Your Google Ads have the power to connect you with motivated supporters who are ready to make a difference—but that’s only possible if you choose the right Google Grants keywords. In this guide, we’ll explore insider advice to enhance your Google Ad Grants keyword strategy: What Are Google Grants Keywords? Why You Need to Conduct […]
As a nonprofit professional, you likely already know the basics of matching gifts. But ask yourself this question: Do I know how to implement matching gifts effectively as part of my team’s fundraising strategy? As a nonprofit professional, you likely already know the basics of matching gifts. Matching gifts are an amazing fundraising tool that […]
Staying in touch with nonprofit industry trends, new software updates, and current marketing best practices is an ongoing challenge. However, not keeping up with these changes may lead your nonprofit website to look outdated, your communications to stop receiving responses, or your overall fundraising revenue to decrease. While you can do a simple Google search […]
Silent auctions are one of the most popular nonprofit fundraising events, and for good reason. They can be held in person or virtually, appeal to a wide range of supporters, and make great annual fundraisers. Although silent auctions work well on their own, they can also be paired with other events like galas or golf […]
As a nonprofit professional, you know that there are always new nonprofit marketing trends emerging. As the world of technology, social media apps, and influencers continues to evolve, these trends can take flight faster than ever. While it’s easy to name the three new marketing trends you noticed on TikTok or Instagram this week, trends in more […]
Whether your nonprofit is preparing to host its annual gala or a one-off virtual game night, you likely have specific goals you want to reach, such as raising a certain amount of money, securing a particular number of new sponsors, or increasing your average attendance rate. These goals are important, especially when you consider the investment of […]
Nonprofits are subject to numerous state and federal regulations. These requirements are necessary for the initial creation of a nonprofit organization, as well as its ongoing compliance, especially as the organization grows. But by adhering to legal regulations, a nonprofit can also communicate its integrity to its supporters. When a nonprofit follows the rules set […]
There are millions of established nonprofit organizations, and the matching gift tactics they employ range from fully built-out strategies to lacking entirely. A recent research report by the Top Nonprofits team shares insights from the leading peer-to-peer focused fundraising groups—specifically focusing on the P2P Top 30. Here at Getting Attention, we found these findings to […]
Pretty much everything takes place on the internet these days: shopping, socializing, and even (you guessed it!) supporting charities. That’s why digital marketing for nonprofits is non-negotiable nowadays. At Getting Attention, we work with nonprofits to amplify their missions through the Google Ad Grant, which is a form of nonprofit marketing. We have a pretty […]
When it comes to finding new donors for your nonprofit, identifying prospects is just the first step. In order to transform a prospect into a dedicated, engaged donor, you have to cultivate them, getting to know them as an individual and laying the foundation for a lasting relationship. Cultivation can be challenging, especially when you’re working […]
