Nonprofit marketing is the key to growing your organization, gaining support, and having people show up to your events. Without marketing, there’s no way for people to know about your nonprofit and all the great work you’re doing. It can be difficult to come up with effective marketing strategies for a variety of reasons, especially considering […]
Nonprofits rely on donors’ generosity to fund their mission programming and cover operating overhead costs. But an organization can’t expect to sit back and watch the revenue roll in without first outlining how they’ll identify donors, market their missions to them, and build relationships with them—which is where thoughtful donor engagement strategies come in. A […]
You’ve likely heard the saying that it’s cheaper to retain a donor than it is to find a new one. It’s why maintaining high levels of retention is so crucial for many organizations. Luckily, donor data research can help! In this guide, we’ll walk you through everything you need to know about donor data and how it […]
Nonprofit marketing helps organizations raise awareness about their missions, promote their services in the community, and attract volunteers and donors. Take your nonprofit’s marketing strategy to the next level by incorporating high-quality graphic design. These graphics have a host of benefits for your nonprofit—for example, studies indicate that 46% of consumers decide the credibility of an organization based […]
Virtual events have become a standard part of associations’ calendars. Unlike in-person events, they cost less, require less planning, help associations reach a larger audience, and allow attendees to tune in from the comfort of their homes. But just like any event, their success depends on good marketing. If you’re planning your first virtual event […]
Whether you’re preparing your program application or have already created several ad campaigns, it’s never too early (or too late!) to optimize your Google Grant account. By not understanding Google Grant optimization, many nonprofits miss out on the incredible opportunities the Google Ad Grants program provides nonprofits. Proper management helps you maximize your $10,000 budget, […]
The nonprofit regulatory landscape is constantly changing. New requirements can appear over time, and others might disappear, leaving your nonprofit the task of figuring out exactly what’s required in order to stay compliant all while securing funding, engaging donors, and running programs. Recent developments regarding the Form 990 Schedule B, major donor disclosures, and how […]
As a nonprofit organization, you’re always on the lookout for new and improved ways to secure revenue for your cause. One of the most underutilized sources of nonprofit funding is corporate giving—and within that subcategory, corporate sponsorships can maximize your fundraising potential. But what exactly are the opportunities available, and how can your team go about securing […]
Fundraising can be a little unpredictable. While your nonprofit likely has a good idea of how much funding you can expect from month to month, chances are that a significant percentage of your support comes from individuals who can occasionally change their minds or act in ways you might not have predicted. Fortunately, there are […]
Picture this: you’re getting ready to launch a digital fundraising campaign, which means you need your website to be in tip-top shape. On top of that, you’re trying to get your donor database organized so that you know who exactly you should reach out to. As you’re planning your virtual fundraising events for the campaign, […]
