Top Matching Gift Companies

17 Matching Gift Companies with Impactful Programs

What if you could double someone’s donation to your organization?

Well, you can! Corporate matching gift programs are a big part of corporate philanthropy—companies essentially match donations their employees make to nonprofit organizations. However, many nonprofits and donors don’t actively pursue those matches.

Here at Getting Attention, we thought it would be helpful to list some of the best matching gift companies around. Knowing what kinds of programs are out there can be a huge help in educating both your team and your donors about matching gift programs. From there, you can learn more about the process of receiving a matching gift and growing your matching gift revenue.

Here are some of the top matching gift companies:

  1. General Electric
  2. Pfizer, Inc.
  3. The Coca-Cola Company
  4. PepsiCo
  5. The Home Depot
  6. Apple
  7. Google
  8. Nike
  9. American Express
  10. Microsoft
  11. Dell
  12. Soros Fund Management
  13. Starbucks
  14. Disney
  15. Amgen
  16. Bank of America
  17. Boeing

Let’s dive in!

1. General Electric

GE is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $5,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

In 1954, General Electric created the first corporate matching gift program—ever! Their matching gift program matches donations made by current employees to most nonprofits, including educational institutions, health and human services, arts and cultural organizations, and environmental organizations. They also offer a generous deadline for employees to submit a matching gift request (April 15 of the year following the donation). To date, GE has raised more than $1 billion in nonprofit donations.

2. Pfizer, Inc.

Pfizer, Inc. is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $20,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Pfizer, Inc. offers an incredibly generous maximum match amount, matching up to $20,000 in donations per employee per year. This matching gift company offers a volunteer grant program, as well. Employees who volunteer for 40 hours are eligible to receive a grant of $500 per calendar year to the organization they serve. The Pfizer Foundation also offers disaster matches when humanitarian disasters occur, identifying organizations for which it will provide a dollar-for-dollar match for all colleague contributions.

3. The Coca-Cola Company

The Coca-Cola Company is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 2:1
  • Minimum match amount: $25
  • Maximum match amount: $20,000
  • Employees eligible: Full-time, retired

Why This Matching Gift Company Made the List

The Coca-Cola Company matches up to $10,000 per employee or retiree per year. And since their matching gift program offers a 2:1 match, the resulting maximum is $20,000 in company contributions. This matching gift company matches donations made to many nonprofits, including educational institutions, arts and cultural organizations, and more.

4. PepsiCo

PepsiCo is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: $25
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time, retired

Why This Matching Gift Company Made the List

PepsiCo’s generous matching gift program encompasses all active and retired employees. They match donations to most nonprofits with a standard 1:1 ratio. However, if an employee is a board member at an organization, PepsiCo provides a 2:1 match for their donations.

5. The Home Depot

The Home Depot is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $3,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

The Home Depot matches up to $1,000 annually per employee to each organization they donate to, with a maximum of $3,000 per employee. Their matching gift program also matches donations to most nonprofits, including educational institutions, civic and community organizations, and arts and cultural organizations.

6. Apple, Inc.

Apple is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $1
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Apple has a generous matching gift cap of $10,000, which applies to most nonprofits. We also love that Apple employees can log in to access the company’s giving portal and view the complete guidelines with ease. Apple also offers a volunteer grant program, matching volunteer hours with monetary grants. For every hour an Apple employee volunteers with an organization, the company donates $25.

7. Google

Google is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $50
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Google’s matching gift program matches donations made by its employees to most nonprofits. What we love about this matching gift company is that they offer multiple matching opportunities. Google will match personal donations to nonprofits, as well as disaster relief/international relief donations. Even more, Google matches funds raised by employees for charitable events, such as walks, marathons, and bike rides. Google also offers a volunteer grant program, donating $10 for each hour an employee volunteers with a nonprofit.

