Author Archive for: Jessica
Entries by Jessica King
Google Ad Grants Rules: 9 Compliance Policies to Know
If you’re familiar with the Google Ad Grants program, you may know that its coordinators enforce a series of Google Ad Grants rules nonprofits must follow to stay eligible. While it’s easy to view the compliance guidelines as limitations, these rules can actually be helpful for optimizing your account. This complete Ad Grants policy compliance guide will […]
Google Workspace for Nonprofits: Everything You Need to Know
Organizing your work and connecting you with your fellow employees are tasks any business software should accomplish. And like businesses, nonprofits can benefit from investing in software that streamlines their operations. Google Workspace for Nonprofits, also known as Google G Suite for Nonprofits, provides that solution for nonprofits of all types and sizes. The wide […]
Using Google Ad Grants to Drive Traffic to Nonprofit Videos
One of the most valuable marketing tools out there for nonprofits is video. Videos display your nonprofit’s mission in a visual, easily digestible way. However, if you don’t effectively promote your videos, they won’t reach potential supporters. That’s where the Google Ad Grant program comes in. An equally impactful nonprofit marketing tool, the Google Ad Grant is a free […]
25 Top Matching Gift Companies to Have On Your Radar
Your nonprofit’s donors are essential for propelling your mission forward. What if you could double their donations and raise even more revenue from their support? Thanks to corporate matching gift programs, you can do exactly that! As a part of their corporate philanthropy initiatives, many companies match the donations their employees make to nonprofit organizations. The […]
Peer-to-Peer Fundraising Software: 11 Top Solutions
Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations empower their supporters to raise money on their behalf. This fundraising strategy, also referred to as social fundraising or P2P giving, enables nonprofits to reach larger audiences, engage new donors, and raise a ton of funding for their causes. For this fundraising method to […]
Staff Retention: 9 Winning Ways to Improve Employee Loyalty
Most, if not all, nonprofits struggle to retain talent, especially in today’s challenging job market and remote work environment. Improving employee retention requires an intentional and multifaceted approach. To be successful, your plan must encompass multiple employee touchpoints and a focus on employee engagement strategies. Employees who feel valued, appreciated, and recognized by their organizations and […]
3 Revenue Streams to Strengthen Your Fundraising Strategy
As a nonprofit professional, you know how important it is to have a steady flow of revenue coming into your organization. Rather than counting on just one or two sources of funding (and potentially leaving money on the table), you need to diversify your revenue streams. Think of revenue streams like eggs in a basket. As […]
Your Nonprofit Branding Strategy Can Probably Be Better
A well-defined and recognizable brand can do wonders for any organization or business. Recent studies have shown that 26% of nonprofits have rebranded in the past two years — and of these, around half (47%) have already seen an increase in revenue. This means that if you think your branding could be improved, you’re probably […]
