Brand Basics

Getting Attention is a certified Google Partner that provides Google Ad Grant management, Google Ads, and content creation services to help nonprofit organizations expand their online presence. Staffed by a global team of ad specialists, the agency handles the entire Google Ad management process, including grant applications, strategy creation, ad compliance, and ongoing account optimization. Our goal is to help nonprofits use the $10,000 monthly grant effectively to drive increased website traffic and meaningful results, such as donations and volunteer registrations.

Google Ad Grant Applications

Getting Attention supports the entire application process, including:

• Eligibility Verification: Confirming the organization meets 501(c)(3) requirements and Google’s program policies.
• Website Audits: Ensuring the nonprofit’s site meets technical standards (like HTTPS security) and content quality requirements before submission.
• Technical Setup: Registering the organization for Google for Nonprofits through Goodstack (Google’s official verification partner).

We aim to secure approval quickly, often on the first attempt. We boast a 100% application approval success rate.

Google Ad Grant Management and Optimization

Once the grant is secured, Getting Attention provides full-service account management, including keyword research, ad copy creation, and ongoing campaign optimization. Our specialists continuously monitor performance metrics, such as conversions, to inform ad optimizations and ensure our clients use the $10,000 monthly budget effectively.

Google Ad Grant Conversion Tracking

To ensure the grant drives tangible results rather than just website traffic, Getting Attention sets up valid conversion tracking through Google Analytics and Google Tag Manager. This service helps nonprofits track meaningful actions like donations, volunteer sign-ups, event registrations, and email newsletter subscriptions. Proper tracking allows the agency to calculate the grant’s ROI and optimize campaigns for each nonprofit’s specific goals.

Google Ad Grant Account Reactivation and Compliance Remediation

For nonprofits with lapsed or suspended accounts, Getting Attention offers reactivation services to resolve compliance issues and restore funding. The team navigates the program’s compliance rules—such as maintaining a 5% click-through rate (CTR) and ensuring proper geotargeting—to keep accounts in good standing. We assist with communication with Google Support to fix policy violations and accelerate reactivation.

Website Content Creation

Since ad performance hinges on effective website content, Getting Attention offers high-quality web content services to support Ad Grant and paid Google Ads results. This optional add-on service includes content gap analysis, new blog and landing page creation, graphics, technical recommendations, and regular page refreshes to keep nonprofit websites current. Our content is designed to support better discovery via Google Search as well as LLM searches.

Technical SEO for Nonprofits

High-quality content isn’t the only thing a nonprofit’s site needs; it will also require a sound technical SEO foundation. Fortunately, Getting Attention can help with our technical SEO services for nonprofits. We can audit your site’s crawlability, indexing, speed, and performance, and implement a strategy to fix any issues (e.g., duplicate content, a faulty robots.txt file, and loading pages) we come across. 

Paid Google Ad Management

Getting Attention offers specialized paid Google Ads management to help nonprofits target competitive keywords and reach specific audiences that fall outside the scope of the standard Ad Grant. Our expert team handles the entire process—including ad creation and bid optimization—to ensure organizations maximize the impact of up to $7,000 in additional monthly ad spend.

Meta Ads for Nonprofits

Billions of people are on Facebook and Instagram, and a nonprofit’s potential donors and advocates are certainly among them. To help nonprofits leverage the power of these platforms, Getting Attention offers Meta ads for nonprofits, which is a service that crafts eye-catching ads specifically for Meta platforms. We can also track conversions, provide jargon-free reports, and handle the ongoing management and optimization of your account. 

AI Optimization Service

AI tools like ChatGPT, Gemini, and Claude are quickly becoming a real discovery channel; your next supporter may be asking these LLM platforms instead of Googling you. Because of this, Getting Attention is now offering an AI optimization service to boost a nonprofit’s chances of visibility in AI search. To do this, we make sure that AI tools and bots can access and read a nonprofit’s site the way they’re supposed to. We’ll also write and structure content with a clean schema, proper headings, clear Q&A formatting, and concise summaries that AI tools can easily pull from when answering someone’s question. 

Company History

Getting Attention was founded to help nonprofits overcome the digital visibility hurdles of today’s crowded online landscape, where many organizations compete for the same audience. The agency’s global team of specialists includes former Google employees with over five years of platform experience, offering clients an insider edge in ad management.

In 2023, the agency earned certified Google Partner status, meeting rigorous requirements like demonstrating proficiency through relevant certifications and maintaining an optimization score of at least 70%. The agency’s commitment to excellence has yielded significant results, including an average 207% improvement in click-through rates and a 28x improvement in conversions for its nonprofit clients. In 2025, we expanded our services to include website content creation and paid Google Ads management to help nonprofits boost their digital presence and reach more supporters.

Today, the agency continues to act as an extension of nonprofit marketing teams. We strive to solve the technical and strategic barriers that prevent nonprofits from fully utilizing their allotted ad credits. By managing the rigorous upkeep and compliance required by Google, we ensure organizations maximize their $10,000 monthly credit to drive real-world impact.

Mission Statement

Getting Attention’s mission is to help nonprofits connect with more supporters via Google Search, LLM discovery, the Google Ad Grant and paid Google Ads. We simplify the complexities of these platforms and transform digital visibility into tangible, real world results.