Whether it’s a portrait of a mythical siren in a green circle or a red-and-white Play button, logos are all around us. Many for-profit companies use logos to identify their products and services, but nonprofit organizations have just as much to gain from effective logo design! In this guide, we’ll walk through all you need […]
The key to creating lasting change today is advocacy—speaking up on behalf of members of your community affected by a particular issue. Running a successful advocacy campaign will likely start with mobilizing supporters and educating your community about your cause. To support these efforts, you’ll need to raise funds. Events are a particularly effective fundraising […]
You’ve heard it time and time again: optimizing your website for mobile devices is crucial. Your website goals probably include engaging with donors, volunteers, and other supporters, and encouraging them to stay involved for the long term. A mobile-optimized website can support these goals and help you drive more online traffic. Specifically, we’re going to […]
When developing your nonprofit’s marketing plan, you’ll probably brainstorm some of the content you’ll create for several popular communication channels, including your website, email, social media, and direct mail. To make your organization stand out, consider branching out from these typical marketing methods and adding a new—but also traditional—marketing channel: fundraising flyers. Fundraising flyers have […]
Nonprofit marketing is the key to growing your organization, gaining support, and having people show up to your events. Without marketing, there’s no way for people to know about your nonprofit and all the great work you’re doing. It can be difficult to come up with effective marketing strategies for a variety of reasons, especially considering […]
Nonprofits rely on donors’ generosity to fund their mission programming and cover operating overhead costs. But an organization can’t expect to sit back and watch the revenue roll in without first outlining how they’ll identify donors, market their missions to them, and build relationships with them—which is where thoughtful donor engagement strategies come in. A […]
You’ve likely heard the saying that it’s cheaper to retain a donor than it is to find a new one. It’s why maintaining high levels of retention is so crucial for many organizations. Luckily, donor data research can help! In this guide, we’ll walk you through everything you need to know about donor data and how it […]
Nonprofit marketing helps organizations raise awareness about their missions, promote their services in the community, and attract volunteers and donors. Take your nonprofit’s marketing strategy to the next level by incorporating high-quality graphic design. These graphics have a host of benefits for your nonprofit—for example, studies indicate that 46% of consumers decide the credibility of an organization based […]
Virtual events have become a standard part of associations’ calendars. Unlike in-person events, they cost less, require less planning, help associations reach a larger audience, and allow attendees to tune in from the comfort of their homes. But just like any event, their success depends on good marketing. If you’re planning your first virtual event […]
Whether you’re preparing your program application or have already created several ad campaigns, it’s never too early (or too late!) to optimize your Google Grant account. By not understanding Google Grant optimization, many nonprofits miss out on the incredible opportunities the Google Ad Grants program provides nonprofits. Proper management helps you maximize your $10,000 budget, […]
