An effective marketing strategy is paramount for accomplishing your nonprofit’s mission and making a genuine impact. Securing funds to power your nonprofit marketing plan isn’t always easy, though. Marketing efforts should account for 5-15% of your operating budget. Sometimes, that’s still not enough to effectively spread the word. If your budget is tight or you […]
Running a nonprofit often feels like balancing on a tightrope—limited budgets, tight deadlines, and the constant need to fundraise. Add marketing to the mix, and it’s easy to feel overwhelmed. Especially if you run a small organization without a dedicated marketing team, promotional activities can feel like a secondary priority. Your nonprofit’s mission deserves to […]
Does your organization need to get the word out about an urgent funding need? Are you looking to boost public understanding about an issue in your community? A nonprofit awareness campaign can quickly put your cause in the spotlight! These marketing campaigns primarily focus on educating people about your work, and they can be facilitated […]
Google is the world’s most popular search engine, fielding at least 8.5 billion searches per day. That’s 8.5 billion reasons nonprofits should take advantage of the Google Ad Grant program, which gives $10,000 worth of ad credits to eligible organizations every month to create ads on Google. Ad campaigns require consistent upkeep, performance tracking, and […]
When you hear matching gifts, what do you think of? Maybe it’s a major donor who matches contributions made during a big campaign. As a nonprofit professional, you might’ve even participated in one of those. But did you know that there’s another type of matching gifts that can actually provide more value and are often […]
One-off matching gift programs are a powerful yet often underutilized fundraising tool for nonprofits. Unlike traditional matching gift programs, which are generally tied to ongoing corporate giving initiatives, one-off matching gifts are unique opportunities that can create a significant impact for a single organization. In this blog post, we’ll explore the key strategies to ensure your organization […]
Payroll giving is an increasingly popular effort that allows employees to contribute directly to charitable causes through automatic deductions from their paychecks. For nonprofits, this presents a unique opportunity to tap into the philanthropic spirit of companies’ employees. Interested in discovering how your own nonprofit can do so? We’ll cover everything you need to know […]
Nearly 90% of organizations use video for marketing, and 95% of video marketers see it as a vital part of their overall strategy. Of the marketing professionals who don’t use video marketing, 37% simply aren’t sure how to get started. If your nonprofit is part of that 37%, then a good place to start is […]
Corporate giving comes in a variety of forms, from sponsorships and direct monetary donations to scholarships and grant programs. One unique corporate giving program is the Google Ad Grant, which provides nonprofits with the resources to market their cause online. Few corporate giving programs are similar to the Google Ad Grant. Nonprofits interested in tapping […]
Between managing fundraising campaigns, donor relationships, volunteers, and employee recruitment, life as a nonprofit professional can feel like an overwhelming juggling act. You need every asset at your disposal to pull off your act without dropping anything—which is why data, as a straightforward and actionable resource, is so important. Leveraging data-driven insights is especially crucial […]
