Author Archive for: Jessica
Entries by Jessica King
Marketing Your Nonprofit’s Silent Auction: 5 Strategies
Silent auctions are one of the most popular nonprofit fundraising events, and for good reason. They can be held in person or virtually, appeal to a wide range of supporters, and make great annual fundraisers. Although silent auctions work well on their own, they can also be paired with other events like galas or golf […]
3 Impactful Direct Mail Fundraising Trends for Nonprofits
As a nonprofit professional, you know that there are always new nonprofit marketing trends emerging. As the world of technology, social media apps, and influencers continues to evolve, these trends can take flight faster than ever. While it’s easy to name the three new marketing trends you noticed on TikTok or Instagram this week, trends in more […]
The Do’s and Don’ts of Planning a Legendary Charity Event
Whether your nonprofit is preparing to host its annual gala or a one-off virtual game night, you likely have specific goals you want to reach, such as raising a certain amount of money, securing a particular number of new sponsors, or increasing your average attendance rate. These goals are important, especially when you consider the investment of […]
How to Grow Your Nonprofit’s Credibility Through Compliance
Nonprofits are subject to numerous state and federal regulations. These requirements are necessary for the initial creation of a nonprofit organization, as well as its ongoing compliance, especially as the organization grows. But by adhering to legal regulations, a nonprofit can also communicate its integrity to its supporters. When a nonprofit follows the rules set […]
13 Matching Gift Operational Stats: Top Nonprofits’ Insights
There are millions of established nonprofit organizations, and the matching gift tactics they employ range from fully built-out strategies to lacking entirely. A recent research report by the Top Nonprofits team shares insights from the leading peer-to-peer focused fundraising groups—specifically focusing on the P2P Top 30. Here at Getting Attention, we found these findings to […]
Digital Marketing for Nonprofits Made Easy: A Helpful Guide
Pretty much everything takes place on the internet these days: shopping, socializing, and even (you guessed it!) supporting charities. That’s why digital marketing for nonprofits is non-negotiable nowadays. At Getting Attention, we work with nonprofits to amplify their missions through the Google Ad Grant, which is a form of nonprofit marketing. We have a pretty […]
A Quick Guide to Compiling Donor Prospect Profiles
When it comes to finding new donors for your nonprofit, identifying prospects is just the first step. In order to transform a prospect into a dedicated, engaged donor, you have to cultivate them, getting to know them as an individual and laying the foundation for a lasting relationship. Cultivation can be challenging, especially when you’re working […]
Demystifying the Google Ad Grants Website Policy: A Guide
In a word, the Google Ad Grant is transformational. The program has completely altered the way nonprofits market their causes. By breaking down geographical barriers, any organization that meets the Google Ad Grant requirements can reach more donors than ever before without blowing its marketing budget. In fact, search ads (like Google Ads) have the […]
Digital Fundraising for Nonprofits: 6 Key Strategies
Nonprofits need strong digital fundraising and marketing strategies to create healthy revenue streams that keep their organizations going. But, with so many nonprofits competing for visibility online, standing out can be a challenge. To help launch your fundraising strategy, this guide will explore: Digital Fundraising Benefits Digital Fundraising Ideas Digital Fundraising Best Practices Digital Fundraising Trends Getting […]