8. Nike

Nike is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: None
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Nike matches donations made to nonprofits up to $10,000 per year at a 1:1 ratio. For sport-related organizations and organizations they’re supporting through their Black Community Commitment, they will match at a 2:1 ratio. And when employees volunteer, they receive a $10 credit per hour (up to $1,000) to donate to an organization of their choice. Last year, employees donated $9.8 million to nonprofits, including company match contributions.

9. American Express

American Express is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: $25
  • Maximum match amount: $8,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

American Express not only offers a generous cap on matching donations, but also increases its matching gift ratio if an employee serves on a nonprofit board or volunteers more than 50 hours in a year. This results in a 2:1 match for the first $1,000 donated, and then the standard 1:1 match comes into effect.

10. Microsoft

Microsoft is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $1
  • Maximum match amount: $15,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Microsoft matches employee donations to most nonprofits, including educational institutions, health and human services, arts and cultural organizations, and more. This matching gift program stands out because of its high employee participation rate. In fact, last year alone, Microsoft employees donated $221 million, including company matches, and volunteered more than 750,000 hours. Through their volunteer grant program, Microsoft employees can also request a grant of $25 per every hour they volunteer.

11. Dell

Dell is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $10
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Dell matches employee donations to most nonprofit organizations, including civic and community organizations, educational institutions, environmental causes, and more. We love this matching gift program because it offers multiple types: individual employee donation matches and matches of funds raised during a charitable event, such as walks, runs, and bike rides. Dell also offers a volunteer grant program. For every quarter a Dell employee volunteers more than 10 hours, they can allocate a $150 donation to a nonprofit of their choice.

12. Soros Fund Management

Soros Fund Management is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 2:1
  • Minimum match amount: $25
  • Maximum match amount: $100,000
  • Employees eligible: Full-time

Why This Matching Gift Company Made the List

What stands out most about Soros Fund Management is its incredibly generous maximum match amount. This matching gift company matches employee donations to most nonprofits, while also offering an impactful volunteer grant program. After an employee volunteers at least 20 hours with an organization, Soros Fund Management will provide a grant between $1,000 and $4,000 to that organization, depending on the number of hours volunteered.

13. Starbucks

Starbucks is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $20
  • Maximum match amount: $1,500
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Starbucks matches donations made by current U.S. and Canada-based employees to nearly all nonprofit organizations. This matching gift company offers a generous deadline, as well, giving employees 12 months from the donation date to request a match. Starbucks employees are also eligible for volunteer grants ranging from $250 to $1,000, depending on the number of hours they commit.

14. Disney

Disney is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $25
  • Maximum match amount: $25,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Beyond their generous matching gift cap, Disney matches donations made by its employees to most nonprofits. Also notable is its volunteer grant program. Depending on the number of hours employees volunteer with an organization, they can receive grants ranging from $100 to $2,000. In addition, Disney offers “VountEARS of the Year” grants, which recognize exceptional volunteers in the amount of $2,500.

15. Amgen

Amgen is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $50
  • Maximum match amount: $20,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Amgen’s matching gift program matches up to $20,000 in donations for full-time employees and up to $10,000 in donations for part-time employees. In addition to these generous matches, Amgen offers a volunteer grant program. Once an employee has volunteered at least 15 hours with an organization, they can request a $500 grant. Each additional hour over the initial 15 hours nets another $25. Full-time employees can request up to $2,000 in volunteer grants, while part-time employees can request up to $1,000 annually.

16. Bank of America

Bank of America is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: 1:1
  • Minimum match amount: $24
  • Maximum match amount: $5,000
  • Employees eligible: Full-time, part-time

Why This Matching Gift Company Made the List

Bank of America matches employee donations to most nonprofit organizations, including educational institutions, health and human services, and civic and community organizations. While retirees are no longer eligible for the matching gift program, they can participate in the company’s volunteer grant program. Any employee (or retiree) who volunteers with an organization can receive one of two grants: $250 for 50 hours, or $500 for 100 hours.

17. Boeing

Boeing is one of the top matching gift companies.

