Entries by Jessica King

Matching Gift Reviews: Insights From Leading Nonprofits

Matching gifts are one of the most powerful—yet often underutilized—fundraising opportunities available to nonprofits. With over 26 million individuals eligible for employer gift-matching programs, the potential to double (or even triple) donations is massive. But how do leading nonprofits actually make the most of these programs? What tools, strategies, and best practices help them succeed? In […]

How To Apply for Google Grants: 4 Easy Steps for Approval

Are you looking to drive traffic to your nonprofit’s landing pages without breaking the bank? The Google Ad Grant program will help you do exactly that! After completing the Google Grant application process, you’ll receive $10,000 every month to spend on Google Ads. Whether you’re an advocacy organization looking to boost petition signatures or an animal shelter aiming to increase […]

How To Promote a Fundraiser: 10 Ideas To Boost Donations

A successful fundraiser doesn’t just happen. It needs strong promotion to attract donors, rally supporters, and build momentum. Whether you’re hosting an in-person event, a digital fundraising campaign, or a grassroots effort, getting the word out is essential. Reaching the right audience and inspiring them to take action requires a thoughtful strategy and the right […]

Are Google Ad Grants Confusing You? Become an Expert Now!

The Google Ad Grants program provides eligible nonprofits with $10,000 per month to spend on Google Ads. Since its inception, the program has driven over 14 billion clicks to nonprofit websites, boosting donor acquisition, volunteer recruitment, and more. While many organizations recognize the program’s value, some may hesitate to apply simply because they find Google Ad Grants confusing. To […]

Nonprofit Advertising: The Essential Guide (With Examples!)

Nonprofit advertising is critical to spread the word about your organization and earn donations. But while for-profit businesses can afford traditional advertising channels like billboards and commercials, nonprofits with tight budgets might struggle to inspire support for their causes. Thankfully, nonprofits have little-to-no-cost advertising options at their disposal. To help you create a well-developed nonprofit advertising plan […]

9 Worthwhile Marketing Grants for Nonprofits & How to Apply

An effective marketing strategy is paramount for accomplishing your nonprofit’s mission and making a genuine impact. Securing funds to power your nonprofit marketing plan isn’t always easy, though. Marketing efforts should account for 5-15% of your operating budget. Sometimes, that’s still not enough to effectively spread the word. If your budget is tight or you […]