Virtual nonprofit events can be a fundamental part of your organization’s fundraising strategy. With a strong virtual event, your nonprofit can easily grow its reach, build relationships with supporters, and boost donor acquisition and retention. With these benefits in mind, it’s clear that your nonprofit needs to add virtual fundraising to its development toolkit. While […]
Microsoft Advertising empowers nonprofits to enhance their digital marketing presence with its Ad Grant program. Similar to Google Grants, Microsoft Ad Grants offer approved organizations a monthly grant to advertise their web content across Microsoft’s network. With $3,000 in their advertising budget from Microsoft’s Ad Grant, participating nonprofits can create ads that target mission-relevant keywords […]
Is your nonprofit’s investment strategy paying off? Understanding your investment portfolio’s performance is critical to establishing a healthy budget, determining future fundraising strategies, and providing a meaningful snapshot to stakeholders. When evaluating your nonprofit investment performance, it’s essential to consider the following factors: Return on Investment (ROI) Risk Liquidity By combining these methods, you’ll be […]
Corporate social responsibility (CSR) is the concept that corporations are responsible for addressing social and environmental concerns to make the world a better place. Corporate giving, which falls under the umbrella of corporate social responsibility, allows businesses to contribute to organizations that promote social good (usually nonprofit organizations). Typically, companies organize events encouraging employee giving […]
Finding new ways to reach and engage donors is a continual challenge for nonprofit marketing professionals. Effective marketing requires being creative, staying aware of ongoing trends, and navigating obstacles efficiently. Of course, there are still several common challenges that most nonprofits’ marketing strategies will encounter. Facing challenges is a normal part of the marketing process, […]
Your nonprofit’s website is a powerful tool to expand your reach. With more and more people spending time online, your website can help you gain supporters from all over the world and make people more passionate about your cause. However, if your website doesn’t stand out from the crowd, it’ll be much more difficult for […]
Whether it’s a portrait of a mythical siren in a green circle or a red-and-white Play button, logos are all around us. Many for-profit companies use logos to identify their products and services, but nonprofit organizations have just as much to gain from effective logo design! In this guide, we’ll walk through all you need […]
The key to creating lasting change today is advocacy—speaking up on behalf of members of your community affected by a particular issue. Running a successful advocacy campaign will likely start with mobilizing supporters and educating your community about your cause. To support these efforts, you’ll need to raise funds. Events are a particularly effective fundraising […]
You’ve heard it time and time again: optimizing your website for mobile devices is crucial. Your website goals probably include engaging with donors, volunteers, and other supporters, and encouraging them to stay involved for the long term. A mobile-optimized website can support these goals and help you drive more online traffic. Specifically, we’re going to […]
When developing your nonprofit’s marketing plan, you’ll probably brainstorm some of the content you’ll create for several popular communication channels, including your website, email, social media, and direct mail. To make your organization stand out, consider branching out from these typical marketing methods and adding a new—but also traditional—marketing channel: fundraising flyers. Fundraising flyers have […]
