How Do People Find Your Nonprofit If They Don’t Know You Exist?
Sep 29, 2026 at 2:00 PM (EDT)
People don’t always search for nonprofits by name. Sometimes they’re already looking for what you offer. Other times, you need to build awareness first.
This session will show you how to help more people discover your nonprofit, starting with the demand and channels you already have. We’ll look at how to capture existing demand through the $10,000 Google Ad Grant, paid Google Ads, and organic search, and when other awareness tactics can help reach people who aren’t searching yet.