Matching Gift Company Details

  • Match ratio: Up to 1:1
  • Minimum match amount: $25
  • Maximum match amount: $10,000
  • Employees eligible: Full-time, part-time, retired

Why This Matching Gift Company Made the List

Boeing’s matching gift program includes all current employees, in addition to retirees, spouses, and domestic partners. Active employees receive a 1:1 match, while retirees, spouses, and domestic partners receive a .5:1 match. Additionally, Boeing offers a volunteer grant program, providing $10 grants for every 10 hours of volunteering (minimum 25 hours to qualify). They also offer team volunteer grants, which increase depending on the number of employees who participate.

How to Grow Your Matching Gift Revenue

Now that you’ve gotten to know some of the top matching gift companies, you might be wondering how you can effectively keep track of all this info.

Luckily, there are tools made exclusively for nonprofits that will not only help your team identify these matching gift programs, but also help you boost your matching gift revenue overall.

What’s our favorite tool, you might ask?

Great question! After a lot of research and comparisons, we’ve decided our favorite tool is Double the Donation.

360MatchPro by Double the Donation

Double the Donation has created a comprehensive matching gift database that houses accurate information on more than 20,000 companies with matching gift programs. This service allows your organization to embed a company search tool anywhere on your website (including donation pages, confirmation pages, etc.).

Donors can use this tool to search for their employer while they’re making a donation, and the widget will automatically populate with their company’s matching gift forms and guidelines. 

360MatchPro scans the information donors provide during the donation process (such as email domain, employer info, etc.) and triggers follow-up emails depending on their matching gift eligibility. So if your donor works for a company with a matching gift program, 360MatchPro will send out instructions outlining how to submit a matching gift request on your behalf.

Even better, these emails are customizable and can be branded to your organization.

Use 360MatchPro's automated platform to find more top matching gift companies.

360MatchPro by Double the Donation even integrates with more than 50 online donation tools, peer-to-peer fundraising platforms, and CRMs to provide a seamless matching gift fundraising experience for everyone involved. With the help of matching gift software, you’ll be able to identify more donors who are eligible for matching gifts and boost your fundraising revenue as a result!

Additional Matching Gift Resources

If you’re looking for more matching gift resources, check out the additional articles below:

Find more matching gift companies with Double the Donation!
Volunteer Grants - Learn the Basics

You’ve Never Heard of Volunteer Grants?! Learn the Basics

Let me ask you a question.

Yes, you.

Have you ever heard of volunteer grants?

Okay, better question:

Do you know what volunteer grants are and how to get them for your nonprofit?

You might already have an idea of how volunteer grants work, and perhaps occasionally even receive these grants for your organization. But let’s be honest: there’s probably a lot more we can do to maximize revenue from this channel.

That’s why we’ve put together this awesome guide to walk you through the basics you need to know to set your nonprofit up for success.

Because let’s be real: every extra dollar helps get you closer and closer to meeting your goals.

Without further ado, let’s get right to it!

So you might not know what volunteer grants are…

…or you might have an idea already. Either way, we’re going to break it down for you.

Volunteer grants are just one of many types of corporate giving programs. For this one, employers provide monetary grants to organizations where their employees volunteer on a regular basis.

Volunteer grants are monetary contributions companies make to nonprofits where their employees regularly volunteer.

So basically, if your nonprofit has a dedicated volunteer who devotes 15 hours a week to your organization, and their company offers volunteer grants, the company will pay you for those hours.

It’s worth mentioning that it doesn’t have to be 15 hours a week. Many companies have different hour requirements that can be met over a specified period of time. That’s just one example!

So in a nutshell, here’s how volunteer grants for nonprofits work:

First, an individual volunteers with your nonprofit. This can include performing office-related tasks, volunteering virtually, or any other roles your organization offers.

Second, that individual looks up their eligibility for a volunteer grant from their employer.

Third, if they find out they’re eligible, great! They can submit a request for a volunteer grant from their company.

