Is Cause Marketing Right for Your Nonprofit?

Joe-WatersYou know that cause marketing is a partnership between a for-profit and a nonprofit. Each partner has something to offer the other.

Cause marketing is certainly a potentially significant strategy in your overall nonprofit marketing plan. And some of you have a cause marketing program in place already. But for those of you who don’t (and that’s most nonprofits), how do you know when cause marketing is right for your nonprofit? Can it ever work for small or medium nonprofits, or is it just for the big guys? And if you decide to go forward, how do you bring the program to life?

Here’s expert guidance on these core cause marketing issues by cause marketer Joe Waters, Director, Cause & Event Marketing at Boston Medical Center.  Please add your suggestions and questions to the discussion.

P.S. Vote now to build your messaging skills and learn how to strengthen your own organization’s taglines by selecting the best in class in the 2010 Taggies — the third annual Nonprofit Tagline Award Competition. It’s a fun project that will help nonprofits in all fields discover what works, and why. Voting closes in a week so do it now!

Nancy Schwartz in Case Studies, Cause Marketing | 0 comments
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