As a nonprofit professional, you know how important it is to have a steady flow of revenue coming into your organization. Rather than counting on just one or two sources of funding (and potentially leaving money on the table), you need to diversify your revenue streams. Think of revenue streams like eggs in a basket. As […]
A well-defined and recognizable brand can do wonders for any organization or business. Recent studies have shown that 26% of nonprofits have rebranded in the past two years — and of these, around half (47%) have already seen an increase in revenue. This means that if you think your branding could be improved, you’re probably […]
Fundraising CRMs, or constituent relationship management systems for nonprofits, are vital for effective revenue generation and donor management efforts. This is especially true as organizations continue to grow. If your nonprofit is seeking a CRM solution (whether for the first time or to upgrade an existing system), you’ve come to the right place! This […]
As a nonprofit professional, you likely already know the importance of tailoring your communications to your audience. After all, your organization is connected to many unique individuals—donors, volunteers, new supporters, nonprofit staff, and beneficiaries—you wouldn’t communicate with them all the same way. The same principle applies to digital marketing. Your online presence should cater to […]
Through the Google Ad Grant, Google provides nonprofits with thousands of dollars in grant money to spend on marketing. However, from ensuring they’re eligible and applying for a grant to actually running an ad campaign, nonprofits need to do their research before they can get started with a Google Ad Grant. Fortunately, resources dedicated to Google […]
When it comes to marketing your nonprofit’s mission and connecting with donors on a deeper level, nothing is better than an engaging story. Your nonprofit storytelling needs to capture your audience’s attention, clearly explain the problem you’re facing, and empower supporters to be a part of the solution. Ultimately, it should inspire donations and other forms of […]
If you’re a nonprofit professional, you know just how important donations are to your organization. You may receive funds in other ways, such as grants or sponsorships, but consistent donations will launch you toward your fundraising goals. Making your case to donors through presentations and one-on-one meetings is extremely effective because it allows you to start an […]
To further your nonprofit’s cause, you need all kinds of support, including donations, and support from volunteers and members alike. To get that support, people need to be aware of your organization and its goals. That’s why getting the word out about your mission is one of the most important parts of running a successful […]
Picture this: you’re rallying your coworkers, friends, and family to join your local business’ fundraising 5K to raise money for a cause near your heart. Whether protecting animal rights or conserving the land where you grew up, you want to involve as many people as possible. However, it might feel overwhelming if you’re new to […]
