Author Archive for: Jessica
Entries by Jessica King
6 Foolproof Ways to Get More Funding for Your Nonprofit
In a perfect world, all the money a nonprofit raises would go toward its cause. However, nonprofits incur expenses like any organization, so some, like marketing costs, will inevitably go toward overhead. To maximize your budget and allocate as much money as you can toward your mission, take the time to develop the perfect fundraising techniques. […]
Google Ad Grant Limitations: 4 Ways to Beat Restrictions
What could your nonprofit do with $10,000 in free advertising? The Google Ad Grant program provides nonprofits with the advertising money they need to amplify their missions on relevant search results pages. However, the program doesn’t come without restraints, which might seem a little confusing at first. There are a handful of Google Ad Grants […]
Need Google Grants Keywords? Here’s Your Roadmap to Success
Your Google Ads have the power to connect you with motivated supporters who are ready to make a difference—but that’s only possible if you choose the right Google Grants keywords. In this guide, we’ll explore insider advice to enhance your Google Ad Grants keyword strategy: What Are Google Grants Keywords? Why You Need to Conduct […]
Matching Gift Best Practices: Raise More for Your Nonprofit
As a nonprofit professional, you likely already know the basics of matching gifts. But ask yourself this question: Do I know how to implement matching gifts effectively as part of my team’s fundraising strategy? As a nonprofit professional, you likely already know the basics of matching gifts. Matching gifts are an amazing fundraising tool that […]
Marketing Your Nonprofit’s Silent Auction: 5 Strategies
Silent auctions are one of the most popular nonprofit fundraising events, and for good reason. They can be held in person or virtually, appeal to a wide range of supporters, and make great annual fundraisers. Although silent auctions work well on their own, they can also be paired with other events like galas or golf […]
3 Impactful Direct Mail Fundraising Trends for Nonprofits
As a nonprofit professional, you know that there are always new nonprofit marketing trends emerging. As the world of technology, social media apps, and influencers continues to evolve, these trends can take flight faster than ever. While it’s easy to name the three new marketing trends you noticed on TikTok or Instagram this week, trends in more […]
The Do’s and Don’ts of Planning a Legendary Charity Event
Whether your nonprofit is preparing to host its annual gala or a one-off virtual game night, you likely have specific goals you want to reach, such as raising a certain amount of money, securing a particular number of new sponsors, or increasing your average attendance rate. These goals are important, especially when you consider the investment of […]
How to Grow Your Nonprofit’s Credibility Through Compliance
Nonprofits are subject to numerous state and federal regulations. These requirements are necessary for the initial creation of a nonprofit organization, as well as its ongoing compliance, especially as the organization grows. But by adhering to legal regulations, a nonprofit can also communicate its integrity to its supporters. When a nonprofit follows the rules set […]