And fourth, once the company has verified the hours with your nonprofit, your organization gets a check!

So what does it take to get a volunteer grant? Companies will vary by their requirements, but in general there will be a minimum number of hours that must be volunteered—sometimes within a year, or within each quarter—and the company will either pay by the hour, or provide a set amount once a threshold has been met.

That means some companies pay $25 per volunteer hour, while others might pay a set $500 after 40 hours have been contributed.

Seems pretty great, right? Unfortunately, a lot of nonprofits aren’t spending much time trying to get volunteer grants. It’s easy to let this opportunity fall to the wayside when you’ve got dozens of other things on your plate. And most volunteers don’t even know whether they’re eligible or how to check. But tapping into this type of corporate philanthropy is so worth it.

Wait…but what about Dollars for Doers?

Good point! Dollars for Doers is just another name for volunteer grants. In fact, there are a few names these programs go by:

  • Volunteer Grants
  • Dollars for Doers
  • Matching Time Programs
  • Dollar for Hour Programs
  • Grants for Time Programs

Regardless of the name, the concept is the same: monetary grants are given to your nonprofit for the volunteer work you’re already getting.

Listen to those volunteer grant statistics!

If you’re still not sold on the idea of volunteer grants, we’ve pulled together some key statistics that demonstrate how important (and common!) these programs actually are.

Here are some key volunteer grant statistics.

For example:

  1. 40% of Fortune 500 companies offer volunteer grant programs.

That is a huge percentage. And that’s just Fortune 500 companies. There are plenty of other businesses and corporations that offer some sort of volunteer grant program.

  1. 80% of companies with volunteer grant programs give between $8-$15 per volunteer hour.

Those dollars add up! If you have a dedicated group of volunteers, and many of them are eligible for volunteer grants, those accumulated hours will offer you a nice sum.

  1. The average corporate volunteer participation rate is 33%.

So about a third of corporate employees are volunteering. That means the chance that your volunteers work for companies with volunteer grant programs is pretty decent.

Source: Double the Donation Volunteer Grant and Volunteering Statistics

Reap the benefits of volunteer grants!

You’ve probably guessed by now, but there are so many benefits that come with volunteer grants. Aside from the obvious—getting extra money for your organization—volunteer grants are also great for individuals, companies, and the nonprofits they help.

For individual volunteers, these grants allow them to make an even bigger impact with the hours they give to your nonprofit. They already care about your mission and purpose; now they get to give you twice the support through one avenue.

For companies, offering volunteer grants that employees take advantage of means the company gets to maintain a positive public image. It also means their consumers and employees will be happier to work with them.

For nonprofits, you get to reap the benefits of building stronger relationships with both companies and volunteers. Your volunteers know the impact they’re making and will want to keep working with your organization. And company relationships could even turn into sponsorships or other regular programs!

Some companies offer team volunteer grants, where groups of employees from the same company can volunteer together at a nonprofit, and they can get a grant for that too!

There are many ways volunteer grants can help everyone involved. Why not take a step back and think about how they might help your organization in particular?

Manage your volunteers like a pro.

Volunteer grants are awesome for building relationships with your supporters, but part of getting a volunteer grant means communicating with volunteers and making sure they know how to submit those requests to their employers.

If you want to be successful at this, you’ve got to manage your volunteers like a pro.

First, start with the recruitment process. This is where you promote all the amazing work your volunteers get to do and offer up opportunities to get involved.

Second, engage your existing volunteer base and match them with roles they can do well and that they’re interested in.

Third, make sure they log all of their hours and encourage them to look up their eligibility for a volunteer grant.

Lucky for you, there’s corporate giving software out there that can give you easy access to a database of thousands of volunteer grant programs. This software comes with search tools you can embed anywhere on your website, so when volunteers type in the name of their employer, they’ll immediately see their volunteer grant guidelines.

Here’s an example of such a search tool:

Here's an example of a volunteer grant search tool.

