission.

Standout Consultant Services

  • Google Grant Application — Our professional consultants are here to walk you through every step of the Google Grant application process. We’ll check your eligibility and fill out the application for you, making sure you get approved in no time!
  • Google Grant Hygiene — Both in your Google Grant and overall marketing strategy, data is important. You don’t want unclean or duplicate data bogging down your fundraising efforts. We’ll help you keep your data clean and organized.  
  • Google Grant Reactivation — Maintaining your Google Ad Grant account isn’t as easy as one might think. Google will suspend your account if it doesn’t comply with certain guidelines. Our professionals can get your account back up and running in case you are suspended. 
  • Keyword Research — Targeting the right keywords is vital if you want to take your digital marketing to the next level and show success in your Google Ads. That’s why keyword research is one of our main skills!
  • Google Grant Management — Not only can our Getting Attention professionals track data and research keywords, but we can also make sure your campaigns remain compliant with all of Google’s official guidelines.

Are you interested in a free nonprofit marketing consultation? Learn more about how Getting Attention's services can help your nonprofit's marketing stratetgy.


Kwala — Best for Nonprofit Graphic Design

Kwala is an excellent nonprofit marketing consultant for graphic design.
Kwala is an unlimited graphic design company that specializes in mission-driven marketing. They understand the unique needs of nonprofits and know how to make your cause stand out through powerful marketing materials. Not to mention, they offer unlimited requests and revisions, meaning they’ll keep designing until your materials are perfect.

From improving your social media presence to transforming your direct marketing appeals, Kwala offers everything you need to build brand awareness and connect with supporters.

Standout Consultant Services

  • Digital Marketing Materials: Kwala’s team of designers recognizes the need for a strong digital presence in today’s world. That’s why they offer web design services such as site design, web ads, and social media graphics.
  • Physical Marketing Materials: Kwala won’t let your in-person efforts fall by the wayside. They offer design services such as fundraising flyers, business cards, brochures, and postcards.
  • Logo Design: Your logo is the centerpiece of your marketing. Kwala can design a timeless logo that supporters will associate with your cause for years to come.
  • Product designs: If you want to ramp up your product designs, Kwala can help you create t-shirt graphics, hat designs, and more.

The nonprofit marketing consultants at Kwala create powerful graphic designs.

DNL OmniMedia — Best for Strategy Development

DNL Omnimedia is one of the best nonprofit marketing consultants for enterprise size organizations.

DNL OmniMedia is a full-service nonprofit marketing consulting firm and is dedicated to helping fundraisers carry out an effective campaign and reach supporters. Their extensive suite of services can help large and enterprise-level nonprofits achieve a variety of goals, no matter how complex or time-consuming. 

Standout Nonprofit Marketing Consulting Services:

  • Pay-per-click marketing
  • Copywriting services
  • Video and digital marketing
  • Print and web design

Kanopi — Best for Nonprofit Website Support

Kanopi is one of the top nonprofit marketing consultants for web design.

Kanopi Studios is a digital website agency and a top partner for nonprofits looking to take their online marketing efforts to the next level. They currently support over 150 active sites and work closely with nonprofits to ensure that their content is effectively promoting their mission and supporting their overall marketing strategy. 

Standout Nonprofit Marketing Consulting Services:

  • Website user research 
  • Content strategy development
  • User personas and mapped out user journeys 
  • Full website growth plan

Capital Campaign Toolkit — Best for Capital Campaigns

Capital Campaign Toolkit is one of the best nonprofit marketing consultants for capital campaigns.

The Capital Campaign Toolkit is made up of professionals aimed to help fundraisers tackle capital campaigns and market them effectively. Capital campaigns are usually ongoing and resource-exhaustive, so having a dedicated nonprofit marketing consultant on your team can be valuable.

Standout Nonprofit Marketing Consulting Services:

  • A seven-phase capital campaign plan
  • Templates, checklists, and worksheets
  • A guided feasibility study for nonprofit professionals

Meyer Partners — Best for Direct Mail Marketing

Meyer Partners is one of the top nonprofit marketing consultants.

Meyer Partners is a marketing agency for nonprofits dedicated to helping fundraisers craft effective direct mail appeals. Don’t make the mistake of assuming that direct mail is dead—it’s still a valuable channel when it comes to marketing your mission and connecting with supporters. Meyer Partners can help you harness that power!

Standout Nonprofit Marketing Consulting Services:

  • Direct mail copywriting
  • Creative storytelling advice
  • Data collecting and reporting

The Fundraising Coach is one of the best nonprofit marketing consultants for training.

The Fundraising Coach — Best Nonprofit Marketing Consultant for Training

Marc A. Pitman, AKA The Fundraising Coach, trains nonprofit professionals to improve their fundraising abilities. If your nonprofit is interested in improving your staff and leadership’s skills when it comes to asking for donations, sharing your nonprofit’s story, and overall fundraising abilities, The Fundraising Coach can provide training that will have lasting value beyond just one or two campaigns. 

Standout Nonprofit Marketing Consulting Services:

  • Fundraising 101 training
  • Coaching for executive staff members and leadership
  • Access to training resources such as online courses

Big Duck is one of the top nonprofit marketing consultants.

Big Duck — Best Nonprofit Marketing Consultant for Brand Promotion

What is your nonprofit’s brand voice? If you need help defining it, Big Duck’s consulting services might be right for your nonprofit. Big Duck helps nonprofits launch campaigns that represent their mission by first working to refine with brand voice. 

Standout Nonprofit Marketing Consulting Services:

  • Brand strategy development
  • Campaign planning
  • Internal process management 

Donorly is one of the top nonprofit marketing consultants.

Donorly — Best Nonprofit Consultant for Fundraising

Fundraising encompasses a variety of skills and responsibilities. Donorly understands that and aims to help nonprofits improve their fundraising through a variety of methods, from capital campaigns to streamlining internal workflows. 

Standout Nonprofit Marketing Consulting Services:

  • Temporary staffing support
  • Multi-step fundraising assessment and rehaul process
  • Capital campaign support

Additional Resources

Your nonprofit’s marketing strategy is a critical component of your overall success, so turning to a professional consultant might be your best bet. Make sure you do your research and reach out to agencies that align with your mission and audience. That way, you’ll find a reliable coach who can help you transform your promotional efforts.

If you want to continue learning more about nonprofit marketing and how to optimize your strategy, check out these additional resources:

  • A 2021 Guide to Nonprofit Marketing. Before hiring a nonprofit marketing consultant, take the time to assess and improve your current promotional strategies. Our guide to nonprofit marketing can be a valuable resource for shaping your approach to marketing. 
  • Nonprofit Marketing Plan in 8 Steps (+ Free Templates!). You know your nonprofit needs a marketing plan, but how can you get started? Learn more about creating a marketing plan and check out our free templates. 
  • Google Ad Grants for Nonprofits: Everything You Need to Know. Interested in applying for a Google Ad Grant but not quite sure what it is or how it will help your nonprofit’s marketing efforts? Explore our complete guide that goes over everything your nonprofit will need to know to get started.

