Entries by Jessica King

Top Nonprofit Blogs & Tips: How to Master Content Marketing

Did you know 92% of nonprofit marketers use some form of content marketing? That’s because it works! Blogging is an easy, effective way to boost your online presence. Nonprofit blogs use a mix of storytelling techniques to attract donors, increase audience engagement, and establish authority. At Getting Attention, we help nonprofits elevate their online marketing […]

Charity Marketing: How to Spread Your Nonprofit’s Message

Nonprofits focus a majority of their resources on fulfilling their missions, but to gain those resources in the first place, charitable organizations need to improve their marketing. Through charity marketing, nonprofits can raise awareness of their cause, bring in new supporters, and earn the donations that fuel their initiatives. Of course, running a marketing campaign […]

Top Nonprofit Marketing Trends to Inform Your Strategy

The world of marketing, especially digital marketing, is constantly adapting to consumer preferences. That means that you cannot afford to structure your nonprofit’s strategy in a vacuum—you’ll need to keep pace with the changing landscape that the diverse world of marketing presents. As you build your strategy, you’ll need to keep that in mind as you plan to […]

Facebook Challenges: Social Media Fundraising for Nonprofits

Social media has proven to be an effective fundraising tool for nonprofits. Its popularity maximizes the online visibility of a nonprofit’s cause and reaches wider audiences than possible via other marketing channels. With Facebook, your nonprofit can take the power of social media a step further with a peer-to-peer initiative that raises funds and awareness […]

A Smart Guide to Volunteer Recruitment: 18 Proven Strategies

Nonprofits of all shapes and sizes rely on volunteers to continue fulfilling their mission day after day. Whether they’re helping shelter animals find their forever homes or setting up fundraising events, volunteers provide their time and skills to amplify your organization’s impact. In its latest Value of Volunteer Time report, Independent Sector estimates that each U.S. volunteer’s hour […]

Website Design: 7 Tips to Increase Site Visit Length

With online fundraising and marketing becoming increasingly important for nonprofits, your website is more essential than ever for capturing leads, displaying engaging and relevant mission information, and facilitating donations and volunteer sign-ups. To effectively engage audience members and retain their attention, you need to design your website to increase site visit length.  According to Contentsquare’s […]