Every visit to your nonprofit’s website is an opportunity to drive donations, volunteerism, or advocacy. But are you making the most of these interactions? Google Analytics offers nonprofits a powerful way to track website performance. With Google Analytics, you can analyze visitor behavior, track fundraising efforts, and identify improvement opportunities. Whether you’re looking to boost […]
Imagine that a monthly donor contributes an additional donation to your organization’s latest campaign. When they signed up for your monthly giving program, they listed their address as “123 Smith Street.” However, when they gave their additional contribution, they listed their address as “123 Smith St.” While both addresses are technically correct, your constituent relationship […]
A nonprofit annual report isn’t just a collection of financial data—it’s the story of your organization’s impact over the past year. For nonprofit leaders, fundraisers, and marketers, it’s a unique opportunity to deepen supporter engagement by showcasing not just what you did but why it matters. So, how can you transform pages of data into […]
Email may not be the newest digital marketing tool, but when done right, it’s one of the most impactful for nonprofits. Effective nonprofit email marketing gives you a direct line to your supporters, allowing you to share project updates, promote events, and drive donations. From crafting the perfect subject line to sending the right types […]
Let’s say you’re having a hard time recruiting and retaining dedicated volunteers for your organization. As a result, you conduct a survey of your supporter base, asking what roadblocks keep them from getting involved. You might expect to hear answers like lack of free time, existing work commitments, or inability to take time from their […]
When you post on social media or publish an article on your website, do you know who your nonprofit is speaking to? If you’re unsure, your marketing efforts might not be resonating with people. Identifying your nonprofit target audience allows you to craft messages that inspire action and speak directly to your donors, volunteers, beneficiaries, […]
Throughout today’s increasingly competitive business landscape, fostering a positive work environment is crucial to maintaining high levels of employee engagement and morale. Lucky for you, that’s where effective employee engagement strategies can come in handy. In this blog post, we’ll explore ten tried-and-true methods for driving employee engagement, helping you create a motivated and thriving […]
Approximately one-third of the nonprofit workforce is volunteers, and these supporters keep your nonprofit running by completing program-related tasks, assisting with fundraisers, spreading awareness, and generally lending their time and energy to support your organization. However, managing a team that can come and go randomly is a challenge, and to compensate, many nonprofits turn to […]
A short 20-second video could reach thousands—if not millions—of viewers. TikTok’s powerful algorithm doesn’t just favor influencers; it’s also a valuable tool for amplifying worthwhile causes. For nonprofits, TikTok is more than a platform for entertainment—it’s a game-changer for mobilizing the next generation of supporters. As attention spans shrink and competition for donors grows fiercer, […]
Imagine your church’s message being heard by thousands of people—every sermon, event, and outreach opportunity resonating with those who need it most. A skilled church marketing agency can make this vision a reality. Whether your church wants to connect with current members, increase community outreach, or simply share the Word more effectively, choosing the right […]