The Google Ad Grant is an incredible marketing opportunity for nonprofits. Partner with our consultants to help manage your Google Grants account.

Explore this guide to marketing grants for nonprofits.

The Ultimate Guide to Marketing Grants for Nonprofits

When it comes to accomplishing your nonprofit mission and making a genuine impact in the world, you need an effective and successful marketing strategy. 

However, getting the funds to drive your nonprofit marketing plan is no easy task. Often, it’s recommended to use around 5-15% of your operating budget primarily for marketing efforts. If more money is needed, some nonprofits will also look to pull from their overhead fund.

If you find that your budget is tighter than usual, your organization’s need has increased tenfold, or if you simply want to expand your outreach efforts, consider exploring the world of marketing grants for nonprofits.

There are tons of different marketing grants available, some specific to a certain cause or sector, while others are geared towards only smaller or larger organizations. If you want to learn more about which grant you should apply for, you’re in the right place. This guide will answer the following: 

Nonprofit marketing grants can provide the right push for your organization to build a solid communication strategy with supporters. But this can’t be done without finding the right grant for your needs and following the necessary steps to apply. Ready to learn more? Let’s dive in. 

Contact us at Getting Attention to talk about marketing grants for nonprofits.

This section will review the basics of marketing grants for nonprofits.

Nonprofit Marketing Grants | The Basics

A nonprofit grant is a fund awarded to an eligible organization that does not need to be repaid. Marketing grants are often rewarded based on nonprofit values, the industry it’s in, and other eligibility requirements. 

Who is awarding these grants? Well, nonprofit grants can come from various sources, typically split up between these categories:

  • Government grants — These are funded by the government or with taxpayer money. Government grants can be given on the federal level, state level, and local level.
  • Foundation grants — These are funded by organizations dedicated to providing money to the nonprofit sector and are often started by individuals.
  • Corporate grants — These are funded by corporate companies, like Google or Walmart, that want to use some of their money to support philanthropic causes.

Nonprofit grants can be further divided by what exactly they are funding. This will depend on the grant awarding institution, as some only will give grants for specific projects and others leave nonprofits to use the funds at their own discretion. In general, grant funds are often directed to:

  • Unrestricted funds — Grant will be used to cover day-to-day operating costs and support the general work of an organization. This is not limited to one purpose.
  • Capital support — Grant will be used to support specific capital campaigns. This might include funding a construction project, renovation, or other large program.
  • Restricted funds — Grant will fund a particular purpose, project, or program. This is the most common type of grant funding.

Here are the different forms of nonprofit grants.

As you’re browsing through the different types of nonprofit grants available, it’s important that you have a comprehensive understanding of the institutions that award them and how exactly the funds should be used. Make sure you are familiar with each distinction to determine the most viable grant for your mission.

Here are the benefits of nonprofit marketing grants.

The Benefits of Nonprofit Marketing Grants

You already know that the right grant can take your nonprofit marketing effort to new heights. But what does that exactly mean? Let’s walk through the following benefits of marketing grants for nonprofits:

  • Carry out charitable initiatives — Ultimately, marketing grants will be used to help carry out your various charitable initiatives. Any marketing or promotion you do for your online giving page, exciting fundraising events, and other initiatives can be taken to the next level with the right marketing grant. Sometimes grants will be awarded for a specific initiative, like to fund a particular program within your nonprofit services.
  • Pay for donor outreach — One of the primary components of nonprofit marketing is your donor outreach efforts. From email newsletters, to direct mail, to sending out canvassers to meet supporters in person, your donor outreach efforts need effective funding to ensure its success.
  • Help more people with your organization — When your marketing strategy is well-developed and targeting the right audience, you not only attract more supporters, but might even catch the eye of those who might need help from your organization. Sometimes people don’t realize that there are organizations out there dedicated to aiding those in their exact situation. Effective marketing ensures that people are aware of your nonprofit and its services. 
  • Educate and spread awareness of your mission — In the end, a marketing grant is there to help you educate and spread awareness about your mission. The more people that are aware of the issues your organization is fighting for, the more likely that you’ll gain valuable support for your cause. Besides just your regular supporters, you might capture the attention of major donors, business sponsors, and more!

The value of grants to nonprofits is immeasurable, especially once you think about the impact that your organization can have on your mission if your marketing plan and fundraising efforts reach and exceed goals. 

Let’s review how to find and apply to marketing grants for nonprofits.

Finding and Applying to Nonprofit Marketing Grants

The next step is to begin thinking about marketing grants that your nonprofit is eligible for and how to begin the application process. 

It’s important to remember that the process for finding and applying to marketing grants will look unique depending on your mission, the project you’re trying to fund, and the grant you choose. 

That’s why before you start looking for the best marketing grant for your nonprofit, make sure you:

  • Know your mission — You already know what your mission is, but it’s important that you’re able to effectively communicate it to anyone, especially if you’re trying to get a grant from them. They need to resonate with your mission as much as you do, as well as entirely understand what your goals are and how a grant will help you reach them.
  • Do the necessary research — Each grant has its own application process and requirements. It’s important that you do the research to check eligibility, make sure you fit the applicant profile, understand any deadlines or other important dates, and more. 

From there, we recommend you start off the search process with grant databases. There are a wide array of resources that you could check, but we recommend these:

  • Grantstation.com — A database to search, review, and apply for nonprofit grants.
  • Grantwatch.com — Another database to find and apply for nonprofit grants.
  • Grants.gov — A website under the Office of Management and Budget to help nonprofits find federal grant-making agencies.
  • Guidestar — An online database that connects nonprofits with grant opportunities (and vice versa). Create a profile for your nonprofit to start applying for grants, while also helping grant-makers discover your cause.

Along with dedicated grant databases, you can also do a simple online search. To narrow down results, look up popular keywords relating to your mission to ensure you find the perfect grant. 

For example, let’s say you run a nonprofit organization that focuses on providing clean water. If you search with keywords like “sustainability” or “environment,” you are more likely to find grants that will support your mission. These keywords can save you time in looking for the perfect grant, ensuring you can work harder on your application and grant proposal!

Here is the typical nonprofit grant application process.]

Nonprofit Grant Application Process

Each application process will be unique to the grant, so make sure you know exactly what you need to be eligible and apply. 

For instance, one popular option is the Google Ad Grant because it is awarded to anyone who is eligible and isn’t limited to the number of funds it has. However, there are still some lengthy steps, as the Google Ad Grant application process requires:

  1. TechSoup.org registration and Validation token
  2. A Google for Nonprofits account
  3. Google Analytics on your website
  4. Current and valid charity 501(c)(3) status
  5. Compliance with Google Grant guidelines
  6. An SSL certificate
  7. A valuable and promotable website

While these individual steps may not seem hard to complete, you can’t forgo any of them if you want to gain the benefits of the Google Ad Grant.

