When it comes to marketing your nonprofit, chances are that you’ll be doing a lot of writing. From fundraising appeal emails and thank-you letters to social media announcements and website content, almost all of your nonprofit’s external communications involve text. As such, this means that every nonprofit, whether they have a dedicated copywriter or not, […]
What if you could provide Google users looking for your nonprofit with all the relevant details they need to get in touch with you right from the search engine results page? With Google My Business, now called Google Business Profiles, this has fortunately been a reality for some time. Despite the name of this feature saying […]
Nonprofits operate in a unique intersection of passion and practicality, striving not only to champion their causes but also to engage a community of supporters who are just as dedicated. At the core of this engagement lies an integral yet underappreciated tool: nonprofit content marketing. While many nonprofits recognize the necessity of marketing for donor […]
In the fast-paced world of nonprofit, trade, and professional association membership programs, you need to create and sustain long-lasting relationships. That’s why membership marketing is essential—it paves the way to a thriving, sustainable membership base. To help your organization attract members and build brand recognition, we’ll explore the purpose of membership marketing. Then, we’ll provide […]
As a nonprofit professional, you know that every dollar gets you closer to achieving your goals. You can boost funding and attract more volunteers for your nonprofit with a dedicated volunteer grant strategy. We’ve put together this guide to walk through everything you need to know about volunteer grants. We’ll cover the following: Volunteer Grant […]
When it comes to making professional connections, LinkedIn is the go-to website for individuals, businesses, and nonprofits like yours. Often, LinkedIn is used as a platform for job recruiters and job seekers to connect. However, along with finding valuable new employees, there’s even more your nonprofit can do with a LinkedIn account. To discover how […]
Have you ever encountered an advertisement so compelling that it convinced you to purchase something right then and there? Nonprofits can harness this same persuasive force. Instead of driving sales, nonprofit ads inspire us to support causes that make the world a better place. To inspire your ads, this post will explore a variety of […]
Facebook boasts an average of over 3 billion monthly visitors, and the platform generated $135 billion in ad revenue in 2023. Consider how many of your nonprofit’s current and future supporters currently contribute to these staggering figures. Your nonprofit may already have a Facebook account it uses to connect with supporters and spread awareness of your […]
From raising funds and spreading awareness to informing beneficiaries about your services, marketing is essential to helping your nonprofit fulfill its mission. However, knowing how to market your cause, what platforms to use, and if your marketing strategy is effective requires expertise your nonprofit’s team might not have. Fortunately, nonprofit marketing agencies are in large […]
Picture this: You see an ad on social media for a nonprofit. You click on it, but the website has a different logo. For most of us, this would seem suspicious, and the donor journey would stop there, even if the organization was completely legitimate. When it comes to marketing your nonprofit, consistent branding is essential. […]
