Unleash the Power of Your Email Signature — The Most-Missed Marketing Opportunity

Unleash the Power of Your Email Signature -- The Most-Missed Marketing Opportunity

Email signatures (a.k.a. sig lines) are a powerful, low-cost, high-return marketing tool for your organization.

But what’s surprising is how seldom sig lines are put to work. In fact, I frequently receive emails from nonprofit staff members with no sig line at all. Now that’s a wasted opportunity.

Consider this: If your organization has 30 employees, each of whom sends 30 emails daily to folks outside the org, then (assuming 250 business days) that’s 225,000 ad views annually, at no cost or much extra effort. If you have 100 employees, that’s 750,000 ad views annually.

Dive into this brief guide to crafting an effective sig line, and how it will benefit your organization.

When you do, your nonprofit could be getting a strong, memorable message out with every email by the end of this week!  It’s an easy way to jump-start your 2009 marketing agenda.

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Branding and Messages, Email and E-Newsletters, Nonprofit Communications | 2 comments
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