When you hear matching gifts, what do you think of? Maybe it’s a major donor who matches contributions made during a big campaign. As a nonprofit professional, you might’ve even participated in one of those. But did you know that there’s another type of matching gifts that can actually provide more value and are often […]
One-off matching gift programs are a powerful yet often underutilized fundraising tool for nonprofits. Unlike traditional matching gift programs, which are generally tied to ongoing corporate giving initiatives, one-off matching gifts are unique opportunities that can create a significant impact for a single organization. In this blog post, we’ll explore the key strategies to ensure your organization […]
Payroll giving is an increasingly popular effort that allows employees to contribute directly to charitable causes through automatic deductions from their paychecks. For nonprofits, this presents a unique opportunity to tap into the philanthropic spirit of companies’ employees. Interested in discovering how your own nonprofit can do so? We’ll cover everything you need to know […]
Nearly 90% of organizations use video for marketing, and 95% of video marketers see it as a vital part of their overall strategy. Of the marketing professionals who don’t use video marketing, 37% simply aren’t sure how to get started. If your nonprofit is part of that 37%, then a good place to start is […]
Corporate giving comes in a variety of forms, from sponsorships and direct monetary donations to scholarships and grant programs. One unique corporate giving program is the Google Ad Grant, which provides nonprofits with the resources to market their cause online. Few corporate giving programs are similar to the Google Ad Grant. Nonprofits interested in tapping […]
Between managing fundraising campaigns, donor relationships, volunteers, and employee recruitment, life as a nonprofit professional can feel like an overwhelming juggling act. You need every asset at your disposal to pull off your act without dropping anything—which is why data, as a straightforward and actionable resource, is so important. Leveraging data-driven insights is especially crucial […]
Every visit to your nonprofit’s website is an opportunity to drive donations, volunteerism, or advocacy. But are you making the most of these interactions? Google Analytics offers nonprofits a powerful way to track website performance. With Google Analytics, you can analyze visitor behavior, track fundraising efforts, and identify improvement opportunities. Whether you’re looking to boost […]
Imagine that a monthly donor contributes an additional donation to your organization’s latest campaign. When they signed up for your monthly giving program, they listed their address as “123 Smith Street.” However, when they gave their additional contribution, they listed their address as “123 Smith St.” While both addresses are technically correct, your constituent relationship […]
A nonprofit annual report isn’t just a collection of financial data—it’s the story of your organization’s impact over the past year. For nonprofit leaders, fundraisers, and marketers, it’s a unique opportunity to deepen supporter engagement by showcasing not just what you did but why it matters. So, how can you transform pages of data into […]
Email may not be the newest digital marketing tool, but when done right, it’s one of the most impactful for nonprofits. Effective nonprofit email marketing gives you a direct line to your supporters, allowing you to share project updates, promote events, and drive donations. From crafting the perfect subject line to sending the right types […]
