Imagine having $10,000 each month to get your nonprofit in front of people searching for causes like yours. That’s exactly what the Google Ad Grant offers. This unique program gives eligible nonprofits free advertising credits on Google Search, empowering them to increase website activity and digital conversions. In other words, you can drive more visitors […]
Did you know it takes 18-20 points of contact to reach a new donor for the first time? For nonprofits, developing an effective multichannel marketing plan helps spread awareness, engage new prospects, and deepen donor relationships. However, a lot goes into crafting the perfect strategy for your organization, from setting goals to reviewing your marketing […]
A nonprofit budget is an important financial document that helps organizations allocate expenses and predict revenue. Your budget is crucial in helping your nonprofit plan for the future, stay fiscally responsible, and reach its campaign goals. This comprehensive guide will walk through the value of a budget and explain how it relates to the actions […]
If your nonprofit is seeking to increase revenue from workplace giving, corporate sponsorships, or targeted corporate giving outreach, understanding where your supporters work is crucial. But you might not have that information in all of your supporter records—and that’s where employer append services come in. However, with multiple providers offering different features, price points, and capabilities, how […]
In today’s competitive nonprofit landscape, understanding your donors goes far beyond names and gift amounts. To build stronger relationships and drive deeper engagement, nonprofits are turning to data enrichment strategies, particularly enhancing a donor profile with employment data. Lucky for you, we’ll walk through exactly how you can do so here. Specifically, this guide will cover […]
In-kind donations can be a game-changer for nonprofits. Whether it’s donated equipment, free professional services, or supplies for an event, these non-cash gifts can significantly reduce costs and expand impact. But while receiving donated goods and services is exciting, identifying and tracking in-kind donations for nonprofits isn’t always straightforward. In this post, we’ll break down exactly how […]
Matching gifts are one of the most powerful—yet often underutilized—fundraising opportunities available to nonprofits. With over 26 million individuals eligible for employer gift-matching programs, the potential to double (or even triple) donations is massive. But how do leading nonprofits actually make the most of these programs? What tools, strategies, and best practices help them succeed? In […]
You’ve worked hard to build an organization that fulfills its mission and makes a difference for the community you serve. However, your work can’t reach its full potential without a strategic nonprofit marketing plan. Outlining a plan is critical for meeting your audience’s needs and driving meaningful conversions. Whether you’ve never created a dedicated plan […]
Are you looking to drive traffic to your nonprofit’s landing pages without breaking the bank? The Google Ad Grant program will help you do exactly that! After completing the Google Grant application process, you’ll receive $10,000 every month to spend on Google Ads. Whether you’re an advocacy organization looking to boost petition signatures or an animal shelter aiming to increase […]
A successful fundraiser doesn’t just happen. It needs strong promotion to attract donors, rally supporters, and build momentum. Whether you’re hosting an in-person event, a digital fundraising campaign, or a grassroots effort, getting the word out is essential. Reaching the right audience and inspiring them to take action requires a thoughtful strategy and the right […]
