2012 Nonprofit Tagline Awards (a.k.a. The Taggies)

Great Words Promoting Good Causes

Congratulations to the 2012 Getting Attention Nonprofit Tagline Award Winners! The 18 winners were selected by more than 3,300 voters from 63 nonprofit tagline finalists that had been identified by our expert panel of judges. The finalists were drawn from the 1,400 nonprofit taglines entered.

The organizations behind the winning taglines range from the regional (Elder Services of Worcester Area, Inc.) to the national (Wounded Warrior Project) and global (The TARA Project). All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact.

Get free access today to the updated Online Tagline Database, with 5,000+ searchable taglines for your own message brainstorming, and the Nonprofit Tagline Report!

The report features more on the winning taglines plus:
  • The 10 Have-Tos for Successful Taglines
  • The 7 Deadly Sins – Examples of what not to do.

Celebrating the Best in Nonprofit Taglines—The Taggies

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base.

But our recent Nonprofit Messages Survey showed just 29% of organizations like yours have a tagline that connects and spurs action.

The Awards program is designed to inspire and guide your organizations to deliver taglines that connect quickly and strongly with your target audiences—Aha! messages that build and strengthen key relationships for the long term.

Since 2008, the GettingAttention.org community and other nonprofit communicators, other staff and supporters have been enthusiastic participants in the Nonprofit Tagline Awards program (a.k.a. The Taggies)—entering their own taglines and spreading the word to peers to do the same, voting to select award winners and learning what works and what doesn’t via the Nonprofit Tagline Database and Report.

Getting to Aha! is doable, for every organization. Go for it!

Thanks for the inspiration, advice and encouragement.
We couldn’t have done it without The Taggies!

“About the time you were holding the first Taggies, we were knee-deep in developing our first strategic marketing plan—with the help of a couple of talented, local board members, we managed to get thru the process and finalize our branding guidelines developed in four months!

‘We are Smiles Change Lives and we provide essential, life-changing orthodontic treatment for children from low-income families: Bracing kids for a better future!’

“Your emails during the contest helped fuel our desire to develop the right tagline and we believe we have. Thanks for the inspiration, advice and encouragement thru your emails and webinars. We couldn’t have done it without the Taggies!”

   —LeAnn Smith, Chief Operating Officer, Smiles Change Lives


This program is made possible thanks to the generous sponsorship of
Change.org and See3.

P. S. Follow Tagline Award news on Twitter via the hashtag #taggies12