At Getting Attention, we focus on helping nonprofits maximize the impact of their digital advertising. As part of our strategy, we value various outcomes within nonprofit ad campaigns to ensure that every effort translates to measurable success. Below, we’ve compiled our estimates for key ad account outcomes, backed by data from industry-leading sources. The sum […]
Volunteering takes many forms, whether it’s helping promote your nonprofit’s digital fundraisers or devoting a few hours a week to further one of your nonprofit’s initiatives. Volunteers give their time for a variety of reasons, such as a desire to support a cause they believe in, make friends with other volunteers, or even fulfill a […]
Is it time for a name change? There are many reasons why a nonprofit might change its name. Sometimes organizations undergo rebrands to improve their nonprofit marketing strategy. For others, they may have outgrown the previous name and need to update it to fit with a changing mission statement. Whatever the reason, name changes can […]
Currently, video is the marketing tool for grabbing supporters’ attention. Video marketing surveys report that 92% of businesses said they see a positive return on investment from video, 87% say it has positively impacted sales, and 96% say it has increased understanding of their products. These numbers are hard to beat, and nonprofits can take […]
At the start of a new year, it’s a great time for your organization to take an “out with the old, in with the new” mindset when it comes to your fundraising efforts. In this period of self-reflection, you might be looking to transform your fundraising plans to start seeing improved results. Start by analyzing […]
There’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here). This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and […]
A fast user experience is more critical than ever for engaging and converting online donors on your site. Learn the essentials with this quick guide to fast UX.
If you’re like other nonprofits, you’ve probably incorporated virtual events into your organization’s strategy this year. Due to the wide-spread social distancing guidelines, virtual aspects of nonprofits’ strategies have become more prominent and popular throughout the year. While organizations may have been shifting towards more virtual activities anyway, the pandemic guidelines dramatically accelerated the popularity. […]
Direct mail isn’t dead! Learn more about why it’s so important and how your nonprofit can incorporate it into your own marketing and fundraising strategies.
Choosing the right Web site development firm can be a difficult decision – especially in today’s changing world, where there are many firms promising to meet or exceed your nonprofit’s goals through Web site design and programming. Take these six steps to identify the firm that will be the right long-term partner for your organization: […]
