Author Archive for: Jessica
Entries by Jessica King
How Your Nonprofit Can Get Started With the Google Ad Grant
Whether supporters find out about your nonprofit and its cause through social media, your website, or flyers, it’s all thanks to the power of marketing. With a strong marketing strategy, you can communicate to the general public what issue your nonprofit is working to resolve and how people can get involved. Of course, having a sophisticated […]
Beyond the Basics: 14 Educational Resources for Nonprofits
As a nonprofit professional, you understand the importance of continuous learning. You know that to truly make an impact, you need to go beyond the basics and explore innovative strategies. In this guide, we’ve compiled a curated list of 14 nonprofit resources that address the unique needs and challenges of the mission-driven sector. For easy […]
Getting Your Nonprofit Tagline Right: Top Tips and Examples
Taglines are the quickest and most efficient way in your marketing strategy to tell people about your nonprofit’s mission. In one short phrase, you can tell your audience who your organization is and why they should care. Think about Nike’s “Just Do It” or Little Caesar’s “Hot ‘n’ Ready” – these taglines give the brands more energy […]
Rebranding Your Nonprofit: 4 Frequently Asked Questions
Your nonprofit’s brand should be a visual and verbal representation of your mission, values, and personality. And when you first developed it, it likely fulfilled that purpose. But what happens when your organizational identity no longer aligns with your brand identity? If your nonprofit finds itself in this situation, it may be time for a […]
13+ Simple and Effective Tips for Google Ads Optimization
Google Ads are an incredibly useful tool for expanding your organization’s reach and driving conversions. Plus, eligible nonprofits can take advantage of this resource at no cost through the Google Ad Grants program, which provides applicants with $10,000 in advertising credits each month. This way, you can spread the word about your mission and encourage new audiences to […]
Google Ad Grants Rules: 9 Compliance Policies to Know
If you’re familiar with the Google Ad Grants program, you may know that its coordinators enforce a series of Google Ad Grants rules nonprofits must follow to stay eligible. While it’s easy to view the compliance guidelines as limitations, these rules can actually be helpful for optimizing your account. This complete Ad Grants policy compliance guide will […]
Google Workspace for Nonprofits: Everything You Need to Know
Organizing your work and connecting you with your fellow employees are tasks any business software should accomplish. And like businesses, nonprofits can benefit from investing in software that streamlines their operations. Google Workspace for Nonprofits, also known as Google G Suite for Nonprofits, provides that solution for nonprofits of all types and sizes. The wide […]
Using Google Ad Grants to Drive Traffic to Nonprofit Videos
One of the most valuable marketing tools out there for nonprofits is video. Videos display your nonprofit’s mission in a visual, easily digestible way. However, if you don’t effectively promote your videos, they won’t reach potential supporters. That’s where the Google Ad Grant program comes in. An equally impactful nonprofit marketing tool, the Google Ad Grant is a free […]
25 Top Matching Gift Companies to Have On Your Radar
Your nonprofit’s donors are essential for propelling your mission forward. What if you could double their donations and raise even more revenue from their support? Thanks to corporate matching gift programs, you can do exactly that! As a part of their corporate philanthropy initiatives, many companies match the donations their employees make to nonprofit organizations. The […]
