The world of online fundraising is constantly evolving, and nonprofits must evolve with it. In recent years, noncash gifts like stocks and cryptocurrency have been on the rise due to their popularity with wealthy donors and the major tax benefits they offer. To ensure your organization can accept and leverage these gifts, you need to have the […]
With online fundraising and marketing becoming increasingly important for nonprofits, your website is more essential than ever for capturing leads, displaying engaging and relevant mission information, and facilitating donations and volunteer sign-ups. To effectively engage audience members and retain their attention, you need to design your website to increase site visit length. According to Contentsquare’s […]
Support is crucial for the continued success of your nonprofit organization. To effectively engage and connect with your supporters, it is essential to meet them where they are. For nonprofits, one way to do this is by creating a membership program. An effective membership program can offer a boost in engagement and support by better […]
Nonprofit marketing raises mission awareness, ensures you develop strong relationships with supporters, promotes your organization’s services, and so much more! For example, did you know that 25% of donors ages 18 to 29 want social media communications from nonprofit organizations? However, it’s not enough to draft a couple of emails and post a few generic social media posts. That’s […]
In a perfect world, all the money a nonprofit raises would go toward its cause. However, nonprofits incur expenses like any organization, so some, like marketing costs, will inevitably go toward overhead. To maximize your budget and allocate as much money as you can toward your mission, take the time to develop the perfect fundraising techniques. […]
What could your nonprofit do with $10,000 in free advertising? The Google Ad Grant program provides nonprofits with the advertising money they need to amplify their missions on relevant search results pages. However, the program doesn’t come without restraints, which might seem a little confusing at first. There are a handful of Google Ad Grants […]
Your Google Ads have the power to connect you with motivated supporters who are ready to make a difference—but that’s only possible if you choose the right Google Grants keywords. In this guide, we’ll explore insider advice to enhance your Google Ad Grants keyword strategy: What Are Google Grants Keywords? Why You Need to Conduct […]
As a nonprofit professional, you likely already know the basics of matching gifts. But ask yourself this question: Do I know how to implement matching gifts effectively as part of my team’s fundraising strategy? As a nonprofit professional, you likely already know the basics of matching gifts. Matching gifts are an amazing fundraising tool that […]