Can the Google Ad Grant help your organization? Read our dedicated article to learn more. 

It’s important to note that the application process above is not a common example. More often than not, grant-awarding institutions will require applicants to send in a proposal to advocate for their cause and explain how their organization will use the grant.

A grant proposal is a formal request from a nonprofit to a funder to help them achieve specific results. The best proposals are concise, persuasive, and communicate the mission flawlessly to grant awarders.

To ensure that your application process doesn’t fall short during the grant proposal, here are some quick tips:

  • Don’t be generic — Be extremely specific about what your mission is trying to accomplish and how exactly the grant will help. 
  • Refer to data — To persuade grant awarders that your nonprofit is worth it, pull from past data and fundraising efforts to show that you’ve already made an impact in the past. Or, you can show that with a little more funding (like from a grant) you would have been able to multiply that impact.
  • Be clear and concise — You don’t want to bore the person reading your proposal. Delete any fluff and get right to the point.
  • Reference direct impact — We have already touched on this, but it’s an important point to emphasize. As you explain your mission and how you’ll use the grant money, reference the direct impact that it should make. Plus, if you have data to back this up, grant awarders will be much more likely to invest in your cause. 

During this process, it’s not unlikely that you found more than one grant that appeals to your mission and that you are eligible for. If you’ve applied to more than one grant at a time, make sure that you’re effectively keeping track of all your applications. Create a calendar to remind you of important dates and conditions that each grant may have. 

Explore these top marketing grants for nonprofits.

Top Marketing Grants For Nonprofits To Explore

There are tons of grants that you might be able to explore, so bunkering down to sift through databases might seem a little daunting. If so, you’re in the right place!

Below, we’ve compiled a list of some of our favorite nonprofit marketing grants— who knows, maybe you’ll find the perfect one for your nonprofit.

Google Ad Grants

Check out Google Ad Grant, a marketing grant for nonprofits.

The Google Ad Grant is a program hosted by Google that gives $10,000 in ad credits to eligible nonprofits each month. This grant is only to be used on Google Ads and to promote the nonprofit’s digital content. If you comply with the program’s rules and guidelines, your organization can continue to receive this $10,000 grant in ad credits each month for as long as you need! 

With the Google Ad Grant program for nonprofits, organizations can:

  • Increase online conversions.
  • Reach out to new donors.
  • Market multiple ad campaigns.
  • Analyze and track performance.

The Google Grant isn’t your traditional grant where there is only a limited amount of money to allocate. In fact, any nonprofit that meets Google’s eligibility requirements and complies with the ongoing guidelines can use this grant! 

Partner with Getting Attention to get started with the Google Grant, a marketing grant for nonprofits.

Google for Nonprofits 

Check out Google for Nonprofits, a marketing opportunity for nonprofits.

Along with the Google Ad Grant, Google has a dedicated account for nonprofits based in the US. While this isn’t exactly a marketing grant, the Google for Nonprofits account does provide access to the Google Ad Grant, as well as other services that can take your nonprofit marketing to the next level.

You’ll be able to use the Google Workspace for Nonprofits, Youtube Nonprofit Program, and Google Earth and Maps. 

Bill & Melinda Gates

Check out the Bill & Melinda Gates Foundation, a marketing grant awarder for nonprofits.

The Bill & Melinda Gates Foundation has been committed to fighting inequities for the past 20 years. They work with businesses, the government, and nonprofit organizations to improve equality gaps in the world. In particular, they have tons of grants they award to nonprofits with missions they believe in. 

All you need to do is send in a grant application and then a grant proposal will be drafted to gain a complete and accurate understanding of how to execute the project effectively.

 

3M Foundation

Check out the 3M Foundation,  a marketing grant awarder for nonprofits.

3M Foundation offers grants for nonprofits to help advancements in the STEM fields, climate change, and other global humanitarian relief efforts. 

However, at this time the 3M Foundation is an invitation-only funder. Along with aligning with 3M’s focus areas and strategies, you’ll need to meet certain criteria and serve a 3M Community. To learn more about how you can become eligible for their grants, visiting their website is recommended. 

The Carnegie Corporation

Check out The Carnegie Corporation, a marketing grant awarder for nonprofits.

The Carnegie Corporation is a grant awarding institution that aims to invest in nonprofits that want to make a meaningful change in the world. 

The majority of the organizations that grants are given to are usually contacted by the Carnegie corporation themselves, and spans from education grants to peace building grants to equality grants.

The Coca-Cola Foundation 

Check out The Coca Cola Foundation, a marketing grant awarder for nonprofits.

The Coca-Cola Foundation has awarded more than $1 billion in grants since 1984 to support community initiatives around the world.​ In fact, Coca Cola is committed to giving back 1% of its prior year’s operating income annually. In 2020 alone, $139 million was granted from The Coca-Cola Foundation to eligible organizations and missions.

Walmart Foundation

Check out the Walmart foundation, a marketing grant awarder for nonprofits.

Walmart and the Walmart Foundation provide more than $1 billion in cash and in-kind to support nonprofit organizations whose missions align with their philanthropic priorities. Their grantees are usually split between the priority areas of opportunity creation, sustainability, community building, and racial equity. 

Ford Foundation 

Check out the Ford foundation, a marketing grant awarder for nonprofits.

The Ford Foundation was founded 85 years ago and awards grants to nonprofits that are dedicated to civic engagement, fighting inequality, and promoting environmental sustainability. They do have a limited number of programs and projects, so it’s recommended to explore all of their grant opportunities to see which ones are available for funding. 

Amazon Web Services 

Check out the Amazon Web Services, a marketing grant awarder for nonprofits.

Amazon Web Services is a grant awarder dedicated to empowering nonprofit organizations to leverage technology to advance their goals. The AWS has two grant programs that nonprofits can apply to, both aiming to help fundraisers move their research and marketing to the cloud so that they can innovate quickly and at a lower cost. 

Bank of America

Check out the Bank of America, a marketing grant awarder for nonprofits.

The Bank of America is a longstanding grant awarder for nonprofits that aims to advance economic mobility and social progress in low- and moderate-income communities all across the country. Their grants are focused on helping missions that serve basic needs like food and housing, workforce development and education, and community development. 

Additional Resources

Marketing grants for nonprofits are invaluable resources and can catapult your mission and fundraising efforts farther than you’ve ever thought possible. And, this journey can all start by finding the right grant for your nonprofit needs. Hopefully, you found some viable options in the list above, or through the grant databases that we recommended.

If you want to continue your research on the best nonprofit grant and how you can expand your marketing, explore the following additional resources:

Not sure which grant is best for you? Remember, the Google Ad Grant can be awarded to anyone who is eligible!

