The Google Ad Grants program provides eligible nonprofits with $10,000 per month to spend on Google Ads. Since its inception, the program has driven over 14 billion clicks to nonprofit websites, boosting donor acquisition, volunteer recruitment, and more. While many organizations recognize the program’s value, some may hesitate to apply simply because they find Google Ad Grants confusing. To […]
Nonprofit advertising is critical to spread the word about your organization and earn donations. But while for-profit businesses can afford traditional advertising channels like billboards and commercials, nonprofits with tight budgets might struggle to inspire support for their causes. Thankfully, nonprofits have little-to-no-cost advertising options at their disposal. To help you create a well-developed nonprofit advertising plan […]
An effective marketing strategy is paramount for accomplishing your nonprofit’s mission and making a genuine impact. Securing funds to power your nonprofit marketing plan isn’t always easy, though. Marketing efforts should account for 5-15% of your operating budget. Sometimes, that’s still not enough to effectively spread the word. If your budget is tight or you […]
Running a nonprofit often feels like balancing on a tightrope—limited budgets, tight deadlines, and the constant need to fundraise. Add marketing to the mix, and it’s easy to feel overwhelmed. Especially if you run a small organization without a dedicated marketing team, promotional activities can feel like a secondary priority. Your nonprofit’s mission deserves to […]
Does your organization need to get the word out about an urgent funding need? Are you looking to boost public understanding about an issue in your community? A nonprofit awareness campaign can quickly put your cause in the spotlight! These marketing campaigns primarily focus on educating people about your work, and they can be facilitated […]
When you hear matching gifts, what do you think of? Maybe it’s a major donor who matches contributions made during a big campaign. As a nonprofit professional, you might’ve even participated in one of those. But did you know that there’s another type of matching gifts that can actually provide more value and are often […]
One-off matching gift programs are a powerful yet often underutilized fundraising tool for nonprofits. Unlike traditional matching gift programs, which are generally tied to ongoing corporate giving initiatives, one-off matching gifts are unique opportunities that can create a significant impact for a single organization. In this blog post, we’ll explore the key strategies to ensure your organization […]
Payroll giving is an increasingly popular effort that allows employees to contribute directly to charitable causes through automatic deductions from their paychecks. For nonprofits, this presents a unique opportunity to tap into the philanthropic spirit of companies’ employees. Interested in discovering how your own nonprofit can do so? We’ll cover everything you need to know […]
Nearly 90% of organizations use video for marketing, and 95% of video marketers see it as a vital part of their overall strategy. Of the marketing professionals who don’t use video marketing, 37% simply aren’t sure how to get started. If your nonprofit is part of that 37%, then a good place to start is […]
