Have you ever encountered an advertisement so compelling that it convinced you to purchase something right then and there? Nonprofits can harness this same persuasive force. Instead of driving sales, nonprofit ads inspire us to support causes that make the world a better place. To inspire your ads, this post will explore a variety of […]
Facebook boasts an average of over 3 billion monthly visitors, and the platform generated $135 billion in ad revenue in 2023. Consider how many of your nonprofit’s current and future supporters currently contribute to these staggering figures. Your nonprofit may already have a Facebook account it uses to connect with supporters and spread awareness of your […]
From raising funds and spreading awareness to informing beneficiaries about your services, marketing is essential to helping your nonprofit fulfill its mission. However, knowing how to market your cause, what platforms to use, and if your marketing strategy is effective requires expertise your nonprofit’s team might not have. Fortunately, nonprofit marketing agencies are in large […]
Picture this: You see an ad on social media for a nonprofit. You click on it, but the website has a different logo. For most of us, this would seem suspicious, and the donor journey would stop there, even if the organization was completely legitimate. When it comes to marketing your nonprofit, consistent branding is essential. […]
Most nonprofits are familiar with matching gifts. But how many organizations actually pursue them with a dedicated strategy? According to Double the Donation, $4-$7 billion in corporate matching gift funds goes unclaimed every year. When 78% of donors have no idea if their employer matches gifts, the group is not completing the matching gift forms […]
Picture this: your nonprofit is getting ready for the end-of-year giving season. To capitalize on your donors’ charitable spirits, you’ve optimized your donation page, gotten your social media in tip-top shape, but something is still missing. You quickly realize that you need to design an engaging year-end fundraising campaign that draws donors into your mission, […]
If you work for a higher education institution, you know that marketing your mission is essential to bring in generous donations that fund your school. But did you know you could maximize existing donations through corporate matching gifts? To pair matching gifts and higher education, you need an actionable plan. That’s where this guide comes […]
With 30% of annual giving occurring in December, it’s not surprising that the holiday season is also the ultimate nonprofit fundraising season. People feel inclined to give back to their favorite causes during the holidays, and nonprofits should lean into that giving spirit to maximize their fundraising results. However, there are so many nonprofits for […]
Navigating the complexities of year-end fundraising can be a daunting task. With approximately a quarter of your revenue for the entire year at stake, it’s crucial to have a well-defined plan in place to maximize your organization’s fundraising potential. In this guide, we’ll explore five best practices for achieving year-end fundraising success. Whether you’re looking to establish […]
In any kind of workplace, how you communicate internally affects your outputs. This is true whether you’re an advertising agency preparing a pitch for a prospective client, a restaurant getting ready for dinner service, or even a rock band rehearsing for a concert. The same principle applies to nonprofits. To succeed in serving your community, […]