And fourth, be sure to recognize your volunteers for a job well done! Thank them for requesting a volunteer grant, and thank them again when you receive it. Showing encouragement and how much you value their time and efforts will keep them coming back.

Managing volunteers can seem like a lot just on its own, but if you have a good process in place to track their hours, communicate with them, and keep them engaged, you’ll build up more loyalty and qualify for many more volunteer grants than you would’ve before.

How about some examples?

Some of us are visual learners, so here are some of the top companies with volunteer grant programs to give you an idea of how much businesses put toward corporate philanthropy.

Verizon’s Volunteer Grant Program

Verizon is one of the top companies with volunteer grant programs.

Verizon offers a Volunteer Incentive Program (VIP), which awards $750 to an organization after an employee volunteers 50 hours with that organization. Even better, Verizon employees can request up to two of these grants per year.

Microsoft’s Volunteer Grant Program

Microsoft is one of the top companies with volunteer grant programs.

Microsoft has another pretty generous volunteer grant program. With no minimum hours required, Microsoft employees can earn $25 per hour they commit to a nonprofit.

ExxonMobil’s Volunteer Grant Program

ExxonMobil is one of the top companies with volunteer grant programs.

ExxonMobil is a great example of a company with multiple volunteer grant programs. For their individual volunteer grant program, employees can get a $500 grant after volunteering 20 hours with an organization—and they can request up to four of these grants per year!

This company also offers team volunteer grant opportunities. Once a team of five or more employees volunteers for a total of at least 20 hours, they can receive a grant of $500. Employees are limited to $2,000 in grants per year, while individual organizations are limited to $5,000.

It’s pretty obvious that, while a lot of these programs vary from company to company, they’re still effective and can significantly boost the amount of money your nonprofit brings in.

Pro Tip: If you’re having trouble keeping track of all these companies and their volunteer grant programs, try a volunteer grant database! This software keeps up with both volunteer grant programs and matching gift programs.

So…how can you tap into these volunteer grants?

And now, the big finale! Now that you understand the basics around volunteer grants for nonprofits, it’s time to put all of that knowledge into action.

Let’s build on what we already know:

Many companies offer a variety of volunteer grant programs, so consider creating individual and team volunteer opportunities. Plan for group community service projects or create teams for your events. This will then boost the number of volunteers you get from a company, increase the grant money you receive, and build a long-term relationship with the company they came from.

Many volunteers don’t know whether they’re eligible for a volunteer grant at all, and many nonprofits don’t track their volunteers’ employer info. So consider educating your volunteers from the start to encourage them to check their eligibility. This can mean adding details about the volunteer grant process to your website or registration page, embedding a search tool into your site that they can use to look up their employer’s program, and adding this same info to your communication channels.

Many long-term relationships between companies and nonprofits start with small volunteer or donation opportunities. So consider taking advantage of corporate partnerships when you can. A lot of companies are into corporate social responsibility (CSR) these days, so think about companies whose values align with your mission and goals and see if they’re willing to partner with you. This partnership can include getting volunteers sent out to your organization and receiving grants for those hours. With the support of a company, you’ll have even more resources available to serve your mission.

Intrigued? Do some more research on volunteer grants!

Tapping into volunteer grants doesn’t have to be daunting. The more knowledge you arm your team with, the more successful you’ll be.

We hope this guide has helped your organization realize all the untapped volunteer grant opportunities you can benefit from! If you want to continue your research, we’ve handpicked some great resources to get you started:

Find more volunteer grant companies with Double the Donation!

6 Tips to Adjust Your Year-End Fundraising Strategy for 2021

At the start of a new year, it’s a great time for your organization to take an “out with the old, in with the new” mindset when it comes to your fundraising efforts. 

In this period of self-reflection, you might be looking to transform your fundraising plans to start seeing improved results. Start by analyzing your previous year-end fundraising strategy to discover opportunities to adjust and improve.