Contact Getting Attention for a free consultation to see if this marketing nonprofit grant is right for you.

6 Tips to Adjust Your Year-End Fundraising Strategy for 2021

At the start of a new year, it’s a great time for your organization to take an “out with the old, in with the new” mindset when it comes to your fundraising efforts. 

In this period of self-reflection, you might be looking to transform your fundraising plans to start seeing improved results. Start by analyzing your previous year-end fundraising strategy to discover opportunities to adjust and improve.

Your year-end giving plan is one of the most important aspects of your overall fundraising strategy for each year. DNL OmniMedia’s guide to year-end giving explains why this time period is so crucial for fundraising—not only does the holiday season put people in a charitable mindset, but the end of the year also represents the final opportunity for supporters to make tax-deductible donations before the new year. 

The stats reflect the importance of this period. According to Nonprofits Source, around 30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year. 

To adjust and improve your year-end fundraising strategy and maximize your fundraising gains in the new year, there are a few key tips to implement:

  1. Analyze your data from 2020.
  2. Consider virtual fundraising strategies
  3. Build relationships all year round
  4. Make a plan to start early
  5. Look for new revenue sources
  6. Partner with a tech consultant

In this guide, we’ll take a closer look at each of these tips and offer solutions along the way to get your year-end strategy in top shape with plenty of time for planning and organizing. As they say, the early bird gets the worm (or rather, the increased fundraising boost!), so let’s dive in. 

1. Analyze your data from 2020. 

Before you start looking ahead and constructing your year-end fundraising strategy for 2021, look back to your data from 2020 to get an idea of how successful your fundraising efforts were last year. 

Dig into your organization’s database to analyze past fundraising data. Use this information to find what your organization does well and where you have opportunities for improvement. 

For example, if your organization discovers that a lot of your supporters RSVP’d for year-end virtual events and gave a donation on top of their registration fee, you should maintain this as a primary part of your year-end campaign. However, you may also find that your email open rate is lower than expected, meaning there’s an opportunity to better optimize your email marketing strategies.

Keep these discoveries in mind as you construct your year-end plan for 2021.

2. Consider virtual fundraising opportunities. 

The COVID-19 pandemic has emphasized the importance of virtual fundraising and amplified its use in the nonprofit sector. This trend for virtual fundraising opportunities is unlikely to go away, so learning how to incorporate it into your strategy now will help you in the future.

If you’re looking for virtual fundraising ideas, there’s no shortage of unique, fun opportunities to get people excited and inspired to contribute to your cause, especially around the year-end holiday season. A few options include:

  • Hosting a virtual cooking class that guides participants through a holiday recipe
  • Putting on a “most festive pet” photo contest where people “vote” on their favorite by contributing a donation in the name of their favorite photo
  • Selling tickets to a Netflix Party fundraiser featuring a film that relates to your mission or the holiday season 

These ideas and many more can be found on Fundly’s list of virtual fundraiser options, which includes specific ideas for nonprofits, schools, teams, and clubs, and more groups. These types of fundraisers serve a dual purpose of giving your supporters a fun activity to look forward to while also raising contributions to your organization.

3. Build relationships all year round. 

While the end of the year provides a great opportunity for raising funds, you don’t want to only reach out to your supporters at the end of the year. By building relationships throughout the year, you can increase your year-over-year retention rate and even increase your year-end donations. 

Focus on building relationships through stewardship activities and personalized outreach. For example, you can:

  • Host events and activities to show that you care about your supporters without asking them to open their wallets each time. In these appreciation events, show your supporters how much they are valued and the impact of their contributions to your organization. 
  • Personalize outreach to your supporters by using their names in all communications and taking their interests into consideration. Consider segmenting your donors or volunteers by common interests to simplify this process, ensuring you’re only giving people information that’s relevant to them. 
  • Keep people engaged all year online by maintaining your social media and website presence. This provides easy access points for volunteers and donors to get updates on your organization and donate when they’re inspired to do so.

Strong relationships are not only the foundation of your fundraising strategy, but your organization as a whole. Fostering the ongoing support of your volunteers and donors is crucial to maintain your supporter base year after year. 

4. Make a plan to start early. 

Year-end fundraising isn’t just about the month of December. In fact, many nonprofits really get things up-and-running in late summer (such as in August) or even earlier, when you can start marketing your upcoming events and lay the groundwork for the busy final months of the year. 

Therefore, it’s important to start planning for your year-end fundraising campaign early, so you don’t have to scramble as December approaches. This plan should include:

  • Your Giving Tuesday Campaign. Giving Tuesday is the first Tuesday after Thanksgiving and will probably be one of your busiest donation days of the year. Make sure you’re prepared for the day by rolling out a marketing plan a few weeks ahead of time on all your social media pages, your website, and your email newsletter. 
  • Holiday considerations for your supporters. Lean into the holiday good cheer by emphasizing the idea of the “season of giving” and focus your messaging and communication materials on this idea.
  • Emphasis on the last few days of the year when fundraising is most lucrative. Plan your biggest communications push for these last few days of 2021, where donors have their last chance to make a tax-deductible gift for the year. 

Careful planning guarantees that when the end of the year rolls around, you can be confident that you’ve increased awareness of your year-end events. This allows you to focus on executing your fundraising campaigns effectively and efficiently. 

5. Look for new revenue sources. 

For the new year, consider diversifying your revenue sources to widen the pool of donation options for supporters. For instance, in addition to your current year-end fundraising plans, you might try:

  • Incorporating matching gifts and volunteer grants. Corporate matching gifts are opportunities for companies to match contributions that their employees make to charities and nonprofits. Volunteer grants work in a similar way—companies reward a nonprofit with a donation once an employee volunteers a specified number of hours with that nonprofit. Encourage your supporters to investigate if their companies already have these programs or are interested in starting them.
  • Launching a peer-to-peer fundraising campaign. While most in-person peer-to-peer fundraisers are still not possible, you can still host a successful fundraising campaign by incorporating the P2P framework into a virtual or socially-distanced event. This guide to virtual peer-to-peer fundraising includes several ideas for events that encourage participants to raise money before participating, such as virtual 5Ks or trivia competitions. 
  • Seek grants for specific projects. Take this opportunity to revamp your grant-writing strategy by identifying certain projects that would most benefit from grant funding. Be sure to implement the features of effective fundraising grant-writing—creating a unique proposal for each application, describing the similarities in the mission of your organization and the funder, and making your request captivating and unforgettable. 

Instead of relying on the same type of revenue year after year, expanding your funding sources can help you discover areas of untapped fundraising potential. 

6. Partner with a tech consultant. 

A nonprofit tech consultant can help your nonprofit get organized and strategize for online fundraising opportunities. 

When searching for a nonprofit strategy consulting firm, you’ll want to connect with a firm that understands your nonprofit’s fundraising goals and has the experience necessary to offer recommendations for future actions. 

