As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending. If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free […]
Support is crucial for the continued success of your nonprofit organization. To effectively engage and connect with your supporters, it is essential to meet them where they are. For nonprofits, one way to do this is by creating a membership program. An effective membership program can offer a boost in engagement and support by better […]
Nonprofit marketing raises mission awareness, ensures you develop strong relationships with supporters, promotes your organization’s services, and so much more! For example, did you know that 25% of donors ages 18 to 29 want social media communications from nonprofit organizations? However, it’s not enough to draft a couple of emails and post a few generic social media posts. That’s […]
Staying in touch with your supporters brings in donations, helps you find sales leads, recruits volunteers, and spreads awareness for your cause. Strong nonprofit communications are essential to earning all of these benefits. Nonprofit communications refers to all the tactics a nonprofit implements to communicate with stakeholders and promote its cause. A full communication plan should […]
In a perfect world, all the money a nonprofit raises would go toward its cause. However, nonprofits incur expenses like any organization, so some, like marketing costs, will inevitably go toward overhead. To maximize your budget and allocate as much money as you can toward your mission, take the time to develop the perfect fundraising techniques. […]
What could your nonprofit do with $10,000 in free advertising? The Google Ad Grant program provides nonprofits with the advertising money they need to amplify their missions on relevant search results pages. However, the program doesn’t come without restraints, which might seem a little confusing at first. There are a handful of Google Ad Grants […]
Your Google Ads have the power to connect you with motivated supporters who are ready to make a difference—but that’s only possible if you choose the right Google Grants keywords. In this guide, we’ll explore insider advice to enhance your Google Ad Grants keyword strategy: What Are Google Grants Keywords? Why You Need to Conduct […]
As a nonprofit professional, you likely already know the basics of matching gifts. But ask yourself this question: Do I know how to implement matching gifts effectively as part of my team’s fundraising strategy? As a nonprofit professional, you likely already know the basics of matching gifts. Matching gifts are an amazing fundraising tool that […]
Staying in touch with nonprofit industry trends, new software updates, and current marketing best practices is an ongoing challenge. However, not keeping up with these changes may lead your nonprofit website to look outdated, your communications to stop receiving responses, or your overall fundraising revenue to decrease. While you can do a simple Google search […]
Silent auctions are one of the most popular nonprofit fundraising events, and for good reason. They can be held in person or virtually, appeal to a wide range of supporters, and make great annual fundraisers. Although silent auctions work well on their own, they can also be paired with other events like galas or golf […]
