There are millions of established nonprofit organizations, and the matching gift tactics they employ range from fully built-out strategies to lacking entirely. A recent research report by the Top Nonprofits team shares insights from the leading peer-to-peer focused fundraising groups—specifically focusing on the P2P Top 30. Here at Getting Attention, we found these findings to […]
Pretty much everything takes place on the internet these days: shopping, socializing, and even (you guessed it!) supporting charities. That’s why digital marketing for nonprofits is non-negotiable nowadays. At Getting Attention, we work with nonprofits to amplify their missions through the Google Ad Grant, which is a form of nonprofit marketing. We have a pretty […]
When it comes to finding new donors for your nonprofit, identifying prospects is just the first step. In order to transform a prospect into a dedicated, engaged donor, you have to cultivate them, getting to know them as an individual and laying the foundation for a lasting relationship. Cultivation can be challenging, especially when you’re working […]
In a word, the Google Ad Grant is transformational. The program has completely altered the way nonprofits market their causes. By breaking down geographical barriers, any organization that meets the Google Ad Grant requirements can reach more donors than ever before without blowing its marketing budget. In fact, search ads (like Google Ads) have the […]
Nonprofits need strong digital fundraising and marketing strategies to create healthy revenue streams that keep their organizations going. But, with so many nonprofits competing for visibility online, standing out can be a challenge. To help launch your fundraising strategy, this guide will explore: Digital Fundraising Benefits Digital Fundraising Ideas Digital Fundraising Best Practices Digital Fundraising Trends Getting […]
Capital campaigns transform organizations – often from top to bottom. And it’s all too easy to get so swept up in the work of fundraising that no one develops a plan for training the staff and volunteers. But these are all-hands-on-deck undertakings! Everyone at your organization will need to understand the campaign and why it’s […]
Virtual nonprofit events can be a fundamental part of your organization’s fundraising strategy. With a strong virtual event, your nonprofit can easily grow its reach, build relationships with supporters, and boost donor acquisition and retention. With these benefits in mind, it’s clear that your nonprofit needs to add virtual fundraising to its development toolkit. While […]
Microsoft Advertising empowers nonprofits to enhance their digital marketing presence with its Ad Grant program. Similar to Google Grants, Microsoft Ad Grants offer approved organizations a monthly grant to advertise their web content across Microsoft’s network. With $3,000 in their advertising budget from Microsoft’s Ad Grant, participating nonprofits can create ads that target mission-relevant keywords […]
Is your nonprofit’s investment strategy paying off? Understanding your investment portfolio’s performance is critical to establishing a healthy budget, determining future fundraising strategies, and providing a meaningful snapshot to stakeholders. When evaluating your nonprofit investment performance, it’s essential to consider the following factors: Return on Investment (ROI) Risk Liquidity By combining these methods, you’ll be […]
