nonprofit marketing

We all have an incredible marketing and fundraising resource right in front of us—our colleague, board member, and loyal volunteer ambassadors. But most of us look right past them!

You STILL HAVE TIME to launch your team of messengers to advance your year-end campaigns. They’re already fans, so many of them will be eager and effective fundraisers. So that’s all good. However, your ambassadors’ reach, engagement, and ultimate impact on donations is directly related to saying the right thing at the right time. And it can’t be a script, repeated from everyone to everyone. Spamming robots just don’t work. But…

READ MORE

Nancy Schwartz in All-Org Marketing Team | 0 comments
Tags:, , , ,

Every election season is a barrier to connection, with people overwhelmed by 24/7 messages from multiple campaigns via multiple channels. But connecting this fall—through the noise of so many contentious midterm races—is particularly tough. That’s a real concern as we plunge into Giving Tuesday and Year-End.

Pile on the chaos we face on so many fronts—from the mass murder at Pittsburgh’s Tree of Life Synagogue to constitutional threats and the refugee crisis—and it’s almost impossible to get attention, much less motivate action. We can’t fight it, nor can we sit it out.

Here’s how to get (and stay) close to your people right now:

1) Show your people you get them. The fast-moving shifting of norms we face is unnerving. People are feeling vulnerable, and the candidates’ fear mongering fuels our anxiety and sense of powerlessness.

READ MORE

Nancy Schwartz in Strategy | 0 comments
Tags:, , , ,

Audience Research 4 nonprofitsThere’s a proven way for your organization to start and strengthen vital relationships with the people whose support, loyalty, and actions you want—donors, volunteers, and even staff (too often overlooked here).

This approach is easy to learn and execute. And it’s something you do on a personal level all the time: Getting to know and understand others with whom you want to build a friendship—learning what’s important to them and how their days go. These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at the time that your folks will be most receptive.

Here are four proven methods of harvesting these priceless insights:

READ MORE

Nancy Schwartz in Audience Research | 0 comments
Tags:, , , , , , , ,

So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints.  

However, there’s one communications method that remains poorly utilized by most organizations—media relations. That’s a significant gap because organizations that do work skillfully with reporters, editors, and opinion makers are more visible, advocate for their missions more effectively, and raise more money to support their work.

Now—thanks to the practical guidance in Modern Media Relations for Nonprofits—you can close this gap. Authors Peter Panepento and Antionette Kerr, both former journalists, provide a set of concrete, doable steps for media relations success based on this clear definition of today’s broad-ranging media landscape

READ MORE

Nancy Schwartz in Media Relations and Press | 0 comments
Tags:, ,

Flickr: Robyn Anderson

The opportunity you have in front of you today is SO big, that it’ can seem overwhelming. …
You’ve decided to take another look at your engagement practices (Yea, yea, yea!), rather than just doing it. Breathe deep—the changes you make will have a huge impact on results.

What are YOU going to change? What will stay the same? PRIORITY NOW is the proven path forward.

READ MORE

Nancy Schwartz in Right-Things Right-Now Marketing | 0 comments
Tags:, , , , , , ,

Listen! I’m booked to speak at Cause Camp and I’d love you to join me.  There are still some seats left for this intimate, lively, and FUN learning experience coming up.  

Here’s why I’m speaking at Cause Camp this year. Dig in—I think you’ll see why you should join me there:

READ MORE

Nancy Schwartz in Professional Development | 0 comments
Tags:, , , , , , , , , , ,

Relevance Rules Messages

From soulful to silly, heartfelt to heavy, no matter the approach, organizations like yours are using Valentine’s Day to get attention and motivate the actions they need this week and beyond. You still have time to leverage Valentine’s Day TODAY if you act now.

The secret sauce here is piggybacking on what’s top of mindYour people are already thinking about this stuff, so are far more likely to connect with your Valentine’s mini-campaign right now. They’ve been helping their kids write out cards for the entire class, buying that last-minute box of chocolates for their partner, or grabbing a bunch of roses on the way home from work. 

They couldn’t forget Valentine’s Day even if they wanted to. So use St. Valentine as a springboard to engagement. That’s Relevance Rules Messaging! Here’s how:

1) Find your cause’s genuine connection to love. It’s crystal clear for causes/issues like heart health, blood and organ donation and human services. The link may be less evident for other causes but is often findable with a bit of probing. Brainstorm with your colleagues over coffee asap.
READ MORE

Nancy Schwartz in Relevance Rules | 0 comments
Tags:, , , , , , , ,

all-org team of messengers

We’re springboarding into 2018 fundraising with all of its challenges. Tax bill, anyone?

Joking aside, it may seem like your team’s hard work and limited resources aren’t enough. You know how much you could bring in, if only…

Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to drive your 2018 campaigns to a strong finish. Enlist your colleagues and board members to boost your nonprofit’s reach and relationships for little or no cost. The best part? They’re already motivated to help you reach your goals.

Take these three steps to identify, inspire, and launch your giving ambassadors:

READ MORE

Nancy Schwartz in All-Org Marketing Team | 2 comments
Tags:, , , ,

Boost Nonprofit Video ViewsGuest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent.  BTW, Mark’s video version of this post features bonus tips not found here! Here’s Mark…

I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought.

That changed after we joined Patreon a few months back and I started to pay more attention to YouTube. The lightbulb went off when I typed “homeless” into the YouTube search bar. Invisible People undoubtedly has more videos from homeless people than any other content creator. All that came up was prank videos and other awful content that was so far from the truth about homelessness. None of our videos were showing in search with the keyword “homeless.” I knew I had to fix this, and here’s how:
READ MORE

Guest Blogger in Video | 0 comments
Tags:, , , , , , , , ,

Follow up. It’s vital but so tough to do right.

Either we don’t know what to say, fear “bugging” the very folks we want something from, or both. So we don’t follow up enough or well, which undermines engagement and results—no matter how compelling our campaigns may be!

Follow up shows we care
It also signals realism and camaraderie; conveying our understanding that (just like us) our folks get asked for a lot of things by a lot of people; are busy and need reminders; and that changing habits or behavior is hard. When we follow up consistently, with thought and evident effort, we’re building the ongoing relationships likely to foster long, loyal relationships with our people. Priceless.
READ MORE

Nancy Schwartz in Strategy | 1 comment
Tags:, , , ,

<< Back to Main