Your year-end giving plan is one of the most important aspects of your overall fundraising strategy for each year. DNL OmniMedia’s guide to year-end giving explains why this time period is so crucial for fundraising—not only does the holiday season put people in a charitable mindset, but the end of the year also represents the final opportunity for supporters to make tax-deductible donations before the new year. 

The stats reflect the importance of this period. According to Nonprofits Source, around 30% of annual giving happens in December, with about 10% of all annual donations coming in the last three days of the year. 

To adjust and improve your year-end fundraising strategy and maximize your fundraising gains in the new year, there are a few key tips to implement:

  1. Analyze your data from 2020.
  2. Consider virtual fundraising strategies
  3. Build relationships all year round
  4. Make a plan to start early
  5. Look for new revenue sources
  6. Partner with a tech consultant

In this guide, we’ll take a closer look at each of these tips and offer solutions along the way to get your year-end strategy in top shape with plenty of time for planning and organizing. As they say, the early bird gets the worm (or rather, the increased fundraising boost!), so let’s dive in. 

1. Analyze your data from 2020. 

Before you start looking ahead and constructing your year-end fundraising strategy for 2021, look back to your data from 2020 to get an idea of how successful your fundraising efforts were last year. 

Dig into your organization’s database to analyze past fundraising data. Use this information to find what your organization does well and where you have opportunities for improvement. 

For example, if your organization discovers that a lot of your supporters RSVP’d for year-end virtual events and gave a donation on top of their registration fee, you should maintain this as a primary part of your year-end campaign. However, you may also find that your email open rate is lower than expected, meaning there’s an opportunity to better optimize your email marketing strategies.

Keep these discoveries in mind as you construct your year-end plan for 2021.

2. Consider virtual fundraising opportunities. 

The COVID-19 pandemic has emphasized the importance of virtual fundraising and amplified its use in the nonprofit sector. This trend for virtual fundraising opportunities is unlikely to go away, so learning how to incorporate it into your strategy now will help you in the future.

If you’re looking for virtual fundraising ideas, there’s no shortage of unique, fun opportunities to get people excited and inspired to contribute to your cause, especially around the year-end holiday season. A few options include:

  • Hosting a virtual cooking class that guides participants through a holiday recipe
  • Putting on a “most festive pet” photo contest where people “vote” on their favorite by contributing a donation in the name of their favorite photo
  • Selling tickets to a Netflix Party fundraiser featuring a film that relates to your mission or the holiday season 

These ideas and many more can be found on Fundly’s list of virtual fundraiser options, which includes specific ideas for nonprofits, schools, teams, and clubs, and more groups. These types of fundraisers serve a dual purpose of giving your supporters a fun activity to look forward to while also raising contributions to your organization.

3. Build relationships all year round. 

While the end of the year provides a great opportunity for raising funds, you don’t want to only reach out to your supporters at the end of the year. By building relationships throughout the year, you can increase your year-over-year retention rate and even increase your year-end donations. 

Focus on building relationships through stewardship activities and personalized outreach. For example, you can:

  • Host events and activities to show that you care about your supporters without asking them to open their wallets each time. In these appreciation events, show your supporters how much they are valued and the impact of their contributions to your organization. 
  • Personalize outreach to your supporters by using their names in all communications and taking their interests into consideration. Consider segmenting your donors or volunteers by common interests to simplify this process, ensuring you’re only giving people information that’s relevant to them. 
  • Keep people engaged all year online by maintaining your social media and website presence. This provides easy access points for volunteers and donors to get updates on your organization and donate when they’re inspired to do so.

Strong relationships are not only the foundation of your fundraising strategy, but your organization as a whole. Fostering the ongoing support of your volunteers and donors is crucial to maintain your supporter base year after year. 

4. Make a plan to start early. 

Year-end fundraising isn’t just about the month of December. In fact, many nonprofits really get things up-and-running in late summer (such as in August) or even earlier, when you can start marketing your upcoming events and lay the groundwork for the busy final months of the year. 

