Entries by Jessica King

Google Workspace for Nonprofits: Everything You Need to Know

Organizing your work and connecting you with your fellow employees are tasks any business software should accomplish. And like businesses, nonprofits can benefit from investing in software that streamlines their operations. Google Workspace for Nonprofits, also known as Google G Suite for Nonprofits, provides that solution for nonprofits of all types and sizes. The wide […]

Using Google Ad Grants to Drive Traffic to Nonprofit Videos

One of the most valuable marketing tools out there for nonprofits is video. Videos display your nonprofit’s mission in a visual, easily digestible way. However, if you don’t effectively promote your videos, they won’t reach potential supporters. That’s where the Google Ad Grant program comes in. An equally impactful nonprofit marketing tool, the Google Ad Grant is a free […]

25 Top Matching Gift Companies to Have On Your Radar

Your nonprofit’s donors are essential for propelling your mission forward. What if you could double their donations and raise even more revenue from their support? Thanks to corporate matching gift programs, you can do exactly that! As a part of their corporate philanthropy initiatives, many companies match the donations their employees make to nonprofit organizations. The […]

Peer-to-Peer Fundraising Software: 11 Top Solutions

Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations empower their supporters to raise money on their behalf. This fundraising strategy, also referred to as social fundraising or P2P giving, enables nonprofits to reach larger audiences, engage new donors, and raise a ton of funding for their causes. For this fundraising method to […]

Staff Retention: 9 Winning Ways to Improve Employee Loyalty

Most, if not all, nonprofits struggle to retain talent, especially in today’s challenging job market and remote work environment. Improving employee retention requires an intentional and multifaceted approach. To be successful, your plan must encompass multiple employee touchpoints and a focus on employee engagement strategies. Employees who feel valued, appreciated, and recognized by their organizations and […]

Google Ad Grant Remarketing: Your Questions Answered

As a nonprofit professional, you likely already know the importance of tailoring your communications to your audience. After all, your organization is connected to many unique individuals—donors, volunteers, new supporters, nonprofit staff, and beneficiaries—you wouldn’t communicate with them all the same way. The same principle applies to digital marketing. Your online presence should cater to […]