Matching gifts are one of the most powerful—yet often underutilized—fundraising opportunities available to nonprofits. With over 26 million individuals eligible for employer gift-matching programs, the potential to double (or even triple) donations is massive. But how do leading nonprofits actually make the most of these programs? What tools, strategies, and best practices help them succeed? In […]
You’ve worked hard to build an organization that fulfills its mission and makes a difference for the community you serve. However, your work can’t reach its full potential without a strategic nonprofit marketing plan. Outlining a plan is critical for meeting your audience’s needs and driving meaningful conversions. Whether you’ve never created a dedicated plan […]
Are you looking to drive traffic to your nonprofit’s landing pages without breaking the bank? The Google Ad Grant program will help you do exactly that! After completing the Google Grant application process, you’ll receive $10,000 every month to spend on Google Ads. Whether you’re an advocacy organization looking to boost petition signatures or an animal shelter aiming to increase […]
A successful fundraiser doesn’t just happen. It needs strong promotion to attract donors, rally supporters, and build momentum. Whether you’re hosting an in-person event, a digital fundraising campaign, or a grassroots effort, getting the word out is essential. Reaching the right audience and inspiring them to take action requires a thoughtful strategy and the right […]
The Google Ad Grants program provides eligible nonprofits with $10,000 per month to spend on Google Ads. Since its inception, the program has driven over 14 billion clicks to nonprofit websites, boosting donor acquisition, volunteer recruitment, and more. While many organizations recognize the program’s value, some may hesitate to apply simply because they find Google Ad Grants confusing. To […]
Nonprofit advertising is critical to spread the word about your organization and earn donations. But while for-profit businesses can afford traditional advertising channels like billboards and commercials, nonprofits with tight budgets might struggle to inspire support for their causes. Thankfully, nonprofits have little-to-no-cost advertising options at their disposal. To help you create a well-developed nonprofit advertising plan […]
An effective marketing strategy is paramount for accomplishing your nonprofit’s mission and making a genuine impact. Securing funds to power your nonprofit marketing plan isn’t always easy, though. Marketing efforts should account for 5-15% of your operating budget. Sometimes, that’s still not enough to effectively spread the word. If your budget is tight or you […]
Running a nonprofit often feels like balancing on a tightrope—limited budgets, tight deadlines, and the constant need to fundraise. Add marketing to the mix, and it’s easy to feel overwhelmed. Especially if you run a small organization without a dedicated marketing team, promotional activities can feel like a secondary priority. Your nonprofit’s mission deserves to […]
Does your organization need to get the word out about an urgent funding need? Are you looking to boost public understanding about an issue in your community? A nonprofit awareness campaign can quickly put your cause in the spotlight! These marketing campaigns primarily focus on educating people about your work, and they can be facilitated […]
Google is the world’s most popular search engine, fielding at least 8.5 billion searches per day. That’s 8.5 billion reasons nonprofits should take advantage of the Google Ad Grant program, which gives $10,000 worth of ad credits to eligible organizations every month to create ads on Google. Ad campaigns require consistent upkeep, performance tracking, and […]