Nonprofit tech consultants can help with tasks such as:

  • Implementing new technology. This may be helpful if you’ve decided that new tech will help you solve some of the challenges you encountered in 2020. For example, if it’s been awhile since your last website update and users have noted that it’s slow or difficult to navigate, a tech consultant can help figure out the best strategy for a redesign.
  • Analyzing your online fundraising efforts from 2020. Sometimes, having a third-party analyze your fundraising efforts helps ensure that you didn’t miss anything when analyzing yourself. For example, a consultant may notice an opportunity for your organization to take a stronger multi-channel approach to fundraising rather than relying on just one or two fundraising platforms. These experts can bring fresh eyes and insights to enhance your plan moving forward.
  • Developing analytics and data maintenance strategies. Nonprofit tech consultants offer backgrounds in data analytics that can set up your team to manage data more effectively. They can dive into your Google Analytics, for instance, to assess current website performance and implement new integrations to make the most of your online presence.

If you feel that your team could use a little extra push this year, a tech consultant might be the last piece of the puzzle your organization needs to confidently carry out your year-end fundraising strategy for 2021.


By following these recommendations, you can start your nonprofit off on the right foot this year and get a jumpstart on your year-end fundraising plans. Although the end of 2021 might seem far off, it’s never too early to line up your game plan for your year-end strategy to make sure you’re maximizing fundraising opportunities this year. Happy planning!

Top Matching Gift Companies

19 Matching Gift Companies with Impactful Programs

What if you could double someone’s donation to your organization?

Well, you can! Corporate matching gift programs are a big part of corporate philanthropy—companies essentially match donations their employees make to nonprofit organizations. However, many nonprofits and donors don’t actively pursue those matches.

Here at Getting Attention, we thought it would be helpful to list some of the best matching gift companies around. Knowing what kinds of programs are out there can be a huge help in educating both your team and your donors about matching gift programs. From there, you can learn more about the process of receiving a matching gift and growing your matching gift revenue.

Here are some of the top matching gift companies:

  1. General Electric
  2. KLN Family Brands
  3. Pfizer, Inc.
  4. Guild Education
  5. The Coca-Cola Company
  6. PepsiCo
  7. The Home Depot
  8. Apple
  9. Google
  10. Nike
  11. American Express
  12. Microsoft
  13. Dell
  14. Soros Fund Management
  15. Starbucks
  16. Disney
  17. Amgen
  18. Bank of America
  19. Boeing

Let’s dive in!

1. General Electric

GE is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $5,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

In 1954, General Electric created the first corporate matching gift program—ever! Their matching gift program matches donations made by current employees to most nonprofits, including educational institutions, health and human services, arts and cultural organizations, and environmental organizations. They also offer a generous deadline for employees to submit a matching gift request (April 15 of the year following the donation). To date, GE has raised more than $1 billion in nonprofit donations.

2. KLN Family Brands

KLN Family Brands is an example of a top matching gift company.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: None
  • Auto-Submission enabled: Yes!

Why This Matching Gift Company Made the List

Based in Perham, Minnesota, KLN Family Brands is a manufacturing company that focuses on sweet treats and pet foods. As a family-owned company, KLN Family Brands also cares about giving back to the community in which they operate. A portion of every purchase is contributed to Minnesota-based charities in addition to offering an employee matching gift program.

For its matching gift program, KLN Family Brands matches donations made by its employees to qualifying charitable causes. This includes a 1:1 match for donations, with no minimum contribution amount⁠. Plus, they’ve enabled innovative auto-submission functionality by partnering with corporate giving management platform Millie, which integrates with Double the Donation’s 360MatchPro for quick and seamless match request processes straight from an organization’s confirmation page.

3. Pfizer, Inc.

Pfizer, Inc. is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $20,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Pfizer, Inc. offers an incredibly generous maximum match amount, matching up to $20,000 in donations per employee per year. This matching gift company offers a volunteer grant program, as well. Employees who volunteer for 40 hours are eligible to receive a grant of $500 per calendar year to the organization they serve. The Pfizer Foundation also offers disaster matches when humanitarian disasters occur, identifying organizations for which it will provide a dollar-for-dollar match for all colleague contributions.

4. Guild Education

Here's why Guild Education is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: None
  • Auto-Submission enabled: Yes!

Why This Matching Gift Company Made the List

Guild Education works to reimagine and reshape the future of ongoing, continuous education in order to build forward-thinking and constantly growing employees. One way that Guild Education engages its own employees is through its powerful matching gift program. Team members are eligible to request corporate matching donations on behalf of the organizations they personally give to⁠ at a 1:1 match. This program stands out because not only do most nonprofits qualify for Guild’s match funding, from educational institutions to health and human services to civic and community organizations and many more, but they also have no matching gift minimum in effect, and they utilize matching gift aut0-submission to simplify the request process for their employees.

5. The Coca-Cola Company

The Coca-Cola Company is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 2:1
  • Minimum match amount: $25
  • Maximum match amount: $20,000
  • Employees eligible: Full-time, retired

Why This Matching Gift Company Made the List

The Coca-Cola Company matches up to $10,000 per employee or retiree per year. And since their matching gift program offers a 2:1 match, the resulting maximum is $20,000 in company contributions. This matching gift company matches donations made to many nonprofits, including educational institutions, arts and cultural organizations, and more.

6. PepsiCo

PepsiCo is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: $25
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time, retired

Why This Matching Gift Company Made the List

PepsiCo’s generous matching gift program encompasses all active and retired employees. They match donations to most nonprofits with a standard 1:1 ratio. However, if an employee is a board member at an organization, PepsiCo provides a 2:1 match for their donations.

7. The Home Depot

The Home Depot is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $3,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

The Home Depot matches up to $1,000 annually per employee to each organization they donate to, with a maximum of $3,000 per employee. Their matching gift program also matches donations to most nonprofits, including educational institutions, civic and community organizations, and arts and cultural organizations.

8. Apple, Inc.

Apple is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $1
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Apple has a generous matching gift cap of $10,000, which applies to most nonprofits. We also love that Apple employees can log in to access the company’s giving portal and view the complete guidelines with ease. Apple also offers a volunteer grant program, matching volunteer hours with monetary grants. For every hour an Apple employee volunteers with an organization, the company donates $25.

9. Google

Google is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $50
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Google’s matching gift program matches donations made by its employees to most nonprofits. What we love about this matching gift company is that they offer multiple matching opportunities. Google will match personal donations to nonprofits, as well as disaster relief/international relief donations. Even more, Google matches funds raised by employees for charitable events, such as walks, marathons, and bike rides. Google also offers a volunteer grant program, donating $10 for each hour an employee volunteers with a nonprofit.

10. Nike

Nike is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: None
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Nike matches donations made to nonprofits up to $10,000 per year at a 1:1 ratio. For sport-related organizations and organizations they’re supporting through their Black Community Commitment, they will match at a 2:1 ratio. And when employees volunteer, they receive a $10 credit per hour (up to $1,000) to donate to an organization of their choice. Last year, employees donated $9.8 million to nonprofits, including company match contributions.

11. American Express

American Express is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: $25
  • Maximum match amount: $8,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

American Express not only offers a generous cap on matching donations, but also increases its matching gift ratio if an employee serves on a nonprofit board or volunteers more than 50 hours in a year. This results in a 2:1 match for the first $1,000 donated, and then the standard 1:1 match comes into effect.

12. Microsoft

Microsoft is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $1
  • Maximum match amount: $15,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Microsoft matches employee donations to most nonprofits, including educational institutions, health and human services, arts and cultural organizations, and more. This matching gift program stands out because of its high employee participation rate. In fact, last year alone, Microsoft employees donated $221 million, including company matches, and volunteered more than 750,000 hours. Through their volunteer grant program, Microsoft employees can also request a grant of $25 per every hour they volunteer.

13. Dell

Dell is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $10
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Dell matches employee donations to most nonprofit organizations, including civic and community organizations, educational institutions, environmental causes, and more. We love this matching gift program because it offers multiple types: individual employee donation matches and matches of funds raised during a charitable event, such as walks, runs, and bike rides. Dell also offers a volunteer grant program. For every quarter a Dell employee volunteers more than 10 hours, they can allocate a $150 donation to a nonprofit of their choice.

14. Soros Fund Management

Soros Fund Management is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: $25
  • Maximum match amount: $100,000
  • Employees eligible: Full-time

Why This Matching Gift Company Made the List

What stands out most about Soros Fund Management is its incredibly generous maximum match amount. This matching gift company matches employee donations to most nonprofits, while also offering an impactful volunteer grant program. After an employee volunteers at least 20 hours with an organization, Soros Fund Management will provide a grant between $1,000 and $4,000 to that organization, depending on the number of hours volunteered.

15. Starbucks

Starbucks is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $20
  • Maximum match amount: $1,500
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Starbucks matches donations made by current U.S. and Canada-based employees to nearly all nonprofit organizations. This matching gift company offers a generous deadline, as well, giving employees 12 months from the donation date to request a match. Starbucks employees are also eligible for volunteer grants ranging from $250 to $1,000, depending on the number of hours they commit.

16. Disney

Disney is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $25,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Beyond their generous matching gift cap, Disney matches donations made by its employees to most nonprofits. Also notable is its volunteer grant program. Depending on the number of hours employees volunteer with an organization, they can receive grants ranging from $100 to $2,000. In addition, Disney offers “VountEARS of the Year” grants, which recognize exceptional volunteers in the amount of $2,500.

17. Amgen

Amgen is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $50
  • Maximum match amount: $20,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Amgen’s matching gift program matches up to $20,000 in donations for full-time employees and up to $10,000 in donations for part-time employees. In addition to these generous matches, Amgen offers a volunteer grant program. Once an employee has volunteered at least 15 hours with an organization, they can request a $500 grant. Each additional hour over the initial 15 hours nets another $25. Full-time employees can request up to $2,000 in volunteer grants, while part-time employees can request up to $1,000 annually.

18. Bank of America

Bank of America is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $24
  • Maximum match amount: $5,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Bank of America matches employee donations to most nonprofit organizations, including educational institutions, health and human services, and civic and community organizations. While retirees are no longer eligible for the matching gift program, they can participate in the company’s volunteer grant program. Any employee (or retiree) who volunteers with an organization can receive one of two grants: $250 for 50 hours, or $500 for 100 hours.

19. Boeing

Boeing is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 1:1
  • Minimum match amount: $25
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time, retired

Why This Matching Gift Company Made the List

Boeing’s matching gift program includes all current employees, in addition to retirees, spouses, and domestic partners. Active employees receive a 1:1 match, while retirees, spouses, and domestic partners receive a .5:1 match. Additionally, Boeing offers a volunteer grant program, providing $10 grants for every 10 hours of volunteering (minimum 25 hours to qualify). They also offer team volunteer grants, which increase depending on the number of employees who participate.

How to Grow Your Matching Gift Revenue

Now that you’ve gotten to know some of the top matching gift companies, you might be wondering how you can effectively keep track of all this info.

Luckily, there are tools made exclusively for nonprofits that will not only help your team identify these matching gift programs but also help you boost your matching gift revenue overall.

What’s our favorite tool, you might ask?

Great question! After a lot of research and comparisons, we’ve decided our favorite tool is Double the Donation.

360MatchPro by Double the Donation

Double the Donation has created a comprehensive matching gift database that houses accurate information on more than 20,000 companies with matching gift programs. This service allows your organization to embed a company search tool anywhere on your website (including donation pages, confirmation pages, etc.).

Donors can use this tool to search for their employer while they’re making a donation, and the widget will automatically populate with their company’s matching gift forms and guidelines. 

360MatchPro scans the information donors provide during the donation process (such as email domain, employer info, etc.) and triggers follow-up emails depending on their matching gift eligibility. So if your donor works for a company with a matching gift program, 360MatchPro will send out instructions outlining how to submit a matching gift request on your behalf.

Even better, these emails are customizable and can be branded to your organization.

Use 360MatchPro's automated platform to find more top matching gift companies.

360MatchPro by Double the Donation even integrates with more than 50 online donation tools, peer-to-peer fundraising platforms, and CRMs to provide a seamless matching gift fundraising experience for everyone involved. With the help of matching gift software, you’ll be able to identify more donors who are eligible for matching gifts and boost your fundraising revenue as a result!

Additional Matching Gift Resources

If you’re looking for more matching gift resources, check out the additional articles below:

Find more matching gift companies with Double the Donation!
Volunteer Grants - Learn the Basics

You’ve Never Heard of Volunteer Grants?! Learn the Basics

Let me ask you a question.

Yes, you.

Have you ever heard of volunteer grants?

Okay, better question:

Do you know what volunteer grants are and how to get them for your nonprofit?

You might already have an idea of how volunteer grants work, and perhaps occasionally even receive these grants for your organization. But let’s be honest: there’s probably a lot more we can do to maximize revenue from this channel.

That’s why we’ve put together this awesome guide to walk you through the basics you need to know to set your nonprofit up for success.

Because let’s be real: every extra dollar helps get you closer and closer to meeting your goals.

Without further ado, let’s get right to it!

So you might not know what volunteer grants are…

…or you might have an idea already. Either way, we’re going to break it down for you.

Volunteer grants are just one of many types of corporate giving programs. For this one, employers provide monetary grants to organizations where their employees volunteer on a regular basis.

Volunteer grants are monetary contributions companies make to nonprofits where their employees regularly volunteer.

So basically, if your nonprofit has a dedicated volunteer who devotes 15 hours a week to your organization, and their company offers volunteer grants, the company will pay you for those hours.

It’s worth mentioning that it doesn’t have to be 15 hours a week. Many companies have different hour requirements that can be met over a specified period of time. That’s just one example!

So in a nutshell, here’s how volunteer grants for nonprofits work:

First, an individual volunteers with your nonprofit. This can include performing office-related tasks, volunteering virtually, or any other roles your organization offers.

Second, that individual looks up their eligibility for a volunteer grant from their employer.

Third, if they find out they’re eligible, great! They can submit a request for a volunteer grant from their company.

And fourth, once the company has verified the hours with your nonprofit, your organization gets a check!

So what does it take to get a volunteer grant? Companies will vary by their requirements, but in general there will be a minimum number of hours that must be volunteered—sometimes within a year, or within each quarter—and the company will either pay by the hour, or provide a set amount once a threshold has been met.

That means some companies pay $25 per volunteer hour, while others might pay a set $500 after 40 hours have been contributed.

Seems pretty great, right? Unfortunately, a lot of nonprofits aren’t spending much time trying to get volunteer grants. It’s easy to let this opportunity fall to the wayside when you’ve got dozens of other things on your plate. And most volunteers don’t even know whether they’re eligible or how to check. But tapping into this type of corporate philanthropy is so worth it.

Wait…but what about Dollars for Doers?

Good point! Dollars for Doers is just another name for volunteer grants. In fact, there are a few names these programs go by:

  • Volunteer Grants
  • Dollars for Doers
  • Matching Time Programs
  • Dollar for Hour Programs
  • Grants for Time Programs

Regardless of the name, the concept is the same: monetary grants are given to your nonprofit for the volunteer work you’re already getting.

Listen to those volunteer grant statistics!

If you’re still not sold on the idea of volunteer grants, we’ve pulled together some key statistics that demonstrate how important (and common!) these programs actually are.

Here are some key volunteer grant statistics.

For example:

  1. 40% of Fortune 500 companies offer volunteer grant programs.

That is a huge percentage. And that’s just Fortune 500 companies. There are plenty of other businesses and corporations that offer some sort of volunteer grant program.

  1. 80% of companies with volunteer grant programs give between $8-$15 per volunteer hour.

Those dollars add up! If you have a dedicated group of volunteers, and many of them are eligible for volunteer grants, those accumulated hours will offer you a nice sum.

  1. The average corporate volunteer participation rate is 33%.

So about a third of corporate employees are volunteering. That means the chance that your volunteers work for companies with volunteer grant programs is pretty decent.

Source: Double the Donation Volunteer Grant and Volunteering Statistics

Reap the benefits of volunteer grants!

You’ve probably guessed by now, but there are so many benefits that come with volunteer grants. Aside from the obvious—getting extra money for your organization—volunteer grants are also great for individuals, companies, and the nonprofits they help.

For individual volunteers, these grants allow them to make an even bigger impact with the hours they give to your nonprofit. They already care about your mission and purpose; now they get to give you twice the support through one avenue.

For companies, offering volunteer grants that employees take advantage of means the company gets to maintain a positive public image. It also means their consumers and employees will be happier to work with them.

For nonprofits, you get to reap the benefits of building stronger relationships with both companies and volunteers. Your volunteers know the impact they’re making and will want to keep working with your organization. And company relationships could even turn into sponsorships or other regular programs!

Some companies offer team volunteer grants, where groups of employees from the same company can volunteer together at a nonprofit, and they can get a grant for that too!

There are many ways volunteer grants can help everyone involved. Why not take a step back and think about how they might help your organization in particular?

Manage your volunteers like a pro.

Volunteer grants are awesome for building relationships with your supporters, but part of getting a volunteer grant means communicating with volunteers and making sure they know how to submit those requests to their employers.

If you want to be successful at this, you’ve got to manage your volunteers like a pro.

First, start with the recruitment process. This is where you promote all the amazing work your volunteers get to do and offer up opportunities to get involved.

Second, engage your existing volunteer base and match them with roles they can do well and that they’re interested in.

Third, make sure they log all of their hours and encourage them to look up their eligibility for a volunteer grant.

Lucky for you, there’s corporate giving software out there that can give you easy access to a database of thousands of volunteer grant programs. This software comes with search tools you can embed anywhere on your website, so when volunteers type in the name of their employer, they’ll immediately see their volunteer grant guidelines.

Here’s an example of such a search tool:

Here's an example of a volunteer grant search tool.

And fourth, be sure to recognize your volunteers for a job well done! Thank them for requesting a volunteer grant, and thank them again when you receive it. Showing encouragement and how much you value their time and efforts will keep them coming back.

Managing volunteers can seem like a lot just on its own, but if you have a good process in place to track their hours, communicate with them, and keep them engaged, you’ll build up more loyalty and qualify for many more volunteer grants than you would’ve before.

How about some examples?

Some of us are visual learners, so here are some of the top companies with volunteer grant programs to give you an idea of how much businesses put toward corporate philanthropy.

Verizon’s Volunteer Grant Program

Verizon is one of the top companies with volunteer grant programs.

Verizon offers a Volunteer Incentive Program (VIP), which awards $750 to an organization after an employee volunteers 50 hours with that organization. Even better, Verizon employees can request up to two of these grants per year.

Microsoft’s Volunteer Grant Program

Microsoft is one of the top companies with volunteer grant programs.

Microsoft has another pretty generous volunteer grant program. With no minimum hours required, Microsoft employees can earn $25 per hour they commit to a nonprofit.

ExxonMobil’s Volunteer Grant Program

ExxonMobil is one of the top companies with volunteer grant programs.

ExxonMobil is a great example of a company with multiple volunteer grant programs. For their individual volunteer grant program, employees can get a $500 grant after volunteering 20 hours with an organization—and they can request up to four of these grants per year!

This company also offers team volunteer grant opportunities. Once a team of five or more employees volunteers for a total of at least 20 hours, they can receive a grant of $500. Employees are limited to $2,000 in grants per year, while individual organizations are limited to $5,000.

It’s pretty obvious that, while a lot of these programs vary from company to company, they’re still effective and can significantly boost the amount of money your nonprofit brings in.

Pro Tip: If you’re having trouble keeping track of all these companies and their volunteer grant programs, try a volunteer grant database! This software keeps up with both volunteer grant programs and matching gift programs.

So…how can you tap into these volunteer grants?

And now, the big finale! Now that you understand the basics around volunteer grants for nonprofits, it’s time to put all of that knowledge into action.

Let’s build on what we already know:

Many companies offer a variety of volunteer grant programs, so consider creating individual and team volunteer opportunities. Plan for group community service projects or create teams for your events. This will then boost the number of volunteers you get from a company, increase the grant money you receive, and build a long-term relationship with the company they came from.

Many volunteers don’t know whether they’re eligible for a volunteer grant at all, and many nonprofits don’t track their volunteers’ employer info. So consider educating your volunteers from the start to encourage them to check their eligibility. This can mean adding details about the volunteer grant process to your website or registration page, embedding a search tool into your site that they can use to look up their employer’s program, and adding this same info to your communication channels.

Many long-term relationships between companies and nonprofits start with small volunteer or donation opportunities. So consider taking advantage of corporate partnerships when you can. A lot of companies are into corporate social responsibility (CSR) these days, so think about companies whose values align with your mission and goals and see if they’re willing to partner with you. This partnership can include getting volunteers sent out to your organization and receiving grants for those hours. With the support of a company, you’ll have even more resources available to serve your mission.

Intrigued? Do some more research on volunteer grants!

Tapping into volunteer grants doesn’t have to be daunting. The more knowledge you arm your team with, the more successful you’ll be.

We hope this guide has helped your organization realize all the untapped volunteer grant opportunities you can benefit from! If you want to continue your research, we’ve handpicked some great resources to get you started:

Find more volunteer grant companies with Double the Donation!
Two people with a tablet that asks for a donation

3 Strategies for Smarter Virtual Fundraising in 2022

Virtual fundraising is an easy way to grow your nonprofit’s reach and revenue. Unlike a traditional, in-person fundraiser, a virtual fundraiser allows you to reach people all over the world. This way, you can pull in support from people outside of your local community and keep donors engaged, even from miles away. Plus, your local supporters will appreciate the convenience of being able to participate in your fundraiser from the comfort of their homes.

For these reasons, virtual fundraising was a staple in the nonprofit community throughout 2020 and 2021. Despite having to be physically apart, people were still able to engage with their community through technology and make an impactful difference. This was seen through countless virtual fundraisers and giving days, including Giving Tuesday 2020, which raised $2.47 billion. It’s no wonder that virtual fundraising has continued to be a great option for nonprofits in 2022, but there’s always room for improvement.

Virtual fundraising can be very effective with the right strategies and tools on hand. Use these three tips for smarter virtual fundraising in 2022:

By incorporating these strategies, your nonprofit can take its virtual fundraising to the next level. Let’s begin.

Market your fundraiser widely.

Your virtual fundraiser needs sufficient marketing in order to maximize support. After all, how can people get involved if they don’t know that it’s happening? Use the following communication channels to promote your online fundraiser widely so new and existing supporters can join in on the fun:

  • Email. Leverage your nonprofit’s constituent relationship management (CRM) platform to segment donor email lists. Donor segmentation is an easy way to organize donors in your database by gift frequency, recency of support, and gift amount. Tailor your messaging to these different audiences and send specific emails that will resonate with donors and motivate them to give. This is much more effective than generic donation request emails, which feel less personal and are less likely to boost donor retention.
  • Social media. Capitalize on social media’s virality and spread the word far and wide about your virtual fundraiser. Consider your audience’s demographic and which platform they are most likely to engage with. For example, an older demographic would be more likely to learn about your fundraiser on Facebook rather than TikTok. Once you’ve decided on a platform, develop eye-catching content, like videos explaining your fundraiser or a graphic design that explains the significance of your fundraiser, to increase excitement.
  • Your nonprofit’s website. Your website forms the foundation of your organization’s digital presence, so this is the perfect place to advertise your upcoming virtual fundraiser. Create an event landing page that explains all the details of your virtual event, including logistical details like the time and streaming platform if applicable, how the funds will be used, and how supporters can get involved.
  • SMS messaging. Your supporters are already spending more and more time on their phones, so why not send text messages to get the word out about your fundraiser? Sign up with a text-to-give provider to access a unique phone number and keyword that your supporters can text to opt-in to text messages from your nonprofit. You can send updates about your fundraiser and your mobile-optimized donation page link.

Regardless of which platform you choose, make sure to keep your communications engaging and make a strong case for support. You need to encourage supporters to not only read your messages, but take the next action by signing up for your virtual event or giving to your campaign. Add visual elements to drive impact and appeal to people’s emotions.

Incorporate peer-to-peer elements.

This creative fundraising style is a tried-and-true option to amp up your virtual fundraising efforts. According to Donately, peer-to-peer fundraising empowers your supporters to take the reins on fundraising by creating their own unique campaign pages. Then, supporters will send the link to people in their personal networks, helping your nonprofit easily expand its reach.

There are several peer-to-peer fundraisers you can host online that will not only engage donors, but also get them excited to give. Host any one of these virtual fundraisers with a peer-to-peer element to maximize support for your organization:

  • Walk-a-thon. Get your supporters up and moving for a great cause! With a peer-to-peer style walk-a-thon, your supporters will create their own fundraising pages in advance of the big event and can compete to raise the most amount of money. Supporters can even obtain pledges from their friends and friends for every lap they walk or how long they walk. Plus, these walks can take place anywhere—individual participants can simply go on a walk around their neighborhood and still feel connected to your nonprofit’s community.
  • Social media challenge. Come up with a catchy hashtag relevant to your organization and its fundraiser and a challenge that people can easily complete from the comfort of home. For example, if you’re an animal welfare organization, you can suggest that people post their best photo of their rescue pet along with why they’re supporting your nonprofit in the caption. Supporters can include their fundraising page link on their profile so their followers can quickly give.
  • Giving days. Inform your supporters at least a month in advance that your nonprofit will be participating in a giving day, such as Giving Tuesday. Then, give them clear instructions on how to make a campaign page so they can spring into action and market their fundraising page widely on the giving day.

To get the ball rolling on your peer-to-peer fundraiser, you can reach out to your most active or connected supporters ahead of time to create fundraising pages. This will help your nonprofit reach as many people as possible, boosting your donor acquisition rate.

Develop a monthly giving program.

A monthly giving program can help establish a reliable revenue stream for your nonprofit. According to 360MatchPro, monthly giving made up 17% of all online revenue last year, meaning that more and more people are interested in recurring giving and eager to donate. With this boost in revenue, your organization can worry less about budgeting and focus more on advancing your nonprofit’s mission.

Monthly giving isn’t only beneficial to your nonprofit; it also caters to donors’ convenience and flexibility. When donors sign up for monthly giving, they’ll no longer have to fill out your donation page each time they want to give. Instead, they’ll fill it out a single time with their monthly giving amount and billing information, and their gift will automatically be transferred to your nonprofit each month.

Make sure to give donors the option to adjust (and potentially increase!) their monthly giving amount or change their billing information if their card changes or expires. Donors will feel more comfortable giving to your organization when they know they can make changes as needed.


Even as we move past physical distancing, it’s clear that virtual fundraising is here to stay for its many benefits. Take your next fundraiser online to increase revenue and pull in support from all over the world. Following these strategies can help engage your existing donors, boost your donor acquisition, and create a predictable revenue stream that your nonprofit can access at any time. Good luck!