One of the most valuable marketing tools out there for nonprofits is video. Videos display your nonprofit’s mission in a visual, easily digestible way. However, if you don’t effectively promote your videos, they won’t reach potential supporters. That’s where the Google Ad Grant program comes in. An equally impactful nonprofit marketing tool, the Google Ad Grant is a free […]
Your nonprofit’s donors are essential for propelling your mission forward. What if you could double their donations and raise even more revenue from their support? Thanks to corporate matching gift programs, you can do exactly that! As a part of their corporate philanthropy initiatives, many companies match the donations their employees make to nonprofit organizations. The […]
Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations empower their supporters to raise money on their behalf. This fundraising strategy, also referred to as social fundraising or P2P giving, enables nonprofits to reach larger audiences, engage new donors, and raise a ton of funding for their causes. For this fundraising method to […]
Most, if not all, nonprofits struggle to retain talent, especially in today’s challenging job market and remote work environment. Improving employee retention requires an intentional and multifaceted approach. To be successful, your plan must encompass multiple employee touchpoints and a focus on employee engagement strategies. Employees who feel valued, appreciated, and recognized by their organizations and […]
As a nonprofit professional, you know how important it is to have a steady flow of revenue coming into your organization. Rather than counting on just one or two sources of funding (and potentially leaving money on the table), you need to diversify your revenue streams. Think of revenue streams like eggs in a basket. As […]
A well-defined and recognizable brand can do wonders for any organization or business. Recent studies have shown that 26% of nonprofits have rebranded in the past two years — and of these, around half (47%) have already seen an increase in revenue. This means that if you think your branding could be improved, you’re probably […]
Fundraising CRMs, or constituent relationship management systems for nonprofits, are vital for effective revenue generation and donor management efforts. This is especially true as organizations continue to grow. If your nonprofit is seeking a CRM solution (whether for the first time or to upgrade an existing system), you’ve come to the right place! This […]
As a nonprofit professional, you likely already know the importance of tailoring your communications to your audience. After all, your organization is connected to many unique individuals—donors, volunteers, new supporters, nonprofit staff, and beneficiaries—you wouldn’t communicate with them all the same way. The same principle applies to digital marketing. Your online presence should cater to […]
Through the Google Ad Grant, Google provides nonprofits with thousands of dollars in grant money to spend on marketing. However, from ensuring they’re eligible and applying for a grant to actually running an ad campaign, nonprofits need to do their research before they can get started with a Google Ad Grant. Fortunately, resources dedicated to Google […]
