Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

#14ntcTakeawaysToday’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases.

9 presenters, 70 minutes, and 143 slides— those are the ingredients to a great #14NTCTakeaways!

Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs—met to recap the 2014 Nonprofit Technology Conference (#14NTC). Presenters spoke on topics ranging from online coalition building to storytelling.

So with that much content, what WERE the #14NTCTakeaways every nonprofit communicator needs to know? Here goes:

  • At #14NTC, people liked to tweet, a LOT. There were 24,505 tweets over the three days. The most tweeted topics of conversation were technology (no brainer), strategy, fundraising, social media, data, and community—all common themes among our presenters.
  • When it’s December 31 and your website is failing, keep calm and tech on. Don’t panic, triage!
  • Use Google Chrome’s User Agent Development Tools to mimic people’s browsers/devices.
  • Foundation Connect for Salesforce can help with the grant making process.
  • Nonprofits need to tell stories that are strategic and authentic.
  • “Franchise” online campaigns by empowering constituents to start their own campaigns.
  • Use the parent test when posting on social media—“Would my mom approve of this post?”
  • Don’t be afraid of using tools not built for nonprofits, especially if they connect to your CRM. If it helps with donor engagement, try it!
  • When building online coalitions don’t decide by consensus—have one or two people lead.
  • For nonprofit startups, using open-source technology can save money, and expand options for outside resources.

The #1 takeaway though, for both #14NTCTakeaways and #14NTC itself, is the importance of community! Without the great people willing to share their successes, failures, tips, and time, we wouldn’t be able to grow as a sector. It is often the informal gatherings and conversations that you learn the most from in the NTEN community, and others.

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Nancy Schwartz in Trends | 2 comments
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