Entries by Jessica King

How to Choose a Nonprofit Employer Append Service (A Guide)

If your nonprofit is seeking to increase revenue from workplace giving, corporate sponsorships, or targeted corporate giving outreach, understanding where your supporters work is crucial. But you might not have that information in all of your supporter records⁠—and that’s where employer append services come in. However, with multiple providers offering different features, price points, and capabilities, how […]

Enhancing a Donor Profile With Employment Data & More

In today’s competitive nonprofit landscape, understanding your donors goes far beyond names and gift amounts. To build stronger relationships and drive deeper engagement, nonprofits are turning to data enrichment strategies, particularly enhancing a donor profile with employment data. Lucky for you, we’ll walk through exactly how you can do so here. Specifically, this guide will cover […]

Identifying & Tracking In-Kind Donations for Nonprofits

In-kind donations can be a game-changer for nonprofits. Whether it’s donated equipment, free professional services, or supplies for an event, these non-cash gifts can significantly reduce costs and expand impact. But while receiving donated goods and services is exciting, identifying and tracking in-kind donations for nonprofits isn’t always straightforward. In this post, we’ll break down exactly how […]

Matching Gift Reviews: Insights From Leading Nonprofits

Matching gifts are one of the most powerful—yet often underutilized—fundraising opportunities available to nonprofits. With over 26 million individuals eligible for employer gift-matching programs, the potential to double (or even triple) donations is massive. But how do leading nonprofits actually make the most of these programs? What tools, strategies, and best practices help them succeed? In […]

How To Apply for Google Grants: 4 Easy Steps for Approval

Are you looking to drive traffic to your nonprofit’s landing pages without breaking the bank? The Google Ad Grant program will help you do exactly that! After completing the Google Grant application process, you’ll receive $10,000 every month to spend on Google Ads. Whether you’re an advocacy organization looking to boost petition signatures or an animal shelter aiming to increase […]

How To Promote a Fundraiser: 10 Ideas To Boost Donations

A successful fundraiser doesn’t just happen. It needs strong promotion to attract donors, rally supporters, and build momentum. Whether you’re hosting an in-person event, a digital fundraising campaign, or a grassroots effort, getting the word out is essential. Reaching the right audience and inspiring them to take action requires a thoughtful strategy and the right […]

Are Google Ad Grants Confusing You? Become an Expert Now!

The Google Ad Grants program provides eligible nonprofits with $10,000 per month to spend on Google Ads. Since its inception, the program has driven over 14 billion clicks to nonprofit websites, boosting donor acquisition, volunteer recruitment, and more. While many organizations recognize the program’s value, some may hesitate to apply simply because they find Google Ad Grants confusing. To […]

Nonprofit Advertising: The Essential Guide (With Examples!)

Nonprofit advertising is critical to spread the word about your organization and earn donations. But while for-profit businesses can afford traditional advertising channels like billboards and commercials, nonprofits with tight budgets might struggle to inspire support for their causes. Thankfully, nonprofits have little-to-no-cost advertising options at their disposal. To help you create a well-developed nonprofit advertising plan […]