As a nonprofit professional, you likely already know the importance of tailoring your communications to your audience. After all, your organization is connected to many unique individuals—donors, volunteers, new supporters, nonprofit staff, and beneficiaries—you wouldn’t communicate with them all the same way. The same principle applies to digital marketing. Your online presence should cater to […]
Through the Google Ad Grant, Google provides nonprofits with thousands of dollars in grant money to spend on marketing. However, from ensuring they’re eligible and applying for a grant to actually running an ad campaign, nonprofits need to do their research before they can get started with a Google Ad Grant. Fortunately, resources dedicated to Google […]
When it comes to marketing your nonprofit’s mission and connecting with donors on a deeper level, nothing is better than an engaging story. Your nonprofit storytelling needs to capture your audience’s attention, clearly explain the problem you’re facing, and empower supporters to be a part of the solution. Ultimately, it should inspire donations and other forms of […]
If you’re a nonprofit professional, you know just how important donations are to your organization. You may receive funds in other ways, such as grants or sponsorships, but consistent donations will launch you toward your fundraising goals. Making your case to donors through presentations and one-on-one meetings is extremely effective because it allows you to start an […]
Did you know 92% of nonprofit marketers use some form of content marketing? That’s because it works! Blogging is an easy, effective way to boost your online presence. Nonprofit blogs use a mix of storytelling techniques to attract donors, increase audience engagement, and establish authority. At Getting Attention, we help nonprofits elevate their online marketing […]
To further your nonprofit’s cause, you need all kinds of support, including donations, and support from volunteers and members alike. To get that support, people need to be aware of your organization and its goals. That’s why getting the word out about your mission is one of the most important parts of running a successful […]
Picture this: you’re rallying your coworkers, friends, and family to join your local business’ fundraising 5K to raise money for a cause near your heart. Whether protecting animal rights or conserving the land where you grew up, you want to involve as many people as possible. However, it might feel overwhelming if you’re new to […]
Online donations are a growing source of revenue for nonprofits, with 63% of donors saying they prefer to give online. From small grassroots organizations to large international charities, nonprofits are turning to online donation tools to power their fundraising campaign plans and make it easier for donors to give. However, with so many donation tools […]
Nonprofits focus a majority of their resources on fulfilling their missions, but to gain those resources in the first place, charitable organizations need to improve their marketing. Through charity marketing, nonprofits can raise awareness of their cause, bring in new supporters, and earn the donations that fuel their initiatives. Of course, running a marketing campaign […]
The world of marketing, especially digital marketing, is constantly adapting to consumer preferences. That means that you cannot afford to structure your nonprofit’s strategy in a vacuum—you’ll need to keep pace with the changing landscape that the diverse world of marketing presents. As you build your strategy, you’ll need to keep that in mind as you plan to […]
