Peer-to-peer fundraising is a powerful form of nonprofit fundraising in which organizations empower their supporters to raise money on their behalf. This fundraising strategy, also referred to as social fundraising or P2P giving, enables nonprofits to reach larger audiences, engage new donors, and raise a ton of funding for their causes. For this fundraising method to […]
Most, if not all, nonprofits struggle to retain talent, especially in today’s challenging job market and remote work environment. Improving employee retention requires an intentional and multifaceted approach. To be successful, your plan must encompass multiple employee touchpoints and a focus on employee engagement strategies. Employees who feel valued, appreciated, and recognized by their organizations and […]
From capital support to marketing assistance, grants provide many opportunities for boosting the success of your nonprofit. After all, your organization needs steady funding to continue furthering its mission and finding better ways to make a difference in the lives of those you serve. With the right approach, you can build lasting relationships with grantmakers and […]
As a nonprofit professional, you know how important it is to have a steady flow of revenue coming into your organization. Rather than counting on just one or two sources of funding (and potentially leaving money on the table), you need to diversify your revenue streams. Think of revenue streams like eggs in a basket. As […]
A well-defined and recognizable brand can do wonders for any organization or business. Recent studies have shown that 26% of nonprofits have rebranded in the past two years — and of these, around half (47%) have already seen an increase in revenue. This means that if you think your branding could be improved, you’re probably […]
Fundraising CRMs, or constituent relationship management systems for nonprofits, are vital for effective revenue generation and donor management efforts. This is especially true as organizations continue to grow. If your nonprofit is seeking a CRM solution (whether for the first time or to upgrade an existing system), you’ve come to the right place! This […]
As a nonprofit professional, you likely already know the importance of tailoring your communications to your audience. After all, your organization is connected to many unique individuals—donors, volunteers, new supporters, nonprofit staff, and beneficiaries—you wouldn’t communicate with them all the same way. The same principle applies to digital marketing. Your online presence should cater to […]
Through the Google Ad Grant, Google provides nonprofits with thousands of dollars in grant money to spend on marketing. However, from ensuring they’re eligible and applying for a grant to actually running an ad campaign, nonprofits need to do their research before they can get started with a Google Ad Grant. Fortunately, resources dedicated to Google […]
When it comes to marketing your nonprofit’s mission and connecting with donors on a deeper level, nothing is better than an engaging story. Your nonprofit storytelling needs to capture your audience’s attention, clearly explain the problem you’re facing, and empower supporters to be a part of the solution. Ultimately, it should inspire donations and other forms of […]
If you’re a nonprofit professional, you know just how important donations are to your organization. You may receive funds in other ways, such as grants or sponsorships, but consistent donations will launch you toward your fundraising goals. Making your case to donors through presentations and one-on-one meetings is extremely effective because it allows you to start an […]
