Picture this: You see an ad on social media for a nonprofit. You click on it, but the website has a different logo. For most of us, this would seem suspicious, and the donor journey would stop there, even if the organization was completely legitimate. When it comes to marketing your nonprofit, consistent branding is essential. […]
Most nonprofits are familiar with matching gifts. But how many organizations actually pursue them with a dedicated strategy? According to Double the Donation, $4-$7 billion in corporate matching gift funds goes unclaimed every year. When 78% of donors have no idea if their employer matches gifts, the group is not completing the matching gift forms […]
With 30% of annual giving occurring in December, it’s not surprising that the holiday season is also the ultimate nonprofit fundraising season. People feel inclined to give back to their favorite causes during the holidays, and nonprofits should lean into that giving spirit to maximize their fundraising results. However, there are so many nonprofits for […]
In any kind of workplace, how you communicate internally affects your outputs. This is true whether you’re an advertising agency preparing a pitch for a prospective client, a restaurant getting ready for dinner service, or even a rock band rehearsing for a concert. The same principle applies to nonprofits. To succeed in serving your community, […]
Whether supporters find out about your nonprofit and its cause through social media, your website, or flyers, it’s all thanks to the power of marketing. With a strong marketing strategy, you can communicate to the general public what issue your nonprofit is working to resolve and how people can get involved. Of course, having a sophisticated […]
As a nonprofit professional, you understand the importance of continuous learning. You know that to truly make an impact, you need to go beyond the basics and explore innovative strategies. In this guide, we’ve compiled a curated list of 14 nonprofit resources that address the unique needs and challenges of the mission-driven sector. For easy […]
Taglines are the quickest and most efficient way in your marketing strategy to tell people about your nonprofit’s mission. In one short phrase, you can tell your audience who your organization is and why they should care. Think about Nike’s “Just Do It” or Little Caesar’s “Hot ‘n’ Ready” – these taglines give the brands more energy […]
Your nonprofit’s brand should be a visual and verbal representation of your mission, values, and personality. And when you first developed it, it likely fulfilled that purpose. But what happens when your organizational identity no longer aligns with your brand identity? If your nonprofit finds itself in this situation, it may be time for a […]
If you’re familiar with the Google Ad Grants program, you may know that its coordinators enforce a series of Google Ad Grants rules nonprofits must follow to stay eligible. While it’s easy to view the compliance guidelines as limitations, these rules can actually be helpful for optimizing your account. This complete Ad Grants policy compliance guide will […]
