Imagine your nonprofit’s website as a hub of activity, drawing in supporters from all corners of the internet, each visit translating to real-world impact. By understanding SEO for nonprofits, you can make this vision a reality. SEO not only elevates your website’s visibility on search engines, but it also drives targeted traffic and fuels your […]
Is your nonprofit struggling with low email open rates? Email marketing accounts for 15% of all nonprofit revenue, making it an essential part of your digital marketing strategy. But how does your organization’s performance measure up to the average email open rate for nonprofits? In this article, we’ll explore industry email benchmarks and share key […]
Think Facebook is just about likes and shares? Think again! For nonprofits, Facebook offers a dynamic platform to build communities, mobilize volunteers, and raise crucial funds. With around 2.9 billion active users, the site provides nonprofits with access to vast amounts of potential donors, volunteers, corporate sponsors, customers, and beneficiaries. This social media giant is […]
You’ve designed an engaging website that features your mission, highlights your programs, and showcases your work’s impact. But does your nonprofit’s website comply with all necessary regulations? The Internal Revenue Service (IRS) doesn’t have specific rules that mandate what a nonprofit’s website must contain. However, there are laws, guidelines, and best practices that nonprofits should […]
As digital transformation continues to rewrite the rules of supporter engagement, nonprofits must harness the power of data to stay relevant and impactful. No matter your cause, understanding the latest nonprofit marketing statistics is more than a strategic advantage; it’s a necessity. To help you stay ahead of the curve, we’ll share key statistics and […]
According to Nonprofit Tech for Good, many nonprofits are leveraging technology to enhance their processes—79% use automation technology in online fundraising, and 15% even have artificial intelligence software in place to predict donor behavior. Not every organization, however, has the funds to stay at the cutting edge of technology. That’s where nonprofit technology grants come […]
When it comes to marketing your nonprofit, chances are that you’ll be doing a lot of writing. From fundraising appeal emails and thank-you letters to social media announcements and website content, almost all of your nonprofit’s external communications involve text. As such, this means that every nonprofit, whether they have a dedicated copywriter or not, […]
What if you could provide Google users looking for your nonprofit with all the relevant details they need to get in touch with you right from the search engine results page? With Google My Business, now called Google Business Profiles, this has fortunately been a reality for some time. Despite the name of this feature saying […]
Nonprofits operate in a unique intersection of passion and practicality, striving not only to champion their causes but also to engage a community of supporters who are just as dedicated. At the core of this engagement lies an integral yet underappreciated tool: nonprofit content marketing. While many nonprofits recognize the necessity of marketing for donor […]
In the fast-paced world of nonprofit, trade, and professional association membership programs, you need to create and sustain long-lasting relationships. That’s why membership marketing is essential—it paves the way to a thriving, sustainable membership base. To help your organization attract members and build brand recognition, we’ll explore the purpose of membership marketing. Then, we’ll provide […]
