In a word, the Google Ad Grant is transformational. The program has completely altered the way nonprofits market their causes. By breaking down geographical barriers, any organization that meets the Google Ad Grant requirements can reach more donors than ever before without blowing its marketing budget. In fact, search ads (like Google Ads) have the […]
Nonprofits need strong digital fundraising and marketing strategies to create healthy revenue streams that keep their organizations going. But, with so many nonprofits competing for visibility online, standing out can be a challenge. To help launch your fundraising strategy, this guide will explore: Digital Fundraising Benefits Digital Fundraising Ideas Digital Fundraising Best Practices Digital Fundraising Trends Getting […]
Capital campaigns transform organizations – often from top to bottom. And it’s all too easy to get so swept up in the work of fundraising that no one develops a plan for training the staff and volunteers. But these are all-hands-on-deck undertakings! Everyone at your organization will need to understand the campaign and why it’s […]
Virtual nonprofit events can be a fundamental part of your organization’s fundraising strategy. With a strong virtual event, your nonprofit can easily grow its reach, build relationships with supporters, and boost donor acquisition and retention. With these benefits in mind, it’s clear that your nonprofit needs to add virtual fundraising to its development toolkit. While […]
Microsoft Advertising empowers nonprofits to enhance their digital marketing presence with its Ad Grant program. Similar to Google Grants, Microsoft Ad Grants offer approved organizations a monthly grant to advertise their web content across Microsoft’s network. With $3,000 in their advertising budget from Microsoft’s Ad Grant, participating nonprofits can create ads that target mission-relevant keywords […]
Is your nonprofit’s investment strategy paying off? Understanding your investment portfolio’s performance is critical to establishing a healthy budget, determining future fundraising strategies, and providing a meaningful snapshot to stakeholders. When evaluating your nonprofit investment performance, it’s essential to consider the following factors: Return on Investment (ROI) Risk Liquidity By combining these methods, you’ll be […]
Corporate social responsibility (CSR) is the concept that corporations are responsible for addressing social and environmental concerns to make the world a better place. Corporate giving, which falls under the umbrella of corporate social responsibility, allows businesses to contribute to organizations that promote social good (usually nonprofit organizations). Typically, companies organize events encouraging employee giving […]
Finding new ways to reach and engage donors is a continual challenge for nonprofit marketing professionals. Effective marketing requires being creative, staying aware of ongoing trends, and navigating obstacles efficiently. Of course, there are still several common challenges that most nonprofits’ marketing strategies will encounter. Facing challenges is a normal part of the marketing process, […]
Your nonprofit’s website is a powerful tool to expand your reach. With more and more people spending time online, your website can help you gain supporters from all over the world and make people more passionate about your cause. However, if your website doesn’t stand out from the crowd, it’ll be much more difficult for […]
