Google Grants Provides Free Advertising to Nonprofit Orgs

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Google is demonstrating its commitment to sharing its success with the nonprofit sector with its new in-kind grant program:

"It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education. "

Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic to their websites. Each organization that receives a Google Grant gets at least three months of in-kind advertising. Here are some recent success stories:

  • Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years.
  • The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.
  • CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers.

Click here for details on how to apply.