Social media has proven to be an effective fundraising tool for nonprofits. Its popularity maximizes the online visibility of a nonprofit’s cause and reaches wider audiences than possible via other marketing channels. With Facebook, your nonprofit can take the power of social media a step further with a peer-to-peer initiative that raises funds and awareness […]
Nonprofits of all shapes and sizes rely on volunteers to continue fulfilling their mission day after day. Whether they’re helping shelter animals find their forever homes or setting up fundraising events, volunteers provide their time and skills to amplify your organization’s impact. In its latest Value of Volunteer Time report, Independent Sector estimates that each U.S. volunteer’s hour […]
The world of online fundraising is constantly evolving, and nonprofits must evolve with it. In recent years, noncash gifts like stocks and cryptocurrency have been on the rise due to their popularity with wealthy donors and the major tax benefits they offer. To ensure your organization can accept and leverage these gifts, you need to have the […]
With online fundraising and marketing becoming increasingly important for nonprofits, your website is more essential than ever for capturing leads, displaying engaging and relevant mission information, and facilitating donations and volunteer sign-ups. To effectively engage audience members and retain their attention, you need to design your website to increase site visit length. According to Contentsquare’s […]
As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending. If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free […]
Support is crucial for the continued success of your nonprofit organization. To effectively engage and connect with your supporters, it is essential to meet them where they are. For nonprofits, one way to do this is by creating a membership program. An effective membership program can offer a boost in engagement and support by better […]
Nonprofit marketing raises mission awareness, ensures you develop strong relationships with supporters, promotes your organization’s services, and so much more! For example, did you know that 25% of donors ages 18 to 29 want social media communications from nonprofit organizations? However, it’s not enough to draft a couple of emails and post a few generic social media posts. That’s […]
Staying in touch with your supporters brings in donations, helps you find sales leads, recruits volunteers, and spreads awareness for your cause. Strong nonprofit communications are essential to earning all of these benefits. Nonprofit communications refers to all the tactics a nonprofit implements to communicate with stakeholders and promote its cause. A full communication plan should […]
In a perfect world, all the money a nonprofit raises would go toward its cause. However, nonprofits incur expenses like any organization, so some, like marketing costs, will inevitably go toward overhead. To maximize your budget and allocate as much money as you can toward your mission, take the time to develop the perfect fundraising techniques. […]
What could your nonprofit do with $10,000 in free advertising? The Google Ad Grant program provides nonprofits with the advertising money they need to amplify their missions on relevant search results pages. However, the program doesn’t come without restraints, which might seem a little confusing at first. There are a handful of Google Ad Grants […]