Therefore, it’s important to start planning for your year-end fundraising campaign early, so you don’t have to scramble as December approaches. This plan should include:

  • Your Giving Tuesday Campaign. Giving Tuesday is the first Tuesday after Thanksgiving and will probably be one of your busiest donation days of the year. Make sure you’re prepared for the day by rolling out a marketing plan a few weeks ahead of time on all your social media pages, your website, and your email newsletter. 
  • Holiday considerations for your supporters. Lean into the holiday good cheer by emphasizing the idea of the “season of giving” and focus your messaging and communication materials on this idea.
  • Emphasis on the last few days of the year when fundraising is most lucrative. Plan your biggest communications push for these last few days of 2021, where donors have their last chance to make a tax-deductible gift for the year. 

Careful planning guarantees that when the end of the year rolls around, you can be confident that you’ve increased awareness of your year-end events. This allows you to focus on executing your fundraising campaigns effectively and efficiently. 

5. Look for new revenue sources. 

For the new year, consider diversifying your revenue sources to widen the pool of donation options for supporters. For instance, in addition to your current year-end fundraising plans, you might try:

  • Incorporating matching gifts and volunteer grants. Corporate matching gifts are opportunities for companies to match contributions that their employees make to charities and nonprofits. Volunteer grants work in a similar way—companies reward a nonprofit with a donation once an employee volunteers a specified number of hours with that nonprofit. Encourage your supporters to investigate if their companies already have these programs or are interested in starting them.
  • Launching a peer-to-peer fundraising campaign. While most in-person peer-to-peer fundraisers are still not possible, you can still host a successful fundraising campaign by incorporating the P2P framework into a virtual or socially-distanced event. This guide to virtual peer-to-peer fundraising includes several ideas for events that encourage participants to raise money before participating, such as virtual 5Ks or trivia competitions. 
  • Seek grants for specific projects. Take this opportunity to revamp your grant-writing strategy by identifying certain projects that would most benefit from grant funding. Be sure to implement the features of effective fundraising grant-writing—creating a unique proposal for each application, describing the similarities in the mission of your organization and the funder, and making your request captivating and unforgettable. 

Instead of relying on the same type of revenue year after year, expanding your funding sources can help you discover areas of untapped fundraising potential. 

6. Partner with a tech consultant. 

A nonprofit tech consultant can help your nonprofit get organized and strategize for online fundraising opportunities. 

When searching for a nonprofit strategy consulting firm, you’ll want to connect with a firm that understands your nonprofit’s fundraising goals and has the experience necessary to offer recommendations for future actions. 

Nonprofit tech consultants can help with tasks such as:

  • Implementing new technology. This may be helpful if you’ve decided that new tech will help you solve some of the challenges you encountered in 2020. For example, if it’s been awhile since your last website update and users have noted that it’s slow or difficult to navigate, a tech consultant can help figure out the best strategy for a redesign.
  • Analyzing your online fundraising efforts from 2020. Sometimes, having a third-party analyze your fundraising efforts helps ensure that you didn’t miss anything when analyzing yourself. For example, a consultant may notice an opportunity for your organization to take a stronger multi-channel approach to fundraising rather than relying on just one or two fundraising platforms. These experts can bring fresh eyes and insights to enhance your plan moving forward.
  • Developing analytics and data maintenance strategies. Nonprofit tech consultants offer backgrounds in data analytics that can set up your team to manage data more effectively. They can dive into your Google Analytics, for instance, to assess current website performance and implement new integrations to make the most of your online presence.

If you feel that your team could use a little extra push this year, a tech consultant might be the last piece of the puzzle your organization needs to confidently carry out your year-end fundraising strategy for 2021.


By following these recommendations, you can start your nonprofit off on the right foot this year and get a jumpstart on your year-end fundraising plans. Although the end of 2021 might seem far off, it’s never too early to line up your game plan for your year-end strategy to make sure you’re maximizing fundraising opportunities this year. Happy planning